Mumbai: Percept Out of Home is underway in executing an OOH campaign for Mahindra & Mahindra?s ?Alfa Plus?, the newly launched vehicle in the Three Wheeler Cargo Vehicle category. The campaign proposition titled as ?Bade Fayde ke liye bade Alfa? aims to create awareness about the newly launched version of Alfa. The activation has been strategically targeted in states such as Madhya Pradesh, Chhattisgarh and Maharashtra.

The mode of communication has been designed to interact with the prospective customers like drivers and owners of three wheeler cargo goods carriers.

The first and second set of the promotion in Maharashtra that started in 1st June 2012 will conclude on 16th July 2012. The folk art of Lezim and Powada artists was used to interact with the locals in Maharashtra.

On the parallel side the activity in Madhya Pradesh and Chandigarh commenced from 1st June and will wind up in 10th August, 2012. Folklore including Badhai dancers and Surma Bhopali mimic artist attracted significant visitors.

Interactive communication has been done through game based on the product features. The activity involves communication, education of the product, entertainment, display, demo and test ride. 305 number of stands have targeted not less than 2463 visitors so far. Altogether approximately 255 test rides have been done.

Mr. Sanjay Pareek, President, Percept-Out of Home, said, ?The primary aim has been reaching out to the core TG using a local folk art form that enhances communication of the product features. The local art form has been interwoven with product salient features, giving a whole new feel to the product communication.?

So far the activity is running successfully leveraging the brand equity of Alfa Plus. Everyone who participated in the interactive sessions has been given a spot gratification, thereby increasing the recall level.

Mumbai: After a long silence, the gods of rock have returned and are ready to make some noise! Starting on Friday, 13th July, the multifaceted ?Neha Bhasin? and the eclectic band ?Something Relevant?, will feature in the much awaited Thank God its Rock on Friday (TGIRF), the legendary rock retribution series by ArtistAloud.com.

This unique one of a kind rockumentary series will feature one Rock Band every week, where they will be showcasing various elements of their musical journey along with never before seen footage and some in- depth insights to their lives on stage and off!

The line- up is phenomenal levels of magic this month as 40 sensational artists from 5 regions across India create hair raising, knuckle cracking performances. The stage is set to burn to the ground with versatile artists putting together tracks and anecdotes from their lives which will give the legions of fans one hell of a musical experience!

TGIRF will be showcased through various destinations- a dedicated micropage and a simulcast on Facebook, Twitter, Dailymotion and Youtube will stream the half hour series.

Don?t miss to catch TGIRF every Friday starting 13 July 2012 @ 4pm where a new Rock Band / Artist will once again invite you into their adrenaline-charged rock n roll voyage! Log onto:

MUMBAI: Percept and MW launch ?DJ Mag? the Indian edition of the British magazine, which is widely considered by fans, DJs and critics worldwide as the Bible for dance music. It is ?the? authority to rank the Top 100 DJ?s and Top 100 clubs across the World. After having a successful run in the UK, Germany, Brazil, Mexico, Russia, Ukraine, Poland, Bulgaria, Italy, Middle East and South Korea, Percept brings DJ Mag to India this July.

India?s biggest media conglomerate and IP creators ? Percept is proud to partner with MansWorld to bring the magazine to India. Percept is a pioneer in conceptualizing and launching various successful properties and is eager to take their newest venture to great heights. MW.Com India are the publishers of the renowned men?s magazine Man?s World, as well as the Indian edition of the world?s biggest rock music magazine Rolling Stone. They have had years of experience in the publishing industry and we could not have asked for a better partner, particularly when it comes to bringing out an international quality music magazine.

Mr. Shailendra Singh, Joint Managing Director, Percept Ltd has to say "It has been Percept?s constant endeavor to bring the best of what the music industry has to offer, and we are continuing this ongoing legacy with DJ Mag. This is top of the line stuff, and keeping in mind the love that the Indian audience has for dance music, we at Percept thought it was about time India got their share of it."

Mr. RadhaKrishnan Nair, Publisher MansWorld & Rolling Stone India: "It was wonderful to be the publishing partner of Percept and bring out DJ Mag India. We had a wonderful time creating the first issue with its healthy mix of international and Indian content. DJ Mag is an authoritative voice in the world of electronica, and it is reflected in full glory in this issue. We hope not only to keep our Indian readers abreast of what is happening globally on the dance music front, but also provide a much needed platform for Indian DJs for exposure abroad. Everyone who listens to electronic music should read DJ Mag India."

The quarterly magazine has consistently uncovered new trends in dance music, delivered cutting-edge reviews on music and technology as well initiated the globally recognized top 100 DJ list. Indian clubbers have been diligent followers of this revered list year-after-year, as well as the magazine?s music reviews to stay-up-to-date with global trends.

Electronic dance music has grown by leaps and bounds in India over the last decade. Outside of Bollywood, it is among the most popular music form in the big cities of the country. Over a 100,000 people attend the annual Sunburn festival in Goa every December, making it the biggest electronic music festival in Asia. Smaller festivals are held regularly across the country and it is estimated that every weekend over 100 local and international DJs play to packed audiences in dozens of clubs that have sprung up in big cities across the country.

MUMBAI: Renaissance Hotels (www.renhotels.com), the original Lifestyle brand within Marriott International Inc.?s (NYSE: MAR) global portfolio, is excited to announce its first global advertising campaign?"Live Life to Discover."

The new multi-faceted campaign, which comes to life through print, digital and on property experiences, provokes today?s lifestyle-oriented business traveler to explore a hotel or destination?s hidden gems through recommendations from on-site Renaissance Hotels ?Navigators? (the brand?s hospitality lifestyle concierge service).

The campaign was created in partnership with Anomaly, a global marketing and communications agency with an extensive list of impressive clients including Nike, Budweiser, Diageo and Converse. The campaign aspires to ask today?s modern business traveler the question, "If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?"

The visually stunning print advertisements depict off-the-beaten path recommendations from various hotel Navigators who curate unforgettable moments for guests around the world. The multi-million dollar global print campaign will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the U.S. and China. The wide-ranging lifestyle campaign was photographed by award-winning photographer David Black across four countries and three continents.

In addition to the print flight, Renaissance Hotels will bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand?s social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world.

Vivid and engaging, the new www.renhotels.com will offer content that extends beyond basic hotel information. The new online hub will be fully integrated with social media platforms, providing uses with the unique opportunity to share their own discoveries via Twitter and Instagram and includes ways for users to share via Pinterest, Facebook and other key sites. Built to be fully responsive, the new site offers the same immersive experience across desktop, tablet and mobile platforms. The website was designed and created by Anomaly, who also represents the digital agency of record for Renaissance Hotels. View the exclusive Live Life to Discover video here www.renhotels.com.

"There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today," said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc. "Live Life to Discover embodies the global spirit of Renaissance Hotels and today?s lifestyle-business traveler and their eagerness to explore the world beyond their everyday routine."

The campaign embodies the continued evolution of Renaissance Hotels, which was acquired by Marriott International in 1997 and quickly become one of the most popular brands within the company?s portfolio. In 2008, the brand began an intense journey to firmly establish itself in the lifestyle hospitality space and differentiate itself from other Marriott International brands by introducing game changing programs including the Navigator program and RLife LIVE, one of the industry?s most well recognized entertainment platforms showcasing emerging musical artists through live performances in Renaissance Hotels around the world. A natural continuation of the brand?s extraordinary journey, the Live Life to Discover campaign represents the culmination of the global repositioning of the brand.

MUMBAI: Kathayalla Ithu Jeevitham, Amrita TV?s iconic show that crossed the line from mere entertainment to raw realism and became the last legal resort for families at war with themselves, has passed the laudable milestone of 500 episodes. Conducted under the aegis of KELSA (Kerala Legal Services Authority) and hosted by famous yesteryear heroine Vidhubala Ambat, it is telecast from Monday to Friday at 9.30 pm.

Kathayalla Ithu Jeevitham is a television courtroom show in which authentic domestic issues and genuine personal problems that have breached peace in a home and pitted sibling against sibling, caused discord between husband and wife and set neighbours at each others throat, are brought to the studio floor. With the guidance and counseling of the jury panel form KELSA and the anchor, the conflicts are smoothed out, the differences reconciled and an amicable settlement acceptable to both parties arrived at. The agreement is drawn up into a contract, attested by both parties and validated by the seal of KELSA so that no one can renegade on their promises.

Since its launch, the show has been doctoring to the disorders plaguing familial relationships in Kerala, every type of which has been afflicted by glitches. The jury and the anchor have never tried to go in for quick-fix remedies to the disputes but have painstakingly gone to the root of the matter to bring about a permanent cure to the problem. Their efforts have been well-rewarded .

Over its previous 500 episodes, they have been able to mend breaches in more than a 100 feuding families on the brink of being torn apart by rifts. 30 couples who had parted ways over misunderstandings were guided back to matrimony and now live happily together. 25 individuals dotting the ?missing persons? list that includes absconding husbands who have deserted their near and dear and eloping wives ? have been tracked down and returned to the bosom of heir families.20 lakh rupees have been disbursed to bailout those in financial deep waters.

The programme offers advantages to its participants and viewers alike. What induces the man in the street to approach Kathayalla Ithu Jeevitham is the certainty of quick and fair out-of-court settlement to his problem, in contrast to the traditional judiciary routes where cases lie in limbo with sentences pending for years. The viewers get tutored in the basics of law, by closely following the issues that are featured in the show.

Kathayalla Ithu Jeevitham which finds lasting solutions to domestic and financial issues, has risen in stature from an adalat show dispensing justice to a platform rendering invaluable social service. Answering SOS calls from families in distress and giving the healing touch to souls in strife , Kathayalla Ithu Jeevitham presents the last port of call for those waiting for justice.

MUMBAI: Giving a completely new and fresh approach to the online fashion world, "Myntra", the No. 1 online retailer of fashion and lifestyle brands has collaborated with the much awaited and stylish Bollywood movie"Cocktail" to come on-board as the OFFICIAL ONLINE SHOPPING PARTNER. This is Myntra?s first association with a movie and is a conscious effort to bring the power of fashion to its consumers.

The youthful and cheerful quotient of the movie perfectly coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra?s varied offerings. Be it the funky, casual or sporty look! Myntra customers can now refresh their wardrobe with the trendy and very stylish fashion wear all inspired from the movie stars of Cocktail ? Gautam, Veronica and Meera! Veronica?s (Deepika Padukone) and Meera?s (Diana Penty) absolutely hot and sassy style is perfectly reflected in the clothes and accessories made available on Myntra. The trendy "Cocktail" collection offers short cotton dresses, hot pants, floral tops and tunics, striped dresses, animal prints and a variety of play suits. Gautam?s (Saif Ali Khan) vibrant yet casual look is mirrored very well by Myntra. The plaid shorts and shirts, blazers and casual wear jackets and aviator sunglasses amongst others have a taste of Cocktail in it.

Mr. Mukesh Bansal, Founder & CEO of Myntra.com says "A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of ?Cocktail? we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes, thus bringing the association together."

To engage customers, Myntra will host a massive contest that will give 5 lucky winners a chance to meet with Meera (Diana Penty)! Apart from a meet and greet, a lot of movie merchandise will be gifted to 50 lucky contestants. The contest is on till July 22nd and is already live.