National, August 12, 2011: Nickelodeon India, the leading kid?s entertainment channel & McDonalds India,
together announce the launch of the exciting ?Happy Meal? package with Nicktoon ?SpongeBob SquarePants?!
The ?Happy Meal is available starting August 12th and will continue till September 18, 2011 at McDonald
outlets in all major cities like Mumbai, Ahmedabad, Delhi, Bangalore, Chennai and Hyderabad amongst others.
The ?Happy Meal with SpongeBob SquarePants? is priced at approx Rs. 87/- only.

Commenting on the tie-up, Sandeep Dahiya, SVP- Communications and Consumer Products, Viacom18 Media
Pvt Ltd said, ?We are thrilled to announce our association with McDonalds & the fact that both the brands have
a common primary target audience in children, paved the way for this tie-up. We are continuously innovating
to reach out to more and more consumers with our consumer products range and feel that this tie-up will
further boost the ever growing popularity of ?SpongeBob SquarePants? in the Indian market.?

Adds Rameet Arora, Senior Director ? McDonald?s India (HRPL) said, ?We are very happy to announce our
partnership with Nickelodeon for the launch of our young patrons favourtie toy ? SpongeBob SquarePants,
which will be available with every Happy meal. We have always tied up with popular international properties
that are loved & cherished by our target audience & has helped us deliver on the ?I?m lovin it? experience.
We are very sure with this association we will go one step ahead in being our customers preferred choice of
anytime, anywhere food?.

The famous character SpongeBob SqaurePants is a household name amongst children and the popular
television series exploits the adventures of him and his various friends in the underwater city of "Bikini
Bottom". Taking inspiration from this theme, the ?SpongeBob Squarepants-McDonalds Happy Meal? toys
collection includes SpongeBob?s Speedboat, Patrick and SpongeBob Detachable Straw, Blushing SpongeBob,
Drinking Buddies, SpongeBob Splash Cup and Patrick Summer Punch and many more. The terms have been
selectively chosen by Nickelodeon to keep them as children-friendly as possible.

Nickelodeon & McDonalds, both brands enjoy a strong hold in the children?s market and are leaders in the
respective market segments in terms of their unique shows and merchandise. There is more fun & excitement
in store as Nickelodeon and McDonalds will roll out several other promotions across major cities in India
around this tie-up.

New Delhi: August 12, 2011: McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada?the world?s largest producer of frozen French fries and potato specialty products, today announced the launch of its first ever TVC in India. The campaign showcases the ?Delighfully Fresh? positioning of McCain?s range of products with the tagline ?Fresh Banega, Baat Banegi?.

The campaign features a very simple insightful storyline playing out in every Indian household, put together in a compelling and engaging manner. The concept which has been ideated by Leo Burnett will mark the first phase of McCain?s integrated marketing communications, with the TV campaign being aired from August 14th.

KS Narayanan, Managing Director, McCain Foods India said, ?Frozen foods is a low penetration category and requires continuous efforts and engagement with consumers. The advertisement is just an extension of the communication that we have been doing in building the nascent but small category of frozen foods in India. The ATL efforts are another dimension in this consumer engagement program, and will complement the ongoing BTL efforts. McCain Foods India is running an integrated communication program covering all aspects of communication?

Speaking on the campaign, Samir Gangahar, Executive Director, Leo Burnett said, ?Our study with the consumers revealed that frozen food triggers a mixed bag of perceptions in their minds. However, once they taste McCain?s range of frozen products, they express sheer delight as the products taste delightfully fresh. Through the advertisement we want to highlight the sheer delight that McCain products are all about ? hot, fresh, tasty and crisp. Besides this, we also want to showcase how McCain products are quick and easy to prepare within minutes and are truly convenient, so that you can easily spend time bonding with family and close ones, while savoring these delicious products. The creative challenge for us was to communicate the ?delightfully fresh? attribute of the product and to break the consumer mindset on frozen foods through a theme which the consumers can easily relate with.?

?The father laments on how the son is always glued to the computer screen and doesn?t spend even a single evening with the family. At that moment, the mother gets out a packet of McCain Smiles from the freezer and quickly starts frying it. As the aroma of McCain Smiles wafts through the rooms, the kid sister opens her brother?s room door, to lure him to the dining area. The boy is unable to resist the temptation of tucking in something delicious and finally leaves his PC, joining his family. He then tastes McCain French fries and loves it immediately, while the others enjoy the McCain Smiles. The father and son then joke with each other and the advertisement ends on a happy note, with the mother cheerfully adding in ?McCain, Fresh Banega, Baat Banegi? he further added.

The campaign is spread across all mediums including Television, Radio, Print and POS (point of sale merchandize). The television campaign will be aired on General Entertainment Channels, music and lifestyle channels, English movies and select kid channels.

About McCain Foods
Headquartered in Toronto, Canada, McCain Foods Limited is the world?s largest producer of French fries and potato specialties with 53 plants on six continents and sales of over CAD $6 billion. McCain products are marketed in more than 130 countries around the world. While frozen potato products remain the foundation of McCain?s success, globally the product range also includes appetizers, pizzas, desserts, vegetables and other quality food products.

McCain Foods India Pvt Ltd, is a wholly-owned subsidiary of McCain Foods Canada. The company has set up a world class potato processing plant in Mehsana district of Gujarat with an investment of approximately CAD $-35 million. The range of products available in India includes frozen French Fries, International potato specialities like Super Wedges, Smiles, Rosti Rounds and Indian ethnic specialities like Aloo Tikki, Crunchy Potato Bites with Chilli & Garlic, Tandoori Vege Nuggets, Vege Burger and Imported Cheese appetizers such as Cheese and Jalapeno Nuggets, Macaroni ?n? Cheese Munchies and Mozarella Cheese Sticks. Company?s products are used by leading fast food chains, hotels, restaurants and catering companies in India and abroad, as well as are very popular with retail consumers. The company also exports ?Made in India? products across the world.

 How do your promote young talent in the cable & satellite industry?
Take a tip from Yogesh Radhakrishnan, the MD and CEO, Media Network & Distribution (India) Ltd (MNDIL)

Prime connect, a brand of MNDIL supported and funded Ridhi Chabbria daughter of InCable‘s COO Nagesh Chhabria involvement in a youth cultural exchange programme called the International Youth Cultural Festival which was held in Italy. This is part of their endeavor to encourage and facilitate more such inter-cultural exchanges for the youth of the industry.

In a felicitation meet held to honour the participants of the International Youth Cultural Festival, Prime Connet gesture was appreciated by Mumbai Mayor, Shradha Jhadhav yesterday, wherein she recognized Radhakrishnan with a certificate of appreciation.

She said: "I appreciate Prime Connect for its effort and assistance towards motivating the industry through a new approach involving the younger generation. I believe this new perspective and continued effort will be a source of inspiration for the rest of the industry, and would also inspire and empower a new generation of youth to act for a meaningful social change.

"Talking about the youth initiative, Mr. Radhakrishnan said, "The Cultural Exchange program is aimed at providing a platform to the brightest young minds in the industry to showcase their talent in the international arena. The initiative will also help in forging and reinforcing cultural ties of India with the rest of the world".

A Superb compilation for Every Indian Heart
Mumbai: This Independence day, enlighten the candle of patriotism, with AYE WATAN TERE LIYE ? song and scenes compilation DVDs. Shemaroo celebrates India‘s 64th Independence day with a unique compilation AYE WATAN TERE LIYE ? featuring the best Patriotic Scenes, Dialogues & Songs from Hindi Films. Let us take few moments and wander in the pleasantries of the songs and scenes devoted to our Independence Day.

AYE WATAN TERE LIYE ? showcases some of the most popular patriotic scenes from our Bollywood movies like the pre-independence scenes from Amitabh starrer DESH PREMEE & EK KRANTIVEER VASUDEV BALWANT PHADKE; Independence day celebrations from Dilip Kumar starrer KARMA and Scenes of fight against Terrorism from Anil Kapoor starrrer PUKAR among others. The collection of patriotic songs compiled together includes "Hothon pe sachchai rehti hai?" from JIS DESH MEIN GANGA BEHTI HAI, "Yeh des hai veer jawanon ka?" from NAYA DAUR, "Apni Azaadi ko hum hargiz mita sakte nahin?" from LEADER and many others. It also features the rare song "Meri Awaaz Suno?" from NAUNIHAL that has footage of the funeral of Pt. Nehru. Both the scenes and songs compiled are thoughtful selections made after a lot of efforts.

Priced at a special rate of Rs 55/- the DVD is undoubtedly a must buy for every Indian.

Mumbai, August 10, 2011: In today?s globalized world, it is the responsibility of our leaders to ensure and encourage more international exposure amongst the youth, as this is what will become the differentiating factor for the coming generation. This was the sentiment behind a felicitation meet held to honour the participants of the International Youth Cultural Festival, concluded recently in Italy. The Mayor of Mumbai, Smt Shradha Jhadhav graced the occasion and handed over the honours for the initiative taken to nurture and enrich young minds from the cable and satellite industry in India. The youth festival was a joint effort by Prime Connect, an independent television distribution platform, which is currently the exclusive distributor for the Times Television network channels as well as independent broadcasters, and Ferriswheel, an event management firm based out of Mumbai specialising in organising such exchange programs.

Handing over the honours, Smt.Shraddha Jadhav said, "I appreciate Prime Connect for its effort and assistance towards motivating the partners through a new approach involving the younger generation. I believe this new perspective and continued effort will be a source of inspiration for the rest of the industry, and would also inspire and empower a new generation of youth to act for a meaningful social change."

Talking about the youth initiative, Mr. Yogesh Radhakrishnan, MD and CEO, MNDIL, said, "The Cultural Exchange program is aimed at providing a platform to the brightest young minds in the industry to showcase their talent in the international arena. The initiative will also help in forging and reinforcing cultural ties of India with the rest of the world".

New Delhi, 10 August, 2011: - Naaptol.com, India‘s leading online home shopping portal and a comprehensive product research engine offers a wide variety of High end smart phones at the lowest and the best prices in comparison! With a motto to offer more smiles per buy and by catering to its audience an array of choices from the best brands in smart phones like Blackberry, Apple, Samsung, Sony, Nokia, Dell etc. Naaptol has definitely carved a niche for itself in its vertical.

Smart phones of the PDA mobile category display unique features that aid in superior communication. This is one of the major reasons why they are so popular amongst the Nuevo users. The below mentioned are some of the hottest selling products through Naaptol and otherwise that could be a good pick, irrespective of age or use.

BlackBerry Bold 9780

Elegant and packed with advanced communications and multimedia features this phone is getting a consumer axis that?s as bold as love. Sporting the iconic design with an incredibly easy-to-use keypad, it is also the first BlackBerry Bold smartphone to come up with the new BlackBerry 6 operating system. This also features 5.0 Mega-pixel Camera with Flash, Blackberry 6 OS, 3G, Wi -Fi, GPS, EDGE Connectivity & 3.5 mm Headphone jack.

Apple iphone 4

5MP camera, 3.5? LCD capacitive touch screen with Retina Display of 960 x 640 pixels resolution, 720p HD video capturing, Wi-Fi connection, three-axis gyroscope, Skype Mobile video calling, 3G, Wi-Fi, A-GPS, 16GB internal storage, VZ Navigator and V CAST Media Manager apps. Clearly its tempting features and the reliability of the brand is what makes it an undeniable competitor amongst all smart phones.

Sony Xperia X10

Another bomb-shell from one of the leading consumer electronics giant, The Sony Ericsson XPERIA X10 is Sony?s first Android phone and is rather high-end, equipped with a 1GHz Snapdagon processor, 4-inch TFT screen with a resolution of 480x854 pixels. The sleek body also houses an 8.1-megapixel camera with autofocus and an impressive range of softwares including the personalized interface UX that combines entertainment and social media features.

Samsung s 8530 Wave II

From a second perspective to one of the main scale, Samsung has pushed its marketing to its best by its new range of smart phones. The Samsung S8530 Wave II features inbuilt 3G, Super Clear LCD capacitive touch screen, Wi-Fi, 3.5 mm audio jack, Java, 5 MP camera with LED flash and Geo-tagging, face, smile and blink detection, image stabilization, touch focus and so on. The phone also has an ARM Cortex A8 1GHz processor.