MUMBAI: What?s uncool in Tamilnadu? Eating with fork and spoon. English caller tunes. Being Tamil and not speaking Tamil. Or speaking it like Shruti Hasan. Or speaking only English. In fact, any Chennai-ite who speaks English - especially proper English - runs the risk of being labled ?Peter? - disparaging Tamlish for an English speaking alien.

Wait a minute. Isn?t TN the most urbanized state in India? With over 80% literacy? It has the highest number of business enterprises and is home to automobile giants like Ashok Leyland, Ford, BMW, Hyundai. Chennai is the retail industry?s showcase city and IT hub. And the locals don?t speak English?

No they don?t, says the Tamil, in his careless Kolaveri accent, So what?

His legendary acumen in Maths/Engineering/Medicine now comes with a feisty pride in his identity. After all, the Chinese speak Chinese and the Germans speak German and the French speak French so where is it written that Tamils - or for that matter all Indians - need to speak English to be successful?

That is why increasingly the Tamil (light years away from the old derided Madrasi) is turning to the local language as the language of choice, and more significantly, the language of business.

And that is why Dakshin, Ogilvy and Mather?s specialist division to address Southern consumers in their own idiom, decided to produce a Tamil translation of David Ogilvy?s ?Confessions of an Advertising Man?. This timeless classic, as much a textbook on advertising as a riveting read, has been published in 14 languages worldwide. Tamil is a first for India. And it?s been released in David Ogilvy?s centenary year.

The book has been produced by the well-known Southern publishing house, New Horizon Media, much admired for its "Kizhakku" imprint (get your tongue around the zh, should be easy after hearing every TV anchor talk about Kanimozhi 24x7/365)

It has a foreword appropriately by Piyush Pandey. Not only because he?s the Executive Chairman and Creative Director of O&M South Asia but because he?s the trailblazer who rose and rose to dizzying fame twenty years ago for speaking to the consumer in consumer speak and changing the face of advertising in this country forever.

O&M executive chairman and creative director, South Asia Piyush Pandey said, "?Confessions of an Advertising Man? has been my advertising Bible, Ramayan and Koran for the last 30 years. I am delighted that it?s now been adapted into Tamil. Apart from being a great guide on timeless advertising principles, the book has a lot of lessons for life in general. David Ogilvy was not just a creative genius, but an astute businessman who understood his clients? products and the minds and hearts of consumers. He was a great friend of Ogilvy India which has embraced and practiced his principles through the decades and continues to do so. I am sure this book will inspire a lot of creative people and advertising people from other disciplines, along with numerous clients who stand to benefit from it. I am sure every reader will not only learn, but enjoy this book."

MUMBAI: Click Asia Summit (www.clickasiasummit.com) is the largest digital, social and mobile marketing conference in Asia. Organized with the objective of bringing together digital media marketers from across the globe under one roof, it has allowed the world‘s premiere marketing and digital minds to share new ideas and build new business connections. Professionals who would benefit the most from Click Asia Summit (CAS) include entrepreneurs, content developers, SEO architects, brand owners, and agency executives.

Click Asia Summit 2012 is the latest iteration of this annual event, scheduled to be organized in Mumbai from 15th - 17th January, 2012. Among the scheduled speakers are MP, author and a prominent social media enthusiast Dr. Shashi Tharoor, Lucy McCabe from OgilvyOne and cyber security whizkid Ankit Fadia. Also sharing the stage are stalwarts from the mobile and digital Marketing industries like Microsoft‘s Eric Bozinny, SEOmoz‘s SEOmom Gillian Muessig, innovation expert Cyriel Kortleven and Mahesh Narayanan from Google India. In addition to expert presentations, CAS2012 will feature in-depth workshops from some of the best industry professionals and trainers.

The event is scheduled to begin with a fun-filled networking dinner at Mumbai‘s very own Comedy Store.

Attendees will get down to the serious business of learning from day 2 onwards, with three keynote presentations followed by sessions on three distinct tracks - Technology and Mobility, Social Media and SEO. Day three will be a
day of workshops and attendees have the power to choose from a range of topics. In-depth, detailed and actionable learning are the order of the day here, and attendees will not be disappointed.

Click Asia Summit 2012 builds on the spectacular success of Click Asia Summit 2011. The 3-day summit held at the Taj Lands End, Mumbai had its entire focus on ?The Power of Digital and Mobile Marketing in Asia?. The event saw such industry stalwarts like Gurbaksh Chahal (RadiumOne), Gillian Muessig (SEOmoz), Eric Bozinny (Microsoft),
Siddharth Jhunjhunwala (Web Spiders), Mahesh Narayanan (Google India) and others providing valuable insights on digital and mobile marketing.

Gurbaksh Chahal, CEO of RadiumOne and one of the most inspiring young entrepreneurs in the world, delivered the keynote speech on the opening day of the event. His speech, focusing on how a person can make his dreams come true even when struggling against seemingly insurmountable odds, set the mood for the three day event. The last
presenter of the day, Padmashree winning actor and humanitarian Anupam Kher, kept everyone in splits with his stories that merged the digital and the human to make it a humorous, learning experience.

Gillian Muessig, CEO of SEOmoz, was the keynote speaker for the second day, and gave an informative presentation on digital analytics. Other speakers at CAS 2011 included industry stalwarts like Eric Bozinny (Microsoft), Gillian Muessig (SEOmoz), Mahesh Narayanan (Google India), Uwe Hook (Bateshook), Mahesh Murthy (Pinstorm), Pradeep Chopra (Digital Vidya), Cyriel Kortleven (new shoes today), and Siddharth Jhunjhunwala (Web Spiders).

The event generated considerable buzz in the Indian digital media and marketing communities. #CAS11, the official Twitter hashtag for the event was a top trending hashtag in India throughout its duration.

Praise for Click Asia Summit was immediate, with attendees and speakers finding it ?...at par with all the global events...?, powerful words considering the fledgling nature of the event. With Click Asia Summit 2012 around the corner, attendees can of course expect even more learning, networking and sharing of knowledge that would help to spearhead the digital revolution in Asia and beyond.

Visit www.clickasiasummit.com to join the movement, network with and learn from the best in the business, and take your business to new heights.

MUMBAI: When Christmas beckons with the chanting of carols, Xmas trees decked in tinsel, candles and candy and the aroma of oven hot, freshly baked cakes, Amrita TV joins in the season of hope with programmes that will bring good cheer.

After attending midnight mass in Church, viewers of Amrita TV wake up on the 25th morning to the dulcet notes of the freshest songs from the latest Christmas releases on the block, songs that give a foretaste of the fare prepared for the festive season
in Favourites at 8.30 am.

Prime time highlight Sauhridathinte Maruppacha at 9 pm, presents a rare instance of enduring friendship that lasts a lifetime, of bosom buddies who sat on the same bench in school, went to the same college , entered the same profession and stood by each other in every crises- Mohanlal, Priyadarshan, Ashok kumar and M.G Sreekumar . Lal has been the pivot of every Priyan movie, Sreekumar soared to success humming Lal‘s songs, while Ashok‘s ‘Thiranottam‘ demonstrated that Mohanlal was hero material for the first time and his ‘Coolie‘ showcased Sreekumar‘s talent to the industry. The show catches these steadfast friends in a reminiscent mood ,as they recall their school scrapes and campus escapades.

In Divya Nakshatram at 11.30 am, His Holiness Arch Bishop Mar Cleemis Catholica Bava
delivers his special yuletide message to Malayalis all over the world and sheds light on the added relevance that Christmas has, in these bleak times of hatred and violence.

Beena Antony, star of the week‘s gala episode of Taste of Kerala at 12.30 pm riffles through her recipe collection to spill the masala on her favourite mutton curry, which she brews for the viewer‘s benefit. She then takes the lid off her memories to give classified information on her courtship with her husband: where they met, how it developed, when she realized that he was her soulmate, who confessed their feelings first and so on.

Ottayilathanal, a simple but touching Xmas tale directed by Baiju G Melila with KPAC Lalitha essaying the central character will go on air at 2.00pm. Star strewn entertainer Doubles that assured a smooth re-entry for yesteryear diva Nadia Moidu, by casting her with Mammootty as his fraternal twin will spice up the afternoon at 2.30 pm.

Padmapriya, the adorable rebel , reveals her defiant streak in Abhinayathinte Padmadalam at 7.00 pm, expressing opinions other actresses wouldn‘t dare to articulate. Living legend Yesudas travels back in time, tracing the trajectory of his 50 year marathon innings in playback singing and revisiting the important milestones in his illustrious career in Alapanathinte Aranoottandu at 8pm.

In V- Jayasurya at 8.30pm , ‘Vijaya‘ Surya who is on track to superstardom, shares his experiences on the sets of ‘Umappenninu Uriyadappayyan‘, that baptized him into cinema; comments on the good rapport he has with Saji Surendran, director of his biggest hits; clarifies why he doesn‘t insist on flying solo and being the sole hero in his films; the great chemistry he shares with Anoop Menon his co-star in ‘Cocktail‘ and ‘Beautiful‘, that has scripted new success sagas in Mollywood.

MUMBAI: Coinciding with the release of ?DON 2 this Friday, Shemaroo Entertainment brings back the real ?Don? on its YouTube channel.

You can catch all the superhit songs, famous scenes & dialogues of the 1978 classic movie DON starring Amitabh Bachchan, Zeenat Aman, Pran, Iftekhar, Helen and Om Shivpuri. It was the third-highest grossing Bollywood movie of 1978. You can view the same on - http://www.youtube.com/shemaroomovies

With music by Kalyanji Anandji and lyrics by Anjaan, The movie has some chartbuster songs like "Yeh Mera Dil", "Khaike Pan Banaraswala" & "Title track - Main Hoon Don". You can also checkout all these videos and more on http://www.youtube.com/filmigaane

The movie has some Super-hit dialogues like "Don Ko Pakadna Mushkil Hi Nahi, Na Mumkin Hain" "Don Ka Intezaar Toh Gyarah Mulkon Ki Police Kar Rahin" penned by Javed Akhtar & Salim Khan.

Shemaroo has uploaded over 10,000 videos of Movies, Songs and Memorable Film Scenes across its channels on YouTube and garnered a loyal Subscriber base of over One Lakh Viewers. To watch these log onto http://www.youtube.com/ShemarooEnt

Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.

MUMBAI: HP Workstations are built for the rigorous demands of today‘s professional and technical applications. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level.

Being the industry leader, HP has a legacy of exploring new creative frontiers and unveiling innovative technologies for filmmaking and other technology-intensive industries. For 30 years, HP has designed workstations to meet the challenges of the most demanding application workloads and duty cycles. Today, these years of engineering innovation pay off in a level of reliability that is legendary in the computing industry. Around the world, the HP Workstation name is synonymous with rock-solid reliability as intense focus on innovation, performance, and reliability approach has kept HP at the forefront of the workstation industry.

HP and DreamWorks Animation SKG Inc. have collaborated to push the boundaries of digital animation. To bring its popular feature films to life, DreamWorks Animation utilizes everything from HP desktop workstations to HP networking products to HP digital rendering resources accessed via the cloud.

Puss in Boots is the latest result of the incredibly collaborative, prolific relationship HP and DreamWorks established to explore new creative frontiers and unveil innovative technologies for filmmaking. With a history of partnering on such acclaimed animated film franchises as Shrek, Madagascar, How to Train Your Dragon, and Kung Fu Panda, HP and DreamWorks Animation continue to raise the bar in CG animated film production and create an environment where true creativity and innovation thrive.

"HP‘s high-performance workstations have been fine-tuned to meet the detailed and demanding creative needs of the media and entertainment industry.

The HP Z800 Workstations are radically faster - as much as 50 percent for some applications - than their predecessors and are the workstation of choice for several studios around the world. Working closely with industry leaders in film and animation inspires us to deliver top-performing technology that takes their creations to the next level," said Mr. Anurag Gupta, Country Category Manager, Workstations, Personal Systems Group, Hewlett-Packard India.

HP Workstations are built for the unyielding demands of today‘s professional and technical workplaces. They are engineered to help you work faster, work smarter, and raise the bar for your industry. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level.

While there is an HP Workstation for every professional need and every professional requirement, the following models out of the entire portfolio are on display:

• The HP Z800 Workstation is HP‘s most powerful and expandable workstation for power users working with applications such as 3D animation, broadcast video, oil and gas discovery and medical imaging.
• The HP Z210 advances the industry-leading line of HP Z Workstations to new groundbreaking price-to-performance levels, creating an entry point to workstation-class performance at starting prices that rival those of traditional desktop computing systems. Due to this price-to-performance breakthrough, the HP Z210 Workstation is a great choice for government, education and small businesses.
• The HP Z210 SFF Workstation is HP‘s smallest and quietest workstation. Due to its ultra-compact size, the HP Z210 SFF Workstation is a great choice for space-constrained environments in the animation, healthcare, engineering, education, financial and OEM markets. The HP Z210 SFF Workstation is a great fit for animation training institutes, pro-sumers & SME/SMB customers.

While the HP Z800 Workstations support artists in delivering their vision, the HP DreamColor Monitors allows them to achieve consistent, accurate, rich colour.

• Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display monitor achieves more than 64 times the colours available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable.
• HP has also launched a whole new range of Professional IPS Panel based LED monitors including the HP ZR2040w (20"), HP ZR2240w (21.5), HP ZR2440w (24") & HP ZR2740w (27").

Besides the models mentioned above, the HP Workstations product family encompasses:

• HP Z400 Workstation: The most popular HP Workstation- The HP Z400 Workstation is a single socket Workstation providing high levels of performance and expandability in an accessible tool-free mini-tower form factor-all at a great price.
• HP Z600 Workstation: The powerful, versatile dual-socket workstation- The HP Z600 Workstation packs a lot of compute and visualization power into a quiet, compact footprint.
• HP Z800 Workstation: The ultimate workstation- The dual-socket HP Z800 Workstation delivers the ultimate performance, unmatched industrial design, and tool-free serviceability in the industry‘s most expandable chassis.