MUMBAI: What could have started as an innovation almost a year ago is now a new means to the medium. Aurora Comms, or A Comms as it is largely called, has been successfully running campaigns after campaigns across electronic stores connecting premium brands with technology climbers. The latest campaign to spread across the stores is CNBC TV18 Prime HD channel.

Aurora Comms uses multiple television panels displayed in electronic stores to create an experiential zone for brands. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. As in the case of the latest HD channel launch on the block, CNBC TV18 Prime HD reaches out to premium consumers of the electronic stores Croma through streaming of HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast. The business news channel is being broadcast live across various Croma Stores across multiple cities.

Commenting on the medium, Samir Vithlani, Director- Key Accounts, Aurora Comms said, ‘it is our endeavor to deliver targeted consumers in contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.‘ The channel has also taken some fa?ades for branding as a part of their out of home campaign.

MUMBAI: The 1st STAR News Brand Excellence Awards were an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices. 26 Awards were presented accross

Mr Ashok Venkatramani CEO STAR News welcomed over over 200 CEO?s/CMO?s who had gathered there. In his opening remarks Mr Venkatramani said "Star News stands for Transperency, Credibility and Truthfulness. You watch a News Channel because of its credibility but would follow Entertainment Programmes like KBC regardless on which Channel they are televised on. Star News is about People which is why we started with Building People through the 1st Star Anchor Hunt. Star News is about Leadership which is why we did 1st Star Brand Excellence Awards and the Star HR and Leadership Awards. Star News is about Social Responsibility which is why we are launching World CSR Awards and creating a World Corporate Social Responsibility Day in February 2012."

Mr. Nitin Paranjpe, CEO & Managing Director, Hindustan Unilever Ltd was the Chief Guest and shared some thoughts on "Living in a World of abundance choice where Consumers are getting promiscious.There are changes in media too not only because of prolifiteration but also on how consumers are consuming Media. Today they decide on what they want and when they want to consume. In less than 10 seconds 1 lac people would have done a google search for Information. We are seeking a lack of Trust in Institutions so how do you build relationships. When you buy a brand you buy into its philosophy so can brands be issues of Social Change. When Brands stand for issues Consumers feel empowered".

The Keynote Address was delivered by Prof. Rohit Deshpande while Mr Sebastian S Kresge, Professor of Marketing, Harvard Business School will delivered a talk on ?Country-of-Origin Branding.?

The Special Invitee was Mr Shane Gibson, International Speaker and Author of ?Guerrilla Social Media Marketing? who spoke on Social marketing.

Mrs Smeeta Parekh received the Lifetime Achievement Award on behalf of Mr Deepak Parekh saying " He represents a Brand and made it sustainable"

Mumbai: The most awaited sequel of the year is here, this time with a lot more intensity than before. Be on high alert as the suave, charismatic, playboy villain is back, portraying his devious role as the leader of the underworld. This is what Shahrukh Khan fans all across the world have been waiting for; a true blockbuster way of ending the year, with none other than DON 2. And in the true Hungama style of celebrating the arrival of the DON, download the soundtrack of DON 2 from Hungama.com on your mobile phone or PC.

The excitement doesn?t end here. Apart from the smashing soundtrack, Hungama Mobile has also created a voice game based on the movie, which offers a chance to 10 players who could get lucky and meet the DON himself! The game ?DON KA GANG? is based on the movie DON 2. It has a set of challenges that the players have to go through in order to complete the levels and thus be included in the final 10, who stand a chance to meet the DON himself. The player has 5 levels to complete and each level gets even harder than the first, but closer to the reward- a chance to be recruited into the DON?s gang and meet Shahrukh Khan.

The soundtrack for DON 2 is also live on Hungama.com. Get hold of some of the finest tunes composed by Shankar-Ehsaan-Loy and Javed Akhtar. The album begins with a monologue by SRK signaling the comeback of the Don. This is followed by the title song ?Zaraa Dil Ko Thaam Lo? which takes off from ?Aaj Ki Raat? and brings back the sound of the early 80s in a fresh new presentation. Shaan?s version of ?Main Hoon Don? from Don - The Chase Begins Again, is presented by KK in Don 2 as ?Mujhko Pehchaanlo. The fun element however is provided by ?The King Is Back - Theme? - a four minute long piece that takes forward the anthem of ?Don? with Sunitha Sarathi providing a fitting tribute to the song. The soundtracks of Don 2 gives the listeners a grand feel - just like the Don himself.

Don 2 is all set to bring back the memories of the prequel along with giving it a whole new twist.

New Delhi, November 25, 2011- ESPN STAR Sports, Asia‘s leading sports broadcaster, will broadcast live action of Airtel Delhi Half Marathon 2011. Delhi‘s most eagerly awaited annual sporting ritual will be flagged off from the iconic Jawaharlal Nehru Stadium in the capital city on Sunday, November 27, 2011. Catch the LIVE coverage of this special event on ESPN from 07:00 am onwards.

Airtel Delhi Half Marathon, India‘s largest, is proclaimed as the ‘world‘s richest half marathon‘. The half marathon has been accredited with the ‘IAAF Gold Label Road Race‘. The Delhi course that started way back in 2005 has made its name on a global level, thereby bringing India on the Atlas of Marathon Calendar.

The women‘s challenge is led by Ethiopian defending champion Aselefech Mergia, who won her first title here in 2008. Ethiopian two-time winner and course record holder Deriba Merga will lead a strong field of elite male athletes from across the world. Former double world record holder in the full marathon, Moroccan American, Khalid Khannouchi has also confirmed his presence as the event ambassador. Meanwhile, Irappa D Akki and Lalita Babbar will spearhead the national challenge that contains about 54 male and 29 female Indian athletes.

Catch all the action Live, tune-in to ESPN on Sunday the 27th November, 07:00 onwards

MUMBAI: ET Now, the 24-hr English Business News Channel, brings you the exclusive coverage of ?The Economic Times Awards for Corporate Excellence 2011?, a confirmation of the many opportunities formed by stalwarts of India Inc., in creating value for the society & the nation as a whole. These awards will witness the who?s who of India Inc. on a single platform to celebrate the biggest extravaganza of Corporate India.

The annual event, preceded by a high profile Jury Meet and a CEO Round Table will decide the winners for the following 8 categories - Business Leader of The Year, Company of The Year, Corporate Citizen of The Year, Emerging Company of The Year, Global Indian of The Year, Policy Change Agent of The Year, Entrepreneur of The Year, Lifetime Achievement.

The awards will be presented by Finance Minister - Pranab Mukherjee and will include other prominent guests; Union Law & Justice Minister - Salman Khurshid; Rural Development Minister - Jairam Ramesh; HRD Minister - Kapil Sibal; & Chief Minister of Maharashtra - Prithviraj Chavan; to name a few.

Catch LIVE coverage of ?ET Awards 2011? on Saturday, 26th November from 5:30pm onwards. Exclusively on ET NOW. 

MUMBAI: LinOpinion - The PR division of Lowe Lintas India adds yet another powerhouse brand to its portfolio with Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries INC. Polaris Industries is the Minnesota based World‘s No. 1 Off-Road Vehicles company. It is a recognized leader in the production of innovative, high quality off-road vehicles (ORVs). These include all-terrain vehicles (ATVs) for recreational and utility use, snowmobiles, military and government vehicles, motorcycles and on-road electric powered vehicles.

LinOpinion will partner with Polaris to develop the best communications route to assist the brand‘s foray into the Indian market. Although Off-roading as a concept is still in a nascent stage in India, Polaris with their sector expertise and world-class products are all set to take the Indian market by storm.

Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. said, "We are very confident that through our association with LinOpinion and their expertise we will be able to create a distinctive identity for the brand. Our aim is to build awareness not only for the brand but the entire category. We are confident of LinOpinion‘s strategy and we look forward to a strong and long-term relationship with them".

Mr. Ameer Ismail, Executive Director, Lowe Lintas said, "We are extremely proud and eagerly look forward to work with a prestigious brand like Polaris India. This feeds into our objective to represent the world‘s best brands. We hope to partner the brand every step of the way by supporting them with their business and communication objectives."

About LinOpinion

Established in 1994, LinOpinion is the Public Relations division of Lowe Lintas. It is the exclusive Indian affiliate of Golin Harris, the leading international PR firm of the Interpublic Group. LinOpinion provides Brand Image Consultancy to leading MNC and Indian companies and has the following dedicated industry practices: Consumer Marketing, Corporate & Finance, Wellness, Social Media, Lifestyle & Entertainment and Technology. With a pan India presence, LinOpinion today is the preferred PR agency partner for leading companies across sectors.