Arranging an interesting marriage of tradition with technology, Zee TV has leveraged the 3D depth-sense concept and created an exciting 90-second game of modern-day ?The Battle of Good vs Evil? for all visiting Mumbai?s malls. This interactive augmented reality initiative is aimed at strengthening the connect of its ongoing mythological series ?Ramayan? with today?s youthand kids. Gaming freaks enjoyed this game at the Infinity Mall, Malad on 22nd and 23rd December and can look forward to more of the gaming action at the Phoenix Mills, Lower Parel and Nirmal Lifestyle, Mulund on 29th and 30th December.

The game creates 3D avatars of Ram and Ravan. The players will assume the Ram Avatar and their mission would be to nail the 10 heads of Ravan with an accurately aimed arrows. Players can choose from amongst a choice of arrows such as the Soorya Baan (sun arrow), Agni Baan (fire arrow) and the Naag Baan (snake arrow) . Maneuvering the bow with their left arm, users will have to trigger the arrow with their right arm and target the constantly dodging avatar of Ravan. Users need to hit the heads of Ravan within a fixed time and limited chances. Timings of each player will be recorded on a scoreboard and the player who manages to kill all Ravan heads in the least number of attempts and within the shortest time-frame will be declared the winner. The scores will be uploaded online on the Facebook pages of the players.

Earlier in the year, Zee TV had launched an augmented reality initiative for its horror show ?Fear Files? where a huge video wall was placed across Malls in Mumbai to create a spooky experience using computer graphics and sensors to scare people. If the overwhelming response to the previous game was anything to go by, Zee TV?s cutting-edge, modern-day ?Battle of Good vs Evil?should be an instant hit too!

MUMBAI: In a major activism initiative, India TV launched a nationwide awareness campaign across most major metros to lend high-decibel amplification to voices being raised against the growing menace of Crime against women.

As a part of this initiative a signature campaign was conducted on Sunday, 23rd December. Huge signature boards were set up at key locations in Delhi, Mumbai, Lucknow, Ahmedabad and Jaipur.

People from all walks of life came forward and pledged to do all that is required to prevent crimes against women. The initiative is being done in the backdrop of the heinous and barbaric gang rape that took place in Delhi recently.

Many key personalities including top politicians, social activists, academicians, Bollywood & TV personalities and literary personalities were amongst those who attended the peaceful initiative of vowing to support and show solidarity to the cause.

Thousands of people pledged & signed on the signature walls in cities like Delhi, Mumbai, Ahmedabad, Jaipur and Lucknow.

Talking of the initiative Ritu Dhawan, MD & CEO of India TV said, ?This is our miniscule contribution to amplify voices for justice against the recent ghastly & heinous act but also to demonstrate the way of peaceful but effective protest.?

?We sincerely hope that authorities will take concrete steps so that not only justice is done in this case but also tat no such incidents take place in future.? She added.

The signature pledges will now be sent to the Home Minister of India as a white paper on aspirations of the citizens of the country along with suggestions on ways & means of curbing the peril.

New Delhi: Newsx does it once again. The channel cracked the results of Gujarat and Himachal elections accurately, through its C Voter exit Poll. NewsX has been meticulous in its election predictions.

Last month, during the US presidential election, NewsX ?s came closest to predicting Barack Obama ?s winning margin. Newsx predicted Obama as the second time winner of the US elections with 303 seats vis-?-vis Mitt Romney with 203 seats.

NewsX- C Voter Exit Poll envisaged a landslide win for BJP in Gujarat with 120 seats. This is Narendra Modi?s third term in Gujarat. NewsX has been the closest to predicting BJP?s clean sweep in Gujarat.

On the other hand, NewsX C Voter predicted Congress as the winner in Himachal Pradesh. It also forecast that this time, the veteran Congress leader Sukh Ram would win with 30-38 seats in the BJP led Himachal Pradesh while BJP would get between 27-35 seats.

The sample size for NewsX C Voter was 3276 and 76956 for Himachal and Gujarat respectively. It had a margin of error of +/- 3 per cent.

Given below is the precise comparison between the NewsX-C Voter Exit Poll and the latest election trends.

MUMBAI: Having always endeavored to provide refreshing & engaging content to its viewers, SAB TV, India?s leading family entertainment comedy channel, adds another feather to its cap by bagging the prestigious award for Brand Excellence in the media & entertainment category for the year 2012, organized by the World Brand Congress. The Global Award for Brand Excellence is presented to organizations that have played a significant role in building their brands.

This award is a reinforcement of SAB TV?s brand promise of providing family entertainment with a dash of humor and this positioning consistently reflects in each of the shows produced by the channel.

Commenting on the award, Mr. Anooj Kapoor, EVP and Business Head, SAB TV said, ?We are delighted to receive this global honour and recognition from the World Brand Congress for our contribution to the Media and Entertainment category. Our efforts have paid-off and we will continue to entertain and engage our viewers by offering light hearted & family centric programming?.

SAB TV has been on the forefront of continuous and sustained innovation across platforms and the following path-breaking initiatives resulted in conferring the award to the channel.

? Innovative show themes such as Gangster Comedies, Horror Comedies, Silent Comedies, Fantasy, Non-fiction shows and Social Comedies.

? Comic strips of SAB TV?s most loved shows in leading newspapers is an effort to extend the connect with the viewers, beyond the realms of television only.

? SAB TV created and launched a quirkily interesting radio character called ?SAB Ke Daamadji? who shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness (Asli Mazaa SAB Ke Saath Aata Hai).

? To reach out to SAB TV?s fans on digital platforms; fan pages, applications, features and contests were run, which engage more than 15 lakh fans everyday.

? SABurbia, a notable initiative is a one-of-a-kind social game on Facebook; a platform for the fans to actively interact with the brand and its properties. The first such social game by an Indian general entertainment channel, it has more than 50,000 installed users already.

MUMBAI: WWE has announced the appointment of Mayuri Pitale as consumer and promotions licensing (CPL) manager and Carl Sequeira as marketing manager in its India office.

Both employees are based in Mumbai and will report to WWE India GM Rukn Kizilbash.

Pitale will be responsible for spearheading the licensing and retail expansion for WWE in India, and Sequeira will be responsible for executing marketing campaigns to help develop and grow the brand and support WWE?s various lines of business across the region.

Pitale joins WWE India from Extend Brands, India?s first independent licensing agency, specialising in licensed merchandise and live events. Prior to this, she worked with MTV Networks India Ltd. (Viacom) managing their India consumer products business where she pioneered many initiatives such as MTV credit cards & MTV prepaid SIM cards.

Sequeira comes to WWE from Fila, where he spent three years as marketing head, having been a part of the start-up team that launched the brand in India in 2009. Prior to that, he was with experiential marketing company ?Below the Line? for five years.

Mumbai, 19th December, 2012: HISTORY TV18 presents a special lineup of fascinating shows exploring the significance of the date 21st December 2012 and the Doomsday prophecies linked to it. The shows present varied predictions across different eras & cultures from the Mayan Calander to Nostradamus? theories, and examine these from a scientific, objective perspective.

Ancient Aliens: The Mayan?s most distinguished Long Count Calendar will come to an end on December 21, 2012. How is it significant to our existence? There are various prophesies related to the same and many scholars believe that it will usher in the return of Bolon Yokte--a mysterious god associated with creation and war, then other scholars deem that it will bring about a series of catastrophic events that may threaten the very existence of mankind. If these doomsday prophecies prove to be true, will it mean the end of the world as we know it? Or could it reveal some profound truth about the origins of the human race?

Nostradamus: Nostradamus, a prophet from 16th century, is famous for having predicted the French Revolution, Adolph Hitler, 9/11 atrocity to name a few. His prophecies have been a topic of debate for centuries. Rightly so, his predictions have stood the test of time. And with December 21 being touted as the end of the world, there is a lot of interest whether the apocalypse will occur soon as he defined. Is there any evidence throughout history that 2012 will be a year of unprecedented, deadly upheaval? This special delves into petrifying prophecies from Nostradamus and others.

Earth Under Water: Every day we wake up to science and information about temperature rise, diminishing level of artic ice and subsequent increase in the sea level. Eminent climatologists think another Great Flood is inevitable if current carbon-di-oxide emissions continue. Based on research by NASA astro-biologist and paleontologist Professor Peter Ward and a group of respected American climatologists, this spellbinding documentary employs scientific evidences from the past and present to prepare a m?lange of archive footage, location photography and CGI to spell out in graphic detail the predicted Earth?s apocalyptic future that we have been avoiding.

Whether you are a believer of science or have a passion for fictions, Doomsday?s prophecies cannot escape one?s awareness. Get ready to know about the mysterious Mayans to the relatively new Nostradamus?s warning and modern age NASA studies for a common prediction ? the end of the world.

Watch the truth unfold about Doomsday as HISTORY TV18 presents a special feature premiering on 19TH December, 2012 at 7:00 pm