MUMBAI: Vardenchi is India‘s premier custom motorcycle company, offering end-to-end solutions in every area of custom motorcycle building. Each custom motorcycle is designed to cater to the rider‘s individual needs and personality. This makes every Vardenchi, not just a hunk of metal and wheels, but a work of art.

In order to reflect this brand vision, BC Web Wise has revamped Vardenchi‘s online identity. Akin to the motorcycles, the website design is sleek with bold typefaces used to embody the attitude of the motorcycles.

The website features the brand motorcycles, press releases, an exclusive gallery and more. The smooth navigation system and use of jquery technology for a sleeker interface contributes to the excellent user experience. The agency will also be handling the brand‘s search and social media initiatives.

Said Vardenchi CEO Akshai Varde, "The single most striking quality about the team at BC Web Wise is the effort put into understanding the brand and product and mirroring the essentials across on every online medium. The team is a good mix of creative and technical professionals that take their challenges very seriously.

Each member taking that extra step to chalkout the best options and provide precise guidance to the client with an honest intent in mind. With a leader like Chhaya who has set in place a very comfortable and conducive environment for growth and excellence I‘m sure BC will continue to impress and delight clients as they do now. Kudos".

Averred BC Web Wise Founder and CEO Chhaya Balachandran Iyer,"Someday I would want to own and ride a custom-made Vardenchi myself. This is the most creatively led and yet product-features led designer product we have ever had a chance to work on and therefore definitely exciting. With a focus on digital as their mainstay media, I think Vardenchi will soon be a case in point on how a brand can be built purely with the strengths of digital media."

BC Web Wise is a digital advertising agency that empowers brands online. The agency provides 360 degree Digital Media Solutions ranging from websites, microsites, and online campaigns to innovative internet advertising and mobile marketing.

Mumbai: Will our world, as we know it come to an end because of forces from within? This February HISTORY TV18 takes viewers beneath the surface of the earth into a world of tectonic wonder. As a part of the special show, HISTORY TV18 will explore one of the most deadly and perplexing mysteries that surrounds planet earth: Megaquake 10.0.

The largest quake ever recorded was a 9.5 earthquake off of Chile in 1960, but new research shows how even larger quakes close to 10.0 just might be possible. Megaquake 10.0 reveals how a real 10.0 might actually happen on US soil -in places you might not expect and how these events can cascade across the globe. Through interviews with top earthquake experts and cutting edge scientific experiments, the special episode reveals that more than three billion people on earth are in immediate danger from the next big one!

Scientists offer insight into how and where a 10.0 magnitude earthquake could strike. Computer simulations will demonstrate what would unfold underwater and around the world if a 10.0 Megaquake struck different fault lines in the U.S.

An earthquake of 10.0 has never been recorded but it is said to occur once every 2500 years, capable of destroying the entire civilization. Few natural disasters are as cataclysmic and destructive as a Megaquake.

Catch the destructive power of nature and its impact on human civilization non-stop for two hours on "Megaquake 10.0" on HISTORY TV18 on February 4th at 9pm.

MUMBAI: FoodFood, India?s first Hindi 24x7 Food Lifestyle Brand completed one full year of operations successfully. The most innovative and specialized 360 degree food concept , launched through its TV channel FoodFood saw a plethora of highly exciting programmes Chefs and shows during the year that have become almost a household name today.

Says Masterchef Sanjeev Kapoor, one of the promoters of FoodFood, "It has truly been a memorable year for all of us at FoodFood. The shows have been keenly watched by consumers across the country and from the comments I hear whenever I travel to the hinterlands of the country assures me that our consumers are getting emotionally attached to our shows. That?s the best testimony we could receive from our audiences."

The channel has been constantly ahead of its competitors since its launch in 2011 growing at the rate of 10% in a year.

FoodFood channel?s content is a classic mix of path-breaking cookery and food based lifestyle shows like Ladies First, Firangi Tadka, Mummy Ka Magic, Sanjeev Kapoor?s Kitchen, Turban Tadka, Secret Recipe, Tea Time with Rakesh Sethi, to name a few. The channel has also hosted India?s largest cooking reality show ?AMUL FoodFood Mahachallenge?. Cheered on by Madhuri Dixit and Chef Kapoor as judge, 16 contestants battled it out in the kitchen to prove their culinary mettle.

All the shows are produced and shot in scintillating high definition. The content is personally researched, directed and supervised by Sanjeev Kapoor and his experienced team of Food Specialists.

FOODFOOD is now also being telecast in the Middle East countries. It was brought to UAE by Etisalat, Middle East?s leading telecom operator and TV services provider. Etisalat is the first operator in the region to offer the FOODFOOD CHANNEL to its customers in the UAE. The Middle East, especially Abu Dhabi and Dubai are popular destinations for expat Indians , and therefore a very important and challenging market for food lifestyle and cookery based television content. "Going forward, we plan to enhance our presence across the world, appealing to the expat Indian population." Said Mr. Sanjeev Kapoor.

The resident chefs of FOODFOOD not only understand food and cuisine, they are also in tune with the audiences? lifestyle preferences. They, therefore produce and package content for the shows that are relevant to the Indian audiences. FoodFood is not just about stand-and-stir kind of shows, it features programming that is compellingly interactive with the audiences.

FoodFood?s focus on innovative and creative programming continues in the new year too?On the anvil are exciting shows like Mummy Ka magic in a whole new interactive format, How to Cook series with Sanjeev Kapoor, for those interested in learning to cook and many more.

The channel is available in both analog and digital formats pan India. On the DTH platform they are available on Airtel DTH at the moment and will soon be present with other leading DTH carriers in this year.

Mumbai: Mumbai?s favorite newspaper Hindustan Times returned with it?s unique, popular and inclusive initiative on January 28 this year. Last year on 29 January 2011, Hindustan Times Mumbai created No TV Day and made the entire city come to a standstill. What started as an HT initiative became a people?s movement in Mumbai. That made Mumbai the only city in the world to have it?s own special day. Hindustan Times called upon Mumbai to switch off TV and be open to the immense possibilities that their relationships and the city had to offer.To drive the message, TV OFF. MUMBAI ON, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)beginning 13 Jan 2012.The agency deployed a wide mix of OOH media namely Billboards, Gantries, BQS, DBQS, Pole kiosks, Inside train branding, Bus back/side panels, station branding & Domestic Airport branding.

Considering the growing population preferring air travel these days, a few interesting media vehicles inside domestic terminals (cutouts on conveyer belts & standees at strategic locations)were deployed.

To break through the clutter, Mudra Max -OOH executed a couple of innovations at marquee sites in Mumbai (Juhu Koliwada & Mahim Causeway).

Innovation 1: This was executed at Mahim Causeway (one of the important congregation points for vehicular traffic in Mumbai), the idea was to create the NTD facebook homepage on a billboard.The way one updatestheir statuses, likewise there was a daily change in the status & the number of growing facebook fans on the billboard. The status updated continued was for 5 days as a build up towards No TV Day.

Innovation 2: This was executed at Juhu Koliwada / Juhu Tara Road (one of main arterial roads of Mumbai), since the core essence of NTD is TV OFF, MUMBAI ON, this execution tried to bring that alive on a billboard by showing a father ? son having fun in a park. Father pushing the swing, while the kid enjoys being on it & the copy read as ?TV OFF, FUN ON?. The swinging movement on the billboardcaught a lot of attention & was really talked about.

Like last year Hindustan Times organized a plethora of activities on Jan 28,encouragingMumbaiites to step out of their homes and explore the citythey love with their family and friends.The activities ranged from school painting competition attended by around 34000 children with their parents, helicopter rides, and exclusive discount deals at more than 400 outlets in the city, heritage rides, dance workshops and many others.

Across the city around 250 housing societies registered for the No TV Day Best Society contest. A city specific treasure hunt was organized across three zones in Mumbai (western suburbs, Navi Mumbai and South Mumbai). While 1300 participants raced against time to reach the finishing point, 3 winners were selected in each zone. The engagement with Mumbai was sustained in the social media spaceas well with the HT Mumbai No TV Day Facebook page and a special microsite. In just 3 weeks, 1.5 lakh new fans were added to the No TV Day Facebook community taking the total strength to 2.5 lakh fans.The Facebook page also generated 6.5 million unique impressions and was the among the top branded Facebook pages in India in terms of engagement. On Jan 28th, the strong buzz about the initiative resulted in No TV Day featuring among the top trending topics nationally on Twitter.

There were various partners who joined in this initiative. These include organizations like Railways, Prince of Wales museum, MTDC, over 300 schools?.etcand brands like Surf Excel, Toyota, Lays, Micro Technologies and Scrabble.

Mandeep Malhotra, President, Mudra Max (OOH, Retail, Experiential), ?NO TV DAY is an annual property built by HT and we required to createa history connecting the brandwith Mumbaikars. Our aim was to establish a property better and louder than the last year?s campaign. In a city dominated by competitors, it was an indispensable task to keep Mumbai ?On? for a quality life. We along with HT, aleading national daily of India delivered the message effectively and took OOHfrom the position of a reminder medium to a call for action platform.?

Says Ajay Dang, Marketing Head (West and South), Hindustan Times, ?Very few times does an initiative by a brand/ newspaper becomes a people?s movement. Hindustan Times has added an important day in the calendar of Mumbai when the city pauses and takes time to reconnect to important relationships be it family and friends or the city that we call home.?

Mumbai: The Walt Disney Company (NYSE: DIS) announced today it will acquire, through a subsidiary, a controlling interest in UTV, one of India?s premier media and entertainment companies. The acquisition will be completed through a successful delisting offer and will enable Disney to integrate UTV?s current operations. In addition, UTV CEO Ronnie Screwvala has been named Managing Director, The Walt Disney Company India reporting to Andy Bird, Chairman, Walt Disney International.

?Increasing our brand presence and reach in key international markets is a cornerstone of our growth strategy. This acquisition expands our footprint significantly and allows us to more effectively build, monetize and brand multi-platform franchises, and deliver a rich library of content to the world?s second largest population,? said Mr. Bird. ?We couldn?t be more pleased that Ronnie, with his vast experience and proven track record, will now run our operations in India. Under his leadership, we will be able to deliver more programming on more platforms to this considerable audience.?

As a result of this acquisition and building on UTV?s success in the market, Disney will be India?s leading film studio and will produce both UTV and Disney-branded local films.

UTV is the leading TV producer in India with distribution in 20 countries in seven languages and across 27 channels. Its six owned channels have emerged as the fastest growing cable and satellite network in India. In three years UTV has also become a leading broadcast network in the country. After the transaction, Disney will be one of the leading broadcasters reaching more than 100 million viewers weekly in households across India. Disney will also gain a significant presence in digital media with the addition of UTV?s Indiagames, the country?s number one mobile gaming company, to its portfolio.

?In combining the creative capabilities of each company we will integrate a large stable of vibrant brands and franchises in the branded entertainment space,? said Mr. Screwvala. ?With the middle class expected to grow from 50 million to more than 500 million people by 2025, this market offers huge potential for us to deliver quality branded entertainment to consumers,? he said.

Disney currently owns India?s leading kids? television networks Disney Channel, Disney XD and Hungama and is the largest retail character licensor in the country. The Company?s mobile, internet and gaming division creates some of India?s most popular content, including Club Penguin, the virtual world for kids that launched in India in 2010.

Mumbai: Sudarshan Banerjee, Head-Ignite Mudra was invited to TEDx, a nonprofit devoted to Ideas Worth Spreading that brings together people from three worlds: Technology, Entertainment, Design.

The session titled - ?The Future of Social" broadly touched upon were how do we expect technology to shape in 2020 i.e The home appliances like TV, Refrigerators will be the new computers which have in-built sensors and are self-sufficient to communicate.

Furthermore with Web 3.0 that will enable accurate data mining to give solutions to the search, technologies will be married for multi-sensory virual expeirence that will lead to higher involvement/influence of Social media on people, for instance Shopping, hangouts etc to go social.

These experiences were well demonstrated by videos/movie clippings/ad films & images.

With all this going social & diminishing boundaries between virtual and real it will lead to creation of close groups indulging in such high involvement social activities- that will make "Social" more "Personal"

Mr. Banerjee says "It was a pleasure to be invited to TEDx, to speak amongst such esteemed personalities, which enabled the exchange of inspiring thoughts and innovations".