MUMBAI: With almost 1.8 M hits on youtube and with over 8.2 M links shared on Facebook in less than a week, ?Why this Kolaveri Di? has become a phenomenon created by Sony Music. Going beyond geographies, the song today is one of the biggest hits not only in India but also world over. Being the only song that was first released on YouTube, sans the official video launch, this song has already created ripples.

Says Sridhar Subramaniam, President, Sony Music Entertainment - India & Middle East, "We saw a hug potential in the song, and decided to create a video which was spontaneous yet fun. The video was our ammunition to enter the market and make a mark. The successful response, with over 1.8 Million hits we received vis-a-viz what Ra.One received in 3 months. Within hours of us posting the video online, we received updates from people on Facebook & Twitter. The song had spread like wild fire and before we knew it, everyone was humming it."

The song, which now lays on everyone?s mind, has surpassed all other music releases, whether Hindi or Tamil music. The Tanglish lyrics of the song only add charm to its popularity. The biggest buzz creator, the U-Phenomenon is the latest addition to music lingo. By adding, a U after every other word, the song flows with flawless rhymes.

Anirudh, the 18-year old musical prodigy has given this song a unique twist that has connected with the youth the world over. All radio stations in the country and entertainment channels are talking about the success of the song. With thousands of people across the globe talking about it, there is little to wonder why the song has received such stupendous success.

Delhi: India?s top junior journalists are set to show off their reporting skills on POGO after the channel announced the winners of the Dholakpur Breaking News contest. The cool correspondents will feature on POGO, relaying the latest news on their favourite superhero: Chhota Bheem from Dholakpur.

The contest, conducted from July 25 to September 2, 2011 on POGO invited kids to send their own innovative endings to a series of fun situations and stories on Chhota Bheem; with the six most intriguing entrants scoring the scoop - a reporting role on the channel.

POGO will air the special spots from November 21, 2011. In addition POGO will announce 30 runners-up during the airing of Chhota Bheem every Monday to Friday at 5:00 P.M. All these winners will receive iPod shuffles as prizes.

Monica Tata, GM, Entertainment Networks, South Asia, Turner International India, said: "The response for the Dholakpur Breaking News contest has been phenomenal, no doubt owing to the fact that kids adore and aspire to be a part of Chhota Bheem?s world! The entries we received showed that Indian kids are so creative and intelligent, and it is our honour to be able to provide a platform via our channels and contests to hone and display their talents."

Mumbai, 22nd November 2011: India?s No.1 FM radio network 92.7 BIG FM is now breaking grounds on the internet too with its Facebook page clocking a fan base of 1,01,630 lakh fans. Recognizing the acceleration of social media in today?s era, 92.7 BIG FM constantly engages its fans by creating interesting and highly engaging Facebook applications and contests, to reach out to its audiences. In recent times the RAMKY Green Ganesha campaign had a massive hit with over 75000 fans.

Brand across categories have increased their presence on the social media platform keeping in mind the manifold rise in time spent by internet users on this medium.92.7 BIG FM?s objective is to tap into this huge subscriber base by giving them an innovative, entertaining and highly engaging platform. The engagement is through daily contests, interesting trivia and engaging apps. These apps are user friendly that enable the users to explore and participate with minimum effort and have a delightful experience.

Commenting on the success of Facebook application, 92.7 BIG FM spokesperson said in a statement, "We are overwhelmed with the massive success and whopping response that our Facebook page has received. Keeping in mind the increased importance and growth of social media and the digital space, we have stayed abreast with it to tap our avid internet enthusiasts, offering them an interactive platform on their favourite social networking website. We will continue to entertain our listeners not only on radio but online too."

Mumbai: Tere Mere Phere, directed by Deepa Sahi, is a light hearted comedy film which starts with an interesting road trip. The adventurous journey leaves the audience in deep thoughts about the racy mad ride called love which all of us have experienced in our life at some point or the other. The renowned film critic Nikhat Kazmi from Times of India gives this ride (the film) three stars.

Shemaroo Entertainment releases Tere Mere Phere on Home Video. The film features Vinay Pathak, Ria Sen, Jagrat Desai and Sasha Goradia. The movie revolves around a made for each other couple, Pooja (Sasha Goradia) and Rahul (Jagrat Desai)... who have a perfect love affair and a perfect marriage, set out on a perfect dream honeymoon in a motor home driving through the breath taking Himalayas. But life cannot be perfect for ever. If "distance makes the heart grow fonder" then the too much proximity should have the reverse effect! And it does. As Pooja and Rahul get too close for comfort, the gilt of romance begins to rub off, a series of absurd fights follow and soon they get embroiled with a local Himachali small town guy (Vinay Pathak) and his girl Muskaan, the "Pahadi Mirch" (Riya Sen). How the couples‘ lives get entwined is the story of this crazy film about the eternal emotion "love".

Enjoy a sweet love story in the comfort of your home..Get your own copy of Tere Mere Phere now!!
The VCD and DVD is economically priced at Rs. 99/- and Rs. 299/- respectively.

New Delhi: The Manufacturers‘ Association for Information Technology (MAIT), the apex body actively representing entire IT Hardware ecosystem for India, requested the industry and consumers for support and patience caused due to severe shortage of IT hardware products. This is due to unprecedented rains and floods in Thailand, which has severely disrupted the global supply chain for many key components in the IT Hardware industry.

Many IT component manufacturers are based in Thailand. In the flooding the Computer Hard-disk manufacturing got the maximum impact as manufacturing plants of all four large players are located in the flooded area.

Alok Bharadwaj, President - MAIT, said: "The situation in Thailand is directly affecting the Computer Hard disk manufacturing as it has impacted all four large manufacturers. As per initial estimates the impact is 40% of worldwide demand. This has caused tremendous supply shortage for laptops and desktops. The immediate impact is being felt for bulk supplies to Government bodies like Elcot and DGS&D.MAIT is keeping all State Govt and Central Government ministries informed. Meanwhile all laptop & desktop companies operating in India are reaching out to customers to request their patience."

Overall challenges to the global IT/Electronics Industry following the Thailand calamity are likely to tell on the prices of the components. Manufacturers are also not able to commit deliveries, in spite of price increase, which in turn is bound to have a cascading effect.

Dr Bharadwaj added: "We are appealing to the Government and consumers to allow longer delivery period to combat the sudden shrinkage in the supply situation. Suppliers are making all efforts to divert stocks to India to cater to few large orders but it takes time. They should be spared of penalties or strictures on delays caused by the devastation as this is an act of God. The global price increase due to the shortage are not being passed on to Indian consumers as of now. The impact of this shortage is also being felt on few other IT peripherals too".

New Delhi:? Corporate Voice | Weber Shandwick (CVWS), India?s most awarded public relations consultancy, has won three top awards - the maximum by any consultancy - including the coveted India Consultancy of the Year Award at the APAC SABRE Awards 2011 held in Singapore recently.

In a grand award ceremony attended by the who‘s who of the PR industry in the Asia Pacific region, CVWS received accolades for all the entries submitted by the consultancy, which included:

• Winner: Industry Sector Campaigns (Consumer Products/Services) - Shave Sutra: Shave India Movement 3 for P&G Gillette
• Winner: Geographic Campaigns (Indian Sub-Continent): ‘Every One‘ for Save the Children (India)
• India Consultancy of the year 2011

Gillette ‘Shave Sutra‘ campaign also got nominated as one of the five best entries from APAC overall for the APAC Sabre Platinum Award.

Speaking on the occasion, Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, said, "We‘re delighted to have been recognised once more at a platform like the Asia Pacific SABRE Awards. As a consultancy we continue to consolidate our status as India?s most awarded public relations firm, and are committed towards raising the bar of our profession."

Atul Ahluwalia, President, Corporate Voice | Weber Shandwick, added, "This is not the first SABRE we have won, but winning three awards in a row amongst our peers from across Asia-Pacific was both humbling and exhilarating. I thank SABRE, our clients and my teams for these awards."