MUMBAI: Ogilvy & Mather Advertising, Mumbai, became the first Indian agency to win Gold at the IPA Effectiveness Awards held last night in London. The award was won for Cadbury Dairy Milk?s 7 year long ?Kuch Meetha Ho Jaaye? campaign in India. Launched in 2005, this campaign has led to Cadbury Dairy Milk increasing its business manifold, and has also contributed to increased revenues and profits for the company, Cadbury India Limited. This case also won a special award for ?Best Use of Insight?.

The IPA, organiser of the IPA Effectiveness Awards, is the professional body for advertising, media and marketing communication agencies in the United Kingdom. Since their launch in the UK in 1980, the IPA Effectiveness Awards are recognised by agencies and clients as the industry?s most rigorous award scheme, because entrants have to prove their communications strategies have worked in hard business terms.

The rigourous judging process includes each entry being judged by two panels before it is considered worthy of an award ? an industry panel and a client panel. The Industry panel decides the shortlist (by making sure that each shortlisted paper fulfills the requirement of clearly demonstrating a return on marketing investment). The Client panel then attributes each shortlisted paper a Gold, Silver or Bronze Award and allocates the special prizes.

The year 2012 has seen a total of 65 entries for the awards of which 35 entries made it to the shortlist. Ogilvy?s winning entry was India?s only shortlisted entry at the awards.

Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia, and also the brain behind the ?Kuch Meetha Ho Jaaye? campaign had this to say about the award: I am totally delighted that we have won India?s first ever Gold at one of the most rigourous effectiveness awards in the world - the IPA. And that too for Cadbury. As I have always said in the past, great work comes out of great partnerships. A big salute to you, Cadbury India. And heartiest, heartiest congratulations to my young colleagues at Ogilvy & Mather, Mumbai.?

Chandramouli Venkatesan, Director, India Snacking & AP Developing Markets ? Chocolate Lead: It is a matter of great pride that Cadbury diary milk is the first ever gold winner from India. It is a testimony to the exceptional advertising the brand has done over a long time. Special kudos to our partners Ogilvy India for being such an outstanding brand steward. Kuch Meetha ho jaye.

Kawal Shoor, Head of Planning for Ogilvy Advertising Mumbai, and also co-author of the entry, was present at the gala ceremony held at the London Hilton Park Lane Hotel yesterday. Beaming with joy, he said, ?This is unprecedented. Only time will tell what this means for us, and Indian advertising, but right now we?re over the moon. We have always loved and stood by our work, and knew it was world class, but to now get acknowledged as that, by arguably the most renowned and sceptical set of judges, ahead of other strong campaigns from around the world... across categories... Wow! And then to win another one for insights... perfect!?

Navin Talreja, Head of Ogilvy & Mather ? Mumbai had this to say: ?This is absolutely fantastic! We strongly believe that our wins happen only because of the faith that clients show in us, and are invariably a result of a process of co-creation with clients. Cadbury has been one such relationship that we have enjoyed for over 60 years. As an office, we pride ourselves on the efficient working of the Creative, Account Planning and Account Management triumvirate. This win is a great testimony of the same?.

MUMBAI: India Business Report (IBR), a weekly programme on BBC World News focusing on Indian business, is hosting a panel discussion between four of the country?s top business leaders, where they will discuss the factors at play for the next phase of economic growth in India.

IBR will be hosting this event entitled: ?A Turning Point for India? at the Oberoi in Delhi on November 5th 2012, with some of the best minds in India. The session will be moderated by YogitaLimaye, the presenter of the show and the BBC?s Mumbai correspondent.

Talking about this initiative, Adrienne Murray, Editor, India Business Report said: ?At IBR we constantly try to track the micro and macro economic issues facing the country. We are hoping this session could act as a good platform for these brilliant minds to share some of their thoughts on the future of the Indian economy.?

The panel will include some of the best names in business and policy such as Sam Pitroda, Advisor to the Prime Minister on Public Information, Infrastructure & Innovation; Vineet Nayar, Vice Chairman & CEO, HCL Technologies Ltd; Kiran Mazumdar-Shaw, Chairman & MD, Biocon Ltd; and GV Sanjay Reddy, Vice Chairman, GVK.

The discussion will include the impact of the global economic slowdown on India, implications of slowdown on business & society, and whether the raft of big bang reforms announced recently can push the nation on to the path for economic growth. The audience for the discussion will include CEOs and business heads from top companies across the industry.

The panel discussion will be transmitted on India Business Report on Sunday, 11 November 2012, 11:00am and 10:00 pm.

Mumbai: STAR Movies, leading English Movie channel, this November, brings you the premieres of the latest martial arts titles by Jackie Chan in the exclusive Star Movies ?Hollywood Premiers? offering. So get ready for the premieres of ?1911?, ?Little Big Soldier? and ?Shaolin? on the 3rd, 10th and 17th November respectively on Saturdays at 9pm.

MUMBAI: In the history of cinema; no action hero has been more closely associated with cars than James Bond. Alongside the gadgets, the girls and the baddies, Bond?s cars are one of the vital ingredients that have made his films a spectacular success.

This November, as the cinema character celebrates half a century of its existence, Top Gear presenter Richard Hammond celebrates 50 years of Bond?s amazing history with the machine on wheels.

The special episode reveals the entertaining behind-the-scenes stories of the most iconic cars, including the Goldfinger Aston Martin DB5 and the Lotus Esprit submarine car. Roger Moore takes us through the era of Bond?s greatest car stunts. Richard gets in on the action with ?Bond Car On a Budget? building his own invisible car and Lotus submarine ? on worryingly low funds. There?s also an exclusive report from the sets of latest Bond film, Skyfall.

Watch 50 Years of Bond Cars :A Top Gear Special, exclusively on BBC Entertainment

MUMBAI: On The Graham Norton Show Sr 12 (episode two) showing on 10 November at 7.00 pm on BBC Entertainment, Graham welcomes 007 himself Daniel Craig, M?s alter ego and legend of screen and stage Dame Judi Dench, Skyfall villain and Oscar winning actor Javier Bardem and indie folk band Of Monsters and Men.

Daniel, talking about working with The Queen for the Olympics? opening ceremony, says, ?It was planned for a long time. Danny Boyle told me what he wanted to do and I almost walked out because I really thought he was just pulling my leg. The whole thing then came about and the next thing I know I was at the palace. I didn?t think they would get the okay from the palace but apparently they got that first and then asked me so I didn?t have much choice!?

Judi, jokingly says that she wasn?t asked to be involved, ?No, not at all. I was extremely miffed and then I saw it all happen and thought, ?Well, there we are, in spite of us all.?? She also reveals that Daniel kept the whole thing secret from his Skyfall co-stars, ?He never let on. He didn?t say a word.?

On being cast in the role of 007, Daniel says, ?I was very reluctant to say ?yes? to Bond. I couldn?t quite understand why I was being asked. It was off my radar. It was a very nice offer but I thought they had the wrong guy. They were quite persistent.?

Asked if he had to audition for the role, he says, ?Yes, I had to do an all-day screen test. You have to do a scene from ?From Russia with Love.? It was nerve wracking but I did that and then I then had to take my shirt off for some odd reason ? I don?t know what that was about!?

Talking about his toned physique, he says, ?I don?t look like that all the time. I start training about six months before we start shooting. What?s lucky is that we plan out the shirtless scenes quite carefully so I can de-carb and all that boring stuff. The rest of the time I eat and drink what I want and just try and stay in shape.?

And, on the worldwide fame the role has brought him, he says, ?It was quite disconcerting at first but I kind of enjoy it now. I am enjoying making the films and it is part of my life and it?s a real honour to do it so I take it and enjoy it.?

On the favourable reviews of Skyfall, Daniel says, ?We are incredibly happy. Everyone says don?t read them but these have been very good so they?ve been hard to avoid.?

Judi, talking about M having big action sequences in the new movie, says, ?I enjoyed them. I loved it. It?s about time M got more to do. They were always away in glamorous places and I was kept in a shed.? Refusing to be drawn on the plot of the film and whether she has a stunt person, she says, ?I had to go to Shed 19 where all the stunt men hang out but I couldn?t possibly tell you what that was about. I?m not saying a word to you!?

Asked if she likes being in charge as M, Judi says, ?You bet. I love keeping naughty boys in order.? And on what it is like to join the Bond franchise says, ?It is thrilling. You are wonderfully looked after and very spoilt. It sounds really corny, but you are made very welcome and you are allowed to work under wonderful circumstances.?

Javier adds, ?It feels like a family and you are part of it.? But revealing he was intimidated on his first day, says, ?I was shooting with Daniel and Judi and they were both looking at me and I suddenly realise James Bond and M are looking at me and I am doing a James Bond movie and all my lines went off. Sam (Mendes) asked me what happened and I said, ?I have just realised I am a Bond Villain.??

To Judi?s huge embarrassment, Javier adds, ?I then get back into the scene and I suddenly hear the Bond theme tune and think ?What is that?? and then realise it is Judi?s cellphone!?

Talking about playing a Bond villain, Javier says, ?The first Bond film I saw was ?Moonraker? when I was 11 or 12 and I remember being really drawn to Jaws. I guess my destiny was drawn in stone as I looked at that guy and thought he had beautiful eyes and was such a nice person and didn?t understand why he was a villain. I thought he was lovely.?

Of Monsters and Men performs ?Little Talks? live in the studio before joining Graham to chat about their new album.

And finally, Graham pulls the lever on foolhardy members of the audience brave enough to sit in the red chair.

Watch The Graham Norton Show (series 12 ep 2) on BBC Entertainment on November 10, 7.00pm

MUMBAI: Mumbai: October 29, 2012: Mumbai?s one of the finest real-estate developers, Rare Townships Pvt. Ltd, engages Global Advertisers for the outdoor promotions of their new residential complex-RisingCity, located at Ghatkopar, Mumbai.

Global Advertisers laid down prominent areas, media tools and innovative ideas to execute the campaign at a larger scale? Global delivered the best and the beautiful outdoor coverage for RisingCity by providing highly visible hoardings at major traffic junctions, flyovers and markets.

The objective of the campaign was to spread the message of their new residential project across Mumbai before festival season. Winning over the challenges, the team at Global chalked out ?A? category HOARDINGS, at Premium Locations, Large Size and Wide Angel Billboards to convey the message to customers, Business Houses, Brokers and B2B Entrepreneurs of Real-Estate.

Global worked out a plan in shortest span of time. Meeting the deadlines; Global executed the largest and widest OOH campaign of the season. Proper Lighting, Accurate Mounting and Effective Innovation made the campaign unique in its class.

Sanjeev Gupta, MD, Global Advertisers says, we are delighted to be associated with Rare Townships Pvt. Ltd. He also said ?I believe, leadership cannot be taught. It can only be learned. Therefore, our flexible approach and disciplined conception, planning and execution of RisingCity project campaign have set us apart from the clutter of advertisers!?