New Delhi: India?s first and the largest audiobooks brand Reado today launched its e-commerce website www.reado.com. Reado Audiobooks is the only brand in India to launch such a platform in the audiobooks market. The website has already garnered 5000 sign ups and the number is expected to surge to 1, 00,000 in the next six months.

Users of Reado.com will be able to browse through their e-Bookstand, pay and download the audiobook in MP3 format, playable on any device which supports the format. Reado retails its audio books from over 200 stores across India which includes online retailing through Flipkart.com and offline includes leading books stores like Crossword, Landmark, Reliance Time Out, Om Book Shop, Media Mart and WHSmith.

Reado has 150 plus leading classics, contemporary fiction & non-fiction titles in the audiobooks format with subjects such as Marketing, Business, Self Help, Adventure and Children. Some of the highly popular titles include Kamasutra by Vatsayana, The Adventures of Sherlock Holmes (all parts) by Arthur Connan Doyle, Alice in Wonderland by Lewis Carol, The Immortals of Meluha by Amish Tripathi, Losing My Virginity and Other Dumb Ideas by Rashmi Bansal, Get Into Bed with Google by John Smith, God Save the Dork by Sidin Vadukut, Road To Riches by Nepolean Hill amongst others. With upcoming titles such as MBA @ 16 by Subroto Bagchi, Ambani & Sons by Hamish McDonald and The Perfect World by Priya Kumar

Sumit Suneja, CEO and Founder, Reado Audiobooks, shares his views on the launch of Reado?s e-portal, he says ?We at Reado are striving towards establishing audiobooks as a part of our digital lifestyles therefore making it easily accessible through our newly launched e-portal. India is a highly potent market for audiobooks and the demand is increasing considerably. With the launch of our e-portal, we are aiming towards an organic growth as a brand which will benefit us in the years to come.?

Currently, Reado has strategic partnerships with some of the biggest names in the publishing industry like Penguin Books India, Hachette, Harvard Business Review Press, Roli Publications, Brilliance Audio, Gildan Media, Audible.com, Samsung and Simon & Schuster, the brand has successfully managed to create a market for audio books in India.

On the launch of Reado?s e-commerce portal, Ankit Nagori, Vice President, Flipkart.com ?With the change in lifestyle audiobooks have emerged as a preferred mode of content consumption globally. Reado has certainly kick started the audiobooks business here in India and the market has an immense potential to evolve. Content delivery from world class narrators via a simple user interface would become the pillars for Reado?s success in time to come.?

The audiobooks are available in various audio formats directly downloadable on mobile phones, MP3 players, IPAD, Iphone, Android and other tablet devices, making listening to audio books more convenient and easier.

Reado productions are carried out primarily in Delhi and Mumbai, across 6 separate studios, using top of the line recording equipment and experienced technical and sound engineers. The company lays great emphasis on strict quality checks, thereby ensuring the best possible product for its listeners. Reado works with the best and professional artistes and studios in the Industry to ensure high standards of production.

MUMBAI: Shemaroo Entertainment, in association with Toyota, has released the world?s first management film Chanakya Speaks-The Seven Pillars for Business Success based on Chanakya?s teachings on DVDs.

?Chanakya Speaks - The Seven Pillars for Business Success? is an attempt to simplify the teachings of Chanakya from the Arthashastra, and make them relevant for today?s aspiring leaders in business and life. One of the ?Construct for Governance? in the book Kautilya?s Arthashastra is called ?The Saptangas? - meaning "The Seven Pillars for a Successful Kingdom". For the first time in History, The Seven Pillars will be unveiled to the world through an entertaining yet powerfully educating Film for Business success.

Directed by Vasudevan Srinivasan, The story revolves around the quest of a young business executive trying to rediscover Chanakya?s Teachings. Mentored by his quirky "boss"? he discovers Chanakya?s Seven Pillars Construct (Model) and sets upon a journey to apply the learnings? for the growth of his organization and betterment of his own life. In this interesting journey he makes opportunity to meet face to face with some of India?s most successful leaders in business and otherwise: Mr. Narayana Murthy (Chairman Emeritus, Infosys Ltd.); Dr. Santrupt Misra (Director-Group HR, CEO-Carbon Black Business, Aditya Birla Group); Vinita Bali (Managing Director, Britannia Industries Ltd.); Subroto Bagchi (Chairman, MindTree Ltd.); Raamdeo Agrawal (Joint Managing Director, Motilal Oswal Financial Services Ltd.) and D. Sivanandhan (Director General of Police (Retd.), Maharashtra). He realises that Chanakyas teachings are still very relevant and pertinent in the current business context both in letter and spirit? helping him to set a new direction for himself and for his company.

Produced by Shemaroo Entertainment Ltd, the film features insights from business stalwarts including Narayana Murthy; Dr. Santrupt Misra; Vinita Bali; Subroto Bagchi; Raamdeo Agrawal and D. Sivanandhan.

According to Mr. Hiren Gada, Director, Shemaroo Entertainment Ltd., "Chanakya Speaks - The Seven Pillars for Business Success, explains the ?The Saptangas? - ?Construct for Governance? in a layman language and elucidate an individual how to use the formula in the corporate world. I am sure that the film will not only groom one as a beginner in the corporate world but will also contribute to the senior level executives to take their team to the next level."

The DVD costing Rs 499 each is meant for business professionals, corporate decision makers, businessmen, management students and trainees. It is available at all major retail outlets like Crossword, Landmark and Reliance Timeout among others.

Mumbai: The much-awaited Hindi movie ?Jism-2? debuts pan-India this week in 935 UFO digital theatres. Another Hindi movie ?Yeh Jo Mohabbat Hai? also makes its debut this week in 94 UFO digital theatres.

?Kyaa Super Kool Hai Hum? screens in 310 UFO digital theatres in its second week. ?Cocktail? screens in 41 UFO digital theatres in its fourth week while ?Bol Bachchan? screens in 60 UFO theatres in its fifth week.

In the southern segment, Tamil film ?Mirattal? debuts this week in 74 UFO digital theatres. Telugu ?Vu?Kodathara Vulikkipadathara?? screens in 115 UFO digital theatres in its second week while ?Eega? in its fifth week continues its strong showing by screening in 98 UFO digital theatres. ?God Father? in Kannada screens in 49 UFO digital theatres in its second week.

Oriya film ?Rangila Toka? screens in 50 UFO digital theatres in its second week.

Mumbai: Vodafone ?MTV Rush?, directed by acclaimed bollywood director Bejoy Nambiar of ?Shaitan? fame, revolves around 12 characters and the one common string - a 48 hour college festival. It is fast paced storytelling with unexpected twists and turns in every episode. The intrigue and surprises packs the punch in the show. At MTV headquarters, the team decided to do something different while communicating the key peg of the show. They decided to let the audience feel the ?Rush? in its truest sense. MTV created a surge of Rush to surprise the audience, and while doing that, communicated the theme of the show through a unique on-ground experience.

On a Sunday afternoon, a prominent suburban mall in Mumbai city was chosen as a venue. A surprise was planned as a 2 minute Rush-ed drama that caught the oblivious youth hanging out with friends in the mall and multiplex. A high energy drama was conceived to showcase multiplicity of protagonists and curious mix of talent in one power-packed performance. The act started with a floor-cleaner who carries on the mundane cleaning job in the atrium. As the clock ticks, the audience is startled with the screaming voice of a damsel in distress being chased by a biker down the stairs. The act brings together nanchak experts, bmx bikers, soccer free-stylists, b-boys, parkow stunter; and all this spectacle ends with a revelation about the show. The mode of promotion was chosen to reflect the energy, edginess and unpredictability of the show. MTV roped in experts to carry out the stunts and repeated this act every hour on the hour to drive the impact.

Aditya Swamy, EVP and Business head, MTV said ?We were looking to bring alive the emotions associated with the word RUSH... something that was interactive and engaging... And the disruption we managed to create had a multiplier effect once we brought the web to the mix. Add this to the other promotional elements for the show and you have what we call a ?surround sound? marketing campaign.?

To build the curiosity and rush, MTV started promoting the hash-tag #givesmerush on twitter, giving the twitteratis a slice of the thrill and exhilaration. The hash-tag trended for more than 12 hours. The uploaded video that captured the on-ground drama ?Sunday shopping that guaranteed a RUSH!? video has fetched more than 70 thousand views on YouTube.

MUMBAI: Kids channel Nickelodeon India has teamed up with Home entertainment company Radical Enterprises to bring a new range of DVDs of Keymon Ache season 1, thereby marking the property?s first product launch in India.

The brand tie-up with Radical Enterprises introduces the character Keymon Ache on DVDs priced at Rs. 149/- each, with a set of five different titles to choose from.

The collectibles are available at Landmark, Reliance Time Out, Hypercity, Music World and other prominent retail chains. The collectibles are available in Hindi with six episodes each.

Commenting on the tie-up, Viacom18 Media SVP - Consumer Products & Communications Sandeep Dahiya said, "With the launch of these DVDs, die-hard Keymon Ache fans can now watch their favourite show at their convenience, again and again. Radical Enterprises has done a great job in creating DVDs that match the essence of the show in every aspect - packaging, pricing and promotions."

Radical Enterprises Partner Satish Khemchandani added, "We?re excited about partnering with Viacom18 and bringing out great kids programmes like Keymon Ache on home video. With the Bollywood theme and cool Keymon merchandise with each DVD, I think the kids should have a lot of fun with this series."

Taking the initiative a step further, Radical Enterprises has also joined hands with Akshara Foundation, an NGO working on children?s issues, and a portion of the sales from each Keymon Ache DVD will go to the NGO towards the education of underprivileged children.

Keymon Ache, the show, launched in May 2011 on Nickelodeon and is India?s first local, non-mythological contemporary show based on the extraordinary life of an ordinary 9-year-old boy Rohan Tendulkar.

Mumbai: Global Advertisers has been roped in for the outdoor promotion of Raj Kundra and Sanjay Dutt?s Super Fight League (SFL). The property, which was launched in 2011, is India?s first professionally organized Mixed Martial Arts (MMA) fighting league.

The 360 degree promotional for SFL includes social networking sites, direct mailers to more than 1 lakh clients and several PR-driven activities. Global?s strategically positioned hoardings will deliver SFL?s brand promise to its target audience comprising young men between 18 and 35 years.

MMA is the fastest growing sport in the world and is a multibillion dollar industry in the West. It is with a view to tap the potential of the sport in India that SFL plans to organise seven widely-publicized MMA events in 2012.

SFL will marry the idea of sport to superlative entertainment and will include performances by international performers, DJs along with ?fight nights? to draw fans to the mega sports event. On August 5, the SFL will air the reality show ?SFL Challengers? on Neo Prime at 9 PM (Sat & Sun) and Zoom at 10 PM (Sat & Sun)

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, said, ?We would like to thank Raj Kundra and Sanjay Dutt for their faith in our ability to communicate the exciting possibilities of SFL to its target audience. We have successfully generated interest for the SFL through a judicious selection of our best hoardings along with a mix-media plan designed with SFL in mind. Sports-related entertainment continues to gain momentum in India. Our strategy for SFL is designed to tap this interest among youngsters and sports enthusiasts to attract eyeballs for our client.?