Mumbai: MSLGROUP India?s Hanmer MSL, Publicis Groupe?s flagship Public Relations, speciality communications and engagement group and the largest Public Relations and social media network in India, has been awarded Agency of the Year by Public Relations Council of India (PRCI) Chanakya Awards 2012. A prestigious award that recognizes excellence and innovation in communications, the accolade was presented at the Global PR Conclave yesterday at the Trident Hotel, Mumbai.

Commenting on the award, Jaideep Shergill, CEO, Hanmer MSL, said, ?On behalf of my colleagues at Hanmer MSL, I would like to thank the PRCI for this honour. We are truly proud of this achievement. An ?Agency of the Year? award is especially sweet and this is recognition of our agency?s boundless creativity and best-in-class, integrated communications expertise. Congratulations to our talented team, and we look forward to supporting our clients? businesses in 2012 with further award-winning work.?

The ?Agency of the Year? award follows a string of accolades for Hanmer MSL?s campaigns including Star Plus, Au Bon Pain, DSC Jaipur Literary Festival and Bonjour India at last year?s Big Bang Awards. Hanmer MSL also announced over half a dozen new clients in December of last year including HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance.

2011 also saw a string of thought-leadership content from Hanmer MSL, including the well received Anna Hazare: A Hanmer MSL analysis of the mass movement against corruption in India and its use of public relations tools and techniques to Understanding the Public Relations Industry in India: Challenges, Opportunities & 2012 Outlook, which has paved the way for an open and transparent debate on the future of the industry. As Agency of the Year, Hanmer MSL will look to drive innovative, integrated client solutions such as India?s first Brand and Talent practice which the agency launched in 2011, in partnership with sister agency Saatchi & Saatchi Focus as well as building its award-winning digital and social media practice.

Public Relations Council of India (PRCI) is one of India?s largest communities of public relations, communication and media professionals, and academicians. It engages in providing training, setting standards of professional excellence, and upholds principals of ethics. As a leading voice in the industry, PRCI advocates for greater understanding and adoption of public relations services.

MUMBAI: Zee Gaurav, the benchmark for excellence in Marathi films and theatre industry organised its biggest and most spectacular annual awards ceremony for the year 2012. The nominations for the best and most competent performance were announced for the prestigious titles recently in Hotel West Inn, Goregaon.

Zee Gaurav, is in its 13th year and has received tremendous support and respect from the Marathi entertainment industry. It has brought back competition and encouraged brilliance and talent in the Marathi industry since its establishment.

Sachin Pilgaonkar, Avdhoot Gupte, Swapnil Joshi, Smita Talwalkar, Dr. Jabbar Patel, Swapnil Bandodkar, Vinay Apte, Pratiksha Lonkar, Milind Ingale, Ankush Choudhari, Nirmiti Sawant, Chandrakant Kulkarni, Vijay Kenkare, Sanjay Mone and many more Marathi film and theatre persona added to the grace of the event.

This year, Zee Gaurav has announced nominations to the prominent and talented personalities for outstanding performance from 23 categories in films, 13 categories in commercial plays and 8 categories in experimental plays.

The winners for the esteemed titles for Zee Gaurav 2012 will be announced in the glorious, grandeur Good Knight Advanced presents Zee Gaurav event, which will held on Saturday, 25 February, 2012.

MUMBAI: This month, ?Road to Rio? stops off in the world?s second most populated country, India. Hosts Mallika Kapur (pictured), Sara Sidner and Nick Glass meet in the capital city of Delhi to explore how carbon cuts are being made.

Using environmentally-friendly modes of transport, ?Road to Rio? takes on the Green City Challenge, learning the best in green initiatives in a city heaving with vehicle and pedestrian traffic. Filming around Delhi on a solar-powered rickshaw, the team explores the cuts being made in transport - nearly the whole public system is run on natural gas (CNG) and the Metro system is expanding to take 17 million cars off the road reducing emissions by 160 millions tonnes.

Also in the show, Sidner visits a local orphanage where organic waste from the local market is powering up the locals? stoves, providing one solution to Delhi?s problem of 9,000 tonnes of waste daily.

Glass goes to visit Chamong Tea Estate where tea pickers are exploiting renewable hydroelectric power to help run their business, and Kapur heads to Jaipur to see how a textile factory is turning to the power of the sun to weave more and burn less.
www.cnn.com/roadtorio

Show Timings

Wednesday 15 February at 1600, 2300
Saturday 18 February at 1100
Sunday 19 February at 1800
Saturday 25 February at 1800
Sunday 26 February at 1100

MUMBAI: Valentine?s Day 14th February is an eternal day for love and lovers. Red roses, Heart shaped gifts, candle light dinners and romantic music are the order of the day.

Bollywood Music is an integral part of our lives and one of the best expressions of love. Romance thrives through all eras and is ageless. B4U Music brings a valentine special through the day on 14th Feb 2012.

Evergreen Romantic classics of the 60?s 70?s played in Awaaz De kahaan hai between 7-8am, 12.30 to 1.30pm, & in the night between 9pm to12am.

Latest Bollywood Romantic hits played back to back in Morning Masala between 8am to 12pm

And love songs of the 80?s 90?s and all current romantics thereafter through the day In Bajao.

7pm to 8pm Boom Box booming with all love songs

B4U Music sets your mood to enjoy the spirit completely with your Valentine from 7am to 12am on 14th Feb 2012.

MUMBAI: Reliance Home Video & Games has released Katha Sagar, a popular TV serial originally telecast on National Doordarshan in 1886 on DVD and VCD.

The series has 37 stand alone short stories of totally nineteen hours of content. The duration of each story being of 30 to 60 minutes, is a complete family entertainer in itself.

This series of short stories brought to the homes of millions wholesome entertainment via Indian adaptations of short stories written by world renowned authors such as Anton Chekhov, O‘Henry, Guy De Maupassant, H.H.Munro, Leo Tolstoy, etc. Some stories were adapted to fit an Indian context, but the adaptation captured the essence of the original story very well. This series marked the Television debut of India‘s most renowned director Mr.Shyam Benegal, under whose skillful direction this series reached a viewership rating of 85.1 percent.

Featuring the works of some of the best directors in the Indian Film & TV industry like Shyam Benegal, Kundan Shah, Anil Ganguly, Kishen Sethi, A. Salaam, Ved Rahi, Ramesh Gupta, Satyen Bose and Narendranath.

Staring Ashok Kumar, Sharmila Tagore, Shammi Kapoor, Utpal Dutt, Waheeda Rehman, Moushumi Chatterjee, Om Puri, Saeed Jaffery, Urmila Matondkar, Bindu, Suresh Oberoi, Pallavi Joshi, Supriya Pathak, Rohini Hattangadi, Neena Gupta, Kulbushan Kharbanda, Tiku Talsania, Anjan Srivastav, Kittu Gidwani, Archana Puransingh, Vikram Gokhale, Raza Murad, Parikshat Sahni and many more.

While the DVD comprising of eight discs costs Rs 2499, the VCD consisting of seven discs costs Rs 699.

Mumbai: Go breathless this season as PepsiCo?s popular orange soft drink Mirinda launches two new exciting flavours. Along with its original unputdownable bold Orange taste, Mirinda has introduced two limited edition Orangey options - Orange Mango and Orange Masala. Orange Mango and Orange Masala. While Orange Mango is the perfect mix of the sweet candy taste of mango flavor and the tanginess of original Mirinda Orange; Orange Masala tickles the taste buds with a hint of fruit masala flavor added to the Mirinda Orange.

These three orangey flavours taste so good that one will not want to stop consuming, leaving one almost gasping for breath. It is the unputdownable taste that promises to leave everybody breathless. The fun and youthful new ad film features leading actress and Mirinda brand ambassador, Asin. Directed by Raju Hirani of Munnabhai series and 3 Idiots fame, the ad film is set in a college where everyone on the campus is going breathless. It shows Asin indulging in some fun with a rude Chief Guest at a college function, taking forward Mirinda?s Pagalpanti Bhi Zaroori Hai mantra. The main film is supported by a shorter one that sees Asin going breathless in three different avatars, inspired by the three Mirinda flavours.

Speaking about the launch, Ruchira Jaitly, Executive Vice President - Marketing, Beverages (Flavours), PepsiCo India said, ?Mirinda has always stood for great bold taste that unleashes pagalpanti. Taking the promise forward, we are multiplying the excitement further by innovating with products that appeal to the Indian palette. The two new tasty flavors ? Orange Mango & Orange Masala add local familiarity to a bestselling global drink.?

?This innovation is the biggest initiative on brand Mirinda in the recent times and we are confident of great consumer response. We hope to dial up consumption frequency and penetration for the brand on back of exciting flavors & local palette familiarity?, she added.

?I have had a fun-filled association with Mirinda for many years now and have always loved the drink. I am really thrilled about the new flavours as we now have three different delicious orangey tastes to savour! I particularly enjoyed shooting for this campaign as it was a college set up with lots of people and the breathless concept brought alive our pagalpanti for the irresistible Mirinda taste. Working with Mr. Hirani was a pleasure as he?s such an accomplished director and an amazing human being?, said Asin.

Director, Raju Hirani, commented, ?I am selective about the ad films I direct, but the script that I received for Mirinda was very interesting. The campaign has this social, relatable, fun and pagalpanti aspect that I believe everyone will enjoy, just like the three different flavours of Mirinda?.

Ray+Keshavan, South Asia?s leading brand and design consultancy partnered with PepsiCo to design the disruptive full sleeve packaging that captures the taste and fun experience of drinking Mirinda. The design of the new variants is inspired by the essence of the Mirinda mother-brand which is youthful, simple, innocent, fun and playful. The inspiration was ?every drop of Mirinda has fun in it waiting to be unleashed?. Fun bubbles are used to evoke the emotions associated with the taste of these delicious flavors.

Speaking about the design, Sujata Keshavan said, "We are proud of this assignment. This has been a labour of love for a brand-led solution. The packaging solution further strengthens the mother-brand?s equity while serving the variant. We want consumers to love the new pack as much as we do".

Speaking about the campaign, Swati Bhattacharya, National Creative Director, JWT said, ?We had this wonderful innovation that was the perfect platfrom to talk about the great taste of Mirinda in a fun manner. Through the unique concept of infectious breathlessness, the campaign effectively conveys Mirinda?s unputdownable taste message. It is a fun campaign that goes beyond the TVC as it involves the consumers in the pagalpanti through the Taste Twister Challenge?.

The launch is supported by a robust 360-degree campaign including outdoor, online and an innovative consumer engagement programme called the Taste Twister Challenge. Each of three tasty Mirinda flavours has a unique Taste Twister that describes the fun and tasty experience of drinking them. Consumers can call or sms at 8800033333 to choose their Taste Twister and recite it repeatedly in one breath for as long as possible; longer the recording, greater are the chances of winning exciting prizes including 10 MP3 players and 1 tablet PC every day.

Available across India, the new limited edition flavours are available in 600 ml PET bottles and 250ml Slim Cans at the same price, for the next few months.