New Delhi: Tupperware, one of the world?s leading direct-selling companies marketing smart kitchen solutions, has been recognized in the Platinum category of the annual ?Digiratti List? by Paul Writer. The Digiratti award program recognizes campaigns that have stepped away from legacy tools to create marketing programs that define the future of marketing. Digiratti recognizes the use of innovative social media, video, mobile and digital technology to increase marketing impact.

Tupperware?s campaign ?She Can, You Can? was recognized for its originality, concept and impactful usage of the digital medium as an integral part of the media mix. The campaign aimed at instilling confidence in women to take up socially relevant businesses of their own by showcasing examples of young women entrepreneurs who have realized their dream of empowering sections of society.

Ms. Asha Gupta, Managing Director, Indian Subcontinent commented on the recognition, "We are honoured to be recognized in the Platinum Category of the Digiratti List by Paul Writer. We have always been known as providers of smart kitchen solutions, but being successful on the digital media for our philosophy of spreading confidence and our business opportunity is special for us."

?We have always been a brand that is known for its customer focus and interactivity. The digital media lends itself to these factors and it is encouraging indeed to see our offline interactivity reflect so well online.? she added.

"We wanted to identify marketing campaigns that looked at digital as a strategic medium to achieve business impact. The teams that we recognized have all showcased a unique mixture of innovation and creativity to achieve tangible results for their brands", said Jessie Paul, CEO, Paul Writer. *

"We believe that a true Digiratti is not one who uses the digital medium exclusively, but one who uses the digital media as an integral part of the 360 degree media mix. Being recognized in the platinum category for the use of the digital media in the ?She Can, You Can? campaign reinforces our belief and that is very encouraging." said Anshu Bagai.

"The rationale behind taking the SCYC campaign on digital platform was to support Tupperware‘s vision to ?Enlighten, Educate and Empower? women, and make them more confident of themselves by way of seeking and highlighting stories of women achievers who help women live an independent life." He added.

Sachin Kelkar, CEO, SocialKonnekt Media said, "Being recognized for the digital bit of a 360 degree campaign establishes the digital medium as no longer a new medium but an established important part of the media mix for brands. The multi pronged efforts on all social media and their measurable impact are two reasons behind our success in this campaign."

"We feel elated as the campaign concept is highly appreciated by our fans. It brought out the appreciation for Tupperware‘s women?s empowerment aspect which is very deeply ingrained in the DNA of Tupperware. Also receiving the Digirrati award indicates that we- SocialKonnekt aptly used the digital presence and leveraged the power of digital media with the reach of the legacy channels", he added.

MUMABI: The cuddly and courageous, Winnie the Pooh will make his television debut on Disney Channel with ?The New adventures of Winnie the Pooh? beginning September 10 at 12.30 pm (Monday to Friday).

The series will bring to life memorable stories of childhood as Christoper Robin?s bedroom doors open to the adventurous world of Hundred Acre Wood, a timeless place of wonder and whimsy where Winnie the Pooh along with Tigger, Piglet, Eeyore, Gopher, Owl, Kanga and Ro will entertain you in a non-stop entertaining series about the love of a child for his best friend, a bear named Pooh.

Winnie the Pooh is the likeable and childlike bear who has become synonymous with gentleness, kindness and friendship. His love for honey (or "hunny" as he spells it) is one the most enjoyable and lovable qualities, especially during instances when he runs out of his supply and sets out on a quest to find more Honey...err, ?Hunny?. Loyal to his friends and often termed as the "leader of the group", Pooh has a knack for being very optimistic during times of despair and is the closest to Christopher Robin.

So get ready as Winnie The Pooh with his Jar of ?Hunny?, and all his lovable friends make their debut in India on Disney Channel!

Winnie the Pooh will air on Disney Channel beginning September 10, 2012, Monday to Friday at 12.30 pm

New Delhi: Snapdeal.com, India?s largest online marketplace has introduced the revolutionary concept of Brand Stores. An exclusive page which allows brands to create their own store on Snapdeal.com, Brand Stores provides a new experience to consumers for browsing and shopping for their favourite labels.

With the launch of Brand Stores, brands will benefit directly from Snapdeal?s vast consumer base of 18million subscribers and its presence across more than 2000towns and cities. It will bring international, national and regional brands and merchants closer to consumersacross the country. Brands can sign up to open their Brand Store on Snapdeal ata ZERO fee.

Features of Brand Stores:

? Customizable content and layout

? Flexibility to run promotions and conduct exclusive product launches

? Participating insite-wide promotions

? 24 x 7 x 365 store hours

? Zero cost in providing information & support to customers. It is managed by Snapdeal

Kunal Bahl, Founder &CEO, Snapdeal.com said, ?With Brand Stores, the power will now be in the hands of the brands. They wouldnow be able to decide the look and feel of their page,customize their product selection, manage promotions and exclusive launches. Similar to how brands open stores in malls that cater to a particular geographic area, irrespective of the size of their operation, they can now open a store in an online mall through which they can supply locally, but sell nationally.?

Brands can sign up on www.SellonSnapdeal.com and will be guided through the process of opening their store. Some of the major brands have already signed up for this feature including Micromax, W for Woman, Slazenger and many others.

Speaking of the launch of Brand Stores,Deepak Mehrotra, CEO, Micromax Informatics Limited said, ?Today restless youth demands technology that saves time, money and energy. With virtual brand stores, customers will be empowered to make informed decision regardless of their location across the country. Also, it combines the best of both the online and in-store experience and helps us to better serve our customers with personalized attention. We are glad to be a part of the new initiative from Snapdeal which will provide a whole new experience to browse and shop for their favourite products in a matter of a few clicks?

Micromax Brand Store - http://www.snapdeal.com/brand/micromax

W for Woman, which is premier women?s apparel brand in India has also signed up for this feature. AnantDaga, CEO, W said, ?I think it is a great step taken by Snapdeal. It is a win-win situation wherein the brand gets the opportunity to present its true essence while Snapdeal leverages its strength in domains of technology and distribution. I am sure this concept will take the business to the next level.?

W Brand Store ? http://www.snapdeal.com/brand/w

Nitin Mayor, Director, Mayor International Ltd. (Slazenger, Gola, Lonsdale) said, ?We feel that the Brand Stores concept is a great platform and will definitely give our brands more focus. This will make it easier for the end consumer to navigate directly to our brand and find the products he is looking for. Snapdeal.com has clearly managed to replicate the shop in shop concept onto an online portal which is absolutely fantastic.?

Slazenger Brand Store - http://www.snapdeal.com/brand/slazenger

MUMBAI: The brand promise of JobBuzz in its launch ad campaign is, ?With JobBuzz you will know more about the things that matter the most. Get in-depth information on your industry, check out company reviews, Salary Structure, Interview Questions, Company Rankings and much more to plan a successful career.?

Speaking about the campaign, Vikas Verma, Marketing Head, TimesJobs.com remarks, ?The JobBuzz launch campaign is a hard-hitting clarion call to shake-up young professionals between 18-32 years with the obvious yet rarely used common sense of researching career options before making a commitment.?

?Using memorable mnemonics of the youth?s interest such as Cars, Cinema, Cash, Cricket and Cellphones ? this 6 part print campaign features short, sharp shocks, to bring home the point that it is common sense to use JobBuzz and make informed career decisions.? adds Vikas.

JobBuzz is being promoted as a free employee-to-employee community where employees share their experiences about the companies that they have worked for. This information is presented in an aggregated manner to help people make right career decisions. And, because these reviews are written by employees themselves and not by employers, JobBuzz gets the ?true inside story? on these companies, which is otherwise quite hard to get.

The premise of JobBuzz is the adage ?Information is Power? and JobBuzz gives this as company ratings on multiple parameters, the top reasons to work for that company, the top skills to succeed in that company, recommendations for that company and salary data ? all of which are very relevant for a future employee.

?There are many parameters around which career options are evaluated such as work life balance, learning & development, top leadership of the company etc., however, most of the people end up making decisions based on very short term view- for instance, just taking compensation into account. Therefore, we wish to sensitize people to take a holistic cognizance of these factors to ensure a successful & satisfying career.? explains Vikas.

The ads will run both online & mainline print across the nation, including relevant career supplements and websites.

Mumbai: As America?s Got Talent enters the quarter-finals phase, the popular reality show which airs on India?s No. 1 English Entertainment network, BIG CBS, continues to rate as the No. 1 show amongst the top English General Entertainment Channels. With superlative talent taking the forefront, the show which is simulcast on BIG CBS PRIME, LOVE and SPARK is attracting more affluent males and has garnered a GRP of 5.96 according to TAM (Week 32-25, Digital C&S, SEC A Males, 15+, 7 Metro).

Overshadowing the varied entertainment offerings among the English GECs, America?s Got Talent leads the roster. With world-class talent taking centre stage as the quarter-finals, audiences in India have been glued to their television sets to catch the best of the best in entertainment. The show presents a perfect mix of drama, talent, thrilling moments and endless entertainment to a very loyal audience base which has resulted in an overwhelming response maintaining the show at the No. 1 position week after week.

Talking about the increasing popularity of America?s Got Talent, Anand Chakravarthy, Business Head, BIG CBS Networks said, ?Over the weeks, America?s Got Talent?s popularity among the upwardly mobile audiences has been growing tremendously. With the show entering the quarter-finals, our promise of presenting the latest-freshest-hottest content to our audiences continues to grab the necessary eyeballs making it the most preferred show in the primetime slot across English GECs. With some incredible properties in the offing, we will continue to showcase a varied palette of some of the most popular international programs on our network.?

The BIG CBS Network is currently airing the sixth season of America?s Got Talent every Monday to Thursday at 9 PM in India. The show boasts of an incredible jury lineup which comprises of celebrities like Howie Mandel, Sharon Osbourne and Piers Morgan.

Entering its final leg, America?s Got Talent will be followed up by two of the biggest reality shows on global television ? the latest seasons of The X Factor USA, with judges Simon Cowell, Britney Spears, Demi Lovato and LA Reid, and American Idol.

Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ?positive? emotions."