Mumbai: If your family loved the fun of being with My Friend Ganesha, get ready for yet another adventurous & Fun filled Ride with The Green Chic. Shemaroo Entertainment releases ?The Green Chic ..finding dad? on DVDs and VCDs.

The film moves around Chiclet and his exploratory and courageous journey of finding his dad. He crosses the safe boundaries of jungle and moves to the city where his dad is carried away by a hunter. His intelligence, determination and courage help him meet his father again and rescue him from the crowd of the town. In the mission to find his dad, he is supported by Quacky (Duck) & Ginger (Monkey).

The Green chic is not only an entertaining movie, but also encapsulates elements that will groom your child. It teaches one to be brave and fight against all odds to achieve the goal. The cute characters also tend to touch your heart with their innocent emotions.

Get ready to give a whole new meaning to fun, family & friendship. Awarded as movie of the year 2011- PETA

So what are you waiting for, get set go for the adventures of the green chic with your little ones!!

The VCDs and DVDs are economically priced at Rs. 99/- MRP and Rs. 199/- MRP respectively.

Mumbai : PlayUp India, a pioneer in the field of LIVE sports gaming, has become India?s No. 1 mobile generation sports Entertainment Company to register the highest numbers of user base on Facebook within a short span of three months. Riding on the popularity chart of the world?s most visited social platform, PlayUp has crossed a fan following of over 1 million. With an active daily user base of 0.3 million and more than 60,000 likes a day, the company has attained the highest position creating one of the largest social interactive user base as compared to other sports and social gaming brands.

The company has also successfully joined the league of top 10 business brands on social media. It?s indeed a matter of pride for PlayUp since it has bagged the number one spot and outshined big names like GoJiyo gaming, Zapak gaming, Game 4U gaming etc. in the ?Gaming? category of ?Brands going Social?. PlayUp India has also outpaced biggies like Cadbury Celebrations, Tata Photon, BlackBerry India in the general category. PlayUp has rolled out innovative sports-based web and mobile products to engage sports enthusiasts, and has always been at the forefront when it comes to offering a complete dose of interactive sports entertainment to fans around the world. Adding on to the continuous innovations in sports and entertainment industry, the PlayUp India brand page on Facebook is an effort to revolutionize the social media channel for sports fans engagement and interactivity.

Commenting on the company?s achievement Mr. Rajat Kulshrestha, CEO, PlayUP India, said, ?Today facebook has become the world?s most popular social media channel. And with this in mind, we decided to come up with a unique brand page creating a never before experienced interactive platform for sports lovers and social networkers. India?s sports fan population is very tech-savvy and keeps on looking for various skill-based, engagement-driven avenues for fun and interactivity especially on the social media platforms. We are confident that our new position as India?s first mobile generation sports entertainment company to reach out to more than a million users on facebook will motivate us to come up with even more innovative and engagement-driven offerings for sports fans and gaming lovers.

?We are committed to bring innovative and unique gaming concept for Indian Gaming Industry, which is highly cluttered with various and traditional interface games. We will leverage social media in the future also, and will adopt an aggressive & full-fledged social media strategy to tap its true potential on the Web. We will be focusing more on social media than traditional marketing methods, and have planned to invest and pioneer in this space?, he further added.

With a huge population of tech-savvy youth getting more and more addicted to social networking sites, Facebook has emerged as the right platform for Play up to gear up. An array of creative and interactive contests and games with unparalleled new ideas has helped PlayUp in beating its competitors in the arena of social gaming sector. Hitting rightly on the bull?s eye, Play Up?s Facebook brand page is ushered with huge multitudes of posts from the large fan following. With application updates, picture and video posts keeping in mind the need and thought process of users, Play Up grabbed a huge fan following with a creative and talented team, although small in numbers and with petite investment.

Mumbai: If your family loved the fun of being with My Friend Ganesha, get ready for yet
another adventurous & Fun filled Ride with The Green Chic. Shemaroo Entertainment releases ?The
Green Chic ..finding dad? on DVDs and VCDs.

The film moves around Chiclet and his exploratory and courageous journey of finding his dad. He crosses
the safe boundaries of jungle and moves to the city where his dad is carried away by a hunter. His
intelligence, determination and courage help him meet his father again and rescue him from the crowd
of the town. In the mission to find his dad, he is supported by Quacky (Duck) & Ginger (Monkey).

The Green chic is not only an entertaining movie, but also encapsulates elements that will groom your
child. It teaches one to be brave and fight against all odds to achieve the goal. The cute characters also
tend to touch your heart with their innocent emotions.

Get ready to give a whole new meaning to fun, family & friendship. Awarded as movie of the year 2011-
PETA

So what are you waiting for, get set go for the adventures of the green chic with your little ones!!

The VCDs and DVDs are economically priced at Rs. 99/- MRP and Rs. 199/- MRP respectively.

MUMBAI: Riding high on the success of its family car Ritz, Maruti Suzuki is all set to invade the TV sets by bringing an all new reality show Ritz?Jeele ye pal. The reality show goes on air from Sept 10, 2011. Ritz Jeele ye pal has been specially designed in association with LIN TV, a division of Lintas Media Group to connect and engage with its customers.

Talking about the uniqueness of Ritz ?JLYP, Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India says, ?The Ritz has a special place in Maruti Suzuki portfolio. Pegged for young families, the Ritz has gradually strengthened its position with the Indian buyers and their families. We are confident this programme will help us engage with the young families even better. Ritz Jeele ye pal is a perfect platform where a family can sit together and enjoy the goodness of Ritz while being engaged with the adventure and action.?

Ritz Jeele Ye Pal show will see teams of 6 celebrities and their mates embark on a fun filled and exciting journey with their constant companion - Ritz.

Programme details

Ritz Jeele ye pal will be telecast on Star Plus over 6 weekends, Saturdays and Sundays at 7:30pm starting on Sept 10, 2011.
The 6 teams comprise of a television celebrity paired with a team mate selected from a country wide audition. The show which will span across 12 power packed episodes, encompassing emotion, drama and happiness will bring out a fitting articulation of the brand Ritz?s promise ?Live the Moment?.
The contestants will traverse the journey of Ritz Jeele ye pal filled with both tough and easy challenges.
The celebrity contestants include Kinshuk Mahajan, Annupriya Kapoor, Karan Wahi, Rati Pandey, Gaurav Khanna and Pavitra Puniya.
The celebrity winner will receive the grand prize of living their dream vacation and the teammate wins a brand new Maruti Suzuki Ritz.

Adventure unplugged

The reality show will capture the thrilling and action packed journey of each contestant on the drive on the Ritz. The program structure is aimed to bring out each moment that the contestants experience during the course of the show, making each moment worth remembering and living it to the fullest. Each challenge faced by the contestants creates situations which integrate the Ritz and emphasize, features of the car that highlight the harmony of style and substance.

Maruti Suzuki Ritz, the center point of the show?s journey, emphasizes its ?Live the Moment? brand proposition at every step of the competition. The ?Live the Moment? theme is about consumers who are uninhibited and enthusiastic. They know that the Ritz is spirited and will take them where they want to go and additionally be a fun ride.

Cox and Kings is the prize sponsor and Dainik Bhaskar, Radio City and Filmi Box are media partners on the program.

MUMBAI: Ushering in the celebrations of Ganesh Chaturthi in Hyderabad, UTV Action Telugu has tied up with ?Pahelwan Ganesh? - the second largest Ganesh Pandal in the city. As the city gears up to celebrate the auspicious festival, the channel is set to splash the festive fervor amongst its viewers by joining hands with the 30 feet high ?Pahelwan Ganesh? at Begum Bazaar. UTV Action Telugu will be the sole sponsor at the pandal for the 11 day revelry.

Having launched recently, UTV Action Telugu takes forward its positioning as the ultimate action destination in AP by associating with the renowned ?Pahelwan Ganesh? that symbolizes power and strength - characteristics of a true Action hero. Magnifying the jubilation of the season, the association will see the entire pandal alongwith the Ganesh procession trolley being branded by the channel. This is not all! The channel will also have a special troupe perform the ?Lejhim? dance for its audience on the seventh and tenth day of the 11 day long festival.

Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Action Telugu says, ?It gives us great pleasure to celebrate the Ganesh festival alongwith our viewers. Having tied up with the ?Pahelwan Ganesh? which is the second largest pandal in Hyderabad, we aim to connect with the entire city in a big way and actively participate in the celebrations.?

?We are very happy to be associated with UTV Action Telugu and offer a unique experience to the people who visit our pandal. Our pandal is amongst the oldest in the city and being the second largest we witness a huge number of devotees every year. This year the devotees can enjoy the added attraction of traditional Lejhim dances organized by UTV Action Telugu?, add Jai Shri Krishna Yadav mandal, the organizers of the pandal.

Mumbai 2nd September 2011: Brand Harvest Consultancy, a brand solutions company, has developed the channel positioning and the launch creative of 9X Tashan, a recently launched regional Punjabi music focused on Punjab and Haryana.

Ram Gudipati, Managing Director, Brand Harvest commenting on the win mentioned that there was a multi agency pitch post that Brand Harvest bagged the creative duties for 9X media to work on a project basis. The idea shared during the pitch campaign was to bring to life the essence of Punjabi music and capture the attitude of the young and energetic Punjabi munda. This understanding into the Punjabi youth and their attitude reflected well assured us the business.

Commenting on the creative approach adopted, Mr. Punit Pandey, Senior Vice President 9X said, ?The idea was to reflect the music of Punjab using the local flavours manifested through the music played by the Punjabi folklore?.

Mr. Samir Kumar, Creative Head, Brand Harvest said, ?The look of the 9X Tashan campaign has been created against the milieu of Punjab with bright colours and vibrancy. The idea was to celebrate the music of Punjab by showcasing youthfulness and capturing this verve with the quintessential instruments being played like the Dhol, Dafli, Dholki.?

The campaign largely includes the outdoor and print medium besides the online medium for trade. In order to support the launch campaign, the agency has also worked on the collaterals and interesting merchandize for the channel.