Mumbai: Global Advertisers, the premier agency of outdoor advertising is once again chosen to execute social awareness campaign. In association with Ogaan Cancer Foundation, Global has supported the cause by providing its premier hoardings across Mumbai.

As per the reports, one in 22 women in India is likely to suffer from breast cancer; In fact, one woman is diagnosed with the disease every 6.5 minutes! The rise is being documented mainly in the metros, but it can be safely said that many cases in rural areas go unnoticed.

Therefore, early detection is the best prevention possible, and so, every men & women should not only be aware, but take action immediately.

Global Advertisers has always been very aggressive for such social initiatives, large size hoardings at prominent locations are effectively communicating the message to the masses.

In addition, the entire team of Global has come forward to support the cause by participating in ?Wear Pink to Wok? initiative of Ogaan.

Managing Director of Global Advertisers, Sanjeev Gupta said ?We are delighted to be associated with Ogaan Cancer Foundation for such a noble cause, once again. We have ensured that our hoardings communicate the message to large number of viewers. We will always be there to support Ogaan in their future initiatives.?

New Delhi: Hanmer MSL has been rebranded and will now be known as MSL India, the MSLGROUP, Publicis Groupe?s flagship strategic communications and engagement company and the largest PR and social media network in India and Greater China, announced today.

This move comes nearly five years after joining MSLGROUP and a remarkable period of growth and development to become one of India?s leading strategic communications agencies.

Today, MSLGROUP India is the nation?s largest PR and social media network, and now includes two national agencies ? MSL India and 20:20 MSL ? as well as two specialty offerings, 20:20Social and MSLGROUP CREATIVE+. With more than 550 staff across its respective agency offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune, the MSLGROUP India team features more than 50 senior counselors with 15 or more years of communications experience each, as well as an activation network reaching 125 Indian cities.

Since joining MSLGROUP in October 2007, Hanmer MSL - now MSL India - has undergone a series of evolutions to reach today?s current marketplace leadership. Award-winning campaigns for top clients like eBay India (International Bees Awards for Best Social Media CRM) and STAR Movies India (IPRA Award for Best Consumer PR for an Existing Service) paved the way for an Agency of the Year 2012 award given by the Indian Public Relations Council Association. Deepened client partnerships coupled with a string of new business wins further established MSL India as the most trusted integrated communications and engagement agency in the nation. With its change to the MSL India brand, this marks another important step towards solidifying an offer that includes a unique mix of local insights, relationships and expertise as well as world class strategic communications practices tailored to the India market.

Commenting on this announcement, Glenn Osaki, President, MSLGROUP Asia, and Chair, MSLGROUP India Management Board, remarked ?India has always been one of MSLGROUP?s highest priority markets, and we are proud to invest in and cultivate our team?s passion and commitment to providing top-of-the-line creative solutions to clients, and being the most trusted advisors in the nation. The new MSL India brand will emphasize our dedication to innovate and engage conversations and communities across the India market.?

The firm?s next phase of development, in line with the recently announced MSLGROUP India Business Strategy, will be to focus on cultivating strong communications professional talent, strategic communications services, and the integration of social, content and creative to form comprehensive solutions for both local and international clients.

Another highlight of this new growth was MSL India?s move to upgrade its infrastructure and technology, announced last week, with the recent opening of a new MSLGROUP India flagship office in Mumbai?s Lower Parel district. This new world-class environment is now home to the 250 joint staff of MSL India, 20:20 MSL and MSLGROUP Creative+ in one consolidated location. Notable features include state-of-the-art conferencing technology and a storytelling motif entwined with India?s rich culture and MSLGROUP?s dynamic character.

MUMBAI: The original dream girl of Bollywood Hema Malini celebrates her 63rd birthday on 16th October 2012.

The actress is an ethereal beauty with some brilliant movies in her career with her dream man Dharmendra. Jugnu, Seeta Aur Geeta Dream girl, Sholay, Raja Jani are some of the movies they did together which went to become super hits.

Some of the most memorable songs are picturised on them, and yet other songs from Kudrat, Kranti, Dharmatama are also loved today. B4U wishes Hema Malini a wonderful birthday and brings back beautiful melodies of the dream girl on their show Awaaz de kahaan Hain specially dedicated to her.

Tune in to B4U Music 16th October 2012 Tuesday 9pm onwards.

New Delhi: Doordarshan Sports channel is to telecast live the All India Cricket Tournament, and the Junior Cricket Championship.

The All India Cricket Tournament at the Jawaharlal Nehru Stadium in Ghaziabad near here will be telecast on 16 and 17 October from 9.00 am to 5.00 pm.

The Junior Cricket Championship will be telecast on 19 October from 9.00 am to 6.00 pm.

MUMBAI: The amount of solid waste mankind generates in urban areas on a yearly basis has almost doubled over the last decade and as urban populations continue to grow, it is estimated that by 2025 we will produce nearly one billion more tonnes each year. In the thirteenth episode of the Horizons series, presenters Adam Shaw and Saima Mohsin visit California, USA and Bangalore and Mumbai, India to learn how cities are dealing with the growing amount of waste being generated.

Saima begins in California?s capital city of Sacramento, where biotech start-up Micromidas is researching new ways in which it can recycle sewage sludge into useful biodegradable plastics. Micromidas uses microbes to feed on sewage sludge.

Once consumed, the bacteria produce linear polyesters called polyhydroxylalkanoate (PHA) in order to store carbon and energy. These plastics are biodegradable and the company has already raised millions of dollars in investment funding to build a bio-refinery where it can start pilot testing this process.

Peter Matlock, Vice President, Business and Corporate Development, Micromidas, explained: ?We can make a broad variety of plastics that are available today [using PHA]? and when you are done with it, you throw it away and it completely biodegrades. We have identified literally millions of metric tonnes of waste material that are eligible for the process.?

Saima then travels to India?s southern city of Bangalore to visit K.K Plastic Waste Management, a company that transforms thousands of tonnes of waste plastic into roads. Plastic is collected, shredded and mixed with asphalt to form a compound called polymerized bitumen.Since plastic is water-resistant, this combination means roads survive monsoons, have fewer potholes and need to be repaired less frequently than traditional pavements.

K.Ahmed Khan, Managing Director, K.K. Plastic Waste Management said: ?Plastic is a petroleum product, bitumen is a petroleum product. Plastic definitely improves the performance of the road and the longevity of the road.?

Saima also travels to Mumbai, India?s most populous city, which is turning to local waste management to cope with the 8,000 metric tonnes of waste it generates daily. Housing districts like Chembur have started to deal with their waste directly at the source. A women?s collective gathers Chembur?s rubbish and biodegradable wet material, which makes up to 60 percent of the district?s household waste ? is composted on-site and used for gardening, while dry material is recycled. Similar schemes are now running at 40locations around Mumbai.

The Horizons series, sponsored by DuPont, airs weekly on BBC World News on Saturday 7.00am & 2.00pm and Sunday 8.00pm and 1.00am

Mumbai: As India gets ready to host the pulsating Formula One race for the second time, CNBC-TV18 is all set to create the fervor of the ultimate motorsports fiesta with ?Overdrive on Track?. The award winning show on the channel, ?Overdrive?, has strategically created a special four part series going beyond the threshold of racing tracks. The series will not only bring viewers close to the actions from Buddh International Circuit but will also provide them with an overall perspective of the sport. The series is packed with various interesting anecdotes that will elucidate viewers about competing teams and drivers, the technology involved in F1 apart from the investments, revenue and profitability associated with the motorsports extravaganza. The highlight of the series will be India?s F1 connect, with spotlight on the Indian sponsors, players and also on the impact of F1 on Indian motorsports scenario.

Viewers will get a 360 degree perspective on F1, starting from the recap of the debut year of Indian Grand Prix, to a comprehensive analysis of the F1 business. CNBC TV18?s team will interact with key stakeholders likes of Mr. Askari Zaidi from Jaypee Group, Indian Motorsports Head, Mr. Vicky Chandhok and sponsors like Airtel & Vodafone to understand their stakes involved and how they plan to obtain maximum returns. The On-track race management team will provide an inside view of the functioning of a modern F1 race weekend. The series will also bring the audience up-close and personal with key teams & drivers, team principles and senior F1 journalists who will be a part of the annual speeding glory. Also, viewers will get acquainted with the cutting-edge technology that forms the vertebrae of F1. The series will culminate with a comprehensive review of the 2nd Indian Grand Prix and enlighten viewers about the future of one of the most high-maintenance sports.

Part 1 Airing on Saturday, October 13th at 11:30 am & 10:30 pm on CNBC TV18