Mumbai: LinOpinion, the public relations division of Lowe Lintas has been appointed by Chez Vous French Bistro as its communications and public relations partner in India. The account will be lead out of Mumbai. LinOpinion is tasked with building Chez Vous French Bistro?s media profile in the region - focusing on raising awareness of the restaurant?s cuisine, events and management.

On the engagement with LinOpinion, Fr?d?ric Fernandez, - Director ? Chez Vous French Bistro said, ?We are extremely delighted to partner with LinOpinion and are looking forward to a great working relationship with the agency. LinOpinion displayed to us a sound knowledge of the local media and deep insights on the hospitality industry in India.?

Commenting on the mandate, Kavita Lakhani, President, LinOpinion said, "Chez Vous French Bistro brings to Mumbai something it has been lacking for years - authentic gourmet French cuisine. Chez Vous French Bistro is a warm and welcoming gourmet French restaurant that offers a great ambience with quality dining. We look forward to working together to achieve their mission of promoting Chez Vous French Bistro across the city.

"Chez Vous French Bistro is Mumbai?s first gourmet French bistro. Chez Vous which is French for ?At your Place? serves authentic French cuisine and an exclusive list of French wines and a cocktail menu with quintessential French spirits like Chartreuse, Absinthe and Eau de Vie. Located in the iconic Eros building previously home to the Sundance restaurant, it is set amidst a friendly, homely atmosphere and offers highly personalized service. The restaurant conducts Jazz nights with renowned Jazz artists every Friday, creating a unique French ambience for its patrons. Chez Vous French Bistro aims to deliver a complete French dining experience to the people of Mumbai.

Mumbai: Despite the turbulence in the current markets, ET NOW, has once again proven its top notch competency in helping its viewers make the right trade call, by attaining the leadership status amongst the business news genre.

As per the latest Television Audience Measurement data, ET NOW leads the English Business News Channel with 42% market share in All India 1Mn+ Market amongst the core audience from CS AB Males 25+ Yrs, in Week 39 (18 September, 2011 to 24 September, 2011). ET NOW also leads in the 6 Metro & 8 Metro Markets with a market share of 43% & 46% respectively.

ET NOW continues to maintain its market leadership in the commercial capital of the country (Mumbai) with 78% market share in the current week which is more than thrice that of the market share of rest of all English Business News Channels put together. Also if the channel?s performance is measured with respect to the average market shares over the last 4-Weeks, 8-Weeks & 13-Weeks; ET NOW leads in all the three parameters with market shares of 62%, 60% and 58% respectively amongst the core audience from CS AB Males 25+ Yrs.

And during the Stock Market Hours (weekdays 8am to 4pm) which contribute significantly to the overall viewership of the genre, ET NOW leads with a market share of 47% amongst the core audience from CS AB Males 25+ Yrs in current week (Week 39).

So stay tuned to ET NOW for more stock tips, trading strategies, sectorial calls, stock market trends and exclusive interviews.

Mumbai: MTV, India?s favourite youth brand announced the premiere of its new show ?Micromax MTV UNPLUGGED? at a musical extravaganza organised today at Blue Frog in Mumbai. Eminent singers like Rekha Bhardwaj, Javed Ali, Rabbi Shergill, Mohit Chauhan, Shilpa Rao, eclectic Advaita and Ranjit Barot enthralled the audience with live acoustic music giving everyone present ?a feel? of the show. The ?UNPLUGGED? evening also included an exclusive sneak peek into the show. An unrivalled listening experience - ?Micromax MTV Unplugged? will premiere in India on 1st October 2011, Saturday @8 p.m. exclusively on MTV.

The eclectic ensemble of artist performing at Blue Frog captivated audiences with their brilliant musical renditions as the latter were treated to songs like Durga and Gates of Dawn by Advaita, Ganga Naha Le and Guncha by Mohit Chauhan, Dhol Yara Dhol and Nain Parindey by Shilpa Rao, Guzaarish and Bandish by Javed Ali, Madaniyan and Tere Ishq Mein by Rekha Bharadwaj, Heer and Bilkis by Rabbi Shergill, ending the evening with Zindagi and Maula by Ranjit Barot, all in an unplugged and acoustic format.

On the launch Aditya Swamy, EVP and Business Head ? MTV India said, ?Today we live in a world powered by technology, remixing, re-engineering are the norms. But every now and again we all feel the need to step back, to go back to the basics. Micromax MTV Unlugged is just pure and acoustic - the way every song is born. This is a musical journey that will touch your soul ...?

Pratik Seal, Marketing Head ? Micromax Informatics also commented, ?We are delighted to be associated with MTV UNPLUGGED. This would be a great platform for the viewers to experience some of the great Indian musicians come together to perform. Our target audience has majorly been the youth and young at heart, who want innovative devices and have music as an important part of their life. We strive to cater to their needs. We have earlier come out with a phone with MTV, and with this association, we plan to strengthen our ties.?

?Micromax MTV UNPLUGGED? will showcase an explosion of acoustic music, behind-the-scenes and interview footage interspersed with the performances that are sure to mesmerize the viewers with pure music. Ranjit Barot, film score composer, music director/arranger, singer and drummer par excellence, is the Music Producer/ Arranger for ?Micromax MTV UNPLUGGED? and he has introduced some unique instruments into the mix, taking the whole musical experience to another level. These instruments include a Japanese Taiko drum, Didgeridoo, used by the native Aborigines of Australia, along with Indian instruments like the Tutari, Nad, Khartal, Israj, and many more. On his contribution, he said ?The whole idea behind unplugged music is that the audience should enjoy the fine nuances of the sound of every instrument. Unplugged literally means pulling out the plug. When we talk about unplugged music we are talking about something that is pure, immediate and without any electronics. There?s no hiding behind a studio type of production. I am glad to be associated with Micromax MTV Unplugged, it was a great experience recording with such talented artists and I?m hoping that our Indian audiences like the music we?ve created.?

MUMBAI: This World Heart Day, Saffolalife, an initiative from Saffola, is bringing together the largest media houses to further the cause of preventive heart care in India. For the first time in the history of Indian television, Saffola has united the favorite stars of competitors STAR Plus, Colors & Zee TV in a brand new TVC that urges everyone to find your heart?s age through the Saffolalife ?Heart Age Finder? Tool & celebrate their heart?s birthday. In addition, with another pioneering initiative, Saffolalife and Times of India are gifting readers in Mumbai, Delhi, Bangalore a free copy of The Times of India as a gift for their heart. This special gift has a delightful and novel way of actually experiencing a birthday celebration and watching print come wonderfully alive on one?s mobile phone!

With the launch of the new TVC, Saffolalife is taking your heart?s birthday celebrations to the silver screen. Bringing together our favorite Pratigya & Krishna, Priyanka & Shaili Bhabhi, Anandi & Simar and many more, the TVC raises awareness about the fact that even though we celebrate the birthday of our favorite stars, we often forget the one who is the most important: one?s own heart. These stars from the rival channels STAR Plus, Colors & Zee TV have united with Saffolalife on a common platform for a common concern: to highlight the importance of preventive heart care in a light & heart-warming manner that people want to engage with.

Saffolalife and The Times of India are gifting readers in Mumbai, Delhi and Bangalore a unique gift this World Heart Day: a free copy of The Times of India for their heart! Every page of this special birthday gift is an invaluable present. As you go through the paper, you discover birthday gifts in the form of different ways to take care of your heart. What?s delightful is the fact that the birthday celebration comes alive on the front page! All you have to do is log on to toisurprise.com on your phone, hold your phone screen on the placeholder of the birthday party ad on the TOI front page, and watch the celebration come alive before finding out your heart?s age on the Heart Age Finder!

As India?s young population faces the highest risk of Cardio-vascular diseases (CVDs), Saffolalife continues to work on its mission to bring down the incidence of CVDs across India. This World Heart Day, these two path-breaking initiatives by Saffolalife have united the media fraternity on the serious cause of heart health. With the aim to raise tremendous awareness on the importance of preventive heart care, Saffolalife is conveying a serious message in a manner that people will embrace and engage with.

Mumbai: Keymon Ache, India?s first non-mythological contemporary animated show on Nickelodeon India, has achieved a record-breaking number of 1.9 million mobile game downloads. Nickelodeon has created new waves especially in the digital and mobile space by launching various games and engaging kids and youth. These games were designed keeping in mind the Gen-Y and getting them hooked on to these games. The Keymon mobile games like, ?Keymon goes fishing?, ?Dance Master Keymon?, ?Keymon on Scooter?, etc. were deployed across various mobile operators, Nokia?s official application store ?Ovi?, ?GetJar? to name a few.

Keymon Ache was launched digitally through its microsite www.keymon.in that offered Keymon games, wallpapers, videos and other downloads along with introducing Keymon on the Nickelodeon Facebook fan page. With these activations, the show Keymon Ache created few highlights and ground-breaking numbers that have made the show popular amongst the young audience. The microsite received over 50,000 visitors in just about 4 months since the launch of the
show,

On mobile too the numbers have been very encouraging. The first ever mobile game from Nickelodeon has become the hot favourite game with the kids by charting on the Top 10 most downloaded game globally on Nokia OVi. The games ?Keymon on Scooter? and ?Dance Master Keymon? have received 1,40,732 and 47,110 number of download on Nokia OVi respectively. If these numbers aren?t enough, Keymon Ache has received record-breaking number of 1.7 million downloads through the single game - ?Keymon
goes Fishing?!

Commenting on the success of the show, Nina Elavia Jaipuria, Executive Vice President & General Manager, Nickelodeon India commented, ?Nickelodeon?s ambition has always been to create a potent platform where kids and their favourite characters can interact. This creates endearing bonds with kids. ?Keymon Ache? mobile games were created keeping in mind the pulse of GenY and the results are heartening. Our endeavor is to continue to have a strong presence in the digital and mobile space and achieve path-breaking numbers by providing kids the best of entertainment."

Mumbai : UTV Movies brings you the World Premiere of Havai Dada produced by Karolbagh Films & Entertainment Pvt Ltd, featuring the multifaceted actors Anupam Kher and Tanuja. This is the first time that a film will be directly released on the channel. Viewers can experience this enjoyable yet emotional journey of Havai Dada through the World Premiere on UTV Movies on 25th September at 4pm.

Havai Dada is directed by Ajay Kartik whose previous film Karamati Coat was granted a laudable mention at the International Children?s Film Festival held at Frankfurt. Set in a small village of India, Havai Dada revolves around the loving relationship between a grandfather (played by Anupam Kher) and his granddaughter. He has never traveled by an airplane and it?s his granddaughter who tries to fulfill his childhood dream. The movie deals with the circumstances and situations the little girl faces to fulfill Havai Dada?s wish which in turn becomes her dream. Oscar award winner Resul Pookutty has lent his expertise as the sound designer for the film.

Announcing the novel premiere choice, Sameer Ganapathy, Business Head, UTV Movies said, ?Keeping in mind the reach and mass consumption of television where the viewers are always looking for fresh and distinctive content, we will premiere Havai Dada on UTV Movies. This is for the first time that we have released a film directly on UTV Movies and we are sure that our viewers will enjoy this family drama. We are proud to introduce another innovation to our programming to entertain our viewers."