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  • T-Series acquires audio rights of Teri Meri Kahaani and Ishkq In Paris

    Submitted by ITV Production on Apr 16, 2012

    MUMBAI: T-series has acquired the audio rights of Kunal Kohli?s Teri Meri Kahaani and Preity Zinta?sdebut film Ishkq In Paris.

    While Teri Meri Kahaani starring Shahid Kapoor and Priyanka Chopra has music by Sajid-Wajid, Ishkq In Paris starring Zinta and Issabelle Adjani has musical score given by Pritam.

    Incidentally, the album of Ishkq In Paris will also have a special promotional music video starring none other than B-town superstar Salman Khan.

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  • Digitas India celebrates the success of Samsung Mobile campaign

    Submitted by ITV Production on Apr 16, 2012

    New Delhi: Digitas ?the world?s leading digital marketing agency are proud to announce Samsung?s victory as leaders in the recent Social Media Brand Equity Ranking (SEMBER) index launched by NM Incite- a Nielsen McKinsey company. Digitas India have been managing Samsung Mobile?s Digital and Social Media presence for more than 2 years and have helped in building an active community of over 1.2 million fans and a dominant media presence in digital.

    SMBER uses an innovative model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world. The SMBER analysis covers the social media buzz from the period of 1 January, 2011 to 31 December, 2011 for 400 brands in India. Samsung Mobile Phones is top-of-mind for consumers discussing the Android platform in social media. Samsung?s large following on social media platforms gives it a ?buzz share? of 36 percent.

    Speaking on this, Kanika Mathur, President, Digitas India said, ?I am really pleased that stringent metrics have been used to analyse the social presence built by brands. We had to use several methodologies to gain leadership in social media for Samsung. Building properties and conversations around android was one method which we thought would engage our target audience actively on the web. At Digitas we believe it?s important to first ?listen? to customers and then create engagement platforms.?
    Aman Malhotra, Senior Manager ? Digital Marketing, Samsung India Electronics Pvt Ltd. also commented, ?I heartily thank Digitas India for making Samsung no. 1 on social media by choosing the right platforms for our activities and creating the right strategy that was directly linked to the business objectives. It is overwhelming to see the customers? feedback and our endeavour is now to reach out to more masses and build a strong brand network.?

    To further strengthen its presence in the digital space, Digitas has recently inducted Tim Guillos to lead social media in India. Tim Guillios has joined from Paris, where he was working for Blogbang- Publicis Groupe. His induction will definitely boost Digitas India‘s social media offerings.

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  • Poll brand ambassadors felicitated for encouraging voters

    Submitted by ITV Production on Apr 14, 2012

    New Delhi: Pop icon Remo Fernandez, satirist Jaspal Bhatti, actors A Gokul and H. Sarjubala and folk singer Malini are among the persons honoured by the Election Commission of India for their role as Brand Ambassadors.

    These persons through appearances on the media and outside had encouraged voters? participation in the recent assembly Elections in Goa, Manipur, Punjab, Uttar Pradesh and Uttarakhand.

    They were felicitated at a function held in Surajkund, Haryana, at the start of a national Conference of Chief Electoral Officers. They were presented with a Scroll of Honour and shawl each.

    Organizations felicitated included Doordarshan and All India Radio. The brand ambassadors presented glimpses of their campaign for Voters? Participation in their respective States.

    Besides these, persons from the world of arts who have worked to promote the importance of voting in state elections in 2010 and 2011 include famous folk singer Ms. Sharda Sinha in Bihar; singer Zubin Garg and actress Nishita Goswami in Assam; percussionist Bickram Ghosh in West Bengal; and Ms Suhasini Maniratnam.

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  • Nickelodeon partners with The Sports Gurukul Summer Camp this summer

    Submitted by ITV Production on Apr 13, 2012

    Mumbai: As summer arrives, everyone is packing their bags and finding new places to beat the heat. With vacations on, kids are busy planning their trips and enrolling in various summer camps. Nickelodeon takes pride in a partnership that provides the best of fun, education and sports together in the form of exciting summer workshops called ?Nickelodeon The Sports Gurukul Summer Camp.?

    Held in Mumbai, these workshops will be conducted in two batches starting from April 13 and May 4 respectively. Mentoring the kids will be none other than the ex-Indian World Cup Cricketer Mr. Balwinder Sandhu. He will tutor the kids and give them special tips on cricketing, health and fitness. He will also scout talented kids and give them special training. What?s more? adding the fun element to the exhaustive training will be Nickelodeon?s favourite Nicktoon - Keymon Ache who will bring fun and masti to the camp.

    Apart from the exhaustive training and workshops, the camp will nurture other sporty elements like aggression, determination, competitiveness, sportsmanship in kids, and adding zing to these sporting activities will be a specially packed Nickelodeon kit for the winners :

    Get ready to beat the heat this summer with the all exciting and adventurous Nickelodeon Sports Gurukul Summer Camp!

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  • Amrita TV?s Vishu Specials

    Submitted by ITV Production on Apr 12, 2012

    Mumbai: As Vishu arrives, bathing the State in the auspicious yellow of the konnapoo, Amrita TV prepares a bouquet of Kani programmes for its viewers.

    The day begins on a lyrical note with Kavithayude Kaineettam, that gifts its viewers with exquisite compositions in verse from the best bards of Malayalam, ONV, SugathaKumari and Madhusudhanan Nair, who recite their own poems, recounting their Vishu reminiscences through the fluid grace of rhymes at 7.30 am.

    In Aksharangalude Vishukkani at 8.30 am, gliding gently down the tranquil waters of the Bharatapuhza, noted writer C.Radhakrishnan explains to Alamcode Leelakrishnan, the actual significance of this ancient agrarian festival commemorating the birth of the Malayalam New Year; paints a verbal picture of the event as it was celebrated in all its splendor and richness 50 years ago; describes the profusion of rituals and rites associated with the fete, that has since shrunk into a kani and a kaineettam.

    Providing a musical interlude, Pattinte Kaineetam gives a windfall of the best foot tapping numbers from the top grossers of Vishu at 10 am.

    New Releases , a detailed rundown of the Vishu movie scene, where blockbusters and shoe stringers clash for collections at the box-office: Mayamohini, Dileep?s full-length female makeover, as the seductive Mohini; comedy thriller Cobra that sees Mammoootty teaming with Lal for the 1st time; Thiruvambadi Thamban with Jayaram as an elephant contractor; Ashiq Abu?s eagerly awaited 22 Female Kottayam with g Rima Kallingal and Fahad Fazil in the lead and so on will follow at 10.30 am

    At 11.30 am, Sauhridathinte Vishukkani crosses over into Tamilnadu to beard superstar Sharath Kumar in his own lair, in Thenkassi where he is the lord of all he surveys. He talks at length about his political ambitions, film career, the challenges thrown up the most difficult role of his cinematic life, that of the hijda in ?Kanchana?, in which the alpha male with his muscular frame had to look dainty and feminine.

    An hour long exuberant Goan carnival, Mathapum Poothiriyum at 12 noon , stops by Saji Surendran?s ?Husband?s in Goa?, a romcom that is being shot into shape on location, on 3 decamping husbands who cut loose from their wives and live it up in Goa. Together, the TV team and the film crew paint the town red, hitting the top destinations and the hot spots: in between there is fun n? frolic on the beaches with Lal, Indrajith, Jayasuriya, Asif Ali and Rima Kallingal in top form; camaraderie and high spirits when Sarayu interviews the 3 ?husbands?; interactions with the director and cameraman that reveals juicy behind-the-scenes stories and so on.

    Manthrikante Vishukkani slated for 2 pm, spends this Vishu in the company of Jayaram and Ramesh Pisharadi in Coorg on the sets of the comic horror flick, ?Manthrikan?. Exchanging their ?supernatural? experiences, Jayaram recalls how he arrived at the film location ?an ancient palace- late after midnight, was shown to his room by the caretaker who helpfully informed the sleepy actor that the owner?s wife had committed suicide in the very spot not long ago and Jayaram suddenly found himself very wide awake ?.

    The Vishu special movie, Orma Mathram is a realistic depiction of the trauma undergone by a young couple, whose only son is reported missing in a bomb blast in their vicinity. Dileep portrays with sombre ease, the harrowing ordeal of the father caught in the dilemma of not knowing whether his son is dead or lost, in one of the best performances of his career. Supported by Manoj K Jayan, Dhanya Mary Varghese, Nedumudi Venu, Lalu Alex etc the film will be aired at 2.30pm.

    Heroyude Pattu Visheshangal at 7.00pm looks in on the sets of the latest Prithviraj starrer ?Hero?, for which the youth idol has crooned a song and danced to his own tune .Prithvi, an actor by choice became a singer by chance when Deepak Dev urged him to take up the microphone for ?Puthiya Mukham?; in Hero, where he plays a stunt master, Prithvi gets his 2nd outing in playback in the song ?Tarzan Antony Coming Back to
    Cinema?. During the interview in which director Deepan,lyricist Shibu Chakravarthy and Music Director Gopi Sunder also chip in, he reveals how he became a singing star, how the song was little rehearsed but well sung, the picturisation of the number costarring Yamee Gautam etc.

    Movie Bazar at 7.30 pm is devoted to a coverage of the audio release of Mohanlal?s forthcoming cop story, Grandmaster, a lavish function attended by its complete cast and crew.

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  • Fever 104 FM, the Official Radio Partner of Delhi Daredevils and Mumbai Indian

    Submitted by ITV Production on Apr 12, 2012

    New Delhi: The teams have changed, the stakes have changed, but Delhi Daredevil?s and Mumbai Indian?s official radio partner in this IPL season has not changed- it is yet again - Fever 104 FM. Through changing times and constant churn in the world of IPL, the partnership between GMR Sports and Fever 104 FM stays unmoved, unshaken and ?not out?! Fever 104 FM, country?s most sports friendly radio station proudly supports Delhi Daredevils for the 5th consecutive year and Mumbai Indians for the 3rd time in a row.

    For this special association, Fever 104 FM has planned an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in both the cities. From giving away match tickets every 104th minute, meet and greet with the players to original IPL merchandise, Fever 104 FM promises to enhance the mania and give its listeners experiences that money can?t buy. While in Mumbai one of the campaign talks about ?RJ Sidhu aur Mumbaikars Honge Ek? in which the evening show RJ brings together the city to cheer for their home team; the Delhi station is running a campaign of Daredevils Ke Damaad? where the on air contest winner gets an exceptional treatment in the match and a larger than life experience. Another unique campaign with the Delhi station is the ?Junior Daredevils? which involves an on air battles of parents and the winner?s child gets selected to walk the players till the field.

    Fever 104 FM believes the game to be a perfect fit with its brand positioning and beliefs in Delhi & Mumbai. Cricket is a religion across the country & there can be no better opportunity than IPL to leverage this advantage. The radio station has always presented the game in a very distinct manner and intends to take the cricket madness further and amplifying the same on radio with a strong local connect.

    Commenting on the tie-up, Mr. Harshad Jain, Business Head- Radio and Entertainment, Fever 104 FM, says, "It is an honour for us to partner with 2 of the best IPL teams - Delhi Daredevil and Mumbai Indians. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner".

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