MUMBAI: Just ahead of the world TV premiere of Hrithik Roshan?s Agneepath, he tweeted, ?@iHrithik: Never seen so much news about a movie premiering on TV before! Zee Cinema 8pm- AGNEEPATH. Nervous all over again!!:)? The buzz that the handsome and talented actor speaks about is an aggressive marketing campaign across media platforms by the channel to promote the telecast of Agneepath, tonight (June 16) the 8 PM premiere on India?s first movie channel, Zee Cinema. There was a huge on-air campaign across ZEEL (Zee Entertainment Enterprises Ltd) and also on news, entertainment, music, kids? & religious channels outside the Network. The tremendous buzz on social networking sites on the date of telecast is the first time ever for a world TV premiere on a Hindi movie channel.

There has been a huge outdoor campaign across 12 cities in India that has captured the essence of the film and generated a lot of buzz. Today, the youtube homepage was branded with Agneepath?s masthead. Besides youtube, Agneepath was advertised on 21 websites, including facebook. There were Agneepath promos played across 322 screens, during the screening of Rowdy Rathore too. Agneepath?s movie premiere is also being talked about significantly on Twitter. Right from Hrithik Roshan to Priyanka Chopra to the fan clubs of Hrithik Roshan, Sanjay Dutt and Agneepath, all have been tweeting about the premiere.

Karan Johar, Dharma Productions, says, ?With all the excitement surrounding the telecast of Agneepath, this television premiere is almost like the release of the film. I?m hugely excited and looking forward to the repeat viewer feedback as well as the first time viewer buzz!?

The campaign included full page advertisements in all key mainlines, promotions on the country?s biggest DTH players (Dish TV, Airtel DTH and Tata Sky), an nline campiagn across 25 leading websites and even created an Agneepath game that is currently hosted on Facebook (The engaging game has been designed keeping in mind the central characters and plot of the film. You can play the game on https://apps.facebook.com/agneepathgame/)

Agneepath is the story of a young boy, Vijay Dinanath Chauhan (Hrithik Roshan) who is taught by his principled father about the path of fire ? AGNEEPATH. His life is completely shattered when the evil drug dealer Kancha (Sanjay Dutt) hangs his father to death. Vijay leaves for Mumbai with his pregnant mother and has only one mission in life- to come back to Mandwa and bring back the glory of his father?s name.In Mumbai, 12-yr-old Vijay is taken under the wings of the city gang lord Rauf Lala (Rishi Kapoor). From then on it is a journey of revenge where he makes and breaks many relationships only to get closer to his aim. Vijay finds support only in his best friend Kaali (Priyanka Chopra), who stands by him at every moment in his life. Fifteen years later his hatred for Kancha takes him back to Mandwa where his life completes a full circle.

Don?t miss this blockbuster! Watch the film in the comforts of your home as India?s first 24-hour Hindi movie channel, Zee Cinema telecasts the World TV premiere of Rin presents Agneepath powered by Good Knight Advanced tonight on 16th June, 2012 at 8 PM.

MUMBAI: AXN, Asia?s home of thrilling entertainment, has premiered its latest original production, Cyril?s Family Vacation: Hawaii Edition, to top ratings in its timeslot across English general entertainment channels in Southeast Asia. [1] Viewership was particularly strong in Malaysia where it was the highest rated program across all English language channels on Astro among PMEB[2] audiences in its timeslot.

Cyril?s Family Vacation: Hawaii Edition is a six-part magic series that was shot on location in Hawaii featuring Japan?s favourite magician and one of the world?s most illustrious illusionists, Cyril. He stars as different members of his ?family? including Grandma Magi, Uncle Richard and Cousin Tiny on a hilarious and magic-filled vacation in Oahu, Hawaii. Hidden cameras pick up on the action as Cyril?s ?family members? amaze unsuspecting holiday makers with their spontaneous magic tricks. The new series follows AXN?s 2009 original production Cyril: Simply Magic, which was seen by more than 11 million viewers across Asia and was also the top rated program in Singapore, Malaysia and Taiwan.

"With the success of Cyril?s Family Vacation: Hawaii Edition, AXN has proven once again that magic is a winning formula with universal appeal. We are proud to have grown our partnership with a world class talent such as Cyril, to thrill AXN audiences once more in our second collaboration. We expect Cyril?s Family Vacation: Hawaii Edition to continue to awe and inspire audiences across Asia on AXN." said Mr Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.

The strong premiere of Cyril?s Family Vacation: Hawaii Edition comes off the back of AXN?s publicity tour which took Cyril to key cities across the region including Singapore, Kuala Lumpur, Jakarta, Manila and Mumbai. During the tour Cyril met the local media, AXN?s partners and clients, as well as lucky subscribers of the channel who won the opportunity through a viewers? contest. Not only did attendees of these AXN events get a sneak preview of Cyril?s Family Vacation: Hawaii Edition, they were wowed by the up-close-and-personal interaction with Cyril and his live magic performances, including as Grandma Magi levitating 9 metres above ground in front of the Pavilion shopping mall in Kuala Lumpur, seen by thousands of shoppers and was widely reported in the news.

Cyril?s Family Vacation: Hawaii Edition is an original production from Sony Pictures Television Networks, Asia, Sony Pictures Entertainment Japan?s AXN Mystery, Charis Entertainment and Focus Group Limited.

MUMBAI: Hong Kong Tourism Board (HKTB) has announced its flagship marketing campaign for the FY 2012-2013 to boost tourism promotion in India. For the innovative promotional campaign, HKTB has tied up with India?s leading television network, Network 18 for its channels CNN-IBN and CNBC TV18. Riding on the promotional campaign, HKTB will further collaborate with travel agents to launch ?value for money? Hong Kong summer leisure packages bundled with popular theme park offers and special shopping and dining privileges offered by Harbour City and Times Square.

The promotional campaign will be divided in two phases targeting the Summer and Winter holidaying season in India. Targeting the Family for Phase I and Young crowd and Couples for Phase II, the campaign will roll out through a travelogue giving a firsthand experience about the destination. The objective of the travelogue is to showcase Hong Kong as Asia?s World City with highlights on its vibrant and cosmopolitan lifestyle along with its unique fusion of East and West as well as great diversity of attractions.

Anchored by the vivacious Bollywood actress Sandhya Mridul, the travelogue will kick-start with an exciting half-hour programme where she will take viewers around Hong Kong re-visiting and showcasing her favourite spots during her stay and also discovering new attractions in the city. The highlights of Sandhya?s trip to Hong Kong include visits to Sky 100 Hong Kong Observation Deck, Ocean Park Hong Kong, Hong Kong Disneyland, Ngong Ping 360 Cable Car, Po Lin Monastery, Victoria Peak & Madame Tussauds Wax Museum, Repulse Bay, etc.

Mr. Sunil Puri, the representative of the Hong Kong Tourism Board in India said: "We are very delighted to associate with Ms. Sandhya Mridul for our marketing campaign. Her brand appeal will help us directly connect with the Indian consumers. Every year, we try to demonstrate the variety of Hong Kong in innovative ways. ?Hong Kong-Asia?s World City? travelogue is one such initiative. With ?Hong Kong-Asia?s World City? travelogue, we wanted to give Indian viewers the personal touch and firsthand experience to which they would be able to relate and experience Hong Kong through her eyes."

" The first episode of the show will be aired on 16th and 23rd June on CNN-IBN and CNBC TV18 respectively.
" The second capsule is scheduled to broadcast in the winter season and is targeted towards the young working segment and couples. It will showcase Hong Kong as a romantic destination. The second episode will also feature the Hong Kong?s popular Canto Pop singer and actor Mr. Aarif Lee.

With such exciting content in the dedicated programme and a special host, ?Hong Kong - Asia?s World City? travelogue will certainly set to amaze the Indian audience with its showcase of the cosmopolitan allure of the city and its diverse attractions. Its blend of cultures and traditions will offer the visitors an exceptional world-class experience.

So, don?t miss the ?Hong Kong - Asia?s World City Travelogue? with Sandhya Mridul on 16th June on CNN IBN and 23rd June on CNBC TV 18

MUMBAI: Maya Digital studios, the company that pioneered the art & technology of animation & visual effects in India in the 1990s is now also focussing on the conversion of 2D content into Stereoscopic 3D.

Continuing with its legacy of high quality international work, Maya Digital Studios has handled the complicated and challenging task of padding up and enhancing the chills and thrills for the Hollywood movie Piranha 3DD. This much awaited movie is scheduled to hit the screens in India on June 15.

Piranha 3DD is a sequel to the original which released in 2010. Ever since, the franchise has built itself a huge fan base. With all the cutting edge technology at its disposal Maya Digital Studios have taken this movie to a whole new level. The visual effects promise to make this an edge of the seat experience for the audience.

The film has been shot in 3D stereoscopic format and hence matching the left & right eye was a key challenge for team Maya. Doing 2D to stereoscopic 3D conversion for an underwater film was a humongous task, given the fact that a lot of these shots also required painting out creatures and reflections, or adding other objects like modelled log in one of the key sequences. Maya also added blood and bubbles to many shots, to indicate the injuries & respiration underwater where in the fish continued to injure the people in the film.

Piranha 3DD promises to enthral the audiences giving them something they have never before seen on screen.

Piranha 3DD is a horror-comedy film directed by John Gulager from a screenplay by Marcus Dunstan and Patrick Melton and will showcase all the visual effects magic that Maya Digital Studios can conjure up on the screen.

Ketan Mehta, Chairman & Managing Director; Maya Digital Studios Pvt. Ltd. Said: ?With Maya, we?ve pioneered animation & digital visual effects in India. We?ve constantly worked with the best international studios and hope that our 2D to stereoscopic 3D conversion & visual effects work in Piranha 3DD will be enjoyed by audiences across the world.?

MUMBAI: Mark Zuckerberg?s journey from Harvard psychology and computer science student to being the founder of one of the most influential new businesses in the world, is the stuff of legend. Facebook has already acquired nearly 900 million users. Half of them log on to the site every day to communicate with family, friends, acquaintances, celebrities, businesses and brands. With exclusive interviews with Zuckerberg himself and access to Facebook?s offices in Silicon Valley and it?s most senior staff, Discovery Channel?s one-off programme MARK ZUCKERBERG: INSIDE FACEBOOK tells the story of Mark Zuckerberg?s extraordinary rise and the hottest tech phenomenon of our time.

Mark Zuckerberg: Inside Facebook premieres on Sunday, 17th June at 8 pm on Discovery Channel.

Zuckerberg has revolutionised the landscape of social media, entering unexplored realms and redefining communication, from posting news and photographs, to playing games and downloading other apps. Mark Zuckerberg: Inside Facebook showcases the inspirational story of Zuckerberg?s tremendous success as an internet entrepreneur and examines new challenges he face in combining his idealistic vision of a more open world with the business potential that Facebook now represents.

Facebook is said to be worth over $100 billion, but can its business model really justify the valuation? While the ad industry is buying into Facebook?s claims for the value of linking products with the recommendations of friends, some question the effectiveness of Facebook?s advertising model. Discovery Channel?s one hour exclusive talks about how Facebook can function as a giant market research database to target ads to specific groups of consumers, and examines the threats faced by the company in the form of other networking websites like Google. The programme also assesses the critical role that Zuckerberg himself plays in determining its prospects.

Zuckerberg started off as a psychology and computer science student and now is considered an inspiration and a role model by millions of youngsters the world over. The programme follows his journey from the Harvard University to the Silicon Valley made famous in the film The Social Network. And it relates how he acquired colossus in just a few short years.

MUMBAI: Outdoor Advertising Professionals (I) Pvt. Ltd., the fastest growing Out-of-Home agency in the country, sets in motion the outdoor media campaign of one of the leading bank of the country ? ING FD+ from ING Vysya Bank. Through this campaign ING Vysya Bank talks about easy routes to earn higher interest on the ING FD+ without penalties and draws attention to its ?Best Rates + No Penalties? concept.

OAP announced the launch of the new ING FD+ outdoor campaign in a manner so as to draw maximum eyeballs from the target group who are willing to save the money in FD and yet want value for money. The campaign also conveyed awareness of best rates for FD+ without paying money to get their own saved money at relevant locations to drive footfalls to the nearest branch or sales channels.

The campaign has been rolled out in Bangalore, in 44 media units from 11 June 2012 for 21 days and has already received a very positive response from the target audience and accolades from the brand team. The campaign required extensive research in terms of consumer profiling and penetration levels to identify the target areas that need to be leveraged to reach out to the relevant audience in the most effective manner. The locations included landmark prominent billboards and gantries across all major locations in the city along with railway bridges and flyovers where large formats were not available.

Joseph Jesley, Associate Vice President South, OAP says ?It gives me immense pleasure that we were able to rise up to client expectations and are pleased at the way the campaign has unfolded and garnered attention from the target audience?.

Sonalee Panda, Business Head Wealth Management & Marketing Head ING Vysya Bank, Says ? OAP not only helped with collating the sight of high visibilities that also gave us extremely valuable insights into our creative. As a result we are receiving a lot of feed back from the public who are seeing it. We are immensely pleased with the OAP team?.