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  • Shemaroo releases 101 Mohd. Rafi HitsA 3 DVD pack that captures different moods of Rafi Sahab's singing

    Submitted by ITV Production on Aug 25, 2011

    Mumbai: Mohammed Rafi - a man whose voice not only painted the various colours of emotions
    in a film but also contributed to the success of several stars like Shammi Kapoor, Dilip Kumar, Sunil Dutt, Rajendra Kumar, Dharmendra, Rajesh Khanna, Jeetendra, Rishi Kapoor and many more by singing for them on screen.

    Shemaroo Entertainment remembered the great singer on his 31st death anniversary by releasing 101 Mohd. Rafi Hits in a premium 3 DVD pack. The songs included in the pack ranges from the golden era of Hindi Cinema when each frame was in black and white to the colourful days of Bollywood. Mohammed Rafi has sung more than four thousand five hundred hindi film songs of different moods during his lifetime. The pack is an effort to compile together every shade of his singing and features 101 all-time favourite Solo songs. It includes his peppy numbers like "Dil Deke Dekho?", "Govinda Aala Re?", "Mere Pairon Mein Ghungroo Bandha De?" to romantic songs like "Ye Mera Prem Patra Padhkar?", "Dard-e-dil Dard-e-jigar?", "O Meri Mehbooba?" & "Yeh Reshmi Zulfein?" and many more. Two important highlights of this compilation - it features the AAS PAAS (1980) song ? "Tu Kahin Aas Paas Hai Dost?" which was the last recorded song of Rafi Saab, hours before his death on 31st July, 1980. It also features the song "Meri Awaz Suno" from Naunihal, which shows the 1964 funeral of Pandit Jawaharlal Nehru.

    Capturing the different moods of Rafi Sahab?s singing in one pack, 101 Mohd. Rafi Hits is the best gift for any
    Mohd. Rafi fan.

    101 Mohd. Rafi Hits in a premium 3 DVD pack is economically priced at Rs 299/-

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  • Band of Boys dedicate a song in support of Anna's cause

    Submitted by ITV Production on Aug 25, 2011

    While we as a Band of Boys have stood up for a lot of things in our lives (for audiences, in serpentine lines to get our passports done, for ladies when they enter a room, etc. etc.) we‘re happy to say that this time we stand up for something that makes us truly proud to be Indian and part of a movement that will hopefully change the face of modern India!

    Today we stand for self belief and change. Today we ‘stand‘ to show them that we‘re not going to take this ‘sitting down‘ anymore. Today we stand for what the real people of our country stands for. Freedom from corruption and a ‘chalta hai‘ attitude.

    Other than holding on to our values and resolving to stand strong through the tumultuous waves of corruption that sweeps this nation we thought it best to resort to the old adage that ‘music soothes the savage beast‘ and hope that we can do just the opposite! Awaken the beast in us that will no longer choose to take the treatment meted out to us by the political system and the babus who are only keen in filling their coffers whilst emptying ours!

    Thus we give you a song inspired from the movie ‘Main azaad hoon‘ and pray that the movement gathers enough steam to waylay the corrupt, the immoral and the those that suck this country dry. For strength lies in a strong belief and in numbers and this time we, the people, are empowered aplenty with both!

    Here‘s ABOB‘s heartfelt offering to you guys, hoping to inspire us all to change our awesome country and make it a force to reckon with!

  • Reliance Home Video has released Something Borrowed on Home Video

    Submitted by ITV Production on Aug 24, 2011

    Mumbai, August 24, 2011: Reliance Home Video has released Something Borrowed on Home Video.

    Something Borrowed is based on Emily Giffin?s bestselling novel by the same name. Directed by Luke Greenfield, Something Borrowed features Kate Hudson, Ginnifer Goodwin, John Krasinki & Colin Eggesfield.

    Rachel ( Ginnifer Goodwin) is a brilliant attorney at a top law firm in New York, a generous and loyal friend and, unhappily, still single...as her engaged best friend Darcy (Kate Hudson) is constantly reminding her.

    But after one drink too many at her 30th birthday party, perpetual good girl Rachel unexpectedly ends up in bed with the guy she‘s had a crush on since law school, Dex (Colin Egglesfield) who just happens to be Darcy‘s fianc?.

    When Rachel and Darcy‘s lifelong friendship collides with true love, it leads to unexpected complications and potentially explosive romantic revelations.

    Reliance Home Video has launched the Home Video of "Something Borrowed" in India as a part of its association with PVR Pictures, the flagship film production and distribution arm of PVR Group spearheaded by its CEO, Kamal Gianchandani.

    This entertaining romantic comedy available on DVD (Rs.599) and VCD (Rs.299)

  • ZyXEL introduces advanced set-top box

    MUMBAI: ZyXEL Communications has introduced a high performance set-top box device with advanced video service capabil

  • TOUCH FEEL BELIEVE! Three words that capture the Brand Promise of UTV Stars!

    Submitted by ITV Production on Aug 23, 2011

    Mumbai, 23rd August, 2011: The Broadcasting division of UTV which recently announced the launch of its latest offering, UTV STARS ? The Official Channel of Bollywood, has commenced its Brand Campaign iterating the brand promise of Touch Feel Believe.

    The channel which is the 6th addition to UTV‘s bouquet of channels in the entertainment space can be best described as the dream opium that will bridge the gap between stars and their fans. It is an invitation to the Bollywood crazy nation to be part of the dream world of Bollywood through the eyes of the intimate insider. The channel is slated to go on air on August 19th, 2011.

    As part of the channel?s Brand Campaign, a 360 degree communication would be seen across television, print, radio, internet, billboards, mobile, BTL and Out of Home.There are a series of 13 short films which were released on the 10th of August across television channels.Each of these films will showcase stars in their real avatars in sync with the overall brand promise of the channel. These brand films will be rolled out in phases upto the launch of the channel and beyond and will feature Bollywood biggies like Amitabh Bachchan, Ajay Devgan, Saif Ali Khan and Anushka Sharma in the first phase, while Karan Johar, Farah Khan, Akshay Kumar, Sonakshi Sinha, Ranvir Singh and Preity Zinta will be seen in the subsequent phases.

    The outdoor campaign featuring Bollywood Biggies will feature in 4 metros across the nation from the 12th of August.

    Created and conceptualized by Taproot India, creative agency for UTV Stars, directed and filmed by the internal media team at UTV Stars, this series of films is backed by the thought that knowing your favorite stars up, close and personal is experiential.

    Zarina Mehta, Chief Creative Officer ? Broadcasting, UTV said: "UTV is known for creating innovative, cutting edge products be it Channels, Movies or TV shows.We believe with UTV Stars we have created a truly stand out Brand for our consumers - be it in the logo, packaging and in the very innovative content offering we have created. Our aim is to offer the Indian audiences Bollywood up, close and personal, thereby leveraging the unique vantage point we have of being the producers ourselves."

    Talking about the Campaign, Agnello Dias, Chairman and Co Founder, Taproot India said "The entire Brand campaign for UTV STARS has been designed keeping in mind the glamorous positioning of the channel. To create something that has a classy appeal and yet connects with the masses was the biggest challenge for us. Having said that, I am extremely glad to have taken up a project that adds so much credibility to our work portfolio."

    Talking about the Campaign Kunal Mukherjee, Marketing Head, Broadcasting - UTV said: "The Campaign brings alive the moment of contact between the star and his fan and evokes the experiential feeling of what it really means to be up close and personal with a Star. This is the access only we can provide as we are a part of the Film Industry.?

    The UTV STARS? logo instantly portrays the premium positioning of the channel. It is diamond studded with elements that have been packaged by ?Thank You?, a renowned agency based in Denmark. The striking packaging of the channel has been inspired by the glitz and glamour, which is the hallmark of Bollywood.

  • Band of Boys dedicate a song in support of Anna's cause

    Submitted by ITV Production on Aug 23, 2011

    While we as a Band of Boys have stood up for a lot of things in our lives (for audiences, in serpentine lines to get our passports done, for ladies when they enter a room, etc. etc.) we‘re happy to say that this time we stand up for something that makes us truly proud to be Indian and part of a movement that will hopefully change the face of modern India!

    Today we stand for self belief and change. Today we ‘stand‘ to show them that we‘re not going to take this ‘sitting down‘ anymore. Today we stand for what the real people of our country stands for. Freedom from corruption and a ‘chalta hai‘ attitude.

    Other than holding on to our values and resolving to stand strong through the tumultuous waves of corruption that sweeps this nation we thought it best to resort to the old adage that ‘music soothes the savage beast‘ and hope that we can do just the opposite! Awaken the beast in us that will no longer choose to take the treatment meted out to us by the political system and the babus who are only keen in filling their coffers whilst emptying ours!

    Thus we give you a song inspired from the movie ‘Main azaad hoon‘ and pray that the movement gathers enough steam to waylay the corrupt, the immoral and the those that suck this country dry. For strength lies in a strong belief and in numbers and this time we, the people, are empowered aplenty with both!

    Here‘s ABOB‘s heartfelt offering to you guys, hoping to inspire us all to change our awesome country and make it a force to reckon with!

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