MUMBAI : With expressions as deep as sea and a smile that could compel even the hard hearted to surrender himself to the enigmatic beauty. She is also known as the "Madhubala of the industry". She has won five filmfare awards and holds the record for the highest number of Best Actress nominations at the Filmfare, being nominated 13 times. A fine actress and an acclaimed dancer, she is Madhuri Dixit.

Shemaroo Entertainment brings to her fans some of her best films compiled together in one pack. The company releases ?Best of Madhuri Dixit? - a Four DVD Movie pack namely - Khal Nayak, Dil, Beta and Raja. The pack is a collection of her movies released in 90s, an era when the actress ruled Bollywood. Madhuri won Filmfare awards for her films - Dil and Beta and a Star Screen Award for Raja. Her unmatched performance on the song - ?Dhak Dhak karne laga..? from the film Beta and ?Choli ke peeche kya hai..? in Khalnayak still drive the youth crazy. All the four films of Madhuri reveal the different shades of the actress and is pure entertainment for any Madhuri Dixit fan.

Catch up with dhak dhak girl of bollywood - Madhuri Dixit this season!!

The DVDs are economically priced at Rs. 399/- MRP

MUMBAI : From Marvel Studios and Paramount Pictures comes a unique and compelling twist on the Super Hero genre, with the out-of-this-world warrior THOR, debuting on high definition Blu-ray? 3D, Blu-ray? and DVD, released by Reliance Home Video.

Called ?spectacular? (USA Today), the phenomenal screen debut of the legendary God of Thunder took audiences in theatres by storm, earning more than $440 million at the global box office.

Marvel Studios expands its film universe with a new type of Super Hero: Thor. This epic adventure spans the Marvel Universe; from present day Earth to the realm of Asgard. At the center of the story is The Mighty Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth and forced to live among humans as punishment. Once here, Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth. Directed by Kenneth Branagh and produced by Kevin Feige, with Alan Fine, Stan Lee, David Maisel, Patricia Whitcher and Louis D?Esposito serving as executive producers from a screenplay by Ashley Edward Miller & Zack Stentz and Don Payne and a story by J. Michael Straczynski and Mark Protosevich, this fantasy epic stars Australian actor Chris Hemsworth as the god of thunder, Natalie Portman as Jane Foster, a young woman who befriends Thor on Earth, Tom Hiddleston as Thor?s evil brother Loki, with Rene Russo as Frigga, the wife of Odin, mother to Thor and Loki, and Anthony Hopkins as Odin, Thor?s father and king of Asgard. Expect to see agents of S.H.I.E.L.D., previously seen in the Iron Man movies, foreshadowing the coming of Marvel?s The Avengers!

With stunning visual effects and explosive action sequences, THOR wields outstanding entertainment that the whole family can enjoy.

THOR will be available on Blu-ray? in high-definition 3D (Rs.1499) and on high definition 2D (Rs.1299), as well as on single-disc DVD (Rs.599). Bonus material in the DVD and Blu-ray? 2D will include a sneak peek into Marvel?s The Avengers, an unprecedented look inside the world of director Kenneth Branagh and much

more. THOR will also be available on VCD format in English (Rs.299), Hindi (Rs.115), Tamil (Rs.99) and Telugu (Rs.99) languages.

Reliance Home Video will support the Blu-ray? and DVD release of THOR with a comprehensive marketing program. HDFC Bank Debit Card customers can avail special offer on the title.

One can also participate in exciting contests on radio to win DVDs.

MUMBAI : Always dreamt of living life in the fast lane like Lewis Hamilton or Jenson Button? MTV and Vodafone gives all you F1 enthusiasts a chance of a lifetime to turn your dream into reality and experience what money can?t buy, a chance to witness the race from the paddock at the Indian Grand Prix, the most awaited motor racing event in India now only a few weeks away. MTV and Vodafone together are on a nation-wide hunt for the biggest Formula 1 fan in the country with ?Vodafone Race to Fame ? Life in the fast Lane with MTV? premiered on 9th September and will air every Friday @ 8pm only on MTV.

?Vodafone Race to Fame ? Life in the fast Lane with MTV? is a show that hunts for the toughest, strongest and most ardent F1 enthusiast, in India?s 6 major cities, Mumbai, Goa, Delhi, Jaipur, Hyderabad and Chennai. The contestants will be seen going through physical tasks like enduring excessive heat wearing a burn suit, bungee jumping maximum number of times and re-fueling, tyre changing and panel adjusting in just 9 seconds amongst others tasks. The 12 lucky winners who prove their mettle in the grueling auditions will get a once in a lifetime opportunity to meet Lewis Hamilton, a British Formula One racing driver from England and former World Champinion. Lucky 2 winners will also get to interact with the McLaren Mercedes F1 team and get a chance to witness the race with them during the three day race weekend scheduled to be held at Noida, Delhi.

Anuradha Aggarwal, Vice President Brand Communications & Insights, Vodafone Essar Ltd, said ?We are extremely happy to partner with MTV for Vodafone Race to Fame- Life in the fast lane which is the most appropriate platform to reach out to youth across India. Vodafone is delighted to give its customers an once-in-a-lifetime money-can?t-buy experience and give them a chance to get up close & personal with the Vodafone McLaren Mercedes team. The show will not only fulfill die-hard motor racing enthusiasts? wildest dream but also give thousands of viewers the thrill of watching it on their television screen.

Aditya Swamy, Channel Head, MTV India, said, ?F1 fever is in the air and we are delighted to further our partnership with vodafone to launch an experiental platform which gives fans a taste of life in the fast lane ... Definately an unforgettable moment ...?

MUMBAI: This week on ET NOW, Brand Equity showcases a special feature on YouTube?s new partner program that encourages Small & Medium Businesses (SMBs) and individuals to earn some buck out of quality content uploaded on YouTube. The show will also feature a special take India?s liquor industry amidst the presence of strong global players.

Taking a leaf out of Google?s strategy of targeting small & medium businesses (SMBs) that are increasingly setting up online presence, YouTube has launched a similar initiative called the ?YouTube Partner Program?. The initiative helps individuals and SMBs to take their content uploaded on YouTube to the next level allowing them to generate revenue from it. Brand Equity speaks to David MacDonald, Head of Youtube Content Operations (Japan & Asia Pacific) who shares his views on why brands would be interested. Also, show features digital experts Mahesh Murthy Founder of Pinstorm & MD Seedfund and Alok Kejriwal Founder of Contests2Win.com to analyze YouTube?s move & share their outlook on the same.

India being one of the largest liquor consumption markets in the world & the young Indian consumer increasingly becoming very discerning and extremely brand conscious; Brand Equity takes a perspective from the industry bigwigs like Ashok Kapoor, President & Managing Director, United Spirits Limited and Rajeev Samant, CEO, Sula Wines to get a sense of what?s preventing them to step their game and what they?re doing to keep international premium players such as Glenfiddich, Pernod Ricard and Diageo at bay.

And last but not the least, it?s ?Quiz the Boss?, a segment where a handful of young guns shoot some tough questions right at their big boss. This week Brand Equity turns the spotlight on the Head Honcho of Maxus India - Ajit Varghese (MD, Maxus India) who will face the volley. Will the captain survive? Will the young blood be satiated? Find out, more on ? Quiz the Boss? on Brand Equity this week.

Catch the full episode of Brand Equity tomorrow at 10:30pm. Repeat telecast on Saturday, September 17th at 2.30pm and repeat telecast on Sunday, September 18th at 11.00am & 10.30pm. Only On ET NOW.

Mumbai: Starting Up, ET NOW‘s show on India‘s start-up ecosystem, with an objective to promote and generate awareness on entrepreneurship & entrepreneurial skills in India; visits the MIT School of Business to conduct a one day special workshop titled ‘Starting Up @ MIT‘. The entire session will be recorded by the MIT Team & the videos will then be uploaded onto their online platform & become a part of the new entrepreneurship syllabus at MIT.

Prominent entrepreneurs like Samir Palnitkar, Founder of Shop Socially.com; Anup Tapadia, Founder of Touchmagix; Abinash Tripathy, Former Indian Head of Zimbra and now Founder of Infinitely Beta will be the main speakers at the workshop along with Sudhir Syal, Anchor & Editor of the show ?Starting Up‘.

The various topics covered during the workshop will include - How to write a business plan, the essence of starting up, evaluating start-up ideas, secret to scaling a business and the art of product innovation. In addition, the workshop would also include a video content on the basics of registering a start-up company and a session where entrepreneurs will be split into teams & encouraged to come up with independent B-plans of their own.

Catch the full episode of ?Starting Up @ MIT‘ on Tuesday, 13th September at 11pm and repeat telecast on Saturday, 17th September at 9pm and Sunday, 18th September at 7.30pm. Only On ET NOW.

Mumbai: The Spikes Asia Advertiser of the Year honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to Samsonite, the 100 year old global travel luggage brand and the largest in retail sales value.

Samsonite International is engaged in the design, marketing and sale of travel, business and casual luggage as well as travel accessories. Their core brand, Samsonite?, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of the business since it was first introduced in 1941. Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.

Their market-leading position is a result of their strong international brand presence, robust investment in advertising, product innovation, scalable distribution and sourcing ability, and high quality products.

Throughout the decades, Samsonite has promoted its hard-side luggage by emphasising its durability with taglines such as ?Strong Enough to Stand On? and ?Tough Luggage for a Tough World?. In recent years, as part of their overall brand strategy, they have turned to more localised marketing across multi-platforms. Their advertising has helped to increase not only their growth and market share but also to continue refreshing people?s perception of their world class brand.

?This year, the Samsonite ?Heaven and Hell? ad won five Cannes Lions, including the Cannes Lions Press Grand Prix. Created by JWT Shanghai, the work has not only put the spotlight on the great creative work coming out of Asia but has also highlighted Samsonite?s willingness to embrace

creativity and push the boundaries in their product communications for the Asian market,? says Terry Savage, Chairman of Cannes Lions, who with Haymarket, organise Spikes Asia. ?We are proud to honour Samsonite at Spikes Asia 2011, and look forward to seeing more inspirational and award winning communications from the brand.?

"On behalf of Samsonite Asia, we are honored to be presented with this recognition by Spikes Asia. Key agency relationships are vital for growing Samsonite?s brand awareness and image in Asia as we strive to increase our footprint in the region?s top growth markets. This acknowledgement is truly the result of the passion and commitment we and our agency partners have for creating innovative and effective advertising that builds our brand and resonates with our consumers," said Ramesh Tainwala, President of Samsonite Asia-Pacific and Middle East. "

Ramesh Tainwala, will be presented with the Spikes 2011 Advertiser of the Year award on 20 September at the Esplanade Theatre, venue for the awards show.

Founded in 1910, Samsonite International S.A. sells its products under two brand names ? Samsonite?, its core brand, and American Tourister?. Samsonite? is one of the most well-known travel luggage brands in the world, and in 2010, Samsonite?s products were sold in more than 37,000 points of sale in over 100 countries through a variety of wholesale and retail distribution channels.