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Anisha Iyer

OMD India

  • Zee news unveils its new positioning Jazba soch ka

    Submitted by ITV Production on Aug 31, 2011

    After the Zee Network went over a corporate makeover with its new logo two months back, its premier and India?s oldest Hindi national news channel (C&S) ? Zee News repositioned its brand philosophy as ?Jazba Soch Ka? on August 26th 2011.

    Until now, Zee News positioning ?Zara Sochiye? has driven the thought leadership stance and has tried to ignite people?s thought by focusing on hardcore and serious news. In this course, Zee News has established itself as a channel ?committed to News? with focus on sensible and relevant news, thus respecting the ?thought of the viewer?. Acting as an enlightened member of the fourth estate, Zee News has strived to set an enabling agenda to empower people for a better and a more informed life.

    Post its success and in view of the changing scenario, Zee News decided that it was time to transform stimulus into action and came up with the new positioning statement as ?Jazba Soch Ka?. It is aimed at further strengthening its stand of empowering and enlightening its viewers on the power of thought and the positive difference it can make.

    The campaign has been launched at a time when people are awakening to their rights and beginning to take a stand. The power of thought can?t be underestimated as it is the root of all actions in our lives and inspires us to win battles. Zee News, through its news stories, will try to encourage the viewers to think and urge them to come forward to initiate change. In a population of 121 crore ?When a thought awakens, it awakens a nation.?

    Speaking on the brand revamp on behalf of Zee News, CEO Barun Das said, ?The core of Zee News? content and coverage continues to remain sensible news, devoid of trivialization and sensationalism. Our brand relaunch is a natural progression from Zara Sochiye to Jazba Soch Ka, which is essentially a next step of what those thoughts should yield. Our guiding philosophy stays ?You think, therefore you are; you think, therefore we are?.

    Speaking on the same, Rohit Kumar (Head Marketing ? Zee News) said, ?As a man thinketh, so he is.? A man is what he thinks. At Zee News we believe in the Power of Thought and the potential it has to become a dynamic force. Our brand repositioning is an outcome of the same belief. It also provides us with a clear and powerful differentiator from other media players.?

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  • Bring home the best action blockbuster of 2011 SINGHAM Out now on Blu rayTM, DVD & VCD

    Submitted by ITV Production on Aug 30, 2011

    Mumbai, August 25, 2011: Reliance Home Video has released super hit action blockbuster ?Singham? on Home Video. The film can now be enjoyed on Blu Ray (Rs.799), DVD (Rs.299) and VCD (Rs.115).

    Singham is produced by Reliance Entertainment and directed by Rohit Shetty. It stars Ajay Devgn, Kajal Aggarwal and Prakash Raj.
    In Shivgad, a small village near Goa, Inspector Bajirao Singham (Ajay Devgn) fights against injustice, prejudice and corruption using his own brand of ethics and justice. Destiny sets up the honest and diligent police inspector against the tremendously powerful criminal cum politician Jaykant Shikre (Prakash Raj). Alone in enemy territory, Singham must now rise to his toughest challenge ? hold on to his principles and destroy the all powerful enemy.

    Director - Rohit Shetty wanted to do an action film for quite some time. With ?Singham? Rohit has also re-introduced the Hero ? Villain confrontation after a long time. The shooting of ?Singham? was completed in exactly 142 days. For the role of ?Singham?, Ajay Devgn took six months to work on his body. Action is one of the major highlights in the movie and for some key action sequences fighters were called in from the South film industry.

    Sweta Agnihotri, COO of Reliance Home Video said, ?Singham is an action-packed entertainer. It had a wonderful start at the box office and overwhelming audience response. In addition to the dynamic action sequences and power packed dialogues, the Blu-ray and DVD viewers are in for a treat with bonus features that includes character sketches, challenges faced in the making of ?Singham? and behind the scene footage on the making of action sequences & songs. We are sure ?Singham? will continue its successful run on home video as well?.

    ?Singham? has received wonderful reviews from the media; here is what some of the critics have had to say:

    "Extraordinary dialogues; performances par excellence; superb action. Set to rewrite box-office history" - Komal Nahta, koimoi.com

    "This one is sure to roar at the box-office. It has Blockbuster written all over it!" - Taran Adarsh, bollywoodhungama.com

    "Leaves you grinning, clapping and reeling under its impact." - Nikhat Kazmi, The Time of India.

    "Full-on paisa vasool police story" - Jeeturaaj, Radio mirchi

    ?Singham? - The ?lion? of action films! Seeti bajao, Singham dekho!!" - Siddharth Kannan, Oye Fm

    "Thoroughly Entertaining & consistently watchable" -Saibal Chatterjee, NDTV

    ?Singham? Blu-ray, DVDs and VCDs are now available at all leading stores across the country.

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  • Perfect Relations beefs up Southern Region operations

    Submitted by ITV Production on Aug 29, 2011

    Mumbai, August 29, 2011: Perfect Relations Pvt. Ltd., South Asia‘s leading image management consultancy announced the appointment of a senior team to beef up its southern region operations. In sync with the changing needs of the market, and growing client expectations from the PR industry, the agency has appointed Ipshita Sen, as the Regional Director for Strategy and planning and Navin Nair as Branch Director, Bangalore.

    Commenting on the development, Rajesh Gurram, Regional Director South and Talent Management Head, Perfect Relations stated, "Clients in the south are looking for new ways of communicate to their audiences which require us to move beyond the traditional PR tools to unconventional methods of communication. Both our new team members come with substantial experience to not just deliver but also conceptualize such 360 degree communication campaigns for clients".

    Based in Bengaluru, Ipshita and Navin will be responsible for providing 360 degree marketing communication advice and business oriented strategic counsel to clients, while maintaining a high quality of on ground implementation. They will be responsible for providing strategy consulting to clients across the market which includes states of Karnataka, Tamil Nadu, Andhra Pradesh and Kerala.

    Ipshita has over 15 years of experience in the communication industry, with an in-depth understanding of Advertising, PR and Corporate Communications. Her strength lies in strategizing and implementing communication campaigns both in mature and emerging markets of Asia, Europe and North Africa. Ipshita also brings with her the experience of leveraging and seamlessly integrating global platforms such as the World Economic Forum and Clinton Global Initiative into international media outreach programmes to build profiles of C-level executives. She has worked with brands as diverse as P&G, Citibank, Ford Motor Company, Dabur, National Aluminum and Gulf Finance House. Prior to Perfect Relations, she was associated with Rediffusion DY&R, Leo Burnett and Young & Rubicam, in India and across South East Asian and Middle Eastern markets. With a degree in Finance, Ipshita has had the experience of managing communications protocols and regulatory requirements of companies seeking to list on various stock exchanges.

    Navin Nair, has over 10 years of work experience in the Bangalore market and has worked on the client as well as the agency side. His experience spans across corporate and brand PR. He is known for his strong networking skills and efficient deliveries for clients spread across varied industry sectors.
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    Perfect Relations Pvt. Ltd.

    Perfect Relations is South Asia‘s top image management PR consultancy firm. It has over 18 years‘ experience in providing image solutions across varied sectors. It employs over 400 professionals across 17 offices in India. Perfect Relations has a strong presence across established and emerging businesses. It is the only India firm to become a part of the Public Relations Global Network.

    Perfect Relations has several specialized divisions in the fields of infrastructure, public affairs, healthcare, education, media, and entertainment. It offers a host of focused services comprising crisis management, investor relations, CSR, digital PR, and many more.

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  • TAM encourages Strategic and scientific approach of Media Planning at EMVIEs

    Submitted by ITV Production on Aug 29, 2011

    Mumbai August 26, 2011: TAM Media Research, media Industry‘s most trusted organisation in association with Ad Club of India continues to take initiatives to promote a strategic approach of media professionals towards media planning through TAM Awards at EMVIEs.

    The association of EMVIEs & TAM has proved to be symbiotic as both the organisations have been striving to uplift the benchmarks within Media & Advertising industry. As TAM is considered as a catalyst to inspire newer ways of communication, EMVIEs applauds the same.

    In the current scenario of bottleneck competition & rapid innovations, it is mandatory for the advertisers as well as media platforms to make their mark & stand apart. Creating surround sound through 360 Degree communication is the trend and need of the hour. TAM has been encouraging this strategic and scientific approach of media professionals through awards for Best TV Media Research Paper, Best TV Innovation and Radio Innovation from nearly a decade.

    In last couple of years the media planning has come a long way from using traditional media vehicles like TV and Print to the holistic approach to reach out segmented target audiences. This has also been extended to experimenting with upcoming mediums such as Digital platforms, Social Networking Websites, Mobile & Radio by focusing on higher ROI through multi-pronged media plans.

    In 2011, the winners of these awards were:

    " TAM AWARD FOR THE BEST TV RESEARCH (PAPER) : Mindshare for Fritolay - India‘s first ever property tracker for Sponsorship Evaluation

    " TAM AWARD FOR THE BEST INNOVATION TV : Mindshare for Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker

    " RAM AWARD FOR THE RADIO INNOVATION : Maxus for Tata Sky Ltd. - Angrezi Ki Pathshala

    On this occasion Mr. L V Krishnan, CEO, TAM Media Research said, "TAM believes and nurtures the scientific approach towards the media planning and communication through usage of insights from research data. EMVIEs is known for its platform to motivate and reward implementation of great media strategies derived from the data. This is the best unison to inspire media fraternity to develop & execute ground-breaking ways of communication. In coming years TAM in association with EMVIEs will continue to motivate & support evolution of New Media Strategies using Consumer Insights from data and creation of New Media Innovations as solutions in breaking message clutter not only in fragmented traditional mediums like TV and Radio but also through emerging Digital platforms on DTH TV/IPTV & Mobile/On-Line Radio."

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division - Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research‘s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

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  • Salman Khan and Kareena Kapoor are looking for bodyguards on StarNews

    Submitted by ITV Production on Aug 25, 2011

    New Delhi 26th August 2011. STAR News has been signed as the official TV Hindi News Channel partner of Bodyguard and shall get the credit in openings titles of the Film. As part of the exclusive arrangement of
    sharing promotional content, Hindi News Television Viewers can view it on STAR News at least 48 hours in advance.

    The Star cast of Bodyguard, Salman Khan and Kareena Kapoor will participate in an exclusive Star News Contest that will take them to 4 cities. 4 lucky viewers of STAR News will accompany Kareena and Salman as their bodyguards for a whole day. The Travel Schedule of the Film Stars is-

    25th August- Kareena- Ahmedabad and Jaipur
    26th August - 27th- Kareena and Salman in New Delhi
    28th August - Kareena- Chandigarh

    You either need to tune into STAR News or visit the site http://www.newsbullet.in/bodyguard.

    to get a personal invitation from Salman Khan on how to become Kareena?s and his Bodyguard. The moot question now is who will now protect Kareena from her Bodyguards ?

    STAR News ?Bodyguard? Contest:

    SALMAN KHAN ?Agar Aap chahte hai mera bodyguard banna to mujhe apne sheher mein buliyea?

    Uthaye phone aur SMS Kejiye CONTEST (space) apne sheher Ka Naam ..aur bhej dejiye 5782728 par ?.

    do lucky vijetao ko milega mauka ek din ke liye mera bodyguard banne ka.

    Toh jaldi karein, ye mauka hai sirf STAR news par?. STAR news, aapko rakhey aage!?

    Kareena Kapoor minus any Bodyguards would also appear on The STAR News Chat Show -Sheela Shagun Aur Meenakshi which airs on STAR News every Friday at 2230. The first of its kind 3 Anchor show format on prime
    time has broken the traditional mould of chat shows. The Programme has carved a niche for itself with its trademark style of interview laced with sharp wit and humour.

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  • Fast and Furious 5Five times the Action, Five times the Fun!

    Submitted by ITV Production on Aug 25, 2011

    Mumbai: The biggest movie of the billion-dollar Fast & Furious franchise - Fast and Furious 5 - debuts on Blu-ray and DVD today. Released by Reliance Home Video, the India release coincides with the worldwide release of the title.

    Fast and Furious 5 is the biggest film from Universal Pictures in the last five years in terms of world-wide box office. Vin Diesel and Paul Walker lead a reunion of returning all-stars from every chapter of this explosive franchise built on speed. In this installment, former cop Brian O?Conner (Paul Walker) partners with ex-con Dom Toretto (Vin Diesel) on the opposite side of the law. Dwayne Johnson joins returning favorites Jordana Brewster, Chris "Ludacris" Bridges, Tyrese Gibson, Sung Kang, Gal Gadot, Matt Schulze, Tego Calderon and Don Omar for this ultimate high-stakes race.

    Since Brian and Mia Toretto (Brewster) broke Dom out of custody, they?ve blown across many borders to elude authorities. Now backed into a corner in Rio de Janeiro, they must pull one last job in order to gain their freedom. As they assemble their elite team of top racers, the unlikely allies know their only shot of getting out for good means confronting the corrupt businessman who wants them dead. But he?s not the only one on their tail. Hard-nosed federal agent Luke Hobbs (Johnson) never misses his target. When he is assigned to track down Dom and Brian, he and his strike team launch an all-out assault to capture them. But as his men tear through Brazil, Hobbs learns he can?t separate the good guys from the bad. Now, he must rely on his instincts to corner his prey? before someone else runs them down first.

    Fast and Furious 5 is available on Blu-ray (Rs.1299), DVD (Rs.599), VCD (English: Rs.299; Hindi: Rs. 115; Telugu: Rs. 99; Tamil: Rs. 99)

    The Fast & Furious Complete Collection DVD Box-set is also available now. Comprising all 5 movies of the Fast & Furious franchise, this must-own can be picked up at Rs.1699.

    Sweta Agnihotri, Chief Operating Officer at Reliance Home Video, had to say on the release, "Fast and Furious 5 is the biggest and the best movie from the blockbuster franchise. The movie is sure to delight die-hard fans and action lovers with its incredible cast, awesome stunts and a fast-paced heist story."

    The Blu-ray and DVD of Fast and Furious 5 is accompanied by an exclusive contest. Buyers can take part in the contest (form inside the Blu ray & DVD) & a lucky couple will win an all-expense paid trip to the 1st Ever Indian F1 Grand Prix at The Buddh International Circuit in Delhi. The prize package includes travel & stay for the winning couple, together with 3 day tickets to the Grand Prix event. Other winners will win DVD gift hampers.

    Fast & Furious 5 Blu-ray & DVD release will be promoted by Set Pix, the TV partner for the DVD release.

    Fans can take part in online contests on key entertainment, sports and news internet portals & win DVDs.

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