MUMBAI: Have you ever wanted to spend your time running a shack on one of the beaches of Goa? If yes, MTV is launching Captain?s Shack, a show where MTV gives you the chance to live your dream of running the most stunning shack of legendary Caribbean Buccaneer Captain Morgan at the Candolim Beach. MTV Captain?s Shack starting 17th February, every Friday @7pm only on MTV!

If you dream of being the Boss, add Goa as the destination to the description and it will make you chase the dream even harder. MTV & ?The Captain? are offering a once in a lifetime chance to one lucky winner to run the shack in Goa and live his or her dreams at MTV Captain?s Shack.

Fifteen contestants from various walks of life will be given exciting & fun-filled challenges by the anchors Captain Morgan & VJ Nikhil Chinnapa to test if they have got what it takes to be a ?Captain?. To survive the Contestants will be given an equipped shack to run. Right from shopping for raw material, cooking, mixing cocktails, serving the guests and managing accounts - they have to do all it takes to make their shack the most happening hang-out place in Goa. And also surviving the plotting and conspiring to in the game and emerge the ultimate winner.

MTV Captain?s Shack is designed to test the participants? survival instincts, team spirit, managing chores of a shack and co-ordinating the running of a shack. The show will have elements of suspense and drama and every alternate episode 2 contestants will get eliminated depending on how they fair on their task.

Aditya Swamy, EVP and Business Head, MTV India, explains "MTV Captain?s Shack is a concept that reflects the times we live in. Young people are breaking convention and are using their smarts in ways their parents never dared.. Goodbye workstations and morning meetings? Welcome to your brand new job.. Your Shack, Your dream? Do you have what it takes to make the dream come true."

Abanti Sankaranarayanan, Dy. MD, Diageo India, "It?s a pleasure for us to associate Captain Morgan with MTV Captain?s Shack. Captain Morgan is all about having legendary times with your friends. This Reality show celebrates this in a very unique manner which has not been experimented on Indian Television before. It is about group of contestants having great fun and adventure while trying to achieve their dream. MTV Captain?s Shack gives the consumers a chance to live their dream and also experience all that goes into realizing it."

The main ingredients to own a shack are individuals with a tablespoon of passion, generous amount of attitude and a whole lot of desire to be the lucky one to get the keys to the shack and host some of the best nights in Goa.

So gear up with forks, aprons and glasses as MTV Captain?s Shack is here to award a dream job like no other. MTV Captain?s Shack hits the airways with the premiere episode on the 17th of February, 7pm only on MTV.

MUMBAI: After a successful series of ‘Youth Debates with Arnab Goswami‘ in Mumbai and Bengaluru, TIMES NOW, India‘s leading English News Channel, is all set to present the biggest and the much awaited 3rd edition of the Youth Debates in New Delhi.

The Youth Debates moderated by Arnab Goswami, Editor-in-Chief, TIMES NOW, encourages forthright opinions from young India and gives the country‘s youth a chance to voice their opinions on issues ranging from politics and terrorism to business and social scenario amongst others, through an unparalleled vocal platform.

Slated for the second week of February 2012, the Delhi edition invites students and young professionals alike to come forward and participate in this lively debate along with renowned panelists. Through extensive on-ground auditions TIMES NOW will select the best candidates from college campuses and popular youth hangouts across the capital city.

The criteria for selecting top notch candidates by the editorial team of TIMES NOW will be based on the candidate‘s debating abilities and knowledge on current affairs.

Aspiring participants can also upload their videos on the facebook page (facebook.com/Timesnow). Entries for submission of videos closes on February 21st 2012.

New Delhi: The ?History? channel has found a novel way to reach out to the community by launching a ?Take a Veteran to School Day? as part of its community outreach programme.

Veteran Retd Commodore Vijay Jerath, winner of the Vir Chakra in the 1971 war with Pakistan, was today taken to the Delhi Public School where he interacted with students, enthusiastically discussing historical events from across the world.

This national initiative will link veterans of all ages with young people in our schools and communities. It is timely, topical, and non-partisan and will help strengthen ties in our communities and bring history to life in classrooms. The activity will provide Indian veterans an opportunity to educate students about their experiences and allow them to share personal stories about their service to our country. The School Outreach initiatives are conceptualized to capture the interest of the students. It breaks free from the textbook method of teaching History, making learning a truly lively, engaging and interactive session for the students.

?We are extremely proud to bring the Take a Veteran to School program to (schools in Mumbai and Delhi) because it not only honors veterans for their service but also educates students through the personal stories veterans share with them. By introducing these veterans face to face with our students, we hope to enable them to appreciate and value the heroic men and women who have honorably served our great country. We are privileged to have (number) outstanding veterans join us in our initiative.? said Ajay Chacko, President, A+E Networks I TV18.

Veterans representing service spanning across India?s Independence struggle to the more recent Kargil war interacted with school students of DPS. The Veteran, Retd Commodore Vijay Jerath, winner of the Vir Chakra in the 1971 war with Pakistan graced the occasion. For the past three years now, the Take a Veteran to School Day national initiative in the US has been connecting veterans of all ages with young people, educators and local elected officials in communities nationwide. History Channel provides Take a Veteran to School resources to 200,000+ K-12 educators including lesson plans, how-to guides and streaming video via a dedicated website, www.veterans.com.

From the greatest generation to the latest generation, veterans have shared their stories and received appreciation of both students and community members.

In December last year, HISTORY TV18 along with CBSE, presented the Heritage Quiz 2011, which involved approximately 1000 schools affiliated to the board.

Mumbai: The Don himself, the Badshah of Movies - Shahrukh Khan today greeted the delighted WINNERS, Mehrotra and Chanana families of Microsoft India?s Meet the Don 2: Mission Berlin Contest, along with Amrish Goyal, Director, Windows Business Group, Microsoft India at the concluding party of ?Microsoft?s Meet & Greet SRK? held in Taj Lands? End. The victorious family was chosen from among five families, all of who got a once-in-a-lifetime chance to meet with King Khan.

At the award ceremony, Shahrukh chatted with the finalists, matched his dancing skills with them playing on Kinect Dance Central 2 on Microsoft Xbox 360 and shared his thoughts on the association with Microsoft India. The elated families carried back some prized memories in the form of pictures with Shahrukh, clicked on Microsoft Windows Phones.

The ?Meet the Don 2: Mission Berlin? contest was launched by Microsoft India in December 2011 as part of, ?It?s a Great Time to be a Family? campaign. Focused on highlighting how technology brings families closer in more fun and meaningful ways, this was a 360 marketing initiative with television advertisements, social campaigns, retail activations as well as a Flash Mob. The contest not only provided consumers the chance to meet SRK himself but also offered the opportunity to win a free trip to the beautiful, historic city of Berlin. Participants had to simply buy any one of the Microsoft products -Windows PC, Windows Phone, Office and Xbox.

MUMBAI: Multi Screen Media‘s Hindi music channel Mix has signed carriage deal with the leading direct-to-home (DTH) operator Dish TV.

With the development, Mix has become the highest distributed music channel on DTH platforms. Apart from Dish TV (#672), it is now available on Tata Sky (#709), Airtel Digital TV (#388), Videocon D2H (#565) and Reliance Digital TV (#709). Post its launch, MIX has successfully established itself as a channel for pure Hindi film music.

Apart from the extensive and exciting library of Hindi songs from all eras, the channel aims to be a destination dedicated to music and all that belongs to it. While the in-house produced shows, ‘Once Upon a Time? Kabhie Kabhie‘ & ‘MIX Musicians‘ creatively use songs to tell stories and biographies, ‘Yun Bana Ye Song‘ gives insights into the heroes of Indian music industry through its host, award winning lyricist - Swanand Kirkire. As per the current viewership, for the past 15 weeks MIX has enjoyed the healthiest ‘time spent‘ figures and intends to keep improving that.

Commenting on the availability of the channel in digital services, Neeraj Vyas, Executive Vice President & Business Head - MIX said "We are pleased to announce the launch of ‘MIX‘ on 5 biggest pan-India direct-to-home (DTH) services. The DTH industry has witnessed tremendous growth in the past few years and this association will only help us reach out to a much larger audience. We hope that the new audience will also enjoy our pure film music channel and give it the same warm welcome that we have received so far from our viewers on existing platforms."

Rajesh Kaul, President - TheOneAlliance MSM Discovery said ‘We are extremely happy to announce the availability of MIX on all leading DTH services beyond its healthy presence on some of the biggest analogue platforms. We could not wish for a better timing keeping in view the ongoing Digitsation push in India. The channel has already carved out a niche for itself making its place in the hearts of several Hindi music fans. We hope that this association will help Mix, which is already becoming a fast favorite, reach out to more and more music lovers in the country setting new milestones in the music industry."

Mumbai: HISTORY TV18 the world?s leading factual entertainment channel, which launched on India?s television screens in October, has extended its lead from the No. 1 position in the 6 metros market cluster to all of urban India. History was made when the channel became a leader in the metros within a month of its debut; and now in a short span of 4 months HISTORY TV 18 has emerged as the numero uno in the 1Mn+ market cluster as well. The lead in the 1Mn+(including metros) market cluster is a significant one since it contributes 70% viewership to the factual entertainment and is home to approximately 70% of affluent India.

HISTORY TV18 garnered 32% market share vis-?-vis Discovery?s 27% and National Geographic?s 15% in 1Mn+ towns including metros in TAM CS15+ AB. It continues to consolidate leadership in the metros with a market share of 39%.The numbers are also in line with HISTORY TV18?s launch promise of broad-basing the factual entertainment genre. Since its launch, HISTORY TV18 has added an unprecedented impetus to the genre, growing it by 59% (Week 6?12 v/s Week 38-41?11), while continuing to gain leadership within the genre.

What?s more, HISTORY TV18 continues to garner the highest time spent per viewer with 44 mins vis-?-vis Discovery (23 mins) and Nat Geo (16 mins). A lead it has maintained since its launch, which is an indication of differentiated programming and also of the superlative content being aired on the channel. The channel?s content is lively, fast paced and gripping and cuts across genres of factual entertainment like action, adventure, science & technology, contemporary history, survival, real life drama and food & travel.

Close on the heels of the channel?s initiatives across all functions- distribution thrust, marketing lead activities, programming mix and the launch of the 7th language- Gujarati, besides English, Hindi, Marathi, Tamil, Telugu & Bengali, HISTORY TV18 continues to scale new heights and set new benchmarks in the genre. The channel, with its distinct look and refreshing feel has changed the manner in which factual entertainment is perceived besides bringing about some far-reaching changes across the genre through its innovative outreach & digital initiatives. HISTORY TV18?s thriving Facebook community is more than 4.4 lac strong, while a path-breaking partnership with CBSE reaches out to more than 10,000 schools. Even from an advertiser?s perspective, HISTORY TV18 has caused a stir in the business by making buyers take a re look at existing pricing strategies of channels within the genre.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky,

DISH TV and AIRTEL, HISTORY TV18 reaches out to over 70 million viewers across India since its launch.