Mumbai: Border War, ICC Cricket, TM Moto Madness and other games created by Jump Games specifically for the Indian consumers with localized Indian themes, have garnered over one million downloads each on the Nokia Store. In less than 4 monthsof Jump publishing these Indian themed games, these games have formed an exclusive Million Club on the Nokia Store and this only underlies the belief of Jump Games on developing mobile game IPs based on Indian themes.

The strategy of developing Indian theme based games has proved to be successful, with Jump Games having as many as eight games in the ?one million and more download? club on the Nokia Store.

The explosion of mobile gaming in tier II and III markets has contributed hugely to the success of these games.Games like Border War Face Off and Border War LOC that are based on local themes have received high acceptance from consumers. Among sports, various versions of ICC Cricket lead the download charts.

The table below lists the titles,developed by Jump Games, which have joined the ?one million and more download? club.

Speaking on the strategy behind the Jump?s success of creating ?one million and more download? club on Nokia store, Mr. Chaitanya Prabhu, Business Head India, Jump Games said, ?Like other forms of entertainment, games also need to connect with their TG to be successful. For mobile gaming to be popular in India, the story and concepts of the game need to adhere to Indian sensibilities. The high download numbers for our games on the Nokia Store validates our belief. I am pleased that our games are performing well and we shall continue to develop several more mobile games with localized Indian themes."

MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland ? UP, MP, Bihar and Jharkhand from the Reliance Broadcast Network stable, featuring locally relevant entertainment around humor, movies, reality, talent hunts and action sports has been successful in giving audiences content that appeals to the local tastes and sensibilities. The channel which stands as the No. 1 player in the region is fortifying its position with introduction of well known and popular television actor Amar Upadhyay as the new host for the region?s most followed crime show Police Files. Amar, (popularly known as Mihir of Kyunki Saas Bhi Kabhi Bahu Thi) was the face of Indian television that drowned millions of TV viewers when he died in the popular show leaving his fans devastated. In his new avatar, Amar will anchor the show and take audiences through real-life stories of ghastly crimes from the region. With the Hindi heartland known to harbour some of the criminals and offences that range drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, Amar will be seen highlighting cases that the local populace can relate to. Ensuring that Police Files goes a step ahead and empowers viewers to be better equipped to deal with criminal situations, Amar will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

Amar Upadhyay made his television appearance in Jaya Bachchan- produced TV series Dekh Bhai Dekh in the nineties. It was the popular series Kyunki Saas Bhi Kabhi Bahu, in which he played the perfect beta and endearing ?son of Indian TV viewers? Mihir Virani that made him a face to reckon with. This was followed by a few feature films like Dahshat, Dhund - The Fog, and a brief appearance in J.P. Dutta?s war movie, LOC Kargil. Amar was also a participant in the last season of Bigg Boss on television. With Amar Upadhyay as the host of Police Files the viewers of the Heartland are sure to get hooked on to the show with their favourite star.

Speaking on hosting the show, Amar Upadhyay said, ?BIG MAGIC is the newest entertainment channel that has swept the Heartland. With its specially created localized shows the channel has been able to fulfil a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.?

Police Files is in sync with BIG MAGIC?s recent campaign called ?100%UP Wale/100% MP Wale? which has been designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while enabling operators to build their brand equity. BIG MAGIC is being distributed as part of Reliance Broadcast Network?s television channel bouquet which boasts of seven robust and well crafted channels, ready to benefit from the digital wave.

MUMBAI: Endemol India, producers of hit primetime television content such as ?Big Boss?, ?Fear Factor?, ?Deal or No Deal? and several others, added another milestone by successfully completing more than 150 episodes of its sensational game show ?Money Drop?. Airing simultaneously across four regional channels of Sun Network, ?Money Drop? has become a rage and is now one of the most popular game show formats in South India.

Popularly known as Kaiyil Ori Kodi Are You Ready in Tamil; Ko Aante Koti - Me Sontham Cheskondi in Telegu; Kayyalli Koti - Haelbittu Hodeeri in Kannada and Kaiyil Ori Kodi Are You Ready? in Malayalam, ?Money Drop? is a nerve wracking game show that challenges the participants? presence of mind. Backed by a unique mechanism that can multiply winnings to a life changing amount, this game show is a rollercoaster ride of emotions. One wrong move and the money can drop to practically nothing!

Buoyed by the tremendous success of their show, Endemol India is in talks with leading GEC?s to replicate ?Money Drop? in Hindi as well.

Speaking about the success of the show, Deepak Dhar, CEO ? Endemol India said, ?I?m ecstatic that the Indian market has accepted this global gaming phenomenon with open arms. The show is running successfully on Sun Network in four languages Tamil, Telugu, Malayalam and Kannada. With 100+ episodes being successfully completed, we are sure that this high stake money-game show will be a hit in the Hindi reality show market as well.?

Money Drop has officially acquired the status of being the best-selling format of 2010-11 with the format being sold in 38 countries thus far. With 9 series in UK, 1 series in US on the Fox network, 2nd series in countries like Sweden, Italy, Netherlands, 3rd in Poland and 4th ongoing series in Russia, Money drop has now become a common parlance amongst South Indian audiences.

Mr. K. Vijaykumar, Managing Director - Sun Network Limited says, ?Our partnership with Endemol is proving very successful and we are thrilled to complete 150+ episodes of ?The Million Dollar Money Drop?. With its vast catalogue of entertainment hits, it is indeed a pleasure to be associated with this creative production company and we look forward to them bringing more of such innovative shows to the Sun Network viewers.?

With the success of ?Money Drop? in the South market, Endemol India has showed their versatility yet again and reinstated their position as the leading production house that not only caters to the Hindi belt but also is a strong player in the regional belt.

MUMBAI: Aaj Tak is yet again the clear number one News Channel across India as per the latest Quarter, Indian Readership Survey 2012. In fact as per the survey Aaj Tak with 59. 21 million viewers is higher than the rest of the national Hindi and English News Channels put together. With a lead of close to 50 million viewers over the nearest competitor, Aaj Tak proves that it is clearly the most preferred in India. The lead by Aaj Tak is so huge that even most of the general entertainment channels are far behind in the ranking.

Commenting on the performance, Mr.Joy Chakraborthy, CEO, TV Today Network said, ?The IRS numbers are no surprise and they only add credence to the well known fact that Aaj Tak was number one, is number one and will be number one?. Adding on this further, Mr. Joy Chakraborthy said, ?Our leadership position is well established with the closest challenger falling miles behind. The IRS numbers re-emphasize the viewer loyalty to the high quality of our content.

Aaj Tak, part of the TV Today Network has been setting the news agenda for the country since its inception. What makes the leadership even more unshakeable is Aaj Tak?s evolution into nation?s most trusted news channel. Its meticulousness, suitability of content and inventive presentation style combined with ?trust? have ensured its leadership position and have allowed it to rule the news space for 11 successive years.

*(Source: IRS 2012 Q1- Individuals, All India( Urban + Rural), C&S 12+Yrs, Channels watched yesterday)

MUMBAI: In the 1980s when DD ruled the television sets at our home and entertainment had a simpler approach, came some of the best television serials that are still adored and appreciated by the audience. Zabaan Sambhal Ke, Buniyad, Hum Log, Ye jo hai Zindagi and Nukkad are few among them that are considered as cult serials and have cut across the boundaries of age and time and are still being loved by today?s generation.

After the release of everyone?s favourite Zabaan Sambhal Ke and Ye jo hai Zindagi on DVDs, Shemaroo now releases ?Nukkad? in a 13 DVD Pack. It has the complete 100 episodes of the serial and includes both the old series as well as the new one.

The word Nukkad means street corner. As the name suggests, the serial deals with the struggles of common people who live around a street, trying to make a living in an increasingly harsh social and economic climate. They met at the local street corner ? ?Nukkad?, every evening and shared their life stories with each other and sometimes even started some new ones too. With a touch of humor, the serial very well portrays the realities of a common man?s life. All the characters in the serial reflect a complete different personality and characteristic like Khopdi, teacher ji, pheku and Guru among others who come together to give a message with humor.

The 13-DVDs Boxset of Nukkad is economically priced at Rs 1299/- only.

Mumbai: Zee Cinema, India?s first Hindi movie channel, topped the rating charts this week with the telecast the World TV premiere of Bollywood?s latest blockbuster, Agneepath. The film starring Hrithik Roshan was aired on 16 June at 8 pm and catapulted Zee Cinema to the top slot among Hindi movie channels this week with 158 GRPs, followed by Star Gold (119), Sony Max (100) and Movies OK (64). As per TAM Data for Week 24?12, Agneepath rated 4.73 TVR in Hindi Speaking Markets (HSM). It garnered a reach of 19.63 percent and a time spent of 51.8 minutes. In Mumbai, Agneepath rated at 6.67 TVR, Delhi had 4.93 TVR, Gujarat 1Mn+ had 7.42 TVR and in Maharashtra 1Mn+, the film rated 6.6 TVR.

Agneepath, produced by Dharma Productions, had broken box office collection records in the debut week and done the same with the premiere on Zee Cinema.

Zee Cinema Business Head, Mohan Gopinath said, ?We have planned a feast of superlative entertainment for Hindi cinema aficionados this year. We are very happy to have augmented our vast library with many more good titles. We have been airing films with shorter breaks to enhance viewership experience and the response to Agneepath has been overwhelming. We have also drawn a very positive advertiser response for the film.? The presenting sponsor for Agneepath was Rin Powered By Good Knight Advanced and it was co-presented by VIM. The Associate sponsors were Xylo, Honda, Pantene PROV, Lenovo, Lifebuoy, Vaseline, NIIT and Supractiv Complete.

The holistic marketing campaign which had television, outdoor, print, internet, theatre promotions and also promotions on DTH helped build the buzz on the World TV premiere of Agneepath. It rated far greater than the launch episodes of Jhalak Dikhla Jaa (also launched on 16th June got 3.1 TVR on Colors), Aamir Khan?s Satyamev Jayate (Star Plus) and Indian Idol (Sony) launch episodes.

ZEEL ? Marketing Head ? National Channels, Akash Chawla said, ?The way movies are being consumed is changing with multiple platforms. It?s now possible to engage an online audience in novel ways. This is a perfect example of combining technology, traditional media and cult entertainment to appeal to an audience demographic that loves a combination of all.While among all CS4+ individuals Agneepath rated 4.73 TVR, it rated 5.46 TVR among individuals in digital households. Agneepath also garnered over 1 million searches in June, on Google. This campaign blurred the lines between digital and traditional media. It was an integrated, multi-platform marketing campaign that engaged the viewer in an otherwise cluttered market.?