Mumbai: Ormax Media has released a report on understanding the remote control dynamics in single TV households in India, called ?And The Remote Goes To??

This large scale syndicated study was conducted across 7 cities and 5547 respondents. The cities covered were: Mumbai, Delhi, Ahmedabad, Indore, Lucknow, Jalandhar and Hyderabad, among regular prime time television viewers.

The study aims to answer the question that obssesses the television industry: "Who controls the remote at different times?" The report captures the gender and the age profiling of the remote in- charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends. It also captures the differences in the profile of the remote in-charge by markets, SEC and family size.

Speaking about the study, Shailesh Kapoor, CEO - Ormax Media said: "One of the limitations of television ratings is that they don?t tell us who the decision maker is. All marketing is about talking to decision makers and influencers, not the atual consumers. In television, this reality is even more pertinent, given the nature of TV viewing in India - single TV households where the entire family watches TV together. In such a scenario, whom should you be talking to. A man or a woman or both? The youth, the newly married, the middle aged, the older or all? What is the best time and day to attract each of these segments? This study answers several such relevant but under-rated questions."

The report is available to broadcasters, media agencies and advertisers for a one-time subscription cost of Rs. 40,000. Kapoor said: "This study was done to share useful data across the industry. Hence, we have priced it in a way that the entire television and media fraternity, including the smaller channels and advertisers, can use it for better understanding of their audiences."

Mumbai: Nike the official apparel sponsor of the Indian Football team, as a special gesture to Bhaichung Bhutia?s contribution to Indian Football has designed a commemorative badge on the Indian football jersey. The Indian National Football team will be seen sporting this special jersey for Bhaichung?s farewell match against Bayern Munich on January 10, 2012.

Nike has designed this first of a kind badge on the Indian football jersey inspired by Bhaichung Bhutia and his immense contribution to the game. The tribute badge will be on an orange base with white lettering with Bhaichung?s name and number along with ?The start of a legacy? as Bhaichung embarks upon a next phase.

?We believe that it would be a great tribute to wear the name and number of an athlete of the stature of Bhaichung in the form of a specially designed badge for his farewell match. We are extremely proud to do this for Bhaichung.? said Rakesh Masih, Nike Athlete and team member of the Indian football team.

Slated to be "Bhaichung Bhutia Farewall Match", the game between India and Bayern Munich is scheduled to take place on January 10th, 2012 at the Jawaharlal Nehru Stadium in New Delhi.

Nike has created a special video for Bhaichung Bhutia that can be accessed on Nike?s Football facebook page. Fur her, football fans can post their messages for Bhaichung?s on Nike?s football page. Eleven fans with the best messages will be rewarded with a special edition commemorative Bhaichung Bhutia autographed Nike jersey.

Indian football captain Bhaichung Bhutia announced his retirement from international football in August 2011. The 34-year old striker had an extraordinary career with the Indian national football team and is rated as one of the best footballers the country has ever seen.

MUMBAI: Taking the theme of Think Blue. Drive Blue. campaign to the next level Volkswagen, Europe?s leading car manufacturer and BBC Topgear magazine encourages visitors at the Auto Expo in New Delhi to support a greener environment by distributing seeds.

This initiative has been launched today in association with BBC Top Gear Magazine.

Seeds will be handed over to visitors along with contests on various social media platforms specifically designed to highlight and promote a greener environment.

Mr. Lutz Kothe, Head - Marketing & PR, Volkswagen Passenger Cars, said, ?Our initiatives under the Think Blue. Campaign is to persistently put a conscious effort towards a cleaner and a more sustainable environment not only for ourselves but our future generations as well. Our campaign today is just a small step towards this effort?

Volkswagen launched the Think Blue. campaign in India last year coinciding with the introduction of its first carline with BlueMotion Technologies - the Passat and will continue to highlight its efficient technologies in the coming years as well.

Additionally, Volkswagen has also initiated a cleaning up activity throughout the seven days of the New Delhi Auto Expo 2012 similar to the earlier cleaning up initiative in Mumbai.

Mr. Girish Karkera, Editor, BBC TopGear Magazine elaborates: ?At TopGear we are always looking for fun cars but we are also aware the kind of responsibility today‘s manufacturers have in producing eco-friendly cars. In Volkswagen we‘ve found an ideal partner who knows how to mix both these ingredients. Plant-In-A-Magazine is a symbolic initiative to get involved in making a difference to our world first by planting these saplings and then innovatively monitoring its progress while doing things that will show the world how an individual can make a difference even if it‘s a small one.?

Mr. Tarun Rai, Chief Executive Officer, Worldwide Media concluded by saying, ?The ?Plant-in-a-Magazine? is an excellent innovation to support Volkswagen campaign of Think Blue. Drive Blue. Volkswagen was looking for innovative and impactful ideas to communicate their initiative and we, at BBC Top Gear, were happy to partner them. Both Volkswagen and Top Gear are leaders in their respective fields and we hope we will be partners in many such initiatives through the year.?

MUMBAI: ETC BOLLYWOOD BUSINESS AWARDS enters into its second year to applaud the dream merchants who minted highest amount of monies for Bollywood in the year 2011. India?s first Bollywood channel ETC is all set to unveil the second ETC BOLLYWOOD BUSINESS AWARDS on 9th January, 2012 at 8:30 PM.

Of the approximate 120 films released this year 5 films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than INR 100 crores each; while some more, most notably The Dirty Picture (INR 80 cr), Zindagi Na Milegi Dobara (INR 92 cr) and Rockstar (INR 67 cr) came close. This year also included quite a few hits and successes that have raked in the moolah. Bollywood collected a total of INR 1740 crores from the Indian BO. Add the revenue garnered from overseas and satellite rights and it goes up to a whopping INR 2590 crores!

With domestic BO collections of 2 hundred crores plus movies under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor this year. "Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success, gives you a sense of pride. I?ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work and giving its due recognition." said Kareena on being presented the ETC Most Profitable Actress Award.

While Salman Khan won the ETC Most Profitable Actor (India) Award, his arch nemesis the King of Bollywood Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.

"Now I can safely say ?har mulk ki public mujhe dhoondti hai?", quipped the Don Khan, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and the ETC Highest Single Day Collection Award, both for RA.One, SRK said, "RA.One, Bollywood?s most expensive movie was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of Box Office collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience?s love that has fetched me these awards. Inshallah! I?ll continue to entertain my audiences and make it to this award in years to come."

Speaking about this unique initiative Anurag Bedi, Business Head, ETC, said, "We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports ? with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen."

And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 last year to 18 this year. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution et al.

The success of 2011 augurs well for Bollywood and the biggest winner will be the Indian viewer. Sums up Komal Nahta, Host, ETC Bollywood Business, "This has been a fine year for Bollywood with 5 films earning upwards of INR 100 cr each and quite a number of hits and successes. This initiative is a just recognition of Bollywood?s achievements and I hope our industry enjoys continued success in 2012!" Cheers to that! We say?.

MUMBAI: MAX, the Premium Hindi Movies and Special Events channel, Invites you to watch the World Television Premier of the blockbuster hit, Mujhse Fraaandship Karoge only on MAX.

Mujhse Fraaandship Karoge is a story about four friends who study in a Mumbai-based University. The institutes? reunion is around the corner. Vishal, Malvika, Preity and Rahul come together during the preperations of this event.

They use their online social networking skills by creating fake ids to befriend eachother, that‘s is when the rollercoaster ride of Fun, Fraaandship and Romance begins.

Tune in to celebrate, the new generation of romance and Fraaandship only on MAX which keeps its promise of bringing the best of cinema to its audience and truly lives up to it positioning Deewana Bana De!

MUMBAI: They did not just survive; they stood stronger through the year helping India emerge as a global giant. It is time to honour them as NDTV announces the seventh edition of the NDTV Profit Business Leadership Awards. India‘s premier platform to recognize corporate and entrepreneurial excellence, this year, the awards will salute the business leaders whose relentless pursuit of excellence has fuelled India‘s journey to the forefront of the world economy.

The Award ceremony will be a high powered event with the cr?me de la cr?me of corporate India attending it and will be graced by Honourable Union Finance Minister Mr. Pranab Mukherjee as Chief Guest in Mumbai on January 7, 2012.

Announcing the seventh edition of the awards, Manvi Dhillon, Managing Editor of NDTV Profit said, "2011 was an extremely challenging year for corporate India. Despite the global headwinds and the domestic challenges, India Inc stood steady. The evidence lies in the fact that India is still one of the fastest growing economies in the world. We, at NDTV, are proud to announce the seventh edition of the NDTV Profit Business Leadership Awards to recognize and honour the most resilient and the strongest business leaders of this year."

Partnering NDTV for the most credible awards, Rasesh Kanakia‘s Chairman and Managing Director, Kanakia Group said "2011 was a year of economic challenges; some of them being of the kind that could wither the roots of any business house, small, medium or big, as market volatility (affected by Global Economic slowdown) led to uncertainties thus slowing down growth plans. Consumers became tougher to appease, Investors got conservative in taking decisions and business houses got more aggressive to sustain their growth and move ahead. All in all, it was a year where success got elusive; treading its path became extraordinary. But nevertheless, the Indian Business Leadership took it up as a worthy challenge and we can all see that in spite of the ascend getting only steeper, Indian Business has shown the character and the courage to have sustained well. In some cases we have witnessed extraordinary success as well. Having been a witness to such a strong show of character, it only makes us, the Kanakia Group, proud to associate with NDTV Profit in honouring some of these extraordinary business leaders. As a business group, we are proud to be in company of such par excellence leaderships. Kanakia salutes the Indian spirit; Kanakia salutes "The India Way" of business leadership."

The jury for the NDTV Profit Business Leadership Awards this year comprised of leading names from the industry and the business world, such as Naina Lal Kidwai, Group General Manager and Country Head, HSBC India, T.N. Ninan, Chairman and Editorial Director, Business Standard, Kalpana Morparia, CEO, J P Morgan, India, Shanti Ekambaram, Group Head Wholesale Banking, Kotak Mahindra Bank, Zia Mody, Senior Partner, AZB & Partners, Prannoy Roy, Chairman, NDTV, Dorab Sopariwala, Editorial Advisor, NDTV, Manvi Dhillon, Managing Editor, NDTV Profit.

After a rigorous screening and discussion amongst the eminent jury members they have determined the winners in categories that include Automobile (Four Wheelers and Two Wheelers), Aviation, Banking (Public and Private), Consumer Durables, Consumer Product Goods, Engineering, Hospitality, Infrastructure and Insurance Life, Corporate Social Responsibility and Inclusion and Diversity Award 2011 who would be awarded at the Gala awards ceremony.