MUMBAI: ET NOW, the 24-hr English business news, on Budget Day was the clear Number 1 channel in Mumbai across all English News Channels (General & Business) with 25% Market Share. Also in Mumbai, ET NOW was the market leader in English Business News Genre with 57% Market Share & in Overall Business News Genre (English & Hindi) with 45% Market Share.

(Source: TAM, TG: CS AB Males 25+ yrs, Market: Mumbai, Time Period: Budget Day 28th February, 2011 - 0000-2400hrs)
On the Budget Day, ET NOW was live from the ‘Bombay Stock Exchange‘ along with an audience of traders, technical analysts & fundamental experts who, through the trading hours of budget day, helped the viewer take the right trade call by providing them with a definitive Buy-Sell-Hold stock recommendations. And during the post trading hours, ET NOW‘s ‘Budget & You‘ brought out the highlights of the budget with reactions from the Corporate India, policy makers, macro economists & tax experts to provide the viewers with all the information that will be useful in making informed investment decisions.

Throughout the day of Budget, ET NOW featured the biggest names of India Inc., high profile policy makers & ministers and top flight economists who shared their outlook on this year‘s union budget. Some of big guests who were present on the channel on the budget day were Uday Kotak, Swaminathan Aiyar, Chanda Kochhar, Shikha Sharma, Kishore Biyani, Rahul Bajaj, Madhu Kela, Yashwant Sinha, Kapil Sibal and Salman Khurshid.
So stay tuned to ET NOW for more Stock Recommendations, Market Trading Strategies, Sectoral Calls, Stock Market Trends and Exclusive Interviews.

MUMBAI: 1. CNBC-TV18 leads across business news and general news channels across TG?s, in 6 metros on Budget day

a. CNBC-TV18 delivery is more than the combined delivery of all competitors and more than 4 times the nearest competitor.

i. In 6 metros, Core TG(C&S Male 25+AB, Ch Share, 0600-2400), CNBC-TV18 = 0.93, ET Now=0.2, Bloomberg UTV = 0.02, NDTV Profit = 0.09.

ii. In 6 metros,C&S 15+AB,Ch.Share,0600-2400, CNBC-TV18=0.61,Bloomberg UTV=0.03, ET Now=0.22,NDTV Profit=0.09

iii. In 6 metros, C&S 4+, Ch.Share, 0600-2400, CNBC-TV18=0.28, Bloomberg UTV=0.03, NDTV Profit=0.04, ET Now=0.11.

b. CNBC-TV18 leads across general English news and business channels.

i.In 6 metros, Core TG(C&S Male 25+AB, Ch. Share, 0600-2400), CNBC-TV18 = 0.93, Times Now=0.69, NDTV 24*7=0.44, ET Now=0.2, Bloomberg UTV = 0.05, NDTV Profit = 0.09, Headlines Today=0.15, NewsX= 0.02.

ii.In 6 metros, C&S 15+AB,Ch.Share,0600-2400 CNBC-TV18=0.61,Times Now=0.36 ,NDTV 24*7=0.28, Bloomberg UTV=0.03, NDTV Profit=0.09 ,ET Now=0.22 ,Headlines Today=0.1,NewsX=0.01

iii.In 6 metros, C&S 4+, Ch.Share, 0600-2400 CNBC-TV18=0.28, Times Now=0.16, NDTV 24*7=0.16, Bloomberg UTV=0.03, NDTV Profit=0.04, ET Now=0.11, Headlines Today=0.08, NewsX=0.02.

MUMBAI: Hail Thee Woman! Wordsworth rightly quotes ?Every woman is nobly planned, to warn, to comfort and command?. On the occasion of International Women?s Day, Big CBS PRIME, the premium English GEC is bringing a special treat to its audience on ?Late Show with David Letterman?. The show will have four beautiful, talented and award winning Hollywood actresses making appearance through the Special week.

Jennifer Connelly, Tina Fey, Paris Hilton and Hillary Swank will reveal interesting facets, little known stories, and funny incidents from their lives.

Jennifer Connelly, an American film actress and former child model, who appears on the show on 7th March, expressed ?Everything changes as a mother. Yes, work has changed. The projects that I choose are even more important to me now. The world he‘s growing up in and the kind of stimulus that is out there; they are so precious and I‘d do anything to protect him.?

Tina Fey, an American actress, comedian, writer and producer, who appears on the show on on 8th March, 2011,, said, ?Yeah, it`s tough being smart and sexy, too. I have to say, I`m really not that attractive. Until I met my husband, I could not get a date. I promise you it`s true. My husband Jeff Richmond saw a diamond in the rough and took me in.?

Hillary Swank, a renowned Hollywood actress, who appears on the show on 9th March, 2011, said, ?I don‘t know what I did in this life to deserve all of this. I‘m just a girl from a trailer park who had a dream.?

Paris Hilton, an American socialite, heiress, media personality, model, singer, author, fashion designer and actress, who appears on the show on, 10th March, 2011, believes ? Every woman should have four pets in her life. A mink in her closet, a jaguar in her garage, a tiger in her bed, and a jackass who pays for everything.?

The legendary TV host has interviewed celebrities from all spheres -Bill Clinton, , Paul Shaffer, David Beckham, and Michael Douglas to name a few. He is also very famous for his Top Ten lists and monologue jokes.

Watch these multi talented women divulge their secrets, life experiences and celebrate the spirit of womanhood from 7th March 2011 to 10th March, 2011-11:00 P.M on BIG CBS PRIME.

BIG CBS PRIME is available across all major digital cable and DTH platforms like Hathway, Sun Direct, In Digital, Digi Cable, DEN, 7 Star, Network Digital, Reliance Digital, Videocon D2H and expected to be present Airtel Digital TV shortly. It is also available across many MSOs in smaller centers in their Digital networks.

Catch your favorite Hollywood stars as they descend upon your preferred show from 7th-10th March on ?Late Night show with David Letterman? only on BIG CBS PRIME at 11 PM
 

MUMBAI: SAB TV, India?s leading family comedy entertainment channel, salutes the spirit of women on the occasion of International Women?s Day. To celebrate this special day SAB TV took all the leading ladies from their popular shows out to shop and lunch at the Oberoi Mall (Goregoan) today. Kavita Kaushik aka Chandramukhi Chautala (FIR), Shweta Gulati aka Sandhya (Gili Gili Gappa), Mugdha Chapekar aka Aarti Jhaveri (Sajan Re Jhoot Mat Bolo), Sucheta Khanna aka Indumati (Lapataganj),Shubhangi Gokhale aka Mishri Bua (Lapataganj) & Bhavna Balsawar aka Babita Kumar (Gutur Gu) were among the stars who were seen enjoying and interacting with their fans at the mall.

Keeping with its brand promise of ?Asli Mazaa SAB ke Saath Aata Hai?, the leading ladies of SAB TV celebrated International Women?s Day with lots of fun and enthusiasm. The women enjoyed playing games and had a much deserved me-time shopping at the mall. After all the fun and laughter, they relished a scrumptious meal at a restaurant.

Needless to say, the fans got a real treat and were very excited with the star presence that brightened their usual shopping experience! Mugdha Chapekar aka Aati Jhaveri (Sajan Re Jhoot Mat Bolo) and Sucheta Khanna aka Indumati (Lapataganj) were seen sharing some household tips with other housewives and Bhavna Balsawar kept everyone in splits through her silent act. The much loved Haryanvi police inspector, Chandramukhi Chautala aka Kavita Kaushik paid tribute to all the women constables of the nation!

Speaking on the occasion Mr. Anooj Kapoor, Business Head & Executive Vice President, SAB TV said, ?It is indeed a very special day for women all around the world and today we at SAB decided to make this day even more special and bring a smile on the faces of our leading ladies and their fans as they interacted with the general public today.SAB TV is known to engage viewers with complete fun-filled family entertainment and has strong female protagonists who have been bringing smiles to people?s homes every day. I take this opportunity to thank them all for being a part of the SAB family.?

On the special occasion, the leading ladies Kavita Kaushik aka Chandramukhi Chautala (FIR), Shweta Gulati aka Sandhya (Gili Gili Gappa), Mugdha Chapekar aka Aarti Jhaveri from Sajan Re Jhoot Mat Bolo, Sucheta Khanna aka Indumati and Shubhangi Gokhale aka Mishri Bua (Lapataganj) unanimously said, ?We salute all the women who work really hard for their families. Women should constantly go out there and make a mark for themselves in society. Be proud of the fact that we women are full of strength and dignity. There is no task that is so difficult that cannot be achieved by any woman. Nowadays we see a lot of women who don the role of the ?Man? of the house. We wish all the women a very Happy International Women?s Day.?

SAB TV will further salute the spirit of women by organising a similar event on March 8th where the other leading women of the channel like Muskan Mehani, Kishori Godbole, Ami Trivedi, Preeti Amin, Disha Wakani, Neha Mehta, Sonalika Joshi, Jennifer Mistry, Munmun Dutta, Ambika Ranjankar amongst others will be seen unwinding and celebrating International Women?s day with much ?lan.

SAB TV is known for its light hearted programs that can be enjoyed with the entire family. All the leading female protagonists of SAB TV are always seen spreading smiles around.

SAB TV salutes the power of Women! Keep watching SAB TV as ?Asli Mazaa SAB ke Saath Aata Hai!

MUMBAI: An analysis of recent Television Audience Measurement(TAM) ratings for the period Jan 23- Feb19,2011 (Week 5 to 8) shows that Amrita TV has emerged as the second most preferred destination for viewers in the 8-10 pm band on weekdays among Malayalam channels.The surge is shown across the 15-55 age group among both males and females cutting across socio-economic segments

The program which has become a discussion point among viewers in India and Middle East among a cross-section is the trend setting real-life show,"Kathayalla Ithu Jeevitham" which is telecast Monday through Friday,9.30- 10 pm. "Kathayalla Ithu Jeevitham", Amrita TV?s progressive but atypical courtroom show, that is giving a new interpretation to the concept of social commitment has completed 150 episodes in March 2011.Hosted by yesteryear super star, Vidhubala,along with Kerala State Legal Services Authority,this unique program has witnessed consistent ratings.In effect this program is commanding nearly 50% of channel share of female viewership in this time band,among Malayalam general entertainment channels

Another program which shows huge viewer acceptance and steady ratings is the one-hour dance talent hunt for children,"Super Dancer Junior"; the only dance show for the Under-15 on Malayalam television, which is telecast five hours a week(Mon-Fri 8 - 9 pm). It has become a runaway hit due to the fascinating blend of young talent and eminent jury panel comprising Sudha Chandran and Kala Master,acknowledged dance divas.This is the only show in the dance reality show genre which generates maximum TVRs and channel share.

While tear-jerkers and inane soaps normally rule the roost in prime time,Amrita TV serial," Chela Nerangal, Chela Manushyar", based on Jnanapith Award winning novel of Jayadevan has notched the second position for the channel on weekdays at 9 pm. The ratings reveal an aggregation of a growing class of serial viewers who appreciate fine stories, good acting and great production values.

Another property which is making record tam ratings is the recently launched "Spot News". Amrita TV is the only entertainment channel to introduce two-minute "Spot News", a half-hourly news snapshot,which has been received very well among news-obsessed Malayalis. Surprisingly, while News is traditionally associated with male viewers,"Spot News" is rated highly among both genders with consistent ratings from 6 pm to 10 pm, generating 700 TVRs or 2 TVR per minute,in the 15-55 age group across all male and female target groups

Additionally,a striking trend is the emergence of Amrita‘s News Bulletins as the Numero Uno choice for Malayali viewers.Aired six times daily at three-hourly intervals,the TAM reveals that in these specific time bands Amrita ,despite being an entertainment channel,commands a leadership position among Malayalam news channels--in particular,the News at 11 am and 3 pm are ranked No.1 in the CS 4+ segment.

MUMBAI: The search is over and the final 13 Roadies are ready to begin the most gripping journey on television. After a nationwide audition process, Raghu, Rannvijay and Rajiv have hunted down 12 strong contenders to battle it out on MTV Hero Honda Roadies 8: Shortcut to Hell! This year the game gets even more intense with Ceat MTV Hero Honda Roadies 8 Battleground3 winner is already waiting for them and with even more challenging tasks, tougher terrains and a brand new destination, the wondrous and very raw? Brazil! The final 13 Roadies set off on the journey to hell - Starting 5th March, Every Saturday @ 7pm only on MTV!

This year the dare devils who have earned themselves the most desirable title of becoming a Roadie are- Ceat MTV Hero Honda Roadies Battle ground 3 - The Highway to Hell winner - Vibhor Sharma and the others selected from the on-ground auditions are Anchal Khurana and Renee Dhyani from Delhi, Prachi Agarwal from Kolkata, Chandni Joshi from Ahmedabad, Suchit Singh from Haryana, Anamika Datta and Rahul Sheoran from Chandigarh, Mohit Saggar from Ludhiana, Avtar Nischal from Amritsar, Nagesh from Chinnadore, Devendra Singh from Jaipur & Pooja Bannerjee from Nagpur.

Aditya Swamy, Channel Head MTV India says, "The Roadies phenomenon just gets bigger every year. No.1 trending topic on Twitter, to 8,00,000 fans on Facebook and close to 2 million video views on mobile and the web, Roadies is raising HELL everywhere. And the interesting part is that journey is actually going to begin only this weekend. A truly edgy season is ready to break loose.?

In addition don?t miss the unadulterated action, as this season?s two most celebrated sports champions of India - Olympics bronze medalist Vijendra Singh and International shooting genius Lajja Goswami make an appearance on the epic journey to challenge the Roadies by doing what they do best. The Roadies team of 6 girls and 7 boys through their journey will test their endurance, competence and skills in the biggest adventure as the begin their journey from Bangalore; battling the rough terrains, the harsh conditions and unknown territories of India as they continue their journey all the way in the tropical country of Brazil!

Says, Raghu Ram, ?MTV Hero Honda Roadies has always been a show about real youngsters, their spirit and sportsmanship. So we are very proud to associate with the real heroes of the country like Vijendra and Lajja. The contestants are really very smart, well grounded and very strong- mentally and physically. This season will be action packed and will stun the audience like never before. Needless to say, I am more than glad to be back on this crazy and thrilling journey.?

Watch the action as these 13 contestants battle it out to win the reality series, tune in for the drama, adventure, tasks and excitement to MTV Hero Honda Roadies 8- the Shortcut to Hell premiering this Saturday 5th March @ 7pm only on MTV. If that isn?t enough to quench your thirst, log on to mtvindia.com for behind the scenes information, gossip and exclusive updates on your favorite Roadies! In addition a half hour episode titled ?MTV HH Roadies- Graveyard? will air every Sunday 7 pm. The episode will feature the eliminated contestant of the week who will be interviewed by MTV VJs ? Ayushman and Bani. This will be followed by Raghu?s take on the contestant?s performance, what he/she should have done, where they possibly went wrong, etc.

?MTV Hero Honda Roadies 8? is presented by Hero Honda, and is powered by Idea. Associate Sponsors are Spraymintt Mouth Freshener, Ceat, McDonald?s, Crusoe Men?s Innerwear, Woodland, Dell, Lava Mobile Phones, Snapdeal.com, Mountain Dew & Steelbird Bieffe, Ground partners are Baskin Robbins, Shoppers Stop & Crossword, East Print Partner T2, News partners are IBN 7 & CNN-IBN, Radio partner Radio Mirchi, Multiplex Partner is PVR Cinemas and Magazine Partner ? Overdrive.