Mumbai : Karisma Kapoor, the super mom & investor of Babyoye.com- the leading online portal for mother, babycare & kids products will now be seen in the latest TV campaign for Babyoye.com. The charismatic lady who is a responsible mother of two, will highlight the convenience of shopping online that new mothers can experience while taking care of their new born.

The TV Campaign kicked off on March 12th 2012. One can catch the latest TVC on channels like NDTV Good Times, Star World, Zee Caf?, Fox Traveller, CNNIBN, Times Now & NDTV 24X7. The campaign aims to capture the parent?s attention and help them make informed choices regarding baby & kids products. It will also be aired on channels like Pogo, Disney & Cartoon Network.

This is Babyoye.com?s first advertising campaign and it aspires to convey a series of messages to the new and young working mothers who are pressed for time. The portal stocks best quality baby & kids products. It?s a blessing in disguise as one can sit at home and spend time with the little tots while splurging online and shopping for their newborns.

Babyoye.com gives consumers more than 120 brands and over 30,000 products to choose from. With just a click of a button mothers can avail the best products for the apple of their eye.

Karisma Kapoor comments, ?I was thrilled to shoot for this campaign. As I personally indulge in shopping from Babyoye.co., I truly believe that Babyoye is a convenient platform for new mothers with hectic schedules as the portal provides hassle free shopping for the best baby & kids products. This is a one stop shop for all your baby care needs and you can shop while your baby is sleeping or while you are watching TV.?

Arunima Singhdeo, Director & Co- Founder adds, ?Karisma has the most endearing & warm personality which is captured in the TVC. Through this campaign we aim to appeal to a wider audience and with Karisma?s support the right message will be conveyed to young parents to make the right choice for their child, who always deserves the best.?

Mumbai: No one wanted to get close to Sky when he was in the house, because they said he had bad breath. So does Sky brush his teeth? Does someone have the fangs to ask him that?

Is Pooja Misrra really psychologically disturbed? Is she possessed? What if the devil in her takes us on? Can someone still summon the courage to question her?

How long can Mika Singh last in a one night stand?

To what lengths will Rakhi Sawant go to get a role like Sunny Leone in a Mahesh Bhatt film? Can anyone dare to strip her? We all know what happened when Mika tried to kiss her!

Will Pooja Bedi confess about her new love?

Are there more than just tears to macho man Vindoo Dara Singh?

Aren?t these the questions you?d love to ask of these volcanic celebrities who got famous because they were infamous. Well, someone has dared to ask all these questions and a lot more. zoOm?s brand new series ?All Most Famous? corners them, explores them and exposes them. With each weekly episode of this never before done concept you can discover if there is any other side to most of these celebrities who will do anything to be rich or famous?

All Most Famous is as real as it gets when it comes to bringing you unabashed stories and confessions of their famous lives. Right from their sensual bedroom secrets to their white lies, Simi Chandoke, zoOm?s Lifestyle Editor in Chief has asked them the most shocking, embarrassing and emotional questions without being apologetic. So what
happens to the daredevils when they come face to face with zoOm?s very own daredevil?

Buckle up and get ready to view the only show that takes you through outrageous and yet lovely moments with your most loved or most hated celebrities.

Tune into to All Most Famous every Tuesday 7.30 p.m. starting 20th March only on zoOm ? India?s No. 1 Bollywood channel.

MUMBAI: Going by the response, Tigmanshu Dhulia?s Paan Singh Tomar is now being screened in 310 UFO digital screens up from 137 theatres last week.

Meanwhile, Sujoy Ghosh?s Kahaani, that debuted last week is screening in 307 UFO digital theatres while the Tusshar Kapoor-starrer Chaar Din Ki Chandni is being screened in 142 UFO digital theatres in its second week. UTV and Tips Industries? Tere Naal Love Ho Gaya, that released on 24 February is screening in 98 UFO digital theatres.

An important highlight here is that Paan Singh Tomar a 100 per cent digital release is screening in more cinemas in its third week (310 versus 137in the first and second week respectively), a sterling example of the success of the digital platform.

Jaanleva Rafta?, a dubbed Hindi film is being screened in 90 UFO digital theatres in its debut week.

In the non-Hindi segment, the Tamil film Maasi debuted in 101 UFO digital theatres while the Telugu film Nuvva Neena, also debuting this week, is being screened in 63 UFO digital theatres.

Telegu film Poola Rangadu that released on 18 February is screening in 96 UFO digital theatres while Bhojpuri film Durga is screening in 68 UFO digital theatres and Bengali film Macho Mustanaa, in its second week, is screening in 60 UFO digital theatres.

MUMBAI: Cartoon Network?s alien-morphing boy hero, Ben 10, is set to star in his first CGI (Computer Generated Imagery)animated television movie: Ben 10: Destroy All Aliens. Slated for premiere on Sunday, March 18, 2012 at 12pm on Cartoon Network, the movie is being directed by Victor Cook (The Spectacular Spider-Man, Scooby-Doo Mystery Incorporated,) and executive produced by Silas Hickey, Creative Director for Animation, Turner Broadcasting System Asia Pacific, Inc. Ben 10: Destroy All Aliens is written by Marty Isenberg and features the original voice actors from the Ben 10 animated series.

Ben 10: Destroy All Aliens turns the clock back to 10-year-old Ben Tennyson, struggling with teachers, detention, school bullies and the dreadful fate of missing out on his weekend fishing trip with Grandpa Max, when grounded by his parents. Desperate times call for desperate measures as Ben jumps at the chance to escape from it all at the Total Alien Immersion training program on the far side of the galaxy. Little does Ben realize the irreversible consequences of the program which sends him crashing back to earth stuck in his alien forms battling an all-new evil alien, Mechamorph Warrior.

"Ben 10?s enduring popularity with kids is undeniable and this movie brings the hugely successful franchise to an exciting new level. Ben 10: Destroy All Aliens is set to be 2012?s television movie event of the year as Ben 10?s legions of fans around the world unite to watch him, cousin Gwen and Grandpa Max save the world from evil with awesome, never-before-seen CGI effects," said Hickey.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, "Ben 10 is one of the most popular franchises in India with a fan base that extends beyond kids to include parents as well. We are very excited to launch this CGI animated movie of Ben 10 which will surely be a visual treat for families. With this movie, we hope Ben 10?s popularity will skyrocket in India by tenfold making him the No.1 toon star."

Ben 10: Destroy All Aliens will air on Sunday, March 18, 2012 at 12pm on Cartoon Network in English, Hindi, Tamil and Telugu.

MUMBAI: It began as a backyard game with friends gunning and chasing each other but no one had ever imagined that life would turn this into reality! In an endeavor to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them, Channel [v], the leading youth entertainment channel, brings to you "Gumrah - End of innocence", a shocking tale of some of the most heinous crimes committed around the country by the innocent driven to a moment of insanity.

?Gumrah? is a one hour show that depicts crimes committed by youngsters and the larger issue or factors that lead to such impulsive actions. With a gripping narration and plot of shocking crimes like murder, robbery, drug and sexual abuse, each episode will be reenacted and recreated with tales of people closely associated with the accused including their family and friends. Each exclusive episode features experts and psychologists providing an in-depth analysis of what could have possibly been the reason behind these actions and how it shaped the minds of these young criminals. The show is divided into 13 invigorating episodes and will be hosted by young and dynamic Karan Kundra, of "Kitani Mohabbat Hain" fame.

Announcing the launch of the show, Prem Kamath, Executive VP & GM, said "Whilst teen crime is a rare discussion in general media or our living rooms, it often consumes youth that have an extremely bright future. Considering this, it is important to understand what factors actually lead to the occurrence of such crime. In the show, we have analyzed 13 such cases and with the help of experts and psychologists tried to explain the possible reasons behind such gruesome actions. With the explosion of media and western values, youngsters today face various pressures that have an immense influence on their actions at large. Gumrah aims at uncovering these circumstances and sensitize the youth from falling in harms way."

?Gumrah? is co-produced by ALT Entertainment, a division of the umbrella brand Balaji Telefilms, and Lost Boy productions. This is the first television show produced by ALT Entertainment, which has to its fame noteworthy movies which include Love Sex Aur Dhoka, Ragini MMS, Shor in the city and the most acclaimed movie of year 2011 ? ?The Dirty Picture?.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said "Gumrah is the first teen crime show on television that is based on real time incidents and has on board experts who explain the psyche of children and the possible reasons behind such gruesome actions. The concept of the show is very captivating and informative. When Channel [v] approached us with the show we instantly agreed as the show will definitely have a huge connect with the audience. It is the first television show produced by ALT entertainment" Gumrah -End of Innocence launched on March 11, 2012.

Tune in to watch as the mystery unravels: Gumrah ? End of Innocence every Sunday at 1900 pm only on Channel [v]

BANGALORE: Caf? Coffee Day (CCD) and Indian t-shirt major Proline introduced a new line of themed t-shirts which will be sold through the 1250 plus CCD outlets in the country and a few of the major Coffee Express outlets. Both the brands are betting big on the online and digital mediums for growth. The brands plan to leverage CCD?s 2 million plus Facebook fan page, CCD?s e-commerce platform and its outlets to sell the tees?.

The tees? will be sold at the outlets using the catalog method will deliveries being done within a week of order. Said Coffee Day President-New Business Initiatives, Vejay Anand, ?As a youth brand our endeavor has not only been to provide a great caf? experience, but also introduce new products that is as per the interests and aspirations of the youth. The introduction of these smart and trendy coffee t-shirts is an extension of our brand?s youth philosophy."

?Even if we manage to sell one t-shirt per outlet per month, we are talking in terms of 1250 plus tees? per month. I?d like that to average one t-shirt per day per outlet, or about 35,000 plus t-shirts a month,? said Proline CEO Sandeep Mukim.

The initial launch comprises of a range of 17 tees ? 7 for women and 10 for men in four sizes. The tee?s have been given whacky names such as Bean Art, Latte Art, Stain Art, Vapour Art, Coffee & Attitude, etc. CCD and Proline plan to launch a new range every two months, as opposed to the two launches per year for most apparel brands.

The Rs. 650 million revenue brand Proline is looking to double its revenues to Rs.1.3 billion next fiscal. It has categorized is product portfolio to target three segments of consumers ?Proline Varsity, Proline Active and Proline Original. Additional opportunities like mass customization, as in the case with CCD is the next level. Mukim plans to go even further up to personalization in some time to achieve faster growth.

Besides the CCD outlets, cobranded tees will also be sold through the existing 22 Proline stores and Proline?s twenty distributors that service around 700 multi-brand stores in the country. Mukim says that his company plans to add ten more Proline stores over the next fiscal.

Creatives are done in-house in the case of CCD. Proline is in talks with a British agency for its creative work and store design. It has yet to appoint a media buying agency.