New Delhi 25 May, 2011: Bloomberg UTV ? India?s premiere Business news channel, is launching ?Building India? ? a documentary-style series showcasing 5 of India?s upcoming infrastructure projects that will accelerate the nation?s growth story.

This decade is widely accepted as India?s defining decade which sees the nation emerge as a Global economic super power. Among the various sectors of the economy that trigger growth, infrastructure has always been critical to the overall development of trade and commerce in India. Mini Menon, Executive Editor ? Bloomberg UTV, speaks to the heads of 5 iconic infrastructure projects that promise to boost the nation significantly, on a global benchmark. Building India endeavours to offer an in-depth insight into the progress of each of these projects as well as projecting India?s way forward in developing its overall infrastructure.

Through a unique documentary-style presentation with on-ground reporting, Building India will focus on profiling these Infrastructure milestones along with latest updates on these projects.

The Delhi-Mumbai Industrial Corridor: The Delhi ? Mumbai Industrial Corridor is a mega roadways project connecting the political with the business capital of India.
The Mundra Port: The upcoming, state-of-the-art Mundra Port & SEZ will give Indian shipping industry the much-needed boost to make India a leading shipping hub in Asia.
The KG D6 Basin: The KG D6 Basin, among the largest rigs in the world, can transform India?s economy.
Hazira, Gujrat: The heart of Gujarat?s industrial landscape and a model development project, has inspired State Governments across the country.
The Golden Quadrilateral: a world-class expressway connecting Delhi, Mumbai, Chennai and Kolkata is a significant booster to trade and development.

Speaking on the occasion, Deepak Lamba, Business Head ? Bloomberg UTV said, ?For the longest time, Infrastructure has been the biggest drawback of the Indian economy and has held us from achieving our potential. With the development of new projects, support from private and public sector alike, Indian infrastructure has grown to world standards which has aided overall economic growth. As a business news channel catering to the discerning viewer with a holistic interest in the economy, it was only fitting for Bloomberg UTV to deliver what is perhaps the most comprehensive and definitive coverage of these projects.?

Bloomberg UTV is also launching Graphic Diaries. This is a creative story-telling format revolving around a unique storyline to emphasize the concept and the overall benefits of the five projects profiled by the Building India show. The Graphic Diaries will enable the viewer to connect to each of the projects at a personal level.

New Delhi: Adding a new dimension to the vibrant media landscape in India, SALT, a broadcast branding company has recently launched in Delhi. The brainchild of media veterans, Raju Santhanam, seasoned journalist and Shreedhar BS (a.k.a Shred), ex-Creative Director for FOX International Channels and National Geographic channels, SALT represents a unique mix brand science, creativity, and perception management.

SALT‘s value proposition lies in integrating the core elements of branding with business objectives and technical prowess in the domain of broadcasting to create the desired and niche channel proposition in a cluttered Indian marketplace. SALT‘s services are offered across the areas of Broadcast Branding, Show Branding, On-air Creative Strategies and Promotions, Off Air Creative Strategies and Promotions, Content Research and Development, Feature Films Branding and Packaging.

In the words of one of the founders, "Broadcast branding is an art as well as a science.
It is thescience of perception management. Every brand has its coreidentity and strength, which has to be captured, distilled,amplified and exemplified. This is not about slapping on whizbang graphics inspired by the last season‘s award winner but adeeper understanding of a channel‘s personality and what itseeks to tell its customer to trust your brand and to enter into ameaningful, long term relationship."

According to Shred, "Ourexpertise lies in understanding a brand‘s aspirations andchallenges in meeting its core objectives.With state of the art machinery and facilities, we bring togethertalent, comprising of branding and marketing experts, analysts, broadcast designers, 3D & 2D animators, compositors, illustrators, editors and writers to give form to an audiovisuallanguage which would clarify, harmonize and differentiatebroadcast products over airwaves."

SALT will be headquartered in New Delhi and aggressive plans are underway to create a presence in South east Asia. SALT is currently working on several high-profile pitches and wins will be announced shortly.

SALT is led by Shred (Founder/Director) and the company is one of the lead sponsors for Promax India 2011 to be held in May 2011 and Promax Asia 2011 to be held in November 2011 in Singapore.

New Delhi: United Breweries Limited (UBL) has appointed PR Pundit, the leading Public Relations Consultancy, as its PR Communications Consultant for the brand communications needs of its extensive beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch process. PR Pundit has commenced work with the company.

UBL enjoys the No.1 position in the beer market in India. Its flagship brand Kingfisher is synonymous with beer and is now an icon of a modern, emerging India. As the largest selling beer brand in India, Kingfisher commands dominant market share. UBL has an extensive beer brand portfolio across all categories.

Speaking on selecting PR Pundit as UBL?s Communication Partner, Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited said, ?PR Pundit is known for it?s out of the box thinking and we saw a reflection of their creative approach in their proposal for our brands. We were looking for a young and enthusiastic PR partner with an understanding of the alcobev market for all our beer brands who would be able to support our consumer centric communication requirements. PR Pundit?s strategic understanding, drive and passion gives us the confidence to believe that this will be a successful partnership. We are confident that the energetic team at PR Pundit will help us enhance our equity among our stakeholders.?

On winning the mandate, Ms. Archana Jain, Managing Director, PR Pundit said ?PR Pundit is delighted to be working with UBL to develop relevant and compelling PR programmes tailored to connect with its target audience. We foresee our role in raising the momentum of the brand portfolio to build appeal for the brands. We look forward to the Good Times ahead.?

UBL?s association with brewing dates back over nine decades, starting with 5 breweries in South India in 1915. UBL today boasts an impressive spread of own and contract manufacturing facilities throughout the country. Its flagship brand ‘Kingfisher‘, has achieved international recognition consistently, and has won many awards in International Beer Festivals. Kingfisher Premium Lager beer is currently available in 52 countries and leads the way among Indian beers in the International market. It has been ranked amongst the top 10 fastest growing brands in the UK.
 

MUMBAI: UTV Action, known for its path breaking initiatives, has entered the Limca Book of Records.

As a part of its launch activity in Capetown, South Africa, the channel had organised a skydiving activity in Capetown, South Africa that involved 30 civilians on 5 February last year. Participants enjoyed an action-packed weekend where they were given the exhilarating experience of skydiving from an altitude of 9,500 feet in the picturesque land of South Africa.

This initiative earned UTV Action‘s entry for the highest number of Indian skydivers in a foreign land on a single day in the Limca Book of Records.

Speaking on the accomplishment, UTV Action Marketing Head Kunal Mukherjee said, "Since its inception, UTV Action has always aimed at creating an edge with its unique initiatives. Entering the Limca Book of Records has added a new feather to the cap and works as a motivation to offer a higher level of action and entertainment to our patrons."

The big bang launch activity was designed with an aim to give 30 trade patrons a hard core action experience by travelling to Melkbosstrand in Cape Town which is known for its high octane adventure and action.
 

Mumbai:All is well in a relationship when everything goes well?.but when the rules of engagement change so does the equation. So here comes Channel [v] PERFECT COUPLE - the ‘Ultimate Compatibility Test‘.

The show revolves around 8 couples at different stages of their relationship on an adventurous ride across India in search of true love and happiness, through an ultimate compatibility test. Channel [v] has recently partnered with What‘s-On-India channel to exclusively preview and showcase PERFECT COUPLE. As part of this arrangement, What‘s-On-India will show sneak previews of the various twists-&-turns on the show to its viewers. It will also profile participating couples to popularize the program as well as to create the emotional bond that‘s so very crucial between viewers and the reality show participants.

Commenting on the new show, Prem Kamath, Executive VP & GM adds, "As a channel we have always kept our promise of constantly reinventing ourselves to provide viewers with the best content. This show provokes deep corners of relationships and is sure to connect with our audience. What‘s-On-India brings a variety of innovations on the table to engage with core viewers at a different level and we are excited to partner with them to use their platform as innovatively as possible".

"We are extremely excited on partnering with Channel [v] for Perfect Couple. The Channel [v] team had given us a wide and open canvas thereby inspiring a host of innovations from our end. These innovations are across our Channel, Online Portals & Social Media platform. Our mandate is to lead Viewers via exclusive previews and extended showcase slots on our channel plus online and social network triggers to the original show on Channel [v]", said Abrar Shaikh, GM, What‘s-On-India, in a press release.

Of late, the What‘s-On-India channel has emerged to be India‘s preferred content preview & showcase platform with their content showcase arrangements with Networks like STAR, Viacom18 and more.

Mumbai:If sipping on coffee can make the stars spill out their secrets then imagine what an interrogation can do to them. Majority of the Bollywood stars including Salman Khan, Abhishekh Bachchan, Asin, Bipasha Basu, Prateik Babbar, etc. are being interrogated by 9XM‘s Bheegi Billi for a unique show called 9XM Investigates.

Starting May 23, 2011, 9XM‘s Bheegi Billi will don the hat of an inspector and grill the cast of every big Bollywood film. The Bollywood stars will be made to sit in the ‘chair‘ and answer questions regarding their forthcoming films and also divulge secrets of their escapades behind the scenes and in their personal lives.

Commenting of this unique concept, Amar Tidke, Head of Programming, 9XM said, "Adding to the plethora of unique, fun and innovative programming on 9XM, comes our latest offering - ‘9XM Investigates‘ - a unique Bollywood show. Hosted by our very own Bheegi Billi, who plays the role of a tough cop and grills the cast of every big Bollywood movie, 9XM Investigates will provide viewers with great insights into the movies and lives of the Bollywood superstars. The show will give star interviews a completely different dimension, captivating the hearts of our viewers across the country."

So get ‘Ready‘ to tune into to 9XM and catch Salman Khan and Asin in the ‘chair‘ for a tehki-cat of a very different nature by Inspector Billi. It is one of the rare moments where you see a Chulbul Pandey getting interrogated by Inspector Billi. HAQ SE!!!