BANGALORE: PlayUp India, a pioneer in the field of LIVE sports gaming, has become India?s No. 1 mobile generation sports Entertainment Company to register the highest numbers of user base on Facebook within a short span of three months. Riding on the popularity chart of the world?s most visited social platform, PlayUp has crossed a fan following of over 1 million. With an active daily user base of 0.3 million and more than 60,000 likes a day, the company has attained the highest position creating one of the largest social interactive user base as compared to other sports and social gaming brands.

The company has also successfully joined the league of top 10 business brands on social media. It?s indeed a matter of pride for PlayUp since it has bagged the number one spot and outshined big names like GoJiyo gaming, Zapak gaming, Game 4U gaming etc. in the ?Gaming? category of ?Brands going Social?. PlayUp India has also outpaced biggies like Cadbury Celebrations, Tata Photon, BlackBerry India in the general category. PlayUp has rolled out innovative sports-based web and mobile products to engage sports enthusiasts, and has always been at the forefront when it comes to offering a complete dose of interactive sports entertainment to fans around the world. Adding on to the continuous innovations in sports and entertainment industry, the PlayUp India brand page on Facebook is an effort to revolutionize the social media channel for sports fans engagement and interactivity.

Commenting on the company?s achievement Mr. Rajat Kulshrestha, CEO, PlayUP India, said, ?Today facebook has become the world?s most popular social media channel. And with this in mind, we decided to come up with a unique brand page creating a never before experienced interactive platform for sports lovers and social networkers. India?s sports fan population is very tech-savvy and keeps on looking for various skill-based, engagement-driven avenues for fun and interactivity especially on the social media platforms. We are confident that our new position as India?s first mobile generation sports entertainment company to reach out to more than a million users on facebook, will motivate us to come up with even more innovative and engagement-driven offerings for sports fans and gaming lovers.

?We are committed to bring innovative and unique gaming concept for Indian Gaming Industry, which is highly cluttered with various and traditional interface games. We will leverage social media in the future also, and will adopt an aggressive & full-fledged social media strategy to tap its true potential on the Web. We will be focusing more on social media than traditional marketing methods, and have planned to invest and pioneer in this space?, he further added.

With a huge population of tech-savvy youth getting more and more addicted to social networking sites, Facebook has emerged as the right platform for Play up to gear up. An array of creative and interactive contests and games with unparalleled new ideas has helped PlayUp in beating its competitors in the arena of social gaming sector. Hitting rightly on the bull?s eye, Play Up?s Facebook brand page is ushered with huge multitudes of posts from the large fan following. With application updates, picture and video posts keeping in mind the need and thought process of users, Play Up grabbed a huge fan following with a creative and talented team, although small in numbers and with petite investment.

NEW DELHI: 6th Sep 2011, Mumbai: A voice that has undefined depth and a unique perfection in its incarnation of songs belonged to one of the greatest singers of Hindi Cinema. It belonged to Mukesh.

Shemaroo remembers the great singer on his 35th death anniversary on 27th August, 2011 by releasing 101 Mukesh Hits in a premium 3 DVD pack. The pack features best of his works from the black and white days of silver screen to the colourful frames. ?Awara Hoon? , ?Suhana Safar Aur Ye Mausam?, ?Sajan Re Jhooth Mat Bolo? ?Dost Dost Na Raha?, ?Chal Akela Chal Akela?, ?Hum Dono Milke Kaagaz Ke Dil? are some of his popular songs that are incorporated in the pack. It also features the song from AAH ? ?Chhoti Si Yeh Zindagani Re?? which features singer Mukesh as an actor too; He plays the ?Tangewala? lip syncing to his own voice.

Mukesh was considered synonymous with Raj Kapoor as he became the great showman?s voice. Some of their best combination songs are included in this compilation, which includes songs from Awara, Shree 420, Aah, Jis Des Mein Ganga Bethi Hai, Sangam, Mera Naam Joker and many more. Mukesh was equally at ease singing for other stars like Dilip Kumar, Manoj Kumar, Shammi Kapoor, Rajendra Kumar, Rajesh Khanna, Amitabh Bachchan, Shashi Kapoor, Jeetendra, Joy Mukherjee, Sanjeev Kumar, Navin Nishchal etc. Popular songs of Mukesh sung for these actors enrich this compilation pack. While Disc 1 & Disc 3 of the compilation include the solo songs of Mukesh, Disc 2 feature his all time-favourite duet songs.

101 Mukesh Hits covers various moods of singer Mukesh put together in this priceless compilation. Go grab your copy now!

101 Mukesh Hits in a premium 3 DVD pack economically priced at Rs 299/-.

Mumbai: Zee News? ?My Earth My Duty? campaign, launched on June 5, 2010, is a social initiative with an objective to spread awareness on climate change. The initiative aims at engaging various members of the society to sensitize and encourage them to take concrete action towards mitigating the effects of climate change. The campaign reached out to a whopping 50 million people last year and entered Limca Book of Records 2010-2011for setting a record of planting more than 73 lac trees in one single day(25th August 2010) across 2.5 lac villages and all the District Head Quarters. The achievement not only made it Nation?s largest climate change awareness drive but also won it the prestigious Rashtriya Rajiv Gandhi Award.

This year, Zee News once again rolled out the campaign on World Environment Day (June 5, 2011) having the same objective of motivating people to bring about behavioral change to fight the menace of the global warming and environmental degradation and most importantly the role that each one of us can play in saving our Mother Earth. The logo, which encapsulates Mother Earth with a green cover, aims to communicate to every individual his duty towards the planet for our future generations.

Spread over a period of three months, the campaign is being drawn up as an innovative one from all conceivable aspects and has been designed in such a way that it should reach a sizeable population effectively across the nation in various languages like Hindi, Marathi, Gujarati, Bengali and others.

As a part of the CSR campaign, a series of ground events such as rallies, seminars, camps, painting competition, street plays, etc will be organized. The same will be promoted under a 360 degree promotional plan comprising electronic media in the form of promos, special news bulletins, discussions, and print, radio, mobile, online with a dedicated microsite - Zeenews.com/myearth along with new media including Facebook & Twitter.

Rohit Kumar, Head ? Marketing, Zee News, said, "Our concern and objectives regarding the environment remain the same. Global warming and other environment hazards continue to pose serious threats. For the second year, we shall endeavor to spread awareness about these threats and not only awaken people?s thought to it but generate public response by inspiring them to act against the climate change and plant maximum number of trees on Sept 12. As at Zee News, we always believe in the Power of Thought"

On 12th September 2011, a nationwide Earth Festival would be celebrated, i.e. the nation?s biggest plantation drive, for which Zee News has joined hands with reputed organizations such as UNDP, UNV, The Ministry of Youth Affairs (NYKS, NSS), ETF (plantation in ecologically disturbed areas), ITBP, NCC, CRPF etc. The campaign would involve more than 50 million young volunteers in planting saplings across the length and breadth of the country.

Mumbai, August 31, 2011?Dolby Laboratories, Inc., (NYSE: DLB) today announced that the highly anticipated film Bodyguard, starring Salman Khan, will be released in Dolby? Surround 7.1 on August 31, 2011, in select cinemas across India.

?Sound is integral to experiencing Bodyguard,? said Jitendra Chaudhary, sound designer for Bodyguard. ?Dolby Surround 7.1 gave us greater control over the definition and placement of sounds to achieve the exact vision we dreamed of.?

Bodyguard is directed by Siddique and produced by Atul Agnihotri, Alvira Agnihotri, and Nikhil Namit. The film stars Salman Khan, Raj Babbar, and Kareena Kapoor, and it features music by Himesh Reshammiya and Pritam Chakraborty.

?Dolby Surround 7.1 enables filmmakers to completely immerse audiences in the movie,? said Pankaj Kedia, Country Manager, India, Dolby Laboratories. ?We are committed to the Indian film community and are thrilled to collaborate on Bodyguard.?

This weekend , NewsX dishes out an interesting blend of shows you have always been waiting for. Catch the very first episodes of two newly launched shows- ?Catch a Star? & ?Inside Pakistan With Mani Shankar Aiyar?. Watch an exclusive interview with famous dhrupad singer, F. Wasifuddin Dagar. Get to about the new car launches that took place in the month of August and the latest that?s happening in the world of gadgets and gizmos. All this and more only on NewsX!

Catch A Star : Get an insight into the lives of your favorite stars , producers , directors , choreographers and many more associated with Bollywood in ?Catch A Star?. In this very first episode episode watch out for the Macho Man of Bollywood - Sunny Deol. The actor who rarely gives television interviews talks about growing up under the shadow of a his legendary father, of giving up sports for his passion for acting, of how he began his career almost as a stunt -man and the toll that it took on his health, his image as an action hero and the plans he has for his home banner ?Vijeta Films?.

Telecast details: Saturday, 3rd Sep, 2011 @ 9:30 pm

Repeat: Sunday, 4th Sep, 2011 @ 12.30 pm

Inside Pakistan With Mani Shankar Aiyar: A documentary style series anchored by former diplomat Mani Shankar Aiyar, wherein he seeks to provide a rare insight in to Indo Pak ties. This very first episode showcases Mr Aiyar cross the Wagah border and proceed to travel throughout Pakistan where he meets some of the most eminent personalities and the ordinary public to find out what they have to say about Indo Pak relations.

Telecast details: Saturday, 3rd Sep, 2011 @ 8:30 pm

Repeat: Sunday, 4th Sep, 2011 @ 10.30 am

Pathways To Peace : Catch Former Cabinet Ministers, Mr. Mani Shankar Aiyar & Mr. Yashwant Sinha along with Central Information Secretary Of Pakistan Peoples party, Mr. Qamar Zaman Qaira & MNA, Chairman National Assembly Standing Committee on Commerece, Mr. Khurram Dastgir Khan engage in a stimulating panel discussion on forging closer & more enduring ties between India & Pakistan.

Telecast details: Saturday, 3rd Sep, 2011 @ 6:30 pm

Repeat: Sunday, 4th Sep, 2011 @ 3.30 pm

Art Talk: This weekend, ?Art Talk? features the 20th unbroken generation of Dhrupad singers of the famous Dagar family - F. Wasifuddin Dagar. Watch as Wasif talks of his legendary ancestor, Swami Haridas ,the guru of Mian Tansen and gives some soul touching short performances, where the essence of Dhrupad singing comes out.

Telecast details: Saturday, 3rd Sep, 2011 @ 4:30 pm & 10.30 pm

Repeat: Sunday, 4th Sep, 2011 @ 1.30 pm

Flashback : Go down the memory lane as NewsX takes you on a flashback tour to the life and times of the famous Indian film director, Sh. Kamal Anmrohi who is known for directing some of the biggest hits of all times like ?Mahal?, ?Pakeezah?& ?Razia Sultan?.

Telecast details: Saturday, 3rd Sep, 2011 @ 1.30 pm

Tech & You : Get all the information you need on the new camera from Canon -Powershot A3300 -point and shoot camera. Also get to know the richest techies of the world who have earned mullah with their tech skills.

Telecast details: Saturday, 3rd Sep, 2011 @ 11:30 am

Repeat: Sunday, 4th Sep, 2011 @ 9.30 am

Living Cars: This week on Living Cars catch an extensive review of the most awaited car in India for a, the Maruti Swift . It?s raining cars in the month of August and we tell you all about a host of new launches in the Indian market in the last month.

Telecast details: Saturday, 3rd Sep, 2011 @ 5.30 pm

Repeat: Sunday, 4th Sep, 2011 @ 11.30 am & 6.30 pm

Mumbai : National, 24th August, 2011: Continuing its success story, Sun Direct, the leadingc direct-to-home (DTH) service provider in the country surpassed another milestone in its journey ? crossing the 7 million subscriber mark ; a feat accomplished amidst trying business conditions, Sun Direct not only retained existing customer base but aggressively went after new customers by expanding its range of channel offerings and introducing India?s first Ad-Free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country?s second largest DTH player.

Going beyond its core promise of delivering ?Value for Money Entertainment? this year Sun Direct has created entertainment innovations to bring unique products to its new and existing subscribers. It has launched the ?Cinema Plus? pack featuring four all day long AD-Free movie services in Tamil, Telugu, Malayalam and Kannada!

Sun Direct has also added a host of channels that makes it more value-for-money than ever. From regional channels like Captain TV, Suvarna tv, Isaiyaruvi, Jaya Max to brand new English channels from the BIG CBS bouquet to appeal to the urban viewers and the reintroduction of favorites like 9Xm, UTV Movies and UTV Action. This, aided with a plethora of easy on the purse add-on packs has helped Sun Direct beat the odds to
maintain its leadership position.

To help deliver all these customer benefits, Sun Direct has also made significant investments in it?s customer service platform to set up a state of the art, in-house customer service cell incorporating cutting edge technology solutions from Cisco. The augmentation of this service also helped Sun Direct phenomenally increase ease of access and increase transaction volumes on both automated and manual services.

Speaking on this momentous occasion, Mr. Mahesh Kumar, CEO, Sun Direct said, ?Continuing our market defining trends has taken us past the 7 million mark. This landmark has only spurred further aggressive augmentation of our customer interface capabilities and channel offering capacities and we are confident that this will help us maintain our position as the country?s most innovative and Value for Money Entertainment DTH player in the market?.

This achievement speaks volumes for a DTH player that had to move all its channels to the MEASAT satellite after the then ISRO satellite failure in mid 2010, but this shift helped it increase its channel offerings upping its capacity to give a wider range of entertainment options to its customers and now with its latest state of the art Call centre facility that will help manage better customer relationship initiatives giving is a sharper customer focus.

Throughout these years, at every step of its growth, Sun Direct has reinstated the fact that nobody understands and delivers entertainment value like Sun Direct does. It has constantly customized channel offering that is best suited to address the entertainment quotient of its customers, especially in South India where it leads competition by miles.