MUMBAI: Percept Activ has bagged the onus to execute an innovative on-ground and social activation campaign ?Fresh on Campus? - an event organised by The Hindustan Times & sponsored by VEET, Reckitt Benckiser (India) Ltd. The campaign that kick-started in August 2012 covers cities like Mumbai and Delhi.

The focus of Percept Activ will remain largely on brand communication activities, encompassing both promotional activation and event based activation across Colleges in Delhi and Mumbai.

The key responsibility of Percept Activ is to manage and execute the Sampling & Engagement Zones at the fresher?s party held at various Colleges. The Sampling zone is an extending hand wherein VEET promoters would explain the product features and provide giveaway samples to the college girls.

Tab-Girl is another interesting concept introduced by Percept Activ at the Engagement Zone. The Tab Girl communicates and educates the audience around the Zone with the use of the tablet PC, about the ongoing activities around the zone which include; Demo & Sampling - demonstrates the application of easy to use wax strips, Nail art zones - where nail artists showcase their talent and the Photo Zone - Here the promoters encourages the college girls who have gone through the initial engagement activities to pose with the Brand Ambassador of VEET Katrina Kaif?s cut out.

Percept Activ connects these on ground activities on a social platform of VEET India which allow the girls to visit the VEET India Facebook page and tag themselves. These girls then stand a chance to be included in the VEET DIVA Contest ? ?VEET be the DIVA?.

Speaking on the project, Sanjay Shukla, COO, Percept Activ, said ?Brands today are increasingly attempting to gain access to college students in an organized manner. The key here is to integrate BTL with a well supported digital campaign. BTL creates experiential content and digitization amplifies it creating aspirational value. ?The Fresh on Campus? Campaign is a good example of this format.?

The expertise of Percept Activ in the brand communication space will help position brand VEET as a beauty brand among college girls, by allowing them to experience the expertise of the product through digital, on-ground activation and post event experience testimony generation.

MUMBAI: The flagship site of India?s most awaited game show ?Kaun Banega Crorepati? has received phenomenal response from its fans with the website crossing one million page views on its first weekend.

With our first crorepati in just 3 days, people have flocked to the site wanting to re-live ecstatic moments of Manoj Kumar on winning Rs. 1 crore. KBCSony.com not only offers a chance to catch up with such winning moments & full episodes, the website has a whole host of interesting features to keep the users engaged with the show.

Another immensely popular application being the KBC Web game offers the users a chance to experience the feeling of sitting on the hot seat!

Users can find out how much their favourite contestants have won & where they hail from through innovative applications like the KBC Heat Map and the Prize Meter.

Nitesh Kripalani, Senior Vice-President ? New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, ?We are ecstatic that in its first weekend, KBCSony.com has set a new benchmark in online entertainment in India by garnering one million page views. This has been a result of the combination of exclusive content and innovative features such as KBC Heat Map and Web Game that has given KBC fans an opportunity to engage with Kaun Banega Crorepati beyond television. We are hoping to engage even more fans across the country in the coming weeks.?

Log on to www.KBCSony.com the one stop destination for all KBC fans. You can also interact with more than 1, 50,000 fans on our official Facebook page.

MUMBAI: Tennis sensation Sania Mirza talks to Anuradha Sengupta on CNBC-TV18‘s weekend chat show ? Beautiful People.

The year has been a mixed bag for Sania Mirza, with an exciting win in the French Open Mixed Doubles championships, to quitting the Singles circuit earlier this year and then being dragged into the unholy selection mess before the Olympics. In a candid chat with Anuradha, she reveals what it takes to be Sania Mirza.

Beautiful People, CNBC-TV18?s flagship interview series, talks to people who make an impact on the time in which we live. Every week, Anuradha Sengupta chats to the most interesting newsmakers and news-breakers, engaging in the fine art of conversation to give people food for thought.

Watch Beautiful People on Saturday, September 15th at 9 pm and Sunday September 16th at 1:30 am only on CNBC TV18

MUMABI: India?s No. 1 Bollywood channel, zoOm turns eight on the 17th of September and is all set to celebrate in style. Launched in 2004, zoOm is the pioneer in its genre and has enjoyed eight straight years of leadership. With a fantastic line up of special programming spread across eight days, zoOm marks this milestone with the special theme Celebr8.

zoOm?s Celebr8 show line-up 16th ? 23rd, September ? 8 Exclusive Songs: World TV Premiere 16th ? 18th September ? zoOm Barabar Jhoom Daily: 8am ? Your Likes Marathon Daily: 11am ? 11:30am ? 4Play Daily: 12.30pm ? 8 at 8 Daily: 8pm ? 8-a-thon! Daily: 8.30 pm ? OQ?s 8 16th ? 23rd September

Bollywood enthusiasts can expect nothing less than blockbuster programming that encapsulates topnotch interviews, special features, zoOmbastic music and the biggest scoops from tinsel town.

Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said ?zoOm is seen by viewers and advertisers alike as the go-to destination for Bollywood. Over the last 8 years zoOm has not only maintained an absolute leadership in India, but is today available as a channel in 28 other countries. Added with its wide footprint in social media, zoOm is truly the World?s Number 1 Bollywood Destination!?

With an exciting lineup of features, music and the latest news from Bollywood, Celebr8 is ready to deliver an audio-visual treat to its viewers. Marking this special occasion, zoOm has created television history with the first time ever worldwide premiere of 8 EXCLUSIVE songs together from 16th to 18th September. zoOm viewers will wake up to 8 different themes expressed through songs on the zoOm Barbar Jhoom specials every morning at 8 am from 16th ? 23rd September. Your Likes, zoOm?s popular music request show will feature special playlists from 8 top requestors over 8 days. 4play will treat viewers to back-to-back songs from the same movie, while a special show 8 at 8 will showcase 8 songs of 8 superstars every day at 8 pm.

Over the 8 days viewers will catch their favourite stars at their candid best on OQ?s 8 hosted by Omar Qureshi featuring top stars like Ranbir Kapoor, Priyanka Chopra, Asin, Abhishek Bachchan and Bipasha Basu. A special feature series 8-a-thon! will showcase eight spectacular debuts, biggest blockbusters, superstars, controversies, fashion statements, on-screen couples and the hottest on-screen appearances in the past 8 years. The show will air at 8.30 pm everyday from 16th to 23rd September.

But that?s not all, Bollywood fans who love to keep track of every moment in the lives of their favourite stars are in for a super dose ? zoOm?s flagship entertainment news show, Planet Bollywood News, will turn up the heat with 8 breaking stories from Bollywood over 8 days.

So get ready to Celebr8 from 16th to 23rd September as zoOm lines up an 8 day party for its 8th anniversary!

Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ‘positive‘ emotions."