MUMBAI: The V/S campaign is a unique campaign executed by Sunteck Realty Limited. The company known for its clientele and a premium positioning, has extended the essence of luxury to the suburbs through the launch of its project Sunteck City. The V/S campaign is a platform for the end consumer to decide the side of life they wish to choose for themselves. The story board of the campaign was designed so as to communicate and position the project being launched as a Lifestyle City within the City. An epitome of luxury beckons those who choose the finer side of life. A life where doors open, jaws drop, eyes follow, rules bend, and crowds part. An invitation to the connoisseurs, the icons and patrons of luxury. Those who know the difference between the replica v/s the masterpiece, the regular v/s the exclusive and the ordinary v/s the extraordinary. The campaign aims to revive and make consumers relive the moments that the city life takes away. The campaign subtly links in the amenities offered. By deploying the V/S conceptnote, the campaign aims to bring about the correct decision making. The campaign cuts across all age groups and speaks to every member of the family. Be the senior citizens, parents or the children. The pioneering tie up with Disney further brings alive the childhood moments.

The mainline campaign was executed keeping in mind the target audience and the various touch points they encounter while on the city roads. Targeted marketing forms the core of the entire execution of the campaign. Having always focused on quality rather than quantity the outdoor burst was driven by innovation at key sites. The outdoor presence was a mix of landmark sites at South Bombay, Western Suburbs and the Western Express Highway. The other media vehicles have been planned keeping the target audience in mind so as to achieve a high ROI.

Link to the pictures of the Outdoor campaign: http://www.sendspace.com/file/9pfgyp

MUMBAI: Motherhood reveals a unique and unspoken side of every woman because with the birth of a baby, she enters into a new phase of life. This joyful experience of motherhood is full of changes, challenges, transformations and sometimes complications too.Focusing on this side of motherhood, Care World TV has launched a show titled Maa: A New Phase of Life on 18th Oct. The show consists of 20 episodes featuring different stages of pre and post pregnancy.

‘Maa: A New Phase of Life‘ revolves around the topics such as regaining shape, lactation, mood swings and takes on serious problems such as thyroid, hemorrhoids, stretch marks and many more. It focuses on all the complications with a very sensitive approach and deals with the psychological and physiological changes that a mother has to face during pregnancy and post delivery. The show provides guidelines to cope with psychological issues related to motherhood. It intends to increase understanding between couples, provide directions to deal with feelings of stress, lack of confidence, depression, being new parents, etc. It is a host to an array of world renowned gynecologists, pediatricians, dieticians, physiotherapists and many more specialists.

Talking about its newly launched show Mr. Ajit Gupta, Managing Director, Care World TV said "Our audience knows a lot about the link between a pregnant woman‘s health and her baby‘s development once it is born. But there is limited understanding about prenatal and postnatal behavior of a woman, her mood swings and strong emotional reactions. The hard-to-explain bouts of sadness and the ‘feeling down‘ phases are noticed in almost 70 to 80 per cent of expectant and new mothers. Through this show, we are trying to help today‘s young mothers. Earlier, when there were joint families, mothers were attended to with great care, help and support of elders, but now it has become really difficult, especially for working mothers."

The show is created to educate & impart awareness amongst women who have just entered this different phase of life or will enter it in the future. Each episode is targeted towards certain complications and the experts‘ suggestions on the causes, symptoms and treatment of the same.

MUMBAI: Primetime OOH, one of the leading outdoor agencies has recently executed a large scale, pan India outdoor campaign to promote Metro shoes. Metro Shoes campaign will last for a month . The three week campaign has been executed in Mumbai, Punjab, Maharashtra and Coimbatore.

Lavina Rodrigues Pinto Marketing Manager Metro Shoes said, "Our association with Prime Time has been for over 4 years now. For the last 3 years, Metro Shoes has been aggressively expanding across the country and needed a reliable partner that would help create awareness across new markets. With Prime Time, we have been able to successfully launch ourselves across more than 30 new cities. Apart from a fast turnaround time, Prime Time also works more like a partner by providing honest feedback, driving good bargains and offering great value ads."

Roopesh Khangaonkar VP Primetime Outdoor said, "The client brief for the campaign was to create high visibility at key, strategic catchments, considering end-users as primary target audience, but also create adequate visibility to tap the trade in order to reinforce and enhance brand visibility and salience and also promote the new brand positioning."

The creative message of the campaign has been set against the backdrop of Mahim at Causeway, Cadel Road near Hinduja hospital, Bandra at Mosque, Andheri Sahar Road opposite HUL,Kandivilli WEH Near Sai Dham and many more places.

Khangaonkar said, "Every month we have 2 -3 new store launches where we provide today inaugural discount. Since it?s a first communication in the city, our objective is to ensure widespread awareness of the brand, offering as well as the tactical communication. The communications have ensured good footfalls and sales on an average of 350 times that of the previous week."

"Metro Shoes has seen great ROIs in OOH which has become our major medium of communication. Now, we intend to invest in innovations so that our outdoors attracts more eye balls," added Khangaonkar.

MUMBAI: Infotainment channel history TV 18 will kick off the show ?Dynamo: Magician Impossible? 19 October, 2012 at 9:00 pm

The show will track the story of an ordinary boy from Bradford with extraordinary magical prowess. This award winning series is all about transcending the boundaries of magic and illusion and taking it into an implausible territory.

Dynamo imbibed magical tricks from his grandfather from the early years of his life. Growing up in an environment that casts magic spell, it is not shocking to know that magic skills came naturally to this young boy. He is counted as the most extraordinary British magician to emerge in decades, who effortlessly combines his amazing sleight of-hand skills with mind-blowing magic. In his first television series; Dynamo: Magician Impossible, he travels the globe as the unassuming anti-hero, astounding everyone he meets including celebrity footballer to Hollywood actors.

New Delhi: Vodafone India, one of India?s leading telecommunications service providers, in line with its endeavour to provide unique and differentiated experience to its customers will speed up Delhi on Sunday, October 28, 2012 for the second season of India?s racing event at the Buddh International Circuit (BIC) at Greater Noida.

As part of the initiative, Vodafone has tied up with Delhi-Noida-Delhi (DND) flyway authorities to make the big race experience for racing enthusiasts in Delhi and NCR more interesting. On the main race day on Sunday, October 28, 2012, from 8am to 10pm, Vodafone will speed-up Delhi by making the DND Flyway Toll free allowing Delhi-ites a hassle-free experience as they will not have to wait in long queues to pay toll and get to reach BIC faster, smarter and better.

Vodafone India has received the approval and necessary written permission from Noida Toll Bridge Company.

Anuradha Aggarwal, Sr. VP ?Brand Communication and Insights, Vodafone India said, ?Vodafone believes in providing unique experience to customers in all its activities and engagements. With the second season of India?s racing event round the corner, following the success of Vodafone Speed fest in Mumbai last month, we decided to speed up Delhi making it a fun and fast experience for fans and enthusiasts of motorsport. We hope visitors using the DND flyway on race day will have a speedy and joyful ride to the circuit.?

Mumbai: DDB MudraMax has won a Bronze at the recently concluded MAA Globe Awards held at the Park Hyatt in Chicago. The award was won for Uninor?s campaign titled ?Rush Of Blood?.

The MAAW champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful Globes Awards. The program, established in 1985, is the industry‘s leading international recognition program for the world‘s most outstanding marketing campaigns. It is the only competition of its kind.