MUMBAI: It‘s celebration time as Zee TV announces its annual awards - Zee Rishtey Awards 2011 (ZRA 2011). It‘s undoubtedly the grandest Award ceremony on Indian television that once again, promises to raise the bar in terms of glitz, glamour, presentation and high degree of entertainment quotient. Last year ZRA - Jashn 18 Saalon Ka paid a tribute to the completion of 18 glorious years of its precious relationship with audiences in India and abroad. This year, Zee Rishtey Awards 2011 will celebrate ‘Rishton Ke Khoobsurat Rang‘, commemorating India‘s rich cultural diversity with grandeur.

Zee Rishtey Awards is a celebration of the spirit of Zee TV (Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas. A frontrunner in bringing innovative programming to its viewers, the new positioning with the brand slogan ‘Umeed Se Saje Zindagi‘ is about a celebration and vindication of a woman‘s emerging beliefs and a reflection of her changing hopes, dreams and optimism.)! An entire constellation of the biggest names on Zee TV will descend on a single platform making it an evening to remember with their breathtaking performances, acts and light moments. This primarily celebrates the journey of Zee TV and felicitates members of the Zee family who have carved a niche in the hearts of the audiences with the characters they enact.

ZRA 2011 will bring alive the vibrant colour of our Indianness and the tone will be light hearted and totally desi. Right from the seating arrangement, d?cor, costumes right to the performances...everything will bring forth India‘s rich culture and heritage. A grand musical opening comprising all leading Zee TV stars will kickstart the evening will be followed by breathtaking dance acts and performances interspersed with funny gags leaving the audience in splits. Veteran actors paying a tribute to the dancing legends of yesteryears will be an act to watch out for. Vibha Chibber of Mrs Kaushik Ki Paanch Bahuein will put her Bahus through a dance test to prove their loyalty towards her while Archana and Manav of Pavitra Rishta will prove that they are the most romantic couple amongst all. The handsome male leads of Zee TV shows will don the hat of local superheroes and will be the knights in shining amours to save their damsels in distress. Hitler Didi will be a kill joy but her family will sing a parody of songs in an attempt to bring a smile on her stern face & DID mentors will put up an act where they go 20 years back in time and enthrall the audiences with their magnificent performances.

Do not forget to tune into Zee TV‘s annual celebration - Zee Rishtey Awards 2011 - the most awaited awards that promises to be an evening sprinkled with appreciation, performances, entertainment and excitement. Join in as the Zee family will celebrate Indianness in the most entertaining manner encompassing a never-ending kaleidoscope of colorful cultures and varied art forms that will encapsulate our beauty and unity in diversity. Stay tuned in to Zee TV for your daily dose of entertainment!

MUMBAI:Reliance Home Video has released the home video of Phhir on Home Video. The film written by Vikram Bhatt, produced by BVG FILMS (A DIVISION OF ASA) and directed by Girish Dhamija stars Rajneesh Duggall, Adah Sharma and Roshni Chopra.

Phirr, an intriguing suspense love story revolving around reincarnation and the paranormal, is the story about Kabir Malhotra (Rajneesh Duggal), a doctor with a good upbringing and a mind of his own who marries Sia (Roshni Chopra) for love. He has a budding career and a seemingly happy marriage - what more could a man ask for?

One day Sia disappears without a word. Disha (Adah Sharma) helps Rajneesh with clues that take him closer to unravel the mystery of his missing wife. But as they dig more and more they get their hands dirty. What has Disha seen? What has caused Sia to go amiss?

As the plot thickens, all questions are answered in this thrilling suspense drama PHHIR. The future is nothing but the past again... PHHIR.

While the DVDs costs Rs 299, the CDs cost Rs 99 each.

MUMBAI: Suryoday Trust‘s Maharashtra President Mr. Punit Balan under the guidance of respected P.P. Shri Bhaiyyuji Maharaj runs social service programmes in the field of health, agriculture, education, environment, children and women‘s welfare. The said trust has its presence in more than 4 states with more than 140 projects that work towards the betterment of the nation and upliftment of the underprivileged section of society.

One of the foundations under the trust, Suryoday Aids Foundation primarily works towards providing HIV affected children with a holistic approach of prevention, treatment, care and support apart from creating awareness related to AIDS across the globe. The said foundation has already established institutes in Pune and Akola to provide these affected children with food, clothing, shelter, medical aid and education. There are almost 100 children who get unconditional love and respect under one roof.

Speaking on the occasion, Mr. Punit Balan, a successful businessman turned social worker states "The country has witnessed a sharp rise in the deadly diseases over the years and unfortunately there are inadequate resources and machinery through which the rehabilitation and recuperation of affected persons can be ensured. In order to eradicate the social stigma surrounding AIDs, we have started this organization to solve this problem and provide appropriate relief to victims. It gives us immense pleasure to be associated with an internationally acclaimed personality like Pitbull who in turn will champion our efforts across the globe. The youth is the builder of the future and what better way to reach out to the youth than by associating with a concert of this magnitude ".

Let‘s champion this cause with the P3P Pitbull India Tour 2011 scheduled to take place in Noida, Mumbai and Pune in December. The event is supported by 3rd Rock Entertainment, Big Dream Entertainment and Cross Bar Entertainment Pvt. Ltd.

MUMBAI:This week‘s new release ‘Shakal Pe Mat Ja‘ released in 171 UFO digital theatres in the week of November 18 to 24, 2011. Ranbir Kapoor‘s ‘Rockstar‘ continues to be screened in 424 UFO digital theatres.

‘Who‘s There? Kaun Hai Wahan‘ releases in 89 UFO digital theatres. Shah Rukh Khan‘s ‘Ra.One‘ (2D, 3D and dubbed in Tamil and Telugu) continues to screen in 99 UFO digital theatres. ‘Loot‘ screens in 65 UFO digital theatres in its third week.

In terms of non-Hindi films, Telugu film ‘Sri Rama Rajyam‘, the remake of the legendary Telugu star N. T. Rama Rao‘s film ‘Lavakusa‘ starring superstar Balakrishna and Nayanthara releases in 133 UFO digital theatres this week. Tamil film ‘7 Aum Arivu‘ screens in 95 UFO digital theatres and Telugu dubbed ‘7th Sense‘ screens in 60 UFO digital screens in the fourth week. ‘Velayudham‘ screens in 91 UFO digital theatres in the fourth week. Marathi film ‘Deool‘ screens in 60 UFO digital theatres in its third week.

MUMBAI: The world‘s most popular mouse, Mickey Mouse, celebrates his birthday on November 18 on Disney Channel with a very special line-up of varied and entertaining Mickey programming.

On the occasion of Mickey‘s birthday, fans can join in the celebrations on Disney Channel from 11 AM onwards starting with the special movie "Mickey Mouse Club House Road Rally" during the Disney Junior block. After this tune into ‘Have a Laugh‘ an all time favourite fun-filled show featuring Mickey Mouse and Friends. Classic Disney characters then unite for a colorful and witty comic adventure in the musical, full-length movie based on the timeless tale "The Three Musketeers" starring Mickey, Donald and Goofy. In addition, the channel will premiere Mickey‘s solo performance in a special song, created exclusively for his birthday.

Although his personality has evolved and changed over the years, kids‘ and families‘ love for Mickey has remained as popular as ever. From being the mischievous and adventurous troublemaker when he was first created, to a lovable, cheerful hero, Mickey has always been known as a universal symbol of friendship and family values.

Walt, on his first television show as he surveyed Disneyland said, "I only hope that we don‘t lose sight of one thing? that it was all started by a Mouse." This famous Mickey Mouse, made his screen debut on November 18 several decades back as the star of the first sound cartoon, Steamboat Willie, and has, since then, become an indelible icon. He is not only the personification of everything Disney, but also one of the most universal symbols of magical childhood memories for kids across the world.

"Mickey is the world‘s most lovable mouse who epitomizes all that makes Disney special. He is cute, always does his best to help others, is loyal to his friends and has been bringing happiness and laughter to kids and families all across the country. A friend to fans of all ages, it will be hard to find a family that hasn‘t shared a magical moment with Mickey through the years" says Natasha Malhotra, VP and GM, Walt Disney Television International India.

Mickey Mouse‘s Birthday celebrations will also be in full swing at Infinity Malad, Mumbai & Kolkata every day between 12 to 8pm all through the week. Kids can participate in fun-filled art and craft activities, storytelling sessions, jam sessions and contests to celebrate Mickey‘s birthday. There are tons of prizes to be won including a chance to participate in a lucky draw and win a family trip to Hong Kong Disney Land and meet Mickey in person! Disney Channel is also conducting an extensive outdoor campaign inviting kids to join in the birthday bash with best-in-class Disney programs starring Mickey and his lovable friends.

Propelled by the love of his fans, in addition to Mickey Mouse Clubhouse on Disney Junior - the leading show for kids aged 2-7, Mickey branded products are available for kids and families across multiple categories at all leading retail stores and mom-n-pop outlets. These include toys, apparel and footwear, jewelry, home and stationery products, activity books and comics in several Indian languages, more than 15 titles on Home Video and a dedicated online zone with tons activities, mobile games and wallpapers.

Here‘s wishing every one‘s favorite mouse, "A Very Happy Birthday". Join the celebrations on November 18 on Disney Channel to rediscover a character that is truly timeless.

MUMBAI: Superstardom - as heavy duty as the name sounds, the effects of the same are as powerful, life-changing and sometimes even destructive! In a country like ours Bollywood is practically a second religion and people are so star-struck as to being absolutely frenzy about their favourite stars. Stardom brings along with it a lot of fame and wealth and at times a lot of brickbats too.

Fans not only look up to celebrities but even try looking like them. Fans want to know everything about them. But that?s not all there is to stardom! Stars have to pay a price for their name and fame. They?re required to look their best even when they are in their worst mental-state. Every move of theirs is elaborately observed by the paparazzi and the resulting effect is no privacy! But then again, one cannot deny the glamorous side to stardom! All the name, fame and wealth can take a celeb to cloud 9 however it also has its destructive side that can absolutely desolate a person. While these stars enjoy a godly status and privileges, there is also a strong possibility of them being dethroned and stripped off their superpowers. While many stars can handle it, many others can?t! On one hand we have Big B, the superstar of the millennium, who has gloriously ruled for decades with utmost dignity and grace and the King of Bollywood, Shahrukh Khan, who lives life king-size, despite hits and flops with sheer royalty, only like a King truly would! On the other hand we have stars who have failed to live up to their stardom and succumbed to the darker side of fame. What is stardom then? Is it good or bad? Is stardom a privilege or does it have a heavy price for celebs to pay?

Here?s what our popular stars have to say about it-

Vidya Balan, Actor: "I enjoy that people want to know about me. This is what I?ve worked for. It?s part and parcel of stardom and I like it."

Kajol, Actor: "When you?re a star, you?re expected to be inhuman - one who doesn?t get angry, doesn?t feel unhappiness, and doesn?t feel insulted or worried."

Ajay Devgn, Actor: "The best part of being a star is you can get away with anything. And the worst part is, there are few things you absolutely can?t get away with."

Ranveer Singh, Actor: "This stardom and extra bhaav is superficial. All that matters is the work you do."

Priyanka Chopra, Actor: "Being a star is a life-altering change. You have to get used to the constant attention from paparazzi. Even my family took some time to handle it."

This week Bollywood Big Story debates on Stardom and its effects. What is the baggage that comes with stardom, the shocking side-effects of stardom and its impact on theindustry! So stay tuned into Bollywood Big Story on Saturday, 19th November at 12:30 pm only on zoOm - India?s no.1 Bollywood channel.