MUMBAI: Book your day with STAR World, India‘s No. 1 English GEC as it celebrates April Fool‘s Day with your all time favorite show- The Simpsons. The channel will feature a special non-stop marathon on 1st April, from 10am-7pm! Enjoy this special day with the fools.

The day long marathon showcases everything that the hugely popular television series has made famous and the Simpson fans love?.. a great story, humor and irreverence that are pure Simpsons, with original animation starring cast members Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, and guest star Kelsey Grammer. So, perk it up with unlimited fun and laughter with a show that you can never have enough of. Cancel all appointments and be glued to your TV set ! Watch ‘The Simpsons‘ all day on Star World! Star World‘s bringing the fun and joy of The Simpsons to millions of fans in the most immersive way possible. ‘The Simpsons‘ marathon!

This twenty-three time Emmy-Award-winning series which is also the longest running animated series and primetime comedy series ever, The Simpsons has aired more than 400 episodes. The critically acclaimed show features Homer, Marge, Bart, Lisa and Maggie Simpson, who take traditional family life and turn it upside down. Exploding into a cultural phenomenon in 1990, The Simpsons has remained one of the most visible and marketable properties domestically and internationally.

Tune in on 1st April to find out more on ‘The Simpsons‘, 10am-7pm only on STAR World!
 

MUMBAI: It is an all- girl affair in the mega Grand Finale of Amrita TV?s Super Dancer Junior-2, that has blazed breathtaking new trails of success in the history of children?s dance reality shows in Kerala.

Making sure that girls will have all the fun, Chithu Pradeeep, Malavika Krishnadas, Shifana Musthafa and Swarna Thomas have breezed into the finals, setting the stage for a spectacular clash on the 3rd of April.

Super Dancer Junior-2 had become something of a cult show commanding the following of millions around the globe, who tune in with something akin to religious fervor at 8 pm, every Monday to Friday.

It was a nerve racking journey for the 16 candidates, a 7 month long journey in which they came together as prefect strangers but parted ways as bosom friends. Some had signed on for the glory it would bring, others viewed it as a merry jaunt, while a few were dead serious, with their eyes fixed hungrily on the final title.

The rollercoaster of a competition with its intoxicating highs and agonizing dips became a perfect training ground that transformed hip hop experts into classical exponents and Bharanatyam specialists into western pros.

The perceptive judging duo of Sudha Chandran and Kala Master picked out 8 of the best who moved into the semifinals, which winnowed out the Final Four after 3 levels of intense scrutiny.

Malavika hailing from Palakkad, the complete danseuse who floored Kala Master with her effortless mastery in every genre of dance is aiming to cap her many feathered hat with the coveted title.

Chithu Pradeep, the tenacious lass from Kollam who waltzed back from the brink of elimination with a string of astounding performances, declared firmly that to be Super Dancer Junior was the greatest ambition of her life, to up the ante.

Shifana Musthafa, the petite bombshell from Ernakulam who grittily overcame numbing pain and a fractured arm, earned the respect and admiration of even Sudha Chandran,to storm into the finals.

Swarna Thomas, the strikingly good looking, heroine-in-the-making came all the way from Maharashtra to dazzle home crowds with her looks and grace.

In the run up to the finals, as the fan clubs of each contestant keep their fingers crossed and the other participants bask in the warmth of shared moments, the finalists are giving it all they have got, for the high noon of their lives.
 

MUMBAI: MAX, the Premium Hindi Movies and Special Events channel, brings to you; exclusive premier of the legendary movie Robot. MAX promises to set your television screens ablaze with this master piece of action and drama. Robot, the science fiction film is co-written and directed by S. Shankar. The film features Rajinikanth the superstar in dual roles, as a professor and an android robot. The very pretty, Aishwarya Rai, plays his leading lady. The film‘s story revolves around a scientist‘s struggle to control his creation, an android robot whose programme was upgraded to give it the ability to comprehend and generate human emotions. The plan backfires as the robot falls in love with the scientist‘s fianc?e and is further manipulated to bring destruction to the world when it lands in the hands of a rival scientist Danny Denzongpa. The film‘s background score and soundtrack is composed by the musical genius A. R. Rahman.

MAX keeps its promise of bringing the best blockbusters to its audience and truly lives upto it positioning Deewana Bana De !

MUMBAI: Panasonic India Pvt. Ltd roped in Percept Out Of Home to execute outdoor campaign for their new range of Air conditioners: Econavi and Cube. Tier II & Tier III cities were targeted for Econavi Air conditioners while major and minor cities were targeted for Cube Air conditioners. Covering 70 cities across India, the campaign kick-started during the 3rd week of February, 2011 and will roll out till April, 2011 and may go beyond that.

With the objective to create the brand awareness and visibility, Percept Out of Home identified exceptional media strategies for the 2 different AC brands. A Media Mix of BQS, Unipoles, Billboards, Mall Facades, Gantry, Foot Over Bridge, Mobile Van and Backlit Wall were used to communicate the message effectively and establish the desired registration and recall ratio. LED Innovations used in Delhi made the campaign unique

Commenting on this activity Mr. Rajneesh Bahl, Business Head?Outdoor, Percept Out of Home said, ?Panasonic have launched two new ranges of consumer air conditioners ? Econavi and Cube. Econavi is a premium product that features intelligence technology (detects human presence in the room and adjusts cooling automatically) for the first time in India. Cube, on the other hand, is a more affordable product for smaller rooms which can spare less installation area for the indoor unit. These two ranges straddle two ends of the Indian AC buying consumer and have different media strategies involved. Panasonic have trusted Percept Out Of Home to identify the perfect strategies for each of these ranges and deliver maximum visibility for each brand in their specific target audience across 70 cities involving 2.5 lakhs square feet of display space. ?

Elaborated Mr. Manish Sharma, Director Marketing, Panasonic India Pvt. Ltd, ?At Panasonic, we are committed to design products which are apt for Indian conditions, while placing a premium on durability and affordability. We have launched two new products in the Air Conditioning segment this year, specially targeted at the Indian consumer. The first in the high end premium category is the Econavi and Cube is our latest offering in the mid segment category. The Econavi comes with a revolutionary first time Invertor technology which detects presence in the room and adjusts cooling automatically - AC with INTELLISENSE.?

He added,? The Cube on the other hand has been specially designed and developed keeping the mid segment consumer category in mind. This is a Split AC, which is the first of its kind in terms of Unique Design, Space Taken Up and a very attractive price range. We have partnered Percept-OOH for taking this product across India via outdoor advertising to familiarize it with Indian consumers. The Outdoor campaign was specially chosen to cover the length and breadth across 70 cities in India. Our aim through this campaign is to make consumers understand the product attributes and actually go into our brand shops to experience it, and to convert them into buyers.‘‘

The campaign which inaugurated successfully is still rolling out, creating maximum visibility and responsiveness to the targeted segments.
 

MUMBAI: To mark its support for energy conservation during EARTH Hour2011, Volkswagen switched off the lights across all its hoarding sites in Mumbai from 8:30 - 9:30 p.m. local time on Saturday March 26, 2011.

There are a myriad ways in which people can register their commitment to protecting and preserving the environment during Earth Hour. Millions of people around the world generally come together to call for action on climate change by doing something quite simple?turning off their lights for one hour.

Said Mandeep Malhotra, President, Mudra Max-OOH, ?Earth Hour presents a unique opportunity for Volkswagen to show its commitment to the cause of energy conservation. The recent events in Japan and other parts of the world have underlined the need for greater use of safe and sustainable sources of energy. By this small act, Volkswagen has showed its intent to make a difference by following business practices that are geared to optimizing energy consumption.

Said Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd, ?We launched our Think Blue. Campaign which is designed to showcase Volkswagen Brand?s key corporate objective of sustainability and this is just s small step towards the desired goal.?

NEW DELHI: BIG Street, the out of home advertising arm of Reliance Broadcast Network Ltd has acquired inventory rights on nine Metro Stations in the posh South Delhi area from Udyog Bhawan to Saket, on the newly constructed Line 2 extension.

Covering the route from North to South Delhi, this latest Transit Furniture of BIG Street is aimed at the up-market people on the move.

Being the most comfortable public transport system between Delhi and Gurgaon, this stretch exposes brands to a large captive audience of Upper SEC, students, businessmen, professional, government officials and more. The nine stations - Udyog Bhawan, Race Course, Jor Bagh, INA Market, All India Institute of Medical Sciences, Green Park, Hauz Khas, Malviya Nagar and Saket ? are areas where Government buildings, the elite Delhi Gymkhana Club, Delhi Golf Club, India Habitat Centre, India International Centre, the well-known Delhi Haat market, India?s Premier Medical Institute, popular eating places, prominent shopping malls such as Select City Walk, DLF, MGF Metropolitan, Square One are located, making these inventories highly visible to the right TG.

With the addition of these inventories in nine Metro Stations in South Delhi, BIG Street now has a total network of 40 stations with its ability to reach out to the premium audience having doubled.

BIG Street?s large format wall mounted backlit display panels placed at strategic locations in the modern and comfortable ambience of the Metro Stations are the perfect place for brands to connect with the desired audience.

Rabe Iyer, Business Head BIG Street and BIG Live said about this inventory on Line 2 extension, ?We are proud owners of this premium inventory on nine Metro Stations in posh South Delhi areas. We are confident of providing brands high visibility and connect with their TG as well as give them value for money because our inventory is of the highest quality and most strategically located.?