MUMBAI: 9XM, India?s leading Bollywood Music Channel, is celebrating the World Music Day on 21st June with a unique on-ground innovation aimed at all the Bollywood music fans. The Channel is creating India?s very first digital music wall called the ?9XM Wall of Music? offering free downloads of the latest Bollywood songs. The 9XM Wall of Music will be installed at the Chatrapati Shivaji Terminus in Mumbai and DAME Shivaji Stadium in Delhi.

Based on the Augmented Reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies. People can download songs by scanning the Bollywood movie posters placed on this wall, with their smart phone devices. People who do not own a smart phone can also download songs from the 9XM Wall of Music by sending a SMS to 54646 to get the song link on their phones for further download.

Speaking on this initiative Mr. Amar Tidke, Sr. VP & Content Head, 9X Media Group said ?June 21st is celebrated as the World Music Day across the world. This designated day of free music will be celebrated by 9XM in a grand way by providing unlimited free downloads of the latest Bollywood hit songs. As India?s leading music channel 9XM has become synonymous with first-of-its kind innovations. And this time around too we are confident that this unique offering will make the World Music Day extremely memorable for Bollywood music fans.

The World Music Day originated in France and is celebrated annually on June 21. It is a day when the world celebrates the magical gift of Music. Anyone can make music on World Music Day, in some cases in any location, provided one rule is followed: The music must be free.

The 9XM Wall of Music will be promoted with a 360 degree plan across on air, print and digital platforms.

MUMBAI: In the wake of the intensifying excitement of the Australian Open and French Open, tennis fans can now look forward to catching unrivalled coverage of one of the most anticipated tournaments of the Grand Slam season, the 2012 Wimbledon Championships on ESPN STAR Sports, starting next Monday, 25 June 2012.

Tennis fans can expect to catch all the excitement of this year?s Championships on STAR Sports and in high definition on ESPN HD. Key highlights of this year?s Wimbledon Championships broadcast include:

ESPN HD: Up to 140 hours of high definition broadcast of the Wimbledon Championships, bringing fans closer with astonishing visual clarity and audio detail for the ultimate sports experience.

STAR Sports: STAR Sports? comprehensive coverage of the Wimbledon includes nearly 140 hours of live tennis matches, its distinctive studio presentation and analysis by top anchor presenter Alan Wilkins and resident tennis expert Vijay Amritraj who will both be on site to cover the action. In addition, ESPN STAR Sports presenter, Renai Mattu will be on site in London to conduct exclusive interviews with top players and share fun stories from the tournament.

ESPN HD
Tennis fans can visit www.facebook.com/espnstarsports for exclusive additional content and updates from ESPN STAR Sports? team covering the Wimbledon.

Don?t miss the drama and excitement this years? Championships promises, with Men?s Champion Novak Djokovic defending his crown against the likes of Rafael Nadal and the Roger Federer. Or witness the potential Grand Slam return of Maria Sharapova, fresh from her win at the 2012 French Open!

MUMBAI: Exponential Interactive, the global digital advertising company, has joined the network of advertising technology, data and service providers powering a new ?marketing intelligence platform? from global media network Mindshare.

Exponential?s e-X Advertising Intelligence Platform, which enables the audience insights and targeting capabilities of the company?s audience engagement divisions, including global online advertising provider Tribal Fusion, will add rich audience segmentation and targeting data to the new system.

Mindshare describes the new platform, CORE, as a ?a first-of-its-kind, user-centric and open source data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimization decisions across all touch points in real-time.?

Tim Brown, chief product officer at Exponential, said: ?Exponential will help Mindshare?s CORE platform benefit from the ability to find and connect with a brand?s audiences based on their identified online interests and intentions.

?We will also be able to help the clients of CORE reach those exact audiences across display, video and mobile at global scale through our audience engagement divisions, which include Tribal Fusion, AdoTube, Appsnack and Firefly Video.?

Steve Plimsoll, CTO of Mindshare Worldwide and CORE project leader, said: ?To provide marketers with insight into the web behavior and activity history of their audiences while outside of their owned media CORE has integrated Exponential?s global data feed to provide individual consumer-level insight against owned and paid media interactions at a granular level. This now enables audience modelling against not just how consumers interact with media we control but also against their broader activities across the internet.?

Other partners powering the new platform include Acxiom, Adobe and Nielsen.

Mumbai: Vodafone India, a leading Indian telecommunications service provider, won a bronze in the Direct Lions category for the best low budget campaign. The iFold campaign, focused on saving paper and going green, won over the other eight Indian entries shortlisted under this category.

The iFold campaign was a very simple yet very effective way of saving paper by minimizing its use. With low internet penetration in India, many customers still prefer to get their monthly mobile bills on paper rather than on emails. The iFold idea was to see if the bill can be folded one more time and hence save paper used for making envelopes for these bills.

Ogilvy and Mather was the creative agency and pulled off the campaign beautifully. iFold helped in reducing the paper used for envelopes to send the monthly bills to Vodafone customers by almost half. The envelopes were also iFold branded, further propagating the idea of saving paper.

Speaking about the campaign Marten Pieters, MD & CEO, Vodafone India said, "We, at Vodafone, are focused on our green initiatives along with delivering innovative solutions. The iFold idea fits the bill perfectly as not only a way of saving paper but also a very innovative way of delivering the message of ?Save paper, Save trees? to our customers. We are happy that the effort taken in this direction has been noticed and appreciated".

The Cannes Lions International Festival of Creativity is the world?s biggest celebration of creativity in communications and over 28,000 entries from all over the world were showcased and judged at the Festival.

MUMBAI: ET NOW, The channel Always Thinking Markets celebrates its 3rd anniversary this week with the Who?s Who of Markets, economy and corporate sector from India and beyond. Starting today, June 18th, the week ahead will see a special line-up of guests discussing the future of Indian markets.

ET NOW on its 3rd anniversary continues to bring its viewers top-notch market news, views and analysis, making it the channel of choice for market watchers.

Guests on ET NOW all this week include: Prashant Jain, HDFC Mutual Fund, Pratip Chaudhri, SBI, Anirudh Dutt, CLSA Asia Pacific Market, Shankar Sharma, First Global, Rajiv Bajaj, Bajaj Auto, Peter Elston, Aberdeen Asset Management Asia, Mark Mobius, Templeton Emerging Market Group, Nilesh Shah, Envision Capital, Samir Arora - Helios Capital, Raamdeo Agarwal, Motilal Oswal, Keki Mistry, HDFC, Ridham Desai, Morgan Stanley, Rashesh Shah, Edelweiss Group, Adi Godrej, Godrej Group and Marc Faber, Marc Faber Limited.

ET NOW recently extended its line-up of Market shows by adding ?Meet your Fund Manager?, and ?Buy Now-Sell Now Weekend? during weekends. This year the channel will see added offerings on weekdays and weekends in line with their philosophy of ?Always Thinking Markets?.

Stay tuned to ET NOW and join in the celebrations of the #1 stock market channel that is always thinking markets.

MUMBAI: Jet Airways, India?s premier international airline, as part of its social media engagement, recently conducted an exclusive event ? ?Up, Close and Social?. 31 winners of the ?My Most Enriching Experience with Jet Airways? contest from different cities were hosted in Mumbai at the airline?s aircraft maintenance facility (hangar), on June 16, 2012.

This one of a kind initiative by Jet Airways was conceived with the aim of engaging with the airline?s Facebook and twitter fans. It was an opportunity where fans experienced a unique transition from the virtual to the real world.

During the half day meet, fans were provided with rich insights and information on aircraft maintenance and operations through audio visual presentations by Jet Airways engineering experts. The event also presented an exclusive view of the fascinating world of aircraft maintenance with a tour of the engine, structure, wheel & brake and seat shop.

Apart from getting a chance to explore the aircraft interiors, engines, cargo hold and landing gear, each guest was given the opportunity to visit the cockpit of a stationary Boeing 737 aircraft and learn first-hand by its technology, instruments and various features.

Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, spent time interacting individually with fans and sharing his vision to create a larger family with the social media community being an important part. He shared his dream to create user led innovation and idea generation to help the airline enhance and innovate its product features.

According to Mr. Raghavan, ?This is an extension of our social media strategy to ?Listen, Engage and Respond? wherein we now connect with our fans on an individual basis. The social media community is our extended family and we want to have a deeper engagement with our fans. We believe that our fans can contribute a lot and help us create innovative solutions with feedback and new ideas through such activities.?

?We want to take our engagement to the next level with similar events and get to know our fans better and vice-versa in order to hopefully build a more vibrant and engaging social community. We are overwhelmed at the response and level of involvement from our fans, who not only took great interest in aircraft maintenance but also surprised us with their deep knowledge about our brand and aircraft operations.?

Mr. Belson Coutinho, Vice President eCommerce & Innovations also welcomed fans and briefed them on the airline?s social media strategy and commitment to engage with fans on a one-on-one basis.

Special gifts from Jet Airways, Qua, IBM, Lindt, Orangina, Barista Lavazza, United Colors of Benetton, Rajdhani and B?lue were handed over to the guests. Refreshments were courtesy Rajdhani and Sky Gourmet. The guests also witnessed actual take offs and landings of various aircraft from the maintenance facility. On-the-spot quiz and contest winners were awarded prizes by senior officials from Jet Airways.