Mumbai: Channel [v] achieved 30 GRPs this week and marched ahead of its close competitors ? MTV and Bindass in the highly fragmented youth entertainment category. The popular youth-based fiction shows Dil Dostii Dance and Humse Hai Liife have been the key propellers of this performance.

Channel [v] has been strengthening its dominance in the youth prime time band of 7-8 pm over the last quarter. The channel for the first time experimented with a daily fiction by launching Dil Dostii Dance in Q2 2011. The show has done exceedingly well and has led the genre for over three months.

The channel?s new fiction show Humse Hai Liife ? with just five weeks on-air has now climbed the charts to be the number one show for two consecutive weeks. Both the daily fiction shows, Humse Hai Liife and Dil Dostii Dance are campus-based concepts that focus on determined and passionate youngsters who want to make it big in life through their passions.

The average time spent by the youth (CS15-24 ABC) on Channel [v] during the youth prime-time band of 7-8 pm for weeks 37-41 has been 11.2 minutes; making it second only to Indian television leader, Star Plus (14.2 minutes). This landmark performance shows the pull of the channel among the audience, even when compared to GEC heavyweights.

Commenting on the performance, Mr. Prem Kamath, Executive VP and GM, Channel [v] says, "Our thorough research and understanding of the youth has helped us grab eyeballs time and again. We have pioneered a range of genres - from music, to reality and now fiction, with a single agenda of being in sync with youth preferences and reflecting their lives and aspirations in our content. The success of these properties is evident as viewership of primetime airings has not only beaten competition but also mainstream GEC?s.?

After the resounding success of campus-based concepts that connect with the youth, the channel has a set of big ticket shows in the pipeline.

*Source: TAM Wk41, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs

Mumbai: This week on ET NOW, Brand Equity gets to you views from the top flight experts of digital world on whether the demise of Steve Jobs, CEO of Apple, marks the end of the Apple era; a special report on Paris Hilton launching her brand of hand bags in India & exclusive interview with Phil Thomas, CEO; Cannes Lion ? The International Festival of Creativity.

Steve Jobs the Michelangelo of the digital world, a visionary who transformed the dynamics of technology and brought reform into our lives was the sole reason for Apple?s domination as the elitist brand among phones, computers and tablets. And with the demise of Steve Jobs the big question remains whether Apple Inc. will sustain the lead that this man gave it once, amidst emerging competition? While some experts feel it will take a while for Apple to fall behind others feel that competitors have understood the power of design & technology & it?s a wait-and-watch situation as to how long Apple would remain the benchmark in consumer technology.

The next segment talks about the launch of Paris Hilton?s brand of hand bags & boom in the luxury segment in India that is growing at 30% to 40% and is further poised to explode. Abhinav Kumar, CEO of Brand Concepts, the exclusive partners for Paris Hilton in India said that they expect to break even in the 3rd year of operations and in terms of business expectations; they are looking at reaching Rs. 75 to Rs. 80 Cr. worth business in the next 3-5 years.

And in the last segment of the show Phil Thomas, CEO of Cannes Lion talks about how India is one of the most upcoming countries at the International Festival, especially with India taking home 25 Lions 3 years ago & Mumbai being rated as the 12th most creative cities as per Cannes Report 2011.

Catch the full episode of Brand Equity on Saturday, 15th October at 2.30pm and Sunday, 16th October at 11am & 10.30pm, only on ET NOW.

Mumbai: Disney Channel, India?s #1 entertainment destination for kids and their families swept the competition with an exceptional rating performance this week powered by the premiere of the highly anticipated Disney Channel Original Movie Phineas and Ferb: Across the 2nd Dimension.

The channel received an overwhelming response from its viewers and stood at No. 1 not just in the kid?s genre, but across all channels (Total TV) with 21% share of viewing in Hindi Speaking Markets (HSM) during the primary telecast of the movie. The movie premiere ranked No. 1 among all programs across the kid?s genre this week and delivered a TVR of 2.9 among all kids (CS 4-14 ABC) in HSM. Disney Channel also ranked #1 for Moms and rated higher than all kids, lifestyle and youth channels.

?We are thrilled with the performance of the Disney Channel Original Movie Phineas and Ferb: Across the 2nd Dimension. The response from our viewers is testament to Disney?s storytelling expertise, originality and creativity. Disney?s world-class stories and characters are loved by kids, trusted and enjoyed by parents and work on many levels ensuring that it appeals to the whole family," said Natasha Malhotra, vice president and general manager, Walt Disney Television International India.

?Disney Channel has been No. 1 for 15 straight weeks All India and 18 straight weeks in HSM across the kids? genre. Disney Channel is now available in Tamil and Telugu in addition to Hindi and English. We have been committed to exposing Disney?s wonderful stories and characters to more kids and families in their language ? this week DC is also No. 1 in the South proving that kids and families in the South are enjoying the Disney fare in their local language,? adds Natasha.

Not just in India, but in the United States as well, Phineas and Ferb The Movie: Across the 2nd Dimension holds the record of 2011?s No. 1 entertainment cable telecast and also ranks as basic cable?s most-watched animated telecast ever among kids 2-11; The movie is also cable?s No. 5 movie ever in total viewers across the United States.

The Disney Network of Channels comprising Disney Channel, Disney XD and Hungama TV is the most watched kid?s network with 48% market share (Source: TAM India | Market: All India | TG: CS 4-14 ABC | Time Period: Wk 26 to Wk 40, 2011 | Day part: 0700 ? 2300|Avg. GRPs| *Combined viewership share of Disney channel, Disney XD & Hungama)

Disney Channel is #1 for 15 weeks All India (Source: TAM India | Market: All India | TG: CS 4-14 ABC | Time Period: Wk 26 to Wk 40, 2011 | Day part: 0700 ? 2300|Avg. GRPs)

Disney Channel is #1 for Moms and rates higher than all kids, lifestyle and youth channels (Source: TAM India | Market: HSM | TG: CS F 25-34 ABC | Time Period: Wk 24 to Wk 40, 2011 | Avg. weekly GRPs | Day part: All day)

Phineas and Ferb is #1 Disney show on the Disney network and has enthralled over 86.9 million viewers in 2011 (Source: TAM India | Time Period: Wk 1 to Wk 40, 2011 | TG: CS 4+ | Market: All India | Day part: 0700 ? 2300)

?Phineas and Ferb?, the series has been honored with a 2010 Emmy? Award for "Outstanding Writing in Animation" and a BAFTA 2009 Children?s Award nomination, apart from two Emmy nominations for "Outstanding Original Music and Lyrics" and "Outstanding Original Main Title Theme Music."

The creators, Dan Povenmire and Jeff ?Swampy? Marsh have earlier worked on several other blockbuster shows such as ?The Simpsons? and ?Family Guy?

MUMBAI: As earnings season kicks off, investors and analysts are watching India Inc?s performance with a keen eye. While most analysts have muted expectations from this quarter?s results, in light of the recent volatility and pain in the markets, there?s hope for some positive surprises that?ll help build momentum further. The year has been a tough one so far. Domestically, the economy has experienced slowdown pressures, accentuated by the high interest rate regime following inflation pressures and concerns about governance and policy paralysis. Added to this has been the overhang of global uncertainty, especially the European crisis which has threatened to develop into a contagion. In such a difficult operating environment, India Inc?s results are being seen as a strong indicator of the future of the markets and the economy in the near and medium term.

As in every earnings season, CNBC-TV18, India?s No.1 business medium, will be present ?BOARDROOM?, month long special programming focused on analyzing and delivering earnings insights to the country?s investing community. Through the earnings season, Udayan Mukherjee, Managing Editor,CNBC-TV18 and the CNBC-TV18 markets team will be in conversation with managements of some of India?s largest and most important companies and the country?s finest investing minds including analysts, sector experts and traders to decode the impact of the results as well as the best approaches to navigate the markets going forward.

Speaking on the earnings season, Saket Saurabh, Head-Marketing, CNBC-TV18 said, ?The overall investing environment in India & globally has been challenging. At home, concerns over rising interest rates, reduced consumer confidence, governance deficit and the depreciating rupee have led to a somber atmosphere. These concerns along with the uncertain global scenario makes the Q2 numbers even more critical as analysts and investors will be looking closely at the overall impact of corporate earnings. Over the years, BOARDROOM has become a trusted benchmark in earnings coverage for the country?s investors and we look forward to delivering the same value to them this time as well.?
 

Mumbai: Union Bank of India, one of India‘s most respected and highly trusted PSU banks had a dual challenge at hand ?connecting with the audience of the future, the Indian youth, while maintaining its equity with its current customers.

The UBI challenge required balancing the new age conversation of ‘personal mobility‘? ambition, growth and success while remaining true to UBIs age old strengths ?infallible heritage, and the rock solid, stable support it has provided for generations of Indians for nearly 100 years. It was a challenge that mandated an insight and an idea that not just appealed to both the audiences but also presented a point of view onbankingas well as on life ? an important variable in making brands empathize with consumers in today‘s day and age.

Union Bank and Mudra unearthed a simple yet powerful truth that has its origins in the very duality that shapes modern India in every facet of life - while on the one had Indians embraceindividualistic ambitions on the other they remain steadily anchored in the collectives that help nurture these ambitions. A symbiotic existence of the individual and his family thattogether reap rewards as well as face failures and most importantly, never let go of each other ?a truth culturally coded in us ? from the sacrifice of Ram for his brothers to the dedication of Savitri to her husband to the filial responsibility displayed by Shravan Kumar, we are a culture that believes ‘Behind every individual who shines are a few others who work silently in the shadows‘.

Using this insight, in 2008 Union Bank of India successfully created a brand positioning and campaign ?"Your dreams are not yours alone" ? making an instant connection with both ends of its audience spectrum.3 years later, in an endeavor to refresh the brand idea and continue engaging with the young audiences, Union Bank and Mudra have developed the next leg of the campaign which extends the brand thought and gives it a form that talks to the youth through one of the most powerful forces that connect with the them ? India‘s youth icons. Examining the lives of iconic youth icons from the world of sports, Bollywood and the arts, the campaign rests on poignant and surprising narratives of the achievements of these individuals but also, and arguably more importantly of the people who have stood behind them through thick and thin in their journey to glory and success.

This event, will be held on Wednesday, 19 October 2011 at 7.00 pm at Cinemax, Infinity Mall, Off New Link Road, Versova, Azad Nagar, Andheri (W), Mumbai ? 400 053.

Summing up the campaign, Mr. Kamath, Group CEO and Managing Director, Mudra Group says "Not only does the campaign break the clich?d codes of celebrity usage in advertising, but also seamlessly continues the conversation started by the brand by celebrating the heroes behind our heroes."

MUMBAI: RK Swamy BBDO once again showcases its strong strategic and creative thought process and wins a 3-year mandate to handle Corporate Communications for Manipal Health Enterprises (MHE), the company behind one of the largest tertiary care hospital chains in India. The two month long pitch process included Ogilvy and Mudra besides others.

VV Vijaygopal, President (South), R K Swamy BBDO, said, "We are very pleased to work with one of the leaders in healthcare and healthcare management. Our task will be to enhance the leadership position the client has - through creative innovation and strategy.?

RK Swamy BBDO is part of RK Swamy Hansa, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.