MUMBAI: This Diwali UTV Movies sets the small screen on fire with "Diwali Unlimited". The channel brings in the festive fervor with a special package of starstudded blockbusters promising a treat of action, thrill, fantasy, magic and romance to all its viewers.

The special line up starts from 10th October and will go on till 27th October at 9:00 pm only on UTV Movies.

Diwali celebrations begin with Jab We Met followed by bollywood blockbusters like My Name Is Khan, Ghajini, Wake Up Sid, I Hate Luv Storys, Tere Bin Laden, London Dreams and many more. XXXX will be supported by an on air and extensive outdoor campaign comprising of hoardings, bus panels and ambient branding in multiplexes & malls.

Speaking on Diwali Unlimited, Sameer Ganapathy, Business Head, UTV Movies said, "In an endeavor to continue entertaining our viewers with Bollywood blockbusters, on this joyous occasion of Diwali, we are happy to bring forward a special starstudded package to our audiences. This festival will deliver a wonderful blend of great movies that will take entertainment to its peak and add that extra spark of light in our viewers? homes."
 

Mumbai: Come October the festivities begin; starting with Dusshera which is celebrated to commemorate the triumph of good over evil! With the spirit of the festival in mind, MOVIES NOW has put together a line-up of blockbuster Hollywood films as a celebration of right over wrong; good over evil and are sure to leave you in an inspirational frame of mind! On 6th October, MOVIES NOW has handpicked the best of movies and will be showcasing them back to back, from 9 am - 7 pm, to celebrate Dusshera.

Start your day with the intriguing story of a local sheriff whose son goes missing, and he once again stirs up the calm waters of Lake Placid in search of his son in Lake Placid - 2. Join the sheriff in his quest to save not only his son but the whole town from wrath of the vicious creature plaguing Lake Placid on MOVIES NOW.

Enter the world of mutants as after Lake Placid - 2 follows X-Men! The mega-hit series by Marvel Comics comes to life as super heroes who possess powers strong enough to destroy all fight out with each other in the quest for supremacy. Tune in at 11:45am to catch the nail biting war where each one is equally matched; but as history dictates goodwill always survive the evil to emerge victorious!

Following this action-adventure, MOVIES NOW brings the fantasy-adventure film, Eragon. This epic movie, based on the best-selling novel, centers around a young man named Eragon whose destiny is revealed with the help of a dragon. Eragon, a Dragon Rider, is swept into a world of magic and power, discovering that he alone has the power to save or destroy an Empire. Tune into MOVIES NOW at 2 pm to catch this fantasy-adventure.
Next up is The Day the Earth Stood Still where an alien lands and warns the people of Earth that they must live peacefully or be destroyed as danger to other planets. To catch this sci-fi story unfold, tune into MOVIES NOW at 4.15 PM.

MOVIES NOW concludes the festival with Arnold?s smashing hit film, Collateral Damage. Watch the heart wrenching story of a brave fire fighter, who loses his family in a stray terrorist attack, and promises to avenge the death of loved ones and put an end to the fear of terrorists for the other citizens!

Victory over evil is powered by TVS Apache in association with Standard Chartered Bank.

This Dusshera tune into MOVIES NOW and celebrate victory of good over evil starting 9am to 7pm!

Mumbai: Vodafone Essar, one of India?s leading telecommunications service providers and Sony Music jointly announced an innovative new offering for the die-hard enthusiasts of International Music. Through this initiative, Vodafone is offering its customers a chance to win exciting prizes everyday by subscribing to a Sony Music International caller tune and answering simple questions through SMS. This initiative is a nationwide contest and will run till 26th October, 2011.

To participate in the competition, Vodafone customers have to set any song from SONY music?s deep catalogue of International songs as their Caller tune by calling 12377 (Toll free).On successful download, the subscribers will be eligible to participate and will have to answer a series of questions via SMS on 54345 (toll free). The participating subscribers can win by answering questions correctly in shortest time frame to win daily, weekly and bumper prizes. Three selected grand prize winners will be awarded LED TV each, 6 weekly winners will be awarded an iPad2 each while 45 daily winners will be awarded with iPod Touch.

Speaking on this initiative, Arjun Sankalia, Director: International Music & Special Products said "International music has witnessed a huge surge in India and artists like Shakira, Pitbull, Beyonce have become extremely popular across age groups. Our association with Vodafone will provide music aficionados access to new international music and also win some exciting prizes."

Commenting on this innovative offering, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd., said "We are glad to be associated with Sony Music as they have a global approach and offer the best of international music. This initiative is line with our constant endeavor in offering unique and differentiated experience to our customers through our various products and initiatives. With International music gaining immense popularity in India; customers can now listen to popular songs from their favorite artists and also share the same with their friends."

Mumbai, Its time to usher in the festive spirit as UTV Movies presents an exciting countdown of Bollywood blockbusters with ?Dusshera Movie Magic?. Viewers can get entertained this season with the week long film festival featuring their favourite stars and an array of box office hits from 30th September to 7th October every night at 9pm.

Starting 30th September, viewers can tune in to unlimited entertainment with hits like Kismet Konnection, Raaz 2 ? The Mystery continues, Chandni Chowk to China, A Wednesday, What?s your Rashee, Dil Chahta Hai and others as part of ?Dusshera Movie Magic? only on UTV Movies.The festival will be supported by an on air and outdoor campaign alongwith ambient branding in malls and multiplexes.

Speaking on the festival, Sameer Ganapathy, Business Head, UTV Movies says, "In an endeavour to bring viewers the best in entertainment we constantly innovate our content offerings. Dusshera Movie Magic is designed keeping in mind consumer interests and feature handpicked titles that are sure to be enjoyed by all this festive season."

Mumbai: STAR Parivaar?s brightest stars will soon pop out of the small screen to shine on the real world, meeting and making the day of loyal fans as far away as London and New York during this festival season.

STAR Parivaar Live, a first of its kind initiative where TV stars will connect with their show?s audience, is aimed at renewing relationships with viewers living far and wide. The event will showcase live performances by the leading artistes from the STAR Network properties.

The inaugural event at London?s Wembley Arena on 16th October will see some of TV?s biggest celebrities -- Geet from Geet Huyi Sabse Parayi, Ishaan; Suhaana from Sasuraal Genda Phool; Naitik and Akshara from Yeh Rishta Kya Kehlata Hai; Rehmaan and Roshni from Comedy Ka Mahamukabla -- performing live on stage, along with the legendary Ustaad Rahat Fateh Ali Khan.

STAR Plus idols, Rajni and Inder of Sasural Genda Phool will arrive at New York on Oct. 2 to launch the Western Union ?Main Bhi STAR? contest at the Association Of Indians in America (AIA)?s 24th Annual South Street Seaport Deepavali Festival, New York. Two lucky contest winners will get an all expense paid trip to Mumbai and a chance to share the frame with their favourite artistes by appearing on a STAR Plus show.

Commenting on the pioneering initiative Nitin Vaidya, Business Head ? Hindi Channels, STAR India Pvt. Ltd. said, ?It?s an opportunity for us to tell our viewers abroad that we care what they think, and by connecting with them, we?ll be able to bring content that?s closer to their hearts.??

That?s after all what STAR resonates globally: ?Rishta Wahi, Soch Nayi?.

Mumbai: Rascals, a comedy film starring Ajay Devgan and Sanjay Dutt is setting the promotional activities on a high note. Rascals revolve around the story of two young chaps who take potshots at each other in amusing and surprising setups. Trying to pull other?s pants down with hilarious gimmicks.

Ajay and Sanju baba?s Jodi is once again hitting the screen with non-stop laughter movie! The film has engaged Global Advertisers for the outdoor publicity across Mumbai.

India?s leading outdoor agency for film publicity, armed with strategic hoardings, has done the unbelievable. Keeping Rascals top of the mind against tough competition from other Box-office releases.

The 10-day Rascals outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. The well-targeted outdoor campaign for the movie Rascal ? is turning heads, slowing traffic and catching mass attention every single minute.

Global Advertisers, MD- Sanjeev Gupta," Navratri has begun and people are in holiday mood. We have captured all the prominent spots to arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that?s precisely happening, the initial box office figures will certainly show that in first day collection."

The prevailing favourable marketing activity such as PR, events, social media, online marketing for Rascals has gained enough mileage across the city. The grand release is scheduled for 6th October.