Mumbai: Brand Equity on ET NOW this week brings to you a special episode focusing on the crisis-stuck Kingfisher Airlines and the popular song ?Kolaveri Di? that has become a rage on the web.

The show features top creative agencies - Lowe Lintas, Leo Burnett & BBDO to present their advertising to sketch advertising plans for Kingfisher Airlines which is going through a turbulent phase. The agencies battle it out and showcase their work to change the perception of the airline. The mission to salvage Kingfisher Airlines starts with the brainstorming session of Leo Burnett. The team designs a 360 degree approach with a theme of, "The Good times are back". The episode invites the audience to vote for their chosen campaign & the winner gets selected based on the votes.

While Anup Vishwanathan, EVP; Leo Burnett believes that Vijay Mallya has to be the face of Kingfisher Campaigns to change the perception of consumers & design a series of TVC, Inflight Promotional Videos, Print Campaigns, PR Initiatives and Web Campaigns; Josy Paul, Chairman & CCO; BBDO with his team propose a Public Service Campaign that will be launched through a theme film - Save the Kingfisher.

Arun Iyer, National Creative Director; Lowe Lintas relies on the idea of rebranding Kingfisher Airlines in times of crisis but discourages spending on advertising campaigns and suggests Viral Campaigns. He recommends that the viral campaign should further be divided into three phases, focusing on combating the crisis.

The second segment of Brand Equity looks at the viral marketing plan of Sony Music and Jack in the box for "Why This Kolaveri Di" song. Shridhar Subramaniam, President; Sony Music and Prashant Challapalli, Business Head; Jack in the Box reveal the idea to go viral and their future plans for Kolaveri Di. Within two weeks, the song has hit over 17 million views on You Tube and its only getting bigger and better. This was the first Tamil song to be played on FM in Bangalore and on MTV India.

Catch the full episode of Brand Equity on Saturday, 10th November 2011 at 2.30pm and repeat telecast on Sunday, 11th November 2011 at 11am & 10.30pm, only on ET NOW.

MUMBAI : The Jan Lokpal Bill has evoked an immense response from the masses like never seen before. TIMES NOW tries to bring forth an understating on the means used to bring forth the Jan Lokpal Bill and presents various perspective through Calcutta club National debate with stalwarts like Salman Khurshid, Arvind Kejriwal, Kiran Bedi, Sitaram Yechury, Ravi Shankar Prasad and Shekhar Singh battling it out in a dynamic debate on - "Anna?s means: Boon or Bane?" Tune-in to this 2 hour special telecast on Friday, December 9th at 10:00pm with repeat telecast at 7:00pm on Saturday only on TIMES NOW.

Chaired by Editor -in-Chief ARNAB GOSWAMI, this debate took place at the prestigious Calcutta Club with the eminent political personalities and Team Anna presenting their views on means used for the Lokpal Bill.

Representing Team Anna, Arvind Kejriwal & Kiran Bedi put forth their ideology in the favour of the means used by Team Anna.

Along with Salman Khurshid, Cabinet Minister of the Ministry of Law and Justice; Sitaram Yechury, Senior Member of the politburo of the Communist Party of India (Marxist) & Ravi Shankar Prasad, General Secretary of the BJP and Shekhar Singh, member of the National Campaign for People?s Right to Information (NCPRI) this spectacular debate saw a war of words between all the participants.

Mumbai:Talenthouse India, the online crowd-sourcing platform which has successfully conducted talent hunts for various celebrities and brands like Rocky S, Rajeev Surti, Zod!, , Pepsi &Micromax showcased an invite to redesign the collage for U2?s legendary album ?Achtung Baby?.

Achtung Baby?s original cover art embodied the zeitgeist of the early 90s and the spirit of the album. The critically adored album propelled Irish rock band U2 to the level of fame they have enjoyed ever since, earning them a place among music legends. To honor the 20th anniversary of Achtung Baby?s release, U2 wants you send in your best interpretation of today?s global environment on Talenthouse. This can be in the form of a photograph or artwork. Mr. ArunMehra (CEO ? Talenthouse India) said, ?Talenthouseis the world?s largest collaborative platform undertaking crowdsourcing Creative Invite?s for globally renowned industry names like Lady Gaga, Maroon 5, Justin Timberlake, Rihanna, Naomi Campbell, etc. We, at Talenthouse India are looking to provide creative artists opportunities to work not only in Bollywood, but also giving them a platform to showcase their creativity internationally in Hollywood?

This Invite will feature 15 winners whose submissions will be compiled into a collage acting as a modern makeover for the beloved 1991 album?s cover work. The winning submissions will be selected by U2?s official designer and photographer, Shaughn McGrath and Anton Corbijn.

One uber-lucky winner will be selected to receive a custom designed, original Achtung Baby styled Trabant car. Additionally, one highest voted artist will have their submission promoted across U2?s social media channels and U2.com. They will also receive a copy of the final collage, a deluxe box-set, and an SLR digital camera.

MUMBAI: Adz Edge (West) has bagged the outdoor campaign account for the new Titan Raga Weaves Collection for the second time.

The campaign has been rolled out in various locations across Mumbai and Thane.

Adz Edge senior VP Anirban Ghosh said, "Our strategic approach towards the campaign, right from the brief given to us was absolutely specific to the objective and using proper planning technique, made all the difference and hence gained the confidence of the client second time in a row."

The agency said that it carried out a research in order to create maximum impact on the target. The research data was studied and then used to select the media as far as the outdoor campaign was concerned. Subsequently, prominent locations in Mumbai and Thane were adorned with billboards in order to reach out to the audience and create top of the mind recall.

MUMBAI: HISTORY, the world?s leading factual entertainment channel, which debuted its India edition two months back, has created history by gaining the No.1 position in 6 metros market cluster. The channel garnered 33% market share vis-?-vis Discovery?s 31% and National Geographic?s 13%. HISTORY?s launch has also helped grow the genre by an unprecedented 57%.

HISTORY continues to garner the highest time spent per viewer with 40 minutes vis-?-vis Discovery (29 minutes) and National Geographic (16 minutes). A significant lead it has maintained since its launch, which is an indication of differentiated programming and the stickiness quotient of its content.

Overall, HISTORY also performs across all parameters and is in the reckoning for a leadership position across other TGs in 1 million+ and All India market clusters as well.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky DISH TV and AIRTEL, HISTORY reaches out to over 40 million viewers across India since its launch.

The channel is truly living up to its promise of Making HISTORY Everyday! 

Mumbai: Disney Channel, India?s #1 entertainment destination for kids and their families breaks all records yet again! The premiere of Doraemon - Nobita?s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid?s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita?s Great Adventure in the South Seas telecast on Disney Channel on June 5th 2011.

The channel received an overwhelming response from its viewers not just in the kid?s genre, but across all channels (Total TV) with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in all India during the primary telecast of the movie, ahead of several leading GEC shows. The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC). The viewership of the movie in certain markets was particularly noteworthy with Punjab 1 Mn+ showcasing double digit TVR with 10.55 TVR. This was followed by Delhi at 8.71 TVR, UP at 8.11 TVR, AP 1 Mn+ at 7.83 TVR and Gujarat 1 Mn+ at 7.14 TVR.

?It is wonderful to see more and more kids and families enjoy Disney Channel?s rich menu of content. Coupled with Disney?s storytelling values of friendship, fun and humor, Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,? says Natasha Malhotra, VP and GM, Walt Disney Television International India.

Across the week, over 17.9 million individuals (CS 4+) and 6.5 million kids (CS 4-14 ABC) tuned into movie from All India. In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India, October 2011.