MUMBAI: Zee TV?s interactive WAP site and mobile app for its top-rated non-fiction show ?Knorr Soupy Noodles DID L?il Masters powered by LR Active? has emerged a runaway success with more than 3 lakh downloads within a short span of 3 months of its launch. Boasting of a wide array of exciting and novel interactive features, the application has succeeded in raising the bar on viewer engagement in the digital space. Using the app, mobile users were able to interact with the show in ways that were hitherto not even imagined. Beyond providing users latest updates from the show at their fingertips, the newly introduced features that captured public imagination and upped the number of downloads were LIVE chats with the masters and skippers, as well as the personalized dance tutorials from the four skippers on the show.

The launch of the mobile application for DID L?il Masters in May 2012 came in the wake of an overwhelming response to the initial episodes of the show and the grand success of the mobile application launched for Season 3 of Dance India Dance. Within 3 days of its unveil in March 2012, the DID 3 app reported more than 10,000 downloads and rated 4.5 out of 5 on the Android App Store - a very competitive score considering that the Android store is an open platform and the reviews therein are all user-generated. The DID 3 app went on to become a major hit not only in India but also in countries like USA and UK along with 25 unique countries, reinforcing that mobile marketing is the best way to capture the youth and the tech-savvy generation of smart phone and feature phone users.

Mr. Akash Chawla, Marketing Head, National Channels, ZEEL said, ?It is very gratifying to know that at a time when ?on-demand? entertainment is the order of the day, we have been able to provide our viewers with content that has kept them engrossed and engaged. Reaching over 3 lakh downloads on four mobile platforms strengthens our conviction that technology engages consumers in ways that are addictive. The LIVE chats and personalized tutorials have clearly been crowd favourites while the easy voting feature has seen the contestants register a staggering number of votes as people connected in huge numbers! The DID App is just the start of our quest to be innovators in exploring the digital medium.?

Zee TV has plans of making an even larger impact with the mobile application in the coming days by pushing it on-air with anchor Jay Bhanushali encouraging viewers to download the app. The announcement of unseen footages of Salman Khan and Katrina Kaif from a recent episode as well as personalized dance tutorials by each of the top 5 finalists will drive higher downloads of the app and keep the buzz alive for the channel?s next non-fiction property ?Dance Ke Superkids?.

Following a successful collaboration for the mobile application of DID Season 3, Zee TV continued its partnership with MOBILOX Innovations Pvt. Ltd to develop the WAP & app technology for DID L?il Masters. The launch of the mobile application for Season 3 of Dance India Dance made DID the first ever reality show on Indian television to be present as an application on all mobile/digital platforms. The mobile apps designed for Season 3 as well as DID L?il Masters have taken consumer interactivity in the mobile domain to unmatched heights.

Watch the Grand Finale of ?Knorr Soupy Noodles DID L?il Masters powered by L R Active? on Sunday, August 12, 7.30 PM onwards and vote for your favourite contestant through the DID App on your phone!

New Delhi: - Spotlight Event & Entertainment announced the fifth edition of ?APREE? taking place in Goa at The Country Inn and Suites Candolim, from August 23-26th 2012. APREE is an annual interactive knowledge exchange platform aimed at bringing Advertising, PR, Entertainment & Event management companies, where experts from communication industries come together at one platform for social and business networking and discuss the bright way forward.

?We are pleased to announce the fifth edition of APREE events and I am grateful to the industry experts who have contributed largely in making this a huge platform and trusting the benefits it can bring to the Communications industry by way of networking, sharing and evolving through each other?s experience,? opined Ms. Salama Yamini, Operation Head, APREE Organizing committee.

The seminar is packed with powerful speakers, giving the participants an opportunity to interact with the ?Thought Gurus? of the industry and it also provides an insight into relevant data explaining where the Communications Industry is heading. The event is catalogued to provide you with better networking with competitors, brands and industry professionals from all aspects of communication business. Informed Mr. Gagan Myne, Director, Spotlight Event & Entertainment, ?This year the focus of APREE 2012 is to concentrate on ?How to make most out of Social Media Marketing.?

Some of the prominent speakers this year other than Mr. Santosh Desai includes:

Ekalavya Bhattacharya, Head of Digital MTV India,
Ryan Valles CEO Deal & You,
Kunal Kishore, Founder & CEO, Value 360 Communications,
Moksh Juneja Founder of Avignyata Inc.,
Snigdha Manchanda, Storyteller
Xavier Prabhu Consultant on branding and Communication.

MUMBAI: Are athletes the ultimate Road Warriors? This month, ?CNN Business Traveller? was in London, a city in the throes of the Olympics, playing host to athletes and spectators from all over the world.

As London prepared to receive the world?s athletes and their supporters, the programme heard from staff at Heathrow airport, London?s mayor Boris Johnson, the fans, and from the athletes themselves. The programme also learnt how the city?s hotels braced themselves for their guests, Eurostar tore chairs out of its carriages to make way for Paralympians and their wheelchairs, and London taxi drivers installed beds in their vehicles in efforts to offer a room for the night.

Meanwhile, host Richard Quest seeks guidance from the experts on how to stay in shape on the road, sampling the ?best of British? with a daring foray into British Military Fitness sessions, and showcasing a specially devised ten-minute morning hotel room routine ? useful for those trips where the time and inclination to get to the gym escape us. Finally, the man considered the world?s most travelled athlete, Gary Player, shares a thing or two with Ayesha Durgahee about his own tips for life as a road warrior.

CNN Business Traveller: Olympic Special airs on (IST)*

Thursday 09 August at 1300
Friday 10 August at 1000
Saturday 11 August at 1200
Sunday 12 August at 0830

MUMBAI: Hot on the heels of bagging the Aditya Birla Retail ?More.? business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. Initially the agency will work on the Microwavables range.  The agency?s Mumbai office will handle the business.

Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented; ?We at Borosil are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil; Everest has demonstrated this passion and have created a strategy aligned with our vision.?

Commenting on the win, Dhunji S. Wadia, President, Everest said; ? We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.?

Rahul Jauhari, NCD, Everest said, ?It‘s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.?

MUMBAI: Percept Limited, the promoters of Sunburn festival, have just announced the dates of their marquee and much-anticipated annual Goa festival. Sunburn will be hosted on 27-28-29 December, the same dates that have become synonymous with the festival, and will once again take place in North Goa this year.

Sunburn continues to dominate as Asia?s most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its? credibility built on the pillars of massive audience patronage . It has carved an overwhelming dwelling in the minds of the youth and the hearts of music aficionados. Sunburn, a memorable experience, synonymous with the winters of December and splendid beaches of Goa, announced its 2012 edition today. It?s back
and it is massive!

This is the sixth edition of the musical festival which aims to celebrate life by integrating people through a single platform catering to creative experiences, pioneering technology, redefining music and prominent global acts.

This year, Percept Ltd. will be introducing a unique concept by launching a boutique live music festival Windsong which will be held on December 24 and December 25 as the opening event. The closing event will also see the launch of Percept Ltd.?s inaugural Superstar New Year?s Eve Gig on December 31st. Both these events will happen in North Goa and will be a connecting force bundled inbetween the main Sunburn event.

The all intrusive offering in Goa this December is designed to create global history with each of these events going live on global digital platforms to over 80 countries, a commendable feat in the Indian history. Moreover attendees will get a considerable amount of leisure time to unwind between each event within the festival before taking to the dance floor, thus enabling them with a world class recreational experience of relaxation and revelry at the very same time within a span of 8 days.

The above information is subject to obtaining all the appropriate permissions & licenses for each event, with the support of the Government of Goa.

Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment and fan following of Sunburn. This year ? it only gets bigger & better! Percept & Sunburn acknowledge and appreciate that this would not be possible without the support of the Goan citizens, the Goa government, and its officials.

Sunburn, a common platform to world?s best DJs aims to host best musical talent at the world?s most preferred tourist destination ? Goa. It is counted amongst the world?s best 20 international music festivals and is definitely worth a visit. The agenda is simple- entertain and promote a sense of oneness and harmony with the richness of music and dance.

Mumbai: POGO, the number 1 kids? entertainment channel, recently added another feather to its cap. ?Dholakpur Breaking news?, a pioneering marketing initiative undertaken in 2011 as a part of an on-air and School Contact Program contest, won the Bronze medal in the category ?Best Integrated Communication Program? at the Event & Entertainment Management Association (EEMA) Awards 2012.

The ?Dholakpur Breaking News? contest gave children a unique opportunity to create a news story for their favorite superhero, ?Chhota Bheem?, and win a chance to feature on the channel. To enter the contest, kids simply had to watch their favorite channel POGO every Monday to Friday from 6:00pm for a series of fun breaking news clips and suggest their innovative end to the news story by calling ?Dholakpur News Centre? on 58888388 or by logging on to www.pogo.tv.

As a part of an extensive School Contact Program (SCP), POGO also visited 800 schools across Gujarat, Uttar Pradesh and Hyderabad to give kids the contest entry form and fill it with their report of how they think Chhota Bheem should solve the issue/situation shown in the breaking news clip. The form was then submitted in the POGO drop box specially installed in schools for this purpose.

Six lucky winners were featured on POGO as Chhota Bheem?s special reporter, reporting their winning ?Dholakpur Breaking News? story. Additionally, 30 runners up winners were announced on POGO during the airing of Chhota Bheem every Monday-Friday at 6:00pm. Over and above all runners up were rewarded with I-pod shuffles every week.

Dhawal Katkar, Director, Marketing and PR, South Asia, Turner International India said, ?It is an honor to receive this award from EEMA. The idea behind the initiative was to not only encourage children?s creativity in a fun and engaging manner but to also give it a platform. It was a very innovative concept which to our delight has received a phenomenal response from kids and the industry. This recognition has encouraged us to roll out this year?s SCP with yet another unique concept. Currently, we are undertaking ?Chhota Bheem ka Fatafat Formula?, a SCP in which trained professionals will be teaching over 5 lakh students how to use simple self-defense techniques to protect themselves and their young friends from dangerous situations. We hope this campaign will receive the same success.?

EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2012 was the fourth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ?Best Integrated Communication Program? category, Pogo competed against not only brands in kids/broadcast but the across the various brand categories in India.