MUMBAI: Candid Marketing, India‘s No. 1 Strategic Brand Activation Agency conducted a promotional activity for the recently released movie, Shaitan. The main aim of this activity was to create a buzz for the movie and attract the audiences to the theatres to watch it.

The movie promotion was conducted in six BPO‘s each in Mumbai and Delhi. The audiences were kept engaged through different activities such as Truth or Dare, Shaiatani Portfolio and Shaitani Harquetain.

In Truth or Dare a bottle was spun for the audiences and if they selected ‘truth‘, they were asked to reveal some Shaitani secret of theirs which no one else knew till date. If they opted for ‘dare‘, they were asked to do something daring within the premise such as proposing to the security guard, standing on the table and dancing etc.

For Shaitani Portfolio there were a variety of props displayed like colored wigs, moustaches, beards and others for the participants. The target audiences were asked to dress themselves or dress their friends with the props present and click pictures. The pictures, having the Shaitan logo were also shared with the participants instantly. In Shaitani Harquetain, audiences were asked to reveal some secrets about their friends who are present with them in the cafeteria.

Speaking on this promotional activity, Ms. Devika Sharma, Managing Partner, Candid Marketing commented, "With the number of movies Bollywood is churning out, the shelf life of a movie has reduced drastically. So it has become very important for the Bollywood marketers to create as much buzz as possible in the first week of a movie‘s release. Engaging the audience in a series of games around the movie at BPOs was a perfect medium to create hype for the movie and we see this as a growing trend."

Mumbai, 16 June, 2011: Featuring an ensemble of successful shows for the entire family, Disney Channel is the #1 choice for kids across India yet again. The channel stood at #1 in HSM and All India with 228 and 196 GRPs respectively. (Source: TAM Week 24 kids 4-14 SEC ABC 7000 to 2300 hrs). This is the first time ever in over five years that any kid?s channel has touched more than 200 GRPs. Another channel from the Disney stable, Disney XD also continued its success lap with#1 in the South markets at 134 GRPs and together with Hungama TV, the Disney network of channels stands at #1 with over 45% share of viewership.

?Disney Channel is focused on creating top-quality entertainment for kids and families in India. Shows like Best of Luck Nikki and Phineas and Ferb are great examples of Disney?s expertise in storytelling and characterization. They represent the rich repertoire of content on the channel and why kids and families prefer Disney as their entertainment destination. Our continued success reaffirms that Disney Channel has established an emotional connection with its audience in a deeper richer way than ever before? says Natasha Malhotra, VP and GM, Walt Disney Television International India.

The Channel has witnessed a noteworthy growth of over 100% with programming featuring local and global Disney characters and stories including Best of Luck Nikki, Phineas and Ferb, Art Attack, Fish Hooks, Mickey Mouse Clubhouse and Doraemon.

?We are gratified by the response from our viewers and committed to providing them a wide breadth of entertaining programs that reflects their lives and Disney?s core values of optimism, creativity, storytelling and imagination? adds Natasha.

The network comprising Disney Channel, Disney XD and Hungama TV has seen significant growth propelled by an exciting content mix that is locally relevant, aspirational and entertaining. Stay tuned as the Disney network promises an even higher dose of entertainment and fun with new shows, contests and more!

Mumbai: Six Inches Communication, a pioneer in creative and integrated advertising, has enthralled 12 cities across the country with its latest outdoor campaign, ‘Edgeperience‘ for Kingston Technology, the US based, global, NO. 1 independent memory module company- whose products include Solid State Drives, memory modules, USB Drives, memory cards and card readers. Keeping the product as the hero, the creative ads, conceptualized by Six Inches Communication, depicts all the areas where Kingston gives the user advantage over their peers.

Edgeperience aims to target the young professionals today who are on the lookout for cutting edge and optimizing performance from the technology brands they use. Through an outdoor mix of hoardings, bus shelters, pole kiosks and mobile advertising vans, Six Inches Communication and Kingston wish to engage and educate these professionals about the unique features of brand Kingston.

Commenting on the launch of the latest campaign, an upbeat Vishal Parekh, Marketing Director, Kingston India said, "Kingston is the global No. 1 independent memory module company and we wanted to consolidate this very position in the minds of our customers. We wanted to highlight the cutting-edge technology, reliability and security that our products give our users. ‘Edgeperience‘ was chosen because it brings out the edge people‘s need in today‘s competitive world as well as complements the company ethos of Trust. Our current campaign takes off, where, highly successful and bold ‘I can‘ campaign left."

Pravin Shah, CEO and Managing Director of Six Inches Communications had this to say about the campaign, "Brand Kingston has evolved. After invoking a feeling of trust, we informed our target audience about the self belief that comes with owning a Kingston product. While we have given a fresh look to the current campaign, we have continued with the larger-than-life and clutter-breaking feel for the products. The campaign will be driven by large format outdoor media and social media. We are exploring the possibilities of print and digital media for further idea penetration. In the coming weeks, we will take the target audience by surprise with innovations through the outdoor space and BTL activities."

The outdoor media plan will be supplemented with print, magazine and digital communication. The agency has booked prominent sites pan India and the superior nature of the ads will definitely make heads turn and ensure larger brand recall.

Mumbai: IDEA SaReGaMaPa , a biggest platform for musical talent in Marathi industry, known for providing the best talent to the world of music; is coming back with its 10th season. The new season is promising the bigger and never seen before journey of music to its viewer. Started from 13th June, the show will present the young, best singing talent from the soil of Maharashtra.

According to Nikhil Sane, Business Head, Zee Marathi,? Since its inception from 2000, SaReGaMaPa is the unique reality show defining new standards of entertainment with its every new season. The show has given multiple talented singers in different age groups like Abhijit Kosambi, Dnyaneshwar Meshram, Vaishali Made, Urmila Dhangar along with the little champs like Kartiki Gaikwad, Prathamesh Laghate, Mugdha Vaishampayan and Shubham Khandalkar. IDEA SaReGaMaPa is not just created the talent but it has changed the lives of these singers forever. It is also responsible for making Marathi music popular around the world. With its 10th Season, we are promising to raise the bar further?.

IDEA SaReGaMaPa has created history with its every new season. This time, with 10th season, the show makes sure the 10 times bigger entertainment. The contestants of this season will be the young voices form the age group of 15-30. Along with the new season, the show is coming with the new format, new judges and new anchor.

The show has got huge acclaim on national as well as international level. It has been loved from every music lover. With its 10th season, the show is coming with lots of new surprises. Don?t forget to tune into Zee Marathi on every Monday and Tuesday @ 9.30 pm.

Mumbai, 15th June 2011: Good news for all bachelors! Ratan Rajput from the popular show on Imagine TV ? Swayamvar Season 3: ?Ratan Ka Rishta? has stepped into the virtual world. Zapak.com, India?s leading gaming portal has created and launched an online game on the show. The show has created a buzz not only on television but in the online space as well. Within a week since the launch, the game has received over 1 lakh users who have tried to impress her with their skills.

The countries most beloved bitiya Ratan Rajpoot embarked her journey to find her Prince Charming in Imagine?s Swayamvar Season 3 - Ratan Ka Rishta along with the 16 eligible bachelors who hail from different castes, states and countries. The boys will have to win the unusual challenging tasks to impress Ratan and win over her heart. Ratan will ultimately tie knot with that one lucky prospective groom in a grand ceremony.

?The Swayamvar brand is very strong amongst the youth, especially since it?s about a young girl finding a groom for herself on her own terms. With the increasing importance of the digital space as an interactive medium amongst the youth, we felt this would be a great way to connect with them. This game, developed by Zapak.com, helps the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively.? says Mr. Nikhil Madhok, Senior Director ? Marketing & Communications, Imagine TV.

Mr. Sanjay Vasudeva, National Head ? AdSales, Zapak.com said ?Gaming is the best platform to engage the youth today. And what better platform than Zapak.com which resides more than 8 million users. Swayamwar by Imagine TV is a very popular concept amongst the youth and this game created by Zapak helps extend the same experience to the digital world. We have received an overwhelming response of 1 lakh users for the game within a week of its launch and we only see this number growing. Swayamwar is well accepted both on television and in the virtual world.?
 

?ZANGOORA?, The Gypsy Prince, completes 300 shows 
 
Mumbai: ZANGOORA, The Gypsy Prince - world?s biggest Indian cinematic themed, theatrical musical presented by Kingdom of Dreams marked its successful run of 300 shows on 11th June 2011 at the magnificent Nautanki Mahal, making it the longest running Bollywood musical stage show in the country.

A truly unforgettable experience ZANGOORA started its journey nine months back at India?s first live entertainment destination Kingdom of Dreams in Gurgaon. Featuring the talented Hussain Kuwajarewala, Gauahar Khan and Kashmira Irani the entire cast and crew have continued to mesmerize audiences each evening with their breathtaking acts and the stellar performances setting the stage on fire.

Speaking on the occasion, Viraf Sarkari, Director, Wizcraft International Entertainment said, ?We are excited to announce that our efforts have paid off and by completing 300 shows we continue to build a landmark. This would not have been possible without the great support of the entire team of Zangoora and Kingdom of Dreams. This is certainly a very proud moment for us.?

He further added, ?There is no other stage show like Zangoora in the country and nothing compares with the sheer scale and technical brilliance with which the production has been mounted?

Following the immense popularity of the musical extravaganza with expats and to further enhance the international guest experience for the overseas audiences; Zangoora has now introduced Spanish narrations using the Multi Language Translation System. Besides this, the show will be available in various other languages catering to larger audiences from all over the world including English, French, Japanese, Russian, Chinese, Korean and German.

ZANGOORA, The Gypsy Prince has been designed, scripted, composed and produced with the best of Indian and International talent. The live stage show integrates state-of-the-art modern technology with perfect Indian cinematic entertainment and India?s rich cultural heritage. The entire presentation of ZANGOORA, The Gypsy Prince, promises to give the audience an experience of watching a movie live in 4D format.

The magnum opus production which brings alive the splendour of India in a mesmerising on-stage drama is written by Javed Akhtar, music is by India?s leading music composers Shankar, Ehsaan and Loy, choreography is by Shiamak Davar, the entire production and art design is by Omung Kumar, while renowned fashion designer Neeta Lulla has designed the costumes.

ZANGOORA, The Gypsy Prince has been watched and enjoyed by numerous film stars, politicos and world business leaders, since its launch. The majestic musical will continue to be presented live and exclusive in Nautanki Mahal at Kingdom of Dreams.