Mumbai: This summer, BIG CBS Love is gearing up to take the temperature a few notches higher?come April, BIG CBS Love - India?s first international entertainment destination for the urban women ? will bring to you hit drama series, ?Ringer?. The series stars award winning actress Sarah Michelle Gellar who shot to instant fame with the television series Buffy the Vampire Slayer. On Ringer, for the first time, Gellar will be playing a double role as she plays twin sisters Bridget Kelly and Siobhan Martin. The show premiers on April 2nd and will air Monday to Friday at 9pm.

The show is a fast paced drama about the two twin sisters. Bridget Kelly (Sarah Michelle Gellar) is a recovering alcoholic and stripper in Wyoming and Siobhan is married into the upper crust of society. Bridget is under the protection of the FBI Agent, having agreed to testify against her employer, the local crime boss, who she witnessed commit murder. Fearing her life, Bridget flees to New York to meet her estranged twin sister Siobhan (also played by Gellar).

With just the right portions of drama, excitement, thrill and more, the show promises to be an instant hit with its audiences. With a multi-media marketing campaign to promote the show ? across radio, TV and digitally, it offers an excellent option for advertisers who want to reach out to this plum relevant audience base.

Soon after arriving in New York, Siobhan, who had kept her sister‘s existence secret from her family, appears to commit suicide by jumping into the ocean. Bridget then assumes Siobhan‘s identity and tries to fit in among Siobhan‘s wealthy social circle, including Siobhan‘s husband Andrew, stepdaughter, best friend Gemma, and Gemma‘s husband with whom Siobhan had been having an affair. The only one who knows that Bridget is passing as Siobhan is Bridget‘s Narcotics Anonymous sponsor. Bridget‘s life becomes more complicated as she discovers that her sister was hiding secrets of her own and that someone is trying to kill Siobhan as well.

So go ahead and make your summers even more exciting with Ringer starting April 2 Monday to Friday at 9 pm only on BIG CBS Love.

Mumbai: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 Cr of cumulative audiences (4 week average) in the Hindi Heartland thus fortifying its position as the No. 1 Channel in the region. Latest TAM results Week 12?12 demonstrates a tremendous increase in reach. The quick growth of the Channel can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

BIG MAGIC?s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Main Sanskaar, has demonstrated phenomenal growth with 45L viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides this newly launched shows Hum Hai Bajrangi a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region have picked up well with 22L audiences in just 2 weeks. These new initiatives backed by a slew of excellent hand-picked programming ranging from a local devotional show Seher, sitcom like Bulbulay which connect well with the audiences in the region has further strengthen the overall viewership.

Additionally, when clubbed with the region?s No. 1 FM station ? 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.

The Channel?s well tailored programming when coupled with the extensive marketing initiative offers the most effective platform for both national and local brands.

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.

MUMBAI: The 13th International Indian Film Academy celebrations kickstarted with Bollywood stars like Dia Mirza, Parineeti Chopra, Arbaaz Khan and Arjan Bajwa attending the IIFA voting weekend 2012.

Several members of the Indian film fraternity like filmmakers Ramesh Sippy, David Dhawan, Sujoy Ghosh, Zoya Akhtar, actresses Genelia D?souza, Urmila Matondkar, composer duo Salim-Suleiman, singer Shaan, actors Vivek Oberoi and Sonu Sood came forward to cast their vote for IIFA Awards 2012.

Though there is no official announcement as to where the IIFA awards will take place this year, actor Arjan Bajwa, said, "This year we have it in Singapore after casting his vote."

Sippy said, "In the last 13 years IIFA?s popularity has increased, it helps trade between two countries - India and where the award ceremonies are held. Tourism also goes up."

Mumbai: Blood Money releases in 621 UFO digital theatres while ?Bumboo?, another Hindi film, debuts in 106 UFO digital theatres.

Agent Vinod, in its second week, screens in 399 UFO digital theatres while Kahaani screens in 143 UFO digital theatres in its fourth week. Paan Singh Tomar screens in 47 UFO digital theatres in its fifth week.

The much anticipated Tamil film 3 releases in 125 UFO digital theatres while its Telugu-dubbed version, also named ?3?, releases in 83 UFO digital theatres.

Another Telugu film Lovely also makes its debut in 120 UFO digital theatres. Poola Rangadu, in its seventh week, screens in 49 UFO digital theatres.

Marathi film 3 Bayka Fajiti Aiyka in its second week screens in 60 UFO digital theatres.

MUMBAI: Bindass, the first 360 Degree Entertainment Brand for the Indian Youth, will co-author the Indian edition of the book, ?Generation Einstein?, along with the renowned international author and speaker, Jeroen Boschma.

The book describes a new generation, ?Generation Einstein? that was born during the last decade of the previous century. The youth and young adults of today aged 12 to their early or mid twenties represent a new generation with positive characteristics and values which are shared amongst young people all over the world and therefore the first real global generation. The book stresses upon the significance of the youth as an important part of the market. It?s about a faster and more social generation that understands the world better than anyone else. The book aims to decode this generation and help marketers reach out to them.

Mr. Keith Alphonso, Business Head, UTV Bindass said, ?Technology and communications have brought global aspirations to the Indian youth and a lot of the international trends witnessed abroad are evident here as well. But, there is and will always be a certain Indian?ness that sets apart the Indian youngster. Studies after studies show an extremely high level of aspiration and confidence but this is coloured by a certain fragility which is almost unique to India. It is imperative that global brand managers devise their local strategies on these ground realities! Marketers need to realise that the youngsters are very savvy costumers and you can?t reach out to them without understanding their needs. We at UTV Bindass have our finger firmly on the pulse of the youth and understand this Young India. By co-authoring this book with Jeroen we have opened up our vast archive of research based insights to make the book?s Indian Version truly relevant and contemporary. As a part of Bindass Open Source, we believe that by sharing our insights with brands and partners like Jeroen, we will all be able to get a more robust and current understanding of Young India.?

Already published and immensely successful in the international market, the version co-authored by Bindass, will be specific to the Indian market and will speak about the emergence of a global generation in India, their likes, dislikes, lifestyle and what sets them apart from the others. The book will also throw light on the new age communication strategies like ?Increation? which is a more effective method of communicating with a youth segment. The new methodology of research ? INCREATION involves putting many ideas to test, then trying to use the reactions to narrow down the ideas, The researcher will look for over lap on what connects to solutions?leading to that one big insight that results into that one big idea. Young people are ultimately suited to working with in-creation projects. They are extremely creative because of the world in which they live and their present stage of life.

The Indian edition of Generation Einstein also goes on to explain the communication strategies that marketers could adopt in reaching out to the youth with the help of India specific case studies like Tata Docomo, Bindass, Virgin Mobiles and many more.

The announcement of the Indian edition of Generation Einstein is another step by Bindass in creating awareness about internationally recognized methods of understanding and engaging brands in India with this generation, the book is expected to hit stands by end of April 2012.

Mumbai: Reliance Home Video & Games has released ?Ek Main Aur Ekk Tu? on Home Video. Viewers can now enjoy the film on Blu-ray, DVD and VCD.

Produced by UTV Motion Pictures and Dharma Productions ?Ek Main Aur Ekk Tu? is a sweet coming of age film written and directed by debutant Shakun Batra and it stars Imran Kahan (Rahul Kapoor) and Kareena Kapoor (Riana Braganza) in lead roles.

The movie is about the growing friendship between Riana and Rahul. She teaches him to be wild, he teaches her the value of friendship.

Rahul Kapoor, 26, is on his way to become a carbon copy of his parents when he suddenly loses his job as an architect in Vegas. Afraid that he has let his parents down, Rahul decides to hide the truth and find another job. When by a twist of fate, he meets Riana Braganza, a quick-witted hairstylist, who is everything he isn‘t.

A series of events lead them to meet on Christmas eve over a few drinks? but like always, it‘s never a ‘few‘. Following this night of debauchery, they wake up to discover that they‘ve gotten married. Now, Rahul has more than just his job loss to hide from his parents.

They both decide to get it annulled as soon as possible and get an appointment from the court in ten days. Over the next ten days they have their share of arguments, moments and laughs that results in an unlikely friendship.

Will this friendship turn to love? Will her warmth and fearlessness give Rahul the courage to face a long-simmering confrontation with his parents? Will a marriage that started as a drunken mistake help two people find themselves?

The movie met with positive critical reception. Professional critics have given the film good ratings.

Avijit Ghosh of The Times of India gave the film 4 out of 5 stars and said that, ?Ek Main Aur Ekk Tu? is the sweetest heartbreak that Bollywood has conjured in a long, long time.?

Taran Adarsh of Bollywood Hungama said, "This take on love is refined, smart, lively and thoroughly pleasing thanks to its characters, conversations and the inherent humor".

DNA India highly recommended the film and too gave 4 stars out of 5 concluding, "All in all, ?Ek Main Aur Ekk Tu? is a delightful film that keeps getting better along the way, and ends fabulously. Clocking under two hours, the film is a breezy watch that will leave you with a smile."

The DVD offering also contains bonus material which provides the viewer with insight into making of the film. Bonus features also have some deleted scenes which were not included in the original film.

?Ek Main Aur Ekk Tu? is available on Blu-ray (Rs.799), DVD (Rs.299) and VCD (Rs.125)

?Ek Main Aur Ekk Tu? Blu-ray, DVD & VCDs are available across all leading home entertainment stores.