MUMBAI: According to the latest week‘s TAM report WK 2 (Jan 2 - 8, 2011), India‘s premiere business news channel - Bloomberg UTV has achieved a remarkable rise in its market share. Rising to the No. 2 slot in the genre, Bloomberg UTV has garnered market share of 16%.

In a week that saw a decline in the Business News genre (English & Hindi), Bloomberg UTV has consolidated its position at the No. 2 spot during market hours. Among other Metros, Mumbai was the strongest market for the channel with 30% share of the market.

During morning hours leading into the Markets opening (8:00 - 10:00am), Bloomberg UTV attained the No. 1 position with 48% market share across 6 Metros. ‘Minting Money‘ was the most watched business news programme this week with the highest TVR in the genre.

Another major fillip to the performance of the channel came in the form of Breaking News and Exclusives. Major stories like the CITIBANK fraud, Nalco‘s overseas acquisitions, L&T restructuring, Patni Stake Sale, the Lavasa Case, Sahara vs. SEBI and the latest developments on the 2G scam.

The channel which has been strategically planning its growth is slowly but surely turning the tide in its favor with its focus on innovative and path breaking programming, combined with a sure footed impetus on business news gathering and presentation.
 

MUMBAI: Zee Studio Super Saturday?s showcases BRINGING DOWN THE HOUSE, on Saturday, January 15, 2010 at 9:00 PM. Peter Sanderson is a divorced, straight-laced, uptight attorney who still loves his ex-wife and can‘t figure out what he did wrong to make her leave him. However, Peter‘s trying to move on, and he‘s smitten with a brainy, bombshell barrister he‘s been chatting with online. However, when she comes to his house for their first face-to-face, she isn‘t refined, isn‘t Ivy League, and isn‘t even a lawyer. Instead, it‘s Charlene, a prison escapee who‘s proclaiming her innocence and wants Peter to help her clear her name. But Peter wants nothing to do with her, prompting the loud and shocking Charlene to turn Peter‘s perfectly ordered life upside down, jeopardizing his effort to get back with his wife and woo a billion dollar client.

Bringing Down the House is a 2003 American romantic comedy film, written by Jason Filardi and directed by Adam Shankman. The film stars Steve Martin and Queen Latifah.

MUMBAI: Kohler got Percept Out of Home on board to promote their newly launched magnetism The ?Flip Side? shower head, a revolutionary product which offers four different types of bathing experience just by flipping the shower head.

The objective of the campaign was to create brand awareness of Kohler and to generate more enquiries about the products. Percept Out of Home put up large format billboards in prime locations like the high traffic zones, dealers network with innovative and eye catching displays targeting the Elite class, primarily the male target audience by communicating effectively its brand attributes and USP.

Commenting on this activity Mr. Sanjay Pareek, President, Percept Out of Home said, ?Kohler for the first time in India launched a product at a great price, targeted to the SEC-A Category TG. The ?Flip Side? shower head is a revolutionary product which offers four different types of bathing experience just by flipping the shower head. The Campaign was with great creatives, tailor-made for the OOH media. The clients understanding of the outdoor medium was very high, and this helped us to come together as a team to plan out a campaign which would effectively address the marketing objective which was to ?announce the arrival with very high noise level?. Locations were drawn up based on popular TG congregation points, and sanitary / bath fitting markets to inform the TG, and malls across these three cities.

Added Mr. Rajneesh Bahl, Business Head-Outdoor, Percept Out of Home, ?The campaign was rolled out across three Metros i.e. Mumbai, Delhi and Bangalore with a strategy to cover all high traffic zones and dealer networks by using a high visibility media.?

MUMBAI: There are several shows across various channels that reflect the opinions of adults, but there are none for kids. For the 1st time ever kids can enjoy their very own one-of-a-kind talk show for kids, of kids and by kids - Nickelodeon India presents ‘News Views Bheja Fuse‘.

A first by any kids‘ channel, Nickelodeon engages its audience with the latest update from their world on a show dedicated exclusively to kids! Kids can tune in to the show every Monday and Thursday at 5 pm, as Gen-X hosts Aditya & Adney tackle various topics like exam stress, reviews of latest Bollywood releases, favourite snacks, hang outs, fashion, gadgets, crushes & lots more! All these topics, packaged in a fun-filled dose of slapstick conversation between the hosts, are all on offer with the dhamakedaar brand-new show!

The highlights of ‘News Views Bheja Fuse‘ are Aditya & Adney, the 2 hosts, and how they see the life from their point of view and in the process also give information about everything, which affects their lives. The show has fun segments like ‘Baddey Log ko Budday Wish‘ where you can wish your favorite stars & ‘Ajab Facts Ki Gazab Kahani‘ where you can learn some never-heard-before ajeeb trivia on anything under the sun!

There‘s more! You can win prizes & goodies along the way by answering interesting riddles and brainteasers

So, all you kids out there, if you wanna hear some crazy-n-cool fundas on everything that matters in your world, tune in to ‘News Views Bheja Fuse‘, on Mondays & Thursdays at 5 PM, only on Nickelodeon!

Kids can also send in their views to nicknvbf@viacom18.com and on www.facebook.com/nickindia

Entry for kid‘s only? Trespassers are more than welcome!

MUMBAI: BBC World News is broadcasting a new series Racing Green starting 1 January 2011. The eight part documentary follows a team of five young engineers from Imperial College London, as they attempt the 26,000 KM journey along the Pan-American Highway, in the electric car they designed and built.

Project Manager Alex Schey initiated the Racing Green Endurance project in 2005. The objective was to design a good looking battery electric car with the largest range in the world, and to test it by driving it along the world‘s longest road.

Alex said: "We wanted to have a car that was exciting to look at, so that when people saw it driving along they would want to find out more. It worked perfectly - at every stop we were surrounded by people from all different backgrounds ? from businessmen in San Francisco to a 200 strong crowd at the Guatemalan border ? it is a great way to begin the conversation and to tell everybody more about electric vehicles. They were all surprised when we told them that it could run for over 500km on around $5 of electricity."

Mary Wilkinson, Commissioning Editor, BBC World News said: "BBC World News is delighted to be airing Racing Green. It‘s an interesting and entertaining mix of adventure, innovative technology and sheer enterprise shown by the team."

Their trip began in Chena Hot Springs, North Alaska in July 2010. From there the car and the team travelled to Vancouver, down to San Francisco, across Texas, to Mexico and finally down through South America, finishing in Argentina. During the 70 days of driving the team faced a number of challenges including being stopped 46 times by the police, the car catching fire, crashing the car, and tropical rainstorms.

Series producer Claudio von Planta, whose credits include Ewan McGregor and Charley Boorman‘s Long Way Round and Long Way Down, began following the team in November 2009 to film the documentary, which will be aired on BBC World News on Saturdays at 7.30 and 20.30 GMT and Sundays at 13.30 and 17.30 GMT from 1 January 2011.

MUMBAI: CNBC AWAAZ, India?s No.1 business channel presents a unique show ? ?Know Your Company? that not only educates investors about the company they want to or have invested in but also provides additional information about the company?s other businesses, its overall financial performance, future growth and expansion plans and provides a word of caution about an investor?s investments with the company. The show is a one stop destination for investors and traders who want to know about different companies in order to assist them in their investment decision(s).

?Know Your Company? provides an exclusive opportunity to the investors not only to assist them in understanding a company?s businesses from its management directly but also evaluate its future returns on investments by garnering knowledge basis the progress and achievements made by the company right from its inception. This programme also helps in understanding macro details of the company?s financial progress right from the topline to its net profits and new initiatives undertaken along with the knowledge of various upcoming projects.

Further, in the last segment of the show, the company?s financials are focused on by an eminent expert advisor who provides an evaluation of the company?s stocks with short term and long term perspectives.

The show is aired five days a week, Monday to Friday at 1.30pm.

Investment in stocks is putting money with a profit target and ?Know Your Company? is the best platform for investors and traders to receive a direction and make informed decisions about the company they have invested in or planning to invest.