MUMBAI: For all the lovers of music and fans R D Burman, Shemaroo brings a musical treat to celebrate the 73st birth anniversary of the music genius. R. D. Burman, popularly known as Pancham da was one of the greatest music composers that our Hindi Film Industry has witnessed. He created magic on silver screen with his singers like Asha Bhosle, Lata mageshkar, Kishore Kumar and other contemporary singers. His style of music is said to be much ahead of his time.

Shemaroo brings Pancham Unmixed, 101 R D Burman Hits, the Sargam Ke Saathi Series and many other titles showcasing the Man and his music. Other than these, Shemaroo also has a number of movies in its catalogue for which Pancham Da composed music like Aap Ki Kasam, Caravan, Pukar, Parichay etc., which were undoubtedly musical hits.

With the kind of versatile music, R. D. Burman composed, it almost becomes impossible to imagine of films made by several film makers without his songs. In fact, Pancham da was the only thinkable name for films made by Gulzar, Nasir Hussain, Ramesh Sippy & Ramesh Behl. Also, R.D.Burman holds the record for composing the music of all films made by Ramesh Behl under the banner of Rose Movies till the legend lived. Right from THE TRAIN & JAWANI DIWANI to KASME VAADE, PUKAR & INDRAJEET are all the work of the musical genius - Pancham da.

The National Award Winning film Pancham Unmixed, is the only feature length film made on the great maestro. It is released in an Exclusive Collectors pack by Shemaroo Entertainment. - The Collectors Edition DVD Pack is inclusive of a Feature length film on R. D. Burman, Pancham Magic - a compilation of his songs and a Coffee Table Book titled "Strings of Eternity". Pancham Unmixed - The film has attempted to explore legendary composer R. D. Burman‘s music. It takes an incisive look into the composer‘s reflective artistry and buoyant, but also lonely inner being. Featuring a host of Pancham Da‘s close friends, colleagues and admirers like - Asha Bhosle, Gulzar, Javed Akhtar, Manna Dey, Shammi Kapoor and Rishi Kapoor among others - Pancham Unmixed is the most comprehensive film made till date, on the great composer. The special Coffee Table Book titled ‘Pancham - Strings of Eternity‘, has some enchanting anecdotes, insights, emotions and rare photographs of this legend. The song compilation dvd ‘Pancham Magic‘ has 30 timeless Original Video Songs composed by Pancham Da. It is an ideal gift for any Music lover.

101 R. D. Burman Hits , part of 101 series released by Shemaroo is jewel of a collection. The Album captures different moods of R. D. Burman. The songs in the pack ranges from romantic melodies to his sizzling hits, rhythmic beats to masti bhare nagme and many more. ‘Piya tu ab to aaja?.‘ ‘Bacha ke Rehna Re Baba..‘, ‘Aati Rahengi Baharen..‘, ‘Jaane Jaan Dhoondhta Phir Raha?‘ are some of the many melodies that you would surely like to hum along with the stars. Sargam Ke Saathi, is another series of R. D. Burman as the name suggests is a series of Song DVDs which salutes the great association of Pancham da with his favourite singers, Asha Bhosle, Lata Mangeshkar & Kishore Kumar.

Buy a pack of Pancham DVD today to recreate the magic of Burmanji‘s music on his birth anniversary!!
To watch your favourite Pancham songs, you can also visit: http://www.youtube.com/playlist?list=PL71363B61EAD8CC08&feature=plcp

MUMBAI: Watch ?The Amazing Spider-Man?, Marc Webb?s successful amalgamation of action and emotion, together with a terrific performance by Andrew Garfield absolutely FREE at PVR Phoenix on June 29th, 2012 at 10 am. PIX Movie Club is a special initiative by the channel to encourage students to watch the latest Hollywood movies at absolutely no cost.

?The Amazing Spider-Man? follows the original story of Peter Parker, the orphan boy who gets bitten by a radioactive spider and gains unusual powers, and is the fourth film in the series.

The franchise reboot tells the story of how Parker - a teenager with a chip on his shoulder, raised by his aunt and uncle - tries to discover what happened to his parents and faces off with his father?s former research partner, Dr. Curt Connors (Rhys Ifans), in the form of his villainous alter ego, The Lizard.

The film also tackles Parker?s love story with his first high school crush, Gwen Stacy, whose father is the very police captain tasked with catching Spider-Man. Martin Sheen and Sally Field play Parker?s well-meaning uncle and aunt, who do their best to keep him from going off the rails.

Hurry up and register NOW!

To become a member of the PIX Movie Club you simply need to log onto www.pixtelevision.com and click on the PIX Movie Club tab. On filling your details and applying, a unique membership number will be sent to the applicants via email which needs to be shown at the multiplex.

WACTH YOUR FAVORITE SUPERHERO IN ?THE AMAZING SPIDER-MAN? THIS FRIDAY, 29TH JUNE 2012 REGISTER NOW WITH WWW.PIXTELEVISION.COM TO WATCH THE FILM ABSOLUTELY FREE!!!

MUMBAI: DDB Worldwide has won 79 Lions at the Cannes Lions 59th International Festival of Creativity, placing the network among the top three vying for Network of the Year for the sixth consecutive year. These wins were by 27 offices in 23 countries across the DDB global network.

Chuck Brymer, President and CEO of DDB Worldwide, said, "Cannes Lions represent the epitome of creativity in our industry, and are a measure of not only our success but our clients? as well. A special congratulations goes to our client Mars for being named Cannes Lions 2012 Advertiser of the Year. We are proud to be associated with them."

The Lions were won across numerous industries and brands, including McDonald?s, Volkswagen, Harvey Nichols, C&A, Henkel, State Farm, Swedish Armed Forces, Tourism Australia, and Lion Nathan, as well as other local brands throughout Europe, Asia Pacific, Middle East & Africa, Latina, and North America.

Amir Kassaei, Chief Creative Officer for DDB Worldwide, said, "To have 46 offices win Lions or be shortlisted is a massive achievement for us as a worldwide network. Each and every one of our regions contributed to our haul, clearly demonstrating the power of DDB?s creativity across the entire globe."

MUMBAI: Reality shows have been a constant subject of discussion, even amazement in the Indian context, for most of this decade. In India ‘Reality shows‘ have captured the nation‘s imagination in more ways than one. OAP sets in motion the outdoor media campaign for the reality show named ?Jabab Kinte Chai? which was recently aired on Sananda TV, one of the leading entertainment Television Company ABP Entertainment Pvt. Ltd. (Venture of ABP Group). This was the first ever reality show on the channel and the entire aim was to create as much buzz as possible for the same.

The campaign is based on the launch of the serial and the team has done various media-mixes like billboards, FOBs, Bridge Panels, Flyover Pillars to name a few to catch the attention of the audience. The team also put up temporary cut-outs at the strategic junctions of the city to create additional visibility. The main target of this campaign was to garner a healthy number of eyeballs which would in turn encourage the viewers to tune into the channel and elevate the GRP for the program on the channel. The show was hosted by Mir Afsar Ali, one of the hottest new anchor in the Bengali channel circuits. This is Sananda TV?s first venture to compete with Zee TV?s show ?Dadagiri?. The successful implementation of the publicity campaign the channel has got a huge boost in its TRPs. The outdoor campaign and its execution has received a very positive response from the target audience and accolades from the brand team.

The campaign has been rolled out in West Bengal. For this specific phase, OAP mainly used big formats and strategically placed 55 billboards throughout the city.

?Post the launch of Sananda TV in August 2011, OAP has been associated with the channel. We have been closely working with the brand team to plan and execute effective OOH campaigns for all their serials and program launches. So far we have executed 10 different campaigns. Our main target with every campaign has been to give them maximum visibility which would in turn elevate their GRPs.? commented Sankar Mitra, Manager of OAP, Kolkata.

He further added, ?For the last outdoor campaign of their serial Bhola Maheshwar, we made huge cut outs of SHIV JI and placed them at strategic locations after gaining permissions from prominent Mandir authorities. For their first realty show named ?Jabab Kinte Chai? it was a task as this segment is hotly contested amongst the regional channels. The team put together a winning combination of innovative outdoor solutions to chalk up the numbers.?

MUMBAI: In an endeavor to bring the best of action content to its viewers, UTV Action presents the power packed blockbuster "Hanna" dubbed in Hindi for the first time on Indian television on Saturday, 30th June 2012 at 8.45pm as the Movie of the Month.

The movie is based on Hanna, a 16 year old girl, best described as the bright, inquisitive and a devoted daughter to her father. Uniquely, she has the strength, the stamina, and the smartness of a soldier; these come from being raised by her widowed father Erik, an ex-CIA man, in the wilds of North Finland. Erik has taught Hanna to hunt, put her through extreme self-defense workouts, and home-schooled her with only an encyclopedia and a book of fairy tales. Hanna has been living a life unlike any other teenager; her upbringing and training have been one and the same, all geared to making her the perfect assassin. But out in the world there is unfinished business for Hanna?s family, and it is with a combination of pride and apprehension that Erik realizes his daughter can no longer be held back. What will be Hanna?s fate? Will she turn out to be the perfect warrior and finish the unfinished?

Commenting on the movie of the month, Manasi Sapre, Director programming and acquisition, Movie Channels, UTV said, "Hanna is an impeccable blend of suspense and action which will be thoroughly enjoyed by our viewers. The audiences will be hooked by the strong performance of Saoirse Ronan, a young actress of seemingly limitless abilities and the action sequences brilliantly directed by Joe Wright."

MUMBAI: Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research by MEC and CNBC. The research surveyed 32 CEOs in multi-national companies across Singapore, Hong Kong, India and China.

Adoption of digital technology is currently limited to new devices (smartphone, tablet, etc.), being used for information aggregation and synchronization.

Attitudinally, CEOs in Asia acknowledge the positive benefits of using digital technology in the work place, citing upturns in growth and productivity, a leveling of the playing field and changing business formats. They believe that digital technology will change the way they work in the future. ?We?ve only just started but digital technology will significantly change the way we deal with our peers, colleagues, clients and suppliers?, said a CEO from India.

Behaviourally, Asian CEOs consider themselves ?fast followers? and claim to be undaunted by the proliferation of new gadgets ? they remain in control over how and when these devices are to be used. A CEO in Singapore said he does not ?want to be controlled by anyone or a piece of machinery?. An example of this is how mobile phones are often switched off and handed over to secretaries during meetings, for undivided attention.

These CEOs believe that digital technologies are not the ?be all and end all? of everything. The same expectations in communications from the past applies in today?s digital age too, from ?paying full attention when someone is talking? to having control of their time. As a CEO from a HK company said, ?When I?m at home, it?s my time. Unless it?s very urgent, everything can wait till the next morning.?

In essence, CEOs continue to and expect to remain in control of their time and schedules.

CEOs tend to have well-established working behaviours, so technology and devices perform an efficiency or enhancing role, especially on a personal level. New technology has not intrinsically changed the way they behave, it is merely facilitating existing behaviors. ?I want to be thoughtful, not just compelled to reply right away. I use these devices to add meaning,? explained a CEO from Singapore.

However, it is clear that CEOs recognize the benefits of technology and how it can revolutionise their business, but also recognise that they have a long way to go.

iPad ? the game changer?

Interestingly, the iPad is possibly the one gadget that has been observed to subtly alter the CEO behaviour. With the trend of consumerisation of technology and more companies embracing the BYOD (bring your own device) policy, the iPad has quickly become a business as well as a personal device.

The iPad is a perfect fit for the needs of this niche target audience. CEOs have expressed a fondness for it especially for browsing and presenting. This CEO from Singapore likes the iPad: ?When the opportunity arises, I take out my iPad and present rather than use my laptop which makes me look like a salesman.?

It is slowly replacing the laptop for short trips and they express a certain liberation that comes with doing that. I started taking my iPad for short trips and now I find the laptop is becoming desk bound. It feels heavy and un-necessary for some trips.?

?Given that they need to manage complexity, tablets satisfy a specific need from CEOs ? simplicity. CEOs are highly selective with their content and only consume what they perceive will add real value to their work and personal lives. Therefore, brands seeking to communicate with CEOs need to ensure that content is delivered in a concise manner and optimised to be viewed and interacted with on these devices,? said Junji Sumitani, Vice President, Advertising Sales, CNBC in Asia Pacific.

Selective levels of engagement with social media

Asian CEOs acknowledge that the social media bandwagon is a wave they have yet to, or are hesitant to ride on, either for themselves or for their companies. Personally, these CEOs cite valuing their privacy as the reason they are at best passive observers of social networks. Due to the inherent social nature of these networks, there seems to be a fear of opening up access to themselves and not having the bandwidth to deal with it. This CEO from Hong Kong described it as ?There are all these requests I need to accept and I just don?t want to get started on dialogues.?

The innate need to remain in control would clearly be at risk.

However, they do realise the potential of using it for their businesses. Internally, there is some but limited use of social networks for internal communications, stemming from a need to provide a platform for employees to air their opinions rather than as a way to connect and engage with them. ?Clearly young people today feel they have a right to question and understand why something is working the way it is and if you don?t provide a mechanism for them to ask that questions and express themselves, they will go outside. So it is better for us to provide that space within the organization.? said a CEO from India.

Externally, CEOs are starting to explore the benefits of what these networks can do. ?Therefore, it becomes a very interesting B2B tool. So that?s something we are experimenting within the office ? how to use social networking for marketing and promotion and positioning for the company.?

?Social networks are not the way to best communicate with CEOs since they are reluctant to lose control of their communication structures. However, they seek recommendations as much as anyone else, often through respected media brands. Hence B2B brands have an opportunity to partner with these media brands to proprovide valuable, timely content,? commented Jon Wright, Head of Analytics and Insight, MEC Asia Pacific.