Mumbai: A Superhero blockbuster, the world?s favorite superhero and one of the most financially successful films worldwide, MOVIES NOW brings to you Spider-man 3, for the very 1st time in HD.

Just like a coin has 2 sides, human nature also has the good, and the bad side. There are times when we are kind, compassionate, humble and honest, but then there are also times when we feel vengeance, jealousy, anger and hatred. And it is during these times, that our strength or weakness to choose the good over the evil comes to the surface. And as Spider- man rightly said ?"Whatever battles we have raging inside us, we always have a choice. It?s the choices that make us who we are and we can always choose to do what?s right."

Catch a glimpse of this battle between the good and bad in Spider- man 3 as a strange alien symbiote turns his suit jet-black, and his darkest side comes to light changing Spider-man inside as well as out. He is forced to choose between the seductive power of the new suit and the compassionate hero he used to be.

A complete package, you will find dilemmas, character complexity, romance, plot twists, spiritual realities, comedy, and tragedy along with a series of blown up action packed into it. Hence, a movie for both, action lovers and haters.

Tune into MOVIES NOW on September 22, 9:00 p.m. and watch Spider-man fight for his life against a lethal mix of villains as well as the enemy within himself.

Mumbai: Outdoor advertising is emerging as a hot favourite of real estate players in the Mumbai market once again. Global Advertisers, India?s premier outdoor agency in its class, is witnessing an impressive growth in the demand for outdoor inventories from developers this festive season.

Such campaigns are rebranding, sale as well as brand awareness initiatives.

Global recently executed a rebranding campaign for Rajesh builders (now known as Rajesh Life Spaces) and also helped create a larger-than-life brand image for the new properties of the Lodha Group, the Wadhwa Group and Hubtown ( formerly known as Ackruti City). These campaigns were planned, strategised and executed by Global?s business and luxury segment team.

Sanjeev Gupta, Managing Director, Global Advertisers, says he is glad that the real estate sector was finally making a strong comeback. "Our team has given 360 degree brand visibility across Mumbai to our clients. Large size hoardings, transit media, street furniture have been the favorites of our real estate clients who trust our team?s extensive media research and planning backup. Despite the widespread challenges dogging the economy, the OOH industry is showing excellent growth this year. For us, much of this happy story is being scripted by our real estate clients whose long association with us is a proof our commitment to innovative thinking, flexible approach and disciplined conception, planning and execution of campaigns handled by us.?

MUMBAI: ApnaCircle.com India?s leading professional networking site, joins hands with ?Indo Tibetan Border Police? (ITBP) to celebrate 50 years of their existence. It participates in the ?ITBP Half Marathon? as their online networking partner. The marathon is a celebration of the border forces and a cheer to their significant contribution to the nation for the past 50 years.

ITBP aims to cultivate a sense of patriotism and general awareness about the force and also inspire youth to join it.

?The Aim of this run is to motivate youth to contribute in nation building and join security forces. It will inculcate love for the nation and sense of pride for our nation among school children and the youth? commented Sh. Ranjit Sinha, DG ITBP ApnaCircle.com takes pride in being a part of this Marathon and supports ITBP to inspire the youth and create awareness among them about having a career that directly serves the nation.

?We are proud to be associated with the ITBP marathon. We support and respect the contribution of the border forces and the sacrifices they have given for us to lead a fearless life. The youth needs to know and value the fact that had it not been for these forces no industry would have developed or excelled. Through this association we plan to reach out to the youth of India and create awareness about the ITBP marathon as well as encourage the youth to be positive about the nation. The idea is to encourage them to move forward and contribute in every way they can, towards a successful and progressive nation? says Mr. Yogesh Bansal, Founder & CEO Apnacircle.com.

Senior Politicians, young Parliamentarians, noted film personalities and sports persons, eminent literary figures, painters and media persons have been invited to participate in the marathon. ApnaCircle invites one and all to be a part of this Marathon. It takes immense pleasure in contributing to the patriotic event by spreading awareness about the marathon and the ITBP force, through social media and its networking power.

MUMBAI: HDFC Life, one of India?s leading private life insurance companies, has launched a unique experiential campaign clubbed with digital media titled ?Model of Happiness? across 6 malls and 12 corporate parks in Delhi, Pune, Bangalore, and Mumbai. This campaign is aimed at encouraging urban Indian woman to be financially independent. This month long activity will start from September 22 until October 22, 2012.

Speaking about the campaign, Sanjay Tripathy, EVP & Head Marketing and Direct Channels, HDFC Life said, ?Woman is an integral part of a family, and if she is financially free with a robust plan to take care of her short, medium, and long term life stage needs, she can create several occasions of happiness in her family. A financially secure woman can not only become an active member of the family?s decision making process, but can also be a source of happiness to her loved ones by meeting their needs on her own. In other words, her financial freedom enables her to be the ?Model of Happiness? for her loved ones. Targeted at Urban working women, our new experiential campaign aims to capture real moments of happiness of these women. We believe that representations of a woman as ?Model of Happiness? works on both the inspirational and relatable dimensions for our target audience. They can find an immediate connect with the smart financially secure women featured in the video, get inspired by their lives and get motivated into action. We are keen to bring these stories to life in line with our brand philosophy, ?Sar Utha Ke Jiyo?, empowering women to be financially secure and be a source of happiness to their families and inspire others too.?

The experiential campaign presents a platform for women across key cities to narrate the happiest moment in their life in a public forum. Approximately 12ft x 12 ft video booths titled ?Model of Happiness? will be installed inside key malls and corporate parks. The booth will represent a mini film set with iconic movie elements in place like a ?Director? chair and lights, trussing to attract even those women who haven?t yet seen the sample videos. Each urban woman, who has been a ?Model of Happiness? in her family, can create her own personal video film about her story in these booths.

All these videos will be uploaded on the company?s new microsite - www.smartisyou.com and the Facebook page - www.facebook.com/smartisyou. Each woman is also encouraged to share the same on her personal Facebook page and Twitter handle so that she becomes a lobbyist of her own videos and stories to inspire others.

HDFC Life plans to feature the best videos in OOH screens, cinemas across the country as a larger appeal to the ?Models of Happiness? platform which will help percolate the inspiring actions of these women to million others. The best videos will be judged by an HDFC Life selection panel and on people?s choice (likes received on the company social media?s pages, where the videos will be posted).

The 6 malls where the activation will take place are Ambience mall, DLF Prominade in Delhi; Forum Mall in Bangalore; Infinity Mall in Malad, High Street Phoenix in Mumbai; and Inorbit Mall in Pune.

Please find attached the Press Release for your reference. Let me know if you would like to have a word with Mr. Sanjay Tripathy, EVP and Head Marketing and direct channels, HDFC Life for further information on the campaign. Will be able to connect you.

MUMBAI: Posterscope, the world leader in OOH from the Aegis Media group, celebrated its 4th anniversary in India, with a high profile, impactful and a first of its kind campaign in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ludhiana, Chandigarh, Jalandhar, Lucknow and Ahmedabad.

True to its innovative spirit Posterscope India has embarked on a unique celebration to mark the completion of four years of its operations in India. Keeping with its tradition of bringing in their anniversaries with style and aplomb, Posterscope came up with unique ideas to promote and celebrate its 4th anniversary .This started with a teaser of a cake being baked on a Billboard, attached with a timer that kept on ticking, until it was revealed on the D-day suggesting that the cake had been baked. All of this on the billboard for the first time in India, which was followed by the release of 5000 balloons of all brand colours of the Posterscope group. A unique ?4 ?Logo was developed with all brand colours to highlight all the group offerings of Posterscope (OOH), Hyperspace (Retail), Brandscope (OOH), Ambient OOH (Ambient) and PSI (Airports and International OOH).

In an official communiqu?, Ashish Bhasin, Chairman India and CEO South & South East Asia, Aegis Media, said ?Posterscope, ably led by Haresh Nayak, has always been at the cutting edge of OOH innovations and I am glad to see them implement the same in their celebrations as well.

Their business has really grown and has diversified in the last few years and Posterscope India has been a key contributor in Aegis Media?s rapid success in India.?

Commenting on the achievement Haresh Nayak, Managing Director, Posterscope Group India said, ?As thought leaders, we planned the entire event in a manner that highlights our open culture, innovative approach and belief in convergence. These 4 years have been landmark and today we have achieved geographical reach, scientific tools, research, domain expertise and a great international backing to ensure our clients always get the best. We would like to thank some of our key clients like Philips, P&G, UB Group, Renault, Blue Star, Mattel Toys, Intel, Adidas, Ray Ban and our esteemed associates for helping us reach this scale and position of strength.?

Haresh Nayak further added, ?We are a part of this industry, wherein advertising is what we do and out of home is the business we are into. We understand too that clients have various requirements that may crop into a discussion at any point in time. We believe that each and every employee is well equipped to handle and provide basic information about all aspects of the out of home domain to the client. This thought was established through this activity and we surprised ourselves with the efficiency displayed even in an ADLA BADLI environment.

Through ADLA BADLI every employee found a picture of his or her colleague on his/her soft board, the previous morning. The person then had to get into the other employee?s character for the whole of the next day by mimicking him, sitting in his place and actually doing all the things that particular employee does on a normal day. Basically it was a ?live the life off? another associate of yours for a day, establishing through this in situ role play the convergent thought in a very unique and innovative manner.

Member of the Aegis Media network, the Posterscope Group today has five independent brands in India ? Posterscope, Brandscope, Hyperspace (Retail and Digital) PSI (Airports & International OOH) and Ambient OOH. Posterscope is present across 25 cities in the country, with a team of 120 people.

The Aegis Media India group also comprises Carat, the world?s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Activation), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

MUBAIi: iCubes, a dedicated E mail Marketing solution provider, organized the 10th email marketing training workshop & certification- Email Vidya at Le Meridien New Delhi on 14th September, 2012. The session explored the nuances of E mail marketing, its adoption and strategy formulation for effective and quantifiable ROI generation. Brand Advertisers and Digital Marketers from leading Corporates across the industry participated in this program. Participants in this workshop represented executives from leading companies like American Express,Yebhi.com, Deals and You, IndiaMart, Timtara, Tradus, Shopclues and Meri News among others. The event provided excellent tutoring about the latest trends and approaches to email marketing through hands on interactive exercises & knowledge sharing from the participating corporate members.

EmailVidya has been founded by industry veterans who come with hands-on experience and global exposure in Email Marketing Training. Email Vidya offers a platform for brand advertisers & email marketers to share their email marketing experiences and get trained with the best practices and strategies to achieve the optimum ROI from their Email Marketing. The previous workshops have been organized in Mumbai, New Delhi and Bangalore.

?Email Marketing tops the list of digital marketing being most effective, in terms of penetration and personalization tools for reaching the masses. Yet, it is at a very nascent stage in India. Email Vidya has taken up the responsibility of torch bearing the literacy through our interactive sessions and take email marketing to the next level. These tutorials provide a cost effective way for brands to market themselves,? opined Mr. Sahil Chopra, Co-Founder, iCubes.

?With the industry‘s best case studies and hands-on interactive sessions, we address the opportunities and challenges of seamlessly integrating email into your overall digital marketing strategy. Our training programs are intended to train the participants on optimizing their email programs and offers a systematic structure for planning, execution & review of their email campaigns,? explained Mr. Jacob George, Co- Founder, iCubes.

iCubes assists organizations with their email marketing requirements. Its services mainly include Email campaign management, affiliate network management, Email marketing consulting & trainings. iCubes empowers marketers to connect with customers and achieve true ROI, with their award winning in-the-cloud Email Marketing Solutions & consulting services. Its educational initiative, E mail Vidya gave a golden opportunity to get certified as an E mail Marketing Professional thanks to this session!

Speakers of the session:
- Sahil Chopra, Co- Founder, iCubes
- Jacob George, Co ? Founder, iCubes

Quotes from Tradus and NIIT representatives on Email Vidya session - Tradus

For an e commerce company like Tradus, E mail marketing plays a critical role. We communicate regularly with our users through e mail which is an appropriate and impactful medium compared to any other existing form of communication. Attending workshops and sessions like Email Vidya is very fruitful and knowledgeable in this sense. We discussed about individual systems through this session. It served as a good platform to share queries and issues faced in the ecosystem and understand how to resolve them in a better way. I am really looking forward to the next session and would encourage people to enlighten themselves about the power of E mail marketing.

NIIT

NIIT is known for providing better education based solutions for individuals and corporates. We are using email marketing to share updates and communicate new training programs from our end. Email is one of our primary modes of communication with our users and students. Through this Email Vidya session, we gained more learning about the various aspects and the scope of E mail marketing. Such sessions also help us to understand what other industries or segments are doing on their part to maintain and sustain their core competence.