Mumbai: Broadcasting on 17th November and 18th November 2012 In the seventeenth episode of the Horizons series, presenters Adam Shaw and Saima Mohsin take a closer look at a new generation of energy crops in Brazil and the United States, where companies are using plant biomass and single celled plants or algae to produce fuel.

At some point our traditional sources of power such as coal and oil will run out and there is an increasing need to find alternatives. Turning plants into power is one option. Currently more than 80 million hectares of land are planted for bio-fuels including sugarcane, corn, palm oil and beets.

By 2050, if we?re to power the globe?s projected fleet of vehicles by biofuels, we would need to deploy more than 650 million hectares of arable land. That?s an area nearly the size of Australia.

So can biofuels be grown more efficiently?

First, Adam Shaw heads for the Cane Technology Centre in Piracicaba in Southern Brazil, an area forming part of the largest sugarcane growing region in the country. They?re now breaking down sugarcane waste or bagasse to produce bioethanol. The challenge is to digest cellulose ? the tough cell walls of green plants - and turn it into useful sugars. It is a difficult, complex process both mechanically and chemically and they?re looking to scale up production in a few years.

Jaime Finguerut, Industrial Strategic Development, Cane Technology said:?We could grow not just horizontally but vertically, extracting more ethanol from the same sugarcane, like petroleum going deeper looking for oil, we are going deeper into the structure seeing where we can get more sugar."

Saima Mohsintravels to San Francisco in the United States to look at so-called ?third generation bio-fuels?, which are made from single-celled plants or algae. Solazyme is working with Chevron, Honeywell and United Airlines to develop biofuels using genetically modified algae that feed off plant sugars in tanks. Bringing the cost down, while ramping up production is going to be crucial.

The company has been awarded a contract by the U.S. Department of Defence to supply 550 thousand litres of bio-diesel made from genetically modified algae and opened its first commercial facility, with funding from the U-S Department of Energy.

Harrison Dillon, Chief Technology Officer, Solazyme said:?The way the process works is these algae will eat plant material, like sugarcane or waste biomass and rapidly and efficiently convert that plant material directly into crude oil.

And once we have that crude oil we can then turn it into diesel fuel, jet fuel, or any oil-based product."

The Horizons series, sponsored by DuPont, airs weekly on BBC World News on Saturday 7.00am & 2.00pm and Sunday 8.00pm and 1.00am.

Mumbai: This season Chef Harpal Singh Sokhi creates and shares a selection of Seasonal and Regional dishes with his very unique TADKA flavour on the new season of his show ?Turban Tadka?. The show will be aired every Monday to Wednesday at 4:30pm and 7.30pm only on FOODFOOD, India?s most gastronomically loaded food and food lifestyle channel.

In this new season of Turban Tadka, Chef Harpal Singh Sokhi uses KISS (Keep it straight and simple) style of cooking by using ingredients of the season and adding regional flavours to each dish. The Chef also emphasizes on unusual and healthy ingredients such as barley, Aloe Vera, sweet potato etc.

Commenting on his new show, Chef Harpal Singh Sokhi says ?I like innovating when I?m cooking and hope to inspire my fans to do the same. My home style yet gourmet cooking uses seasonal ingredients with an added dash of regional flavours. Along with Tadka cooking, this season also emphasizes on fitness.?

Turban Tadka is a show that is all about the true essence of Indian food. And Celebrity Chef Harpal Singh Sokhi breathes flamboyance and energy into his show. With oodles of fun and laughter, Chef Sokhi takes us on a gastronomic journey through the length and breadth of India with little anecdotes. He also lets you in on the secrets and finer nuances of authentic Indian food and how to use each ingredient to its best advantage.

The new season features some very surprising and yet lip smacking recipes like Sweet Potato and Date Cup Cakes, Tomato Pethe Ka Halwa, Barely and Nut Salad, Aloe Vera ki Sabzi etc.

Mumbai: The recent campaign by JWT Delhi for the Timex Helix watches has won the prestigious Watch World Award 2012 in the Marketing Category for the ?Best Campaign in Print?.

Watch World, the most respected publication in the field of horology, from the Chitralekha Group hosted the third edition of Watch World Awards, where this award was presented to Timex. With this award the brand beat other leading watch brands within the Titan Group as well as many other luxury brands that were nominated in this category.

 ?We are delighted to receive this award; it is recognition of all the efforts Timex Group has invested in understanding the psyche of the youth. For a brand?s success, a clear understanding of psychographics and demographics is imperative and that?s what has made the Timex Helix campaign something to which the youngsters can relate to??, said a visibly elated Mr. V.D. Wadhwa, CEO & M.D, Timex Group India Limited after receiving the award.

Helix is a range of vibrant, free-spirited and unconventional watches. The communication task was to make Helix a brand that the youth can own, both in attitude and style. Keeping this sentiment in mind, the JWT?s Delhi team conceptualized the campaign that was released in July this year. It went on to win accolades from both industry and the critics alike.

To communicate the ?timelessness? was the essence of the communication. The campaign focuses on the endless stretch of summer holidays, the never ending ?timelessness? and the canteen gossip sessions that went on and on; on how the entire world tells the youth to ?do something, this is your time, stop wasting it?? The ad asks the viewer to defy tradition and tells them to actually go ahead and waste time! Why? Because only the young have the luxury of having time on their side, and this time will never come back again.

?When the worlds zigs, zag. This is a campaign that does just that. It captures and celebrates an often felt but never voiced youth sentiment on time, that wasting some of it is a good thing. A big thanks to the brand team who pushed to not only push the envelope but tear it open?. said Bobby Pawar, Chief Creative Officer, JWT India.

Mumbai: L.I.M.E is back in an all new avataar. In its 4th season it is touted to be better, stronger and more challenging. The benchmark initiative by HUL and CNBC TV18 is an initiative to seek out the best perspective, the brightest minds in the business. It offers the much needed platform to MBA students from leading B schools in India to assess their marketing skills and knowledge in real world.

It is a quest to find out the real gems of India?s future leaders and how they will rise above the challenges of various brands, whether or not they stand ready for the next quantum leap in building brands and businesses. For the first time this year, reputed international management institutes will also compete along with their Indian counterparts.

Catch the curtain raiser episode on Saturday, November 10th, 7:00 pm and Sunday, November 11th, 2:00 pm only on CNBC TV18

Mumbai: Western Union (NYSE: WU), a leader in global payment services continued its support of Bollywood with an official association with Jab Tak Hai Jaan, the last film directed by the late Yash Chopra, which will see the movie promoted across key Indian diaspora markets through Western Union?s Agent locations.

The film scheduled for local and global release on November 13 starring Shahrukh Khan, Katrina Kaif and Anushka Sharma is the culmination of Yash Chopra?s career spanning over five decades and more than 50 movie titles, across a variety of genres.

Western Union?s association with Bollywood blockbusters confirms the company?s continued commitment to Indian film and music. Bollywood was ranked the second most iconic characteristic connecting overseas Indians most to their roots with Indian food taking first and Festivals taking third place, a recent Western Union Nielsen Survey revealed.

Western Union?s "Great loves that binds overseas Indians back home" survey conducted by Nielsen asked Indians by birth or descent across major regions of the world with large Indian diaspora, the top three things that connected them most to India.

"It is our absolute honour for Western Union to be officially associated with Jab Tak Hai Jaan and the late Yash Chopra. He was a man of the world as well as a man of India. His last work reminds us of the global nature of the Indian diaspora, because everywhere people loved and admired his creative genius and unique style," Mr Kiran Shetty Managing Director and Senior Vice President of Western Union, India at Western Union.

"We are honoured to be associating with and catapulting to a global stage his final production. It affirms the company?s continued commitment to associate the Western Union brand with Bollywood. The results of our "Great Loves" survey ranking Bollywood as number two further validates our marketing investment, he said.

"We are pleased with Western Union?s association on Jab Tak Hai Jaan," said, Ashish Patil, Vice President, Yash Raj Films. "

"There?s a great brand fit with the theme of sending love home this Diwali in Western Union?s current campaign that goes extremely well with the most anticipated love story of the year. And with a globally recognised and respected brand like Western Union, the association has helped us reach out to many more Indians abroad, an audience that is very critical to our business," he added.

Western Union?s mass media campaign promoting the association has been rolled out in India and around the world across US, Canada, Europe, Middle East and Asia Pacific focusing on key Indian diaspora countries. It encompasses co-branded TV, radio, print, outdoor and digital advertising as well as local activities at Western Union? Agent locations. Several consumer activation programs with gratifications covering special movie screening shows, free movie tickets, audio CD and special merchandise will be also hosted across the globe.

MUMBAI: Godrej Properties on the day of Dusshera embarked on a smartly executed OOH campaign to promote its premium residential project - Godrej Platinum located in Vikhroli Mumbai. Posterscope India was vested with the outdoor campaign execution duties.

The campaign objective was to leverage the outdoor medium to highlight the launch of tower 3 of the project. It was part of a 360 degree campaign which was launched simultaneously alongside print and radio on the day of Dusshera which is considered as an auspicious day for purchase of real estate.

The campaign was used to generate interest and invoke curiosity among affluent TG. Large format media was deployed and presence was ensured on city arterial routes and key catchment areas for the project.

Due to Dusshera, the outdoor media space in the city was highly cluttered, with most of the real estate players launching their new projects. In this environment Godrej Properties successfully differentiated itself and captured consumer mind-space through an effective innovation on a solus media at a high traffic location on
the Western Express Highway at Bandra. The objective was to break the clutter, attract attention and gather maximum eye-balls, so as to build awareness and ensure talkability for the new project. It?s USP of luxurious living and proximity to nature were established through this innovation.

Girish Shah, VP Marketing and Sales, Godrej Properties said, ?An integrated marketing approach defines the Godrej Properties marketing way. Outdoor is an important reminder medium for us especially to tap a linear geography like Mumbai. Our approach in outdoors is to ensure we are visible in the right micro-markets and amongst the right TG. The Godrej Platinum Vikhroli tower 3 launch campaign has given us tremendous response across media platforms and outdoors has definitely helped us to strengthen the same.?

Commenting on this initiative, Haresh Nayak, MD, Posterscope India, said, "Innovations was critical to enhance the project?s differentiating propositions especially in the highly cluttered outdoor space in the festive season, when all real estate companies where shouting their lungs out. The idea was to execute something simple and effective that highlights project?s plush lifestyle and eco-friendly aspect and instill project name in TG?s mind. We planned media using our Prism Tools Suite to identify most frequented travel routes of affluent demographic group and project?s catchment. With our efficient buying, we delivered high impact visibility to the client in the most economical spends.?