Mumbai: HISTORY, the world?s leading factual entertainment channel, which launched on India?s television screens in October, continues to hold on tight to the No. 1 position in 6 metros market cluster in the space thereby bringing a joyous end to 2011. The channel garnered 31% market share vis-?-vis Discovery?s 26% and National Geographic?s 18%. Since its launch, HISTORY has added an unprecedented impetus to the genre, growing it by 55% (Week 52 v/s Week 38- 41?11)!

HISTORY continues to garner the highest time spent per viewer with 33 minutes vis-?-vis Discovery (20 minutes) and National Geographic (20 minutes). With its distinct look and refreshing feel, HISTORY has truly changed the manner in which factual entertainment is perceived. In addition, the channel is also bringing about some extensive changes across marketing, digital and also outreach through its initiatives to grow the genre and make it appealing across the board.

Overall, HISTORY also performs across all parameters and is in the reckoning for a leadership position across other TGs in 1 million+ and All India market clusters as well.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky DISH TV and AIRTEL, HISTORY reaches out
to over 40 million viewers across India since its launch.

HISTORY continues to be made with every passing week!

MUMBAI: The countdown to the New Year 2012 has begun. zoOm, India?s No. 1 Bollywood channel, lines up a host of interesting and entertaining programmes, to bid goodbye to 2011 and to welcome 2012 in a Filmy Ishtyle!

The celebration starts with Zabar 10 on the 28th of December, 2011, the show will enlist some witty and wacky New Year Resolutions for the stars; ?SRK should leave 3D animation / GFX alone? and ?Kangana should do more abnormal roles as she used to do earlier?. The list promises to be long and amusing and will keep you thoroughly entertained!

The show that cannot be missed is with Shahrukh Khan turning the tables on zoOm?s Editor-in-Chief Omar Qureshi. Throughout the year, Omar Qureshi has questioned and rattled stars, getting them to reveal their deepest, darkest and naughtiest secrets. In a thrilling special titled ?SRK Encounters Omar Qureshi? on the 29th of December Bollywood Badshah Shahrukh Khan puts Omar on the hot-seat shooting some tough and provoking questions at him. Catch SRK pushing Omar to reveal some scorching secrets about himself and his star guests.

2011 has seen many big hits and flops on the Bollywood movie front. The zoOm Review Show will have Omar Qureshi list out his favourite and most disappointing Bollywood films. So tune in to zoOm on the 30th of December, 2011 to check if your assessment of this year?s films matches his.

The Bollywood Big Story on the 31tst of December, 2011 will discuss all the zoOm Bollywood Big stories of the year ? bringing together the juiciest hot topics like ?How Gay is Bollywood??, ?Is Bollywood getting enough sex? Tune in to watch which story raked up the most controversy and titillated the ?aam janta?.

Mumbai: ET NOW, India?s No.1 Stock Market Channel, announces its year-end special programming that highlights all the important events that have occurred in the year gone by.

Find out which commodities have bucked the trend & which have suffered with the downturn and also get an outlook for 2012 from top Indian and Global experts on ?Hot Commodities ? Special? on 30th December @ 5.30pm.
?Global Business Report - Special? will recap all the Big Global events that befell in 2011 such as the Japan Quake, The why?s of Osama killing and many others on 30th December @ 7pm & 11pm.

While, ?Bargain Stocks? will be a futuristic show on value stocks for the year 2012 as 3 market experts pick their favorite under-valued stocks that will power your portfolio to high growth on 30th December @ 8.30pm. From the biggest corporates involved in the 2G scam to the mighty politicians in the mining crisis that made headlines in 2011 will be featured in a special report ?The year of the scam? that looks at all the biggest scams that happened during the year on 30th December @ 9.30pm.

?Top 10 of 2011? looks at the top 10 stories that have defined the year 2011 on 30th December @ 10pm.

End the year with smiles with a split screen show ?The Year Das Was? hosted by Vir Das. While one side of the screen shows a serious Vir Das talking about the real events, the other side of the second screen has a funny Vir Das giving a complete twisted view on the top 10 events that defined 2011 on 30th December @ 10.30pm.

MUMBAI: 9XM, India?s No.1 Hindi Music Channel, in collaboration with Sony Music India has launched its own version of the song that has created a rage world over - ?Kolaveri Di?, starring 9XM?s Bheegi Billi. Titled ?Why is Bheegi Billi Just Like This?, the animated version, developed by the in-house team at 9XM, showcases various ?oops moments? faced by Bheegi Billi.

Speaking on the initiative, Mr. Amar Tidke, Head of Programming, 9XM said "We are pleased to collaborate with Sony Music India and present our viewers with a kickass animated version of Kolaveri Di. It is our constant endeavor to provide content on the channel that is not only entertaining but also current and topical. 9XM?s viewers have always appreciated the innovative programming, be it the Bakwaas Band Kar specials, the Bheegi Billi brand integrations or the series on 9XM Investigates. 9XM has always recognized the power of music and is the only channel in the country to have gone ahead and created its own rendition of the song that?s taken the world by storm! Keep watching the Channel for many more such innovations."

Kolaveri Di from the upcoming Tamil film ?3? is written and sung by superstar Dhanush and is composed by music director Anirudh Ravichander. The song instantly became viral upon its official release by Sony Music India, garnering massive hits on YouTube. Within a few weeks, YouTube honored the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time.

Mr. Sanujeet Bhujabal, Marketing Director, Sony Music India said, "Kolaveri Di has become an anthem where in people across the globe are humming the song and creating their own versions. We are happy to be associated with 9XM where in the song and its concept will be featured in a new creative format and I am sure people will enjoy this too."

In the recent past 9XM had teamed up with Sony Music for music integration between FIFA World Cup 2010?s official anthem -?WAKA WAKA (This Time for Africa)? and 9XM?s football anthem featuring the animated characters. This initiative received a stupendous response from Viewers making it an instant hit on the Channel.

Stay tuned to 9XM to watch the very innovative version of Kolaveri Di featuring Bheegi Billi. You can also watch the song on www.9xm.in and download the full length video and audio of the song or the wallpaper through mobile phones. You can also set the song as your caller tune and ringtone [sms ?Billi? to 56060].

Mumbai : It?s raining awards for MTV this year and there is no better way to celebrate than to top it up with the highest honours of winning the Mashable ?Most Social TV Show? in the world for the show MTV Hero Roadies.

Mashable, one of the most popular online tech and news website declared MTV?s Roadies as the winner which was the only popular Indian nominee. The other nominations in the category were, WWE RAW (longest-running weekly episodic TV show in history), The Glee Project, Pretty Little Liars, Attack of the Show, Bones and Supernatural. After two weeks of voting from its fans from all around the world, MTV Hero Roadies finally won this title and they are now Mashable?s Most Social TV Show. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.

Commenting on this win, Aditya Swamy, EVP and Business Head, MTV India, said "It?s an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our youtube channel. This is what being a CULT is all about."

MTV Roadies which is now in its 9th season is India?s most acclaimed youth reality show, where real life people are pitted against each other. It is a blend of adventure, travel, thrill, drama and survival of the toughest. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show.

MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.

MUMBAI: If the CST flash mob were branded it would have got a lucky brand 2 million views. As a wave of flash mobs mobbed the indian cyber space there are very few that really translated the energy on ground to online. With 0.5 Million views and counting as Microsoft Windows DON 2 video goes Viral stepping up as arguably the top of the corporate Flash mob list in recent times. Twitter world buzzed as the Cast of Don 2 tweeted about the video and the RT‘s caught on.

Pulp Strategy Communications, created the Microsoft Windows Don 2 Flash MOB at Ambience mall in Gurgaon. http://youtu.be/ZPYZuC4wbzE this viral video has already generated over 50,000 views in 4 days since the Video Went online. The Falsh Mob was created as part of the "Meet The Don2: Mission Berlin" by Microsoft India. To enter the contest, one simply needs to walk into any of the retail outlets between 1st December 2011 to 7th Jan 2012, buy any one of the MSFT products -Windows PC, Windows Phone, Office and Xbox and then login to www.MissionBerlin.in, to answer 5 simple questions on Microsoft products and write a catchy slogan. Shortlisted participants will be asked to submit the copy of the invoices. In all, The Meet the Don2: Mission Berlin contest has three exciting stages and winners take it all!

Ambika Sharma Managing Director & CEO Pulp Strategy Communications said "We are delighted by the Viral, the energy on ground translated well online".