MUMBAI: Since times immemorial, the relationship between a mother-in-law and a daughter-in-law has been unique. It has often been the inspiration of all jokes and cartoonists always find enough matter to fill pages depicting their relationship. To present this love hate relationship that has puzzled generations and been the source of inspiration for many TV shows, STAR Pravah brings one of the most iconic reality show on Saas-Bahu to Marathi television, Bhandaa Saukhya Bhare!

Anchored by the most popular and affable actor Prasad Oak, Bhandaa Saukhya Bhare, is a joyful quarrel and a game show that will pit two most formidable opponents against each other ?Mother-in-law? & ?Daughter-in-law?. The test would be based on how well the wife knows her husband & how well the mother knows her son. The duo will battle with each other in three segments, Popularity Meter, Shapath Round and Kitchen. The show also promises to surprise its viewers with twists and turns which are entertaining in a special way!

Commenting on the concept of the show, Shrabani Deodhar, Head of programming STAR Pravah said, ?STAR Pravah always tries to bring something exciting for its viewers. The main aim of this show is to ultimately prove that love cannot be measured but only treasured. I am sure that the viewers are going to love this show and have fun.?

So to watch the enjoyable squabbles between the two, stay tuned for Bhandaa Saukhya Bhare starting from 6th December, Mon-Sat 6.30pm on STAR Pravah!

MUMBAI: India?s leading Hindi GEC, Zee TV garnered the highest viewership of 106000 for Past 7 Days viewership across all South Asian channels in South Africa, securing the Number 1 position for themselves, in the period between, July 09? and June 10? as per the latest AMPs 2010 A data (AMPs stands for All Media Product Survey and is conducted by South African Advertising Research Foundation). This is a 26% growth over the last AMPs 2009 B data. The channel is also viewed by other races apart from the South Asians given the popularity of the brand. Zee TV was launched in the Africas region on 1st of April, 1996 and since then, it has won the hearts of South Asians and foreigners alike.

Mr. Bharat Ranga, COO- Zee International ZEEL, said, ?Having been global leaders, it comes as no surprise that we have been ranked No. 1 in South Africa. I am confident that we will continue to rule the roost given the immense support that we get from South Asians all over the world.?
 

MUMBAI: As CNN-IBN INDIAN OF THE YEAR? 2010 (IOTY) gears up to honour the torchbearers and leaders of new India in its 5th edition of the grand annual event, the channel announces the eminent luminaries who have been nominated in the categories of Politics, Sports, Business, Entertainment & Public Service. The nominees have been unanimously nominated by Network18?s editorial board and ratified by the Jury. All nominations in each category signify the persona and vision of an undaunted achievement.

The nominees for CNN-IBN Indian of the Year? 10 in various categories in alphabetical orders are as follows:

CNN-IBN Indian of the Year - Politics:

01. JAIRAM RAMESH:
For putting environment solidly in the forefront of policy debate and ensuring the issue is now part of the political discourse in India.
To vote: SMS IPOL 1 to 51818 or log on to: IndianOfTheYear.com

02. KAPIL SIBAL:
For continuing with his strong education focus and emerging as the new crisis manager for the embattled UPA government.
To vote: SMS IPOL 2 to 51818 or log on to: IndianOfTheYear.com

03. MAYAWATI:
For her consistent success in the Panchayat elections and ensuring complete control over law and order post Ayodhya verdict.
To vote: SMS IPOL 3 to 51818 or log on to: IndianOfTheYear.com

04. NITISH KUMAR:
For pulling off the most stunning electoral result in India by focusing on development in an underdeveloped state, triggering hope amongst millions.
To vote: SMS IPOL 4 to 51818 or log on to: IndianOfTheYear.com

05. PRANAB MUKHERJEE:
For being the Prime Minister?s ultimate crisis manager, finance minister who steered us out of slowdown, and much more.
To vote: SMS IPOL 5 to 51818 or log on to: IndianOfTheYear.com

06. RAMAN SINGH:
For his continuing and consistent tough line on the issue of Maoist violence and Naxal threat. To vote: SMS IPOL 6 to 51818 or log on to: IndianOfTheYear.com

CNN-IBN Indian of the Year - Sports:

01. ASHISH KUMAR:
For putting India on the Gymnastics medals list -- first in Commonwealth and then Asian Games; a sport we have never done well in.
To vote: SMS ISPO 1 to 51818 or log on to: IndianOfTheYear.com

02. RONJAN SINGH SODHI:
For an outstanding year of achievements by bagging an Asian Games Gold, setting a world record and winning virtually everything he participated in.
To vote: SMS ISPO 2 to 51818 or log on to: IndianOfTheYear.com

03. SOMDEV DEVVARMAN:
For achieving the unparalleled feat of winning both the doubles and singles gold for India in Asian Games.
To vote: SMS ISPO 3 to 51818 or log on to: IndianOfTheYear.com

04. SUSHIL KUMAR:
For becoming the first Indian wrestler to win a world championship and following it with a gold at the Commonwealth Games.
To vote: SMS ISPO 4 to 51818 or log on to: IndianOfTheYear.com

05. VISHWANATHAN ANAND:
For being crowned as the undisputed World Chess Champion in a gruelling, unprecedented title clash.
To vote: SMS ISPO 5 to 51818 or log on to: IndianOfTheYear.com

06. VVS LAXMAN:
For playing a series of match-saving and match-winning innings in hopeless situations for India in one of his best years ever.
To vote: SMS ISPO 6 to 51818 or log on to: IndianOfTheYear.com

CNN-IBN Indian of the Year - Business:

01. KUMAR MANGALAM BIRLA:
For being an outstanding, no nonsense entrepreneur who has made a success out of most businesses he has entered into, including sunrise sectors.
To vote: SMS IBUS 1 to 51818 or log on to: IndianOfTheYear.com

02. N CHANDRASEKARAN:
For setting a scorching pace in revenues and profitability after taking over a year ago -- the best for a large IT firm this year.
To vote: SMS IBUS 2 to 51818 or log on to: IndianOfTheYear.com

03. RAJIV BAJAJ:
For being the performer of the year by recasting the Bajaj group, its attitude and products to ensure the company regained lost market leadership.
To vote: SMS IBUS 3 to 51818 or log on to: IndianOfTheYear.com

04. SHIKHA SHARMA:
For leading Axis Bank to its best performance ever, managing a tough transition year, and staving off a very public opposition to her getting the job.
To vote: SMS IBUS 4 to 51818 or log on to: IndianOfTheYear.com

05. SUNIL BHARTI MITTAL:
For making Bharti a truly global company with the Zain acquisition and catapulting it to become the 5th largest telecom company in the world.
To vote: SMS IBUS 5 to 51818 or log on to: IndianOfTheYear.com

06. VIKRAM PANDIT:
For rebuilding the Citi Group and executing one of the biggest and most complex bank restructuring exercise in its history.
To vote: SMS IBUS 6 to 51818 or log on to: IndianOfTheYear.com

CNN-IBN Indian of the Year - Entertainment

01. AAMIR KHAN:
For delivering 3 Idiots as the biggest Indian grosser ever in 2010 and then backing an unconventional, rural theme based ?Peepli Live?, giving it worldwide recognition.
To vote: SMS IENT 1 to 51818 or log on to: IndianOfTheYear.com

02. RAJINIKANTH:
For delivering a solo super hit ?Robot? at 60 and continuing to be a phenomenon of a level other stars can only dream of.
To vote: SMS IENT 2 to 51818 or log on to: IndianOfTheYear.com

03. SALMAN KHAN:
For delivering Dabangg the year?s biggest hit and making a success of Bigg Boss 4 as its irreverent host (Disclosure: Bigg Boss is a Network18 venture).
To vote: SMS IENT 3 to 51818 or log on to: IndianOfTheYear.com

04. SHANKAR:
For being a filmmaker with an unbeatable track record of 100% hits in Tamil?.the latest being the costliest Indian film ever produced ?Robot.?
To vote: SMS IENT 4 to 51818 or log on to: IndianOfTheYear.com

05. SHILLONG CHAMBER CHOIR:
For putting the cultural and musical talent of the North East on the national map by winning India?s Got Talent 2.
To vote: SMS IENT 5 to 51818 or log on to: IndianOfTheYear.com

06. VIKRAMADITYA MOTWANE:
For making his directorial debut with ?Udaan?, the first Indian film to be a part of Cannes? Un Certain Regard category in seven years.
To vote: SMS IENT 6 to 51818 or log on to: IndianOfTheYear.com

CNN-IBN Indian of the Year - Public Service:

01. ANNA HAZARE:
For his consistent struggle and relentless pressure in highlighting corruption of all types across Maharashtra.
To vote: SMS IPUB 1 to 51818 or log on to: IndianOfTheYear.com

02. CHETNA GALA SINHA:
For contribution in empowering Dalit women by setting up a series of banks for them, getting corporate help, and even setting up a business school for them.
To vote: SMS IPUB 2 to 51818 or log on to: IndianOfTheYear.com

03. ELECTION COMMISSION OF INDIA:
For consistently ensuring smooth elections and notching up Bihar?s most peaceful polling ever?with not one killing reported.
To vote: SMS IPUB 3 to 51818 or log on to: IndianOfTheYear.com

04. J GOPIKRISHNAN/THE PIONEER:
For being the journalist who first brought the telecom scandal to light several years ago?much before the rest of the media picked it up.
To vote: SMS IPUB 4 to 51818 or log on to: IndianOfTheYear.com

05. LADAKH ECOLOGICAL DEVELOPMENT GROUP:
For building environment friendly, flood and quake resistant housing involving community participation and local materials in Leh.
To vote: SMS IPUB 5 to 51818 or log on to: IndianOfTheYear.com

06. MUMBAI CITIZENS GROUP:
For consistently carrying out campaigns against corruption in public life and the importance of strengthening RTI.
To vote: SMS IPUB 6 to 51818 or log on to: IndianOfTheYear.com

So, get ready to vote and applaud for the achiever of your choice who with his/her unflinching dedication has emerged as the best. Giving people the power to share and make the world more open and connected Facebook has got into a strategic tie up with the CNN-IBN for ?Indian of the Year, 2010?.

Two mechanisms have been set up for the citizens to cast their franchise which include:

? Viewers / citizens can cast their votes for the achievers all the categories by logging on to indianoftheyear.com, an exhaustive micro site will enable online casting of the citizen?s franchise. Facebook users could also register their vote by using their facebook ID & password.

? Can also vote through SMS by typing IOTY to 51818.

Voting closes on 12th December, 2010 mid night.

MUMBAI: It?s a brand conscious world today. Advertising provides a huge impact in the brand marketing activities. Various channels of advertising are hammering brand information to customers through hi-end and customized advertising mediums.No wonder, Outdoor Advertising initiatives are expanded to new-age avenues such as Airport & Mall.

Brand promotion at airport areas is one of the in demand avenues of OOH Advertising in India. Mr. Sanjeev Gupta, MD, Global Advertisers says ?I believe that Airport Advertising is considered posh as well as superior mode of providing brand message to the target groups. Mumbai handles 38 percent of air traffic alone - more than 15000 passengers travel every day . I think it?s a huge opportunity for brands to catch attention of target people with disposable incomes?.

Global Advertisers have recently captured the Mumbai?s widest hoarding of 600?x8? at Mumbai Airport. LED, Digital Signboard, Neon are quite popular at these locations. Airport Advertising is currently rated amongst the top revenue drawing practices of OOH Advertising in India. The opening and revamping of various airports further open pools of opportunities for various airport advertisers.

Whereas, Mall Advertising is one of the emerging modes of OOH brand promotion. With a big leap in outdoor advertising activities, mall ads have also become quite popular in India. Shopping malls are multiplying - providing more and more advertising spaces. ?Mall Advertising entertains and at the same time informs customers about valuable brand information, I think it redefines the shopping, recreational and leisure activities of customers. Global Advertisers, have been using this tool for generating good media mix for retailers. Out of 10 clients, four would like to use Mall Media? says, Sanjeev Gupta, MD, Global Advertisers.

As per the statics number of malls in the country will go up from the existing 1000 to 1500 by 2012 and in the next five years, approximately 40,000 km of road length will be added to connect metropolitan cities. The outlook for the outdoor industry looks relatively optimistic for 2011.
 

MUMBAI: A series of clutter breaking outdoor ads for Kotak Mahindra Bank Ltd. stands evidence to the ideation and execution capabilities of Primesite (Out-Of-home Solutions), strategic business solutions of Mudra Max.

On 21st November? 10, Kotak Mahindra Bank Ltd .completed 25 years and therefore their intent was to make a big splash about it. In a bid to celebrate their 25th anniversary, Kotak Mahindra Bank Ltd. launched a campaign with the objective of emphasising on the USP of Kotak Mahindra Bank Ltd. and highlighting the attributes of reliability & trust. The campaign aimed at seeking attention on the slogan ?Its grt 2b 25?, a simple yet effective communication. Primesite reinforced this message by creating an impact with large format sites and thereby increased Opportunity to see.

Primesite created high visibity for the brand where the commuters passing by noticed only one name ?Kotak Mahindra Bank Ltd? which achieved exactly what was intended. This outdoor campaign is executed in top cities including Mumbai, Delhi, Bangalore, Pune, Kolkata, etc. focusing on all the arterial routes in these cities.

Primesite utilized wide range of media vehicles like Billboard, Bus Shelter, Gantry and Mobile vans. Further to ensure greater brand visibility, Double Decker and Kinglong buses have also been used in Mumbai. The brand was successful in capturing attention at Mumbai & Delhi Airports with use of the wall mounts, pillar wrap, drop down, Scroller free standing unit etc.

Commenting on the campaign, Spencer Noronha - General Manager, Primesite said, ?It was an exciting brief! Considering the outdoor landscape was chock-a-block with campaigns post Diwali, we had to deliver a high decibel campaign with impact. Speaking on the strategy adopted, huge spectacular sites were taken on all arterial routes with a mix of media vehicles delivering high frequency and recall for the brand.?

Mandeep Malhotra, President, Mudra Max-OOH, ?The team did a fantastic job. Every client meeting I went to, witnessed enormous appreciation on the visibility of this campaign. Trust me the enthusiasm of planning & executing Kotak?s 25th anniversary campaign was remarkable, this is how a 25+ year old agency feels today.?

Karthi Marshan ,Group Head ? Marketing, Kotak Mahindra Bank Ltd, ?Out of Home media was a vital ingredient in our media mix as we set out to let the world know we had come of age. We deliberately chose high impact locations, and this coupled with high impact creative has delivered well beyond our expectations. In all our markets, people are talking about the campaign. What more could I ask for??

MUMBAI: After a series of successful new shows, Nick is back with another great treat for kids. The channel now brings popular Harvey Toons back on television. Based on the famous Harvey Comic Characters, these theatrically animated shorts have been digitally restored and reformatted into half hour episodes, bringing everyone‘s favourite characters back to life.

The brand new exciting series premieres on 1st December at 4:30 pm and will definitely leave the Nicksters rolling with laughter.

Under the wide bouquet of Harvey Toons...

Catch Casper the Friendly Ghost as he lives his immortal life making friends rather than frightening them.

Witness the ?induck-stucktable? doings of Baby Huey, the world‘s only diaper bound hero.

Roll away with laughter as Little Audrey goes on a journey that takes you to a rollercoaster ride of imagination and excitement!

Enjoy a crazy chase with Herman & Katnip, as Herman always manages to outsmart the dim witted Katnip.

And finally, Everyone‘s favourite rich kid, Richie Rich is back to entertain everyone with oodles of laughter, dough and adventure! Catch Richie in his world where adventure and fun are practically limitless.

This fast paced fun-filled series of 312 shorts is yet another exciting addition to Nick?s wide array of shows after the huge success of Oggy & the Cockroaches, Chicken Stew and Kung Fu Masters of the Zodiac.

Gear up for some good humored fun with Harvey Toons, Monday to Friday at 4:30 PM only on Nick!