MUMBAI: It is a well known fact that SRK is a great fan of different kinds of sports! When he was approached to host the biggest sports awards on television, The Sahara India Sports Awards 2010 (SISA), he certainly couldn?t resist the offer.

Sources from the shoot inform that SRK postponed a shoot and flew down all the way from Berlin on the day of the event and finished all his dance rehearsals at unbelievable speed. He kept the audience in peels of laughter throughout with his witty one liners in his trademark SRK style. He even managed to get even the most reticent sportstars like Sachin Tendulkar, Virendra Sehwag and many more shake a leg with him on stage. While SISA promises to be the biggest amalgamation of two of India?s biggest entertainers i.e. Sports and Bollywood, there couldn?t have been a better choice for the host than SRK!

Catch the king of Bollywood on Sahara India Sports Awards 2010 on 4th December at 10pm only on Star Plus!!
 

MUMBAI: Percept-OOH promotes RPG?s Festive Music Collection ? The newly launched devotional songs, VCDs, DVDs and CDs

RPG Saregama Ltd got Percept Out of Home on board to promote their newly launched Festive Music Collection - ?Pujor Songs? by Lata Mangeskar, ?Kabi Pranam? - a tribute to Tagore, ?Sera Pujar Gan?, ?Durga Bandana? - Devotional Songs & Hymns of Goddes Durga by Bratoti Bandopadhya, ?Tomaderi Hemanta? by Hemanta Mukhopadhya, ?Mahisasuramardini? - a Video portrayal of invoking Godess Durga, ?Na Hanyate? by Rupam Islam and many more.

The outdoor campaign kick started in the month of October at the onset of Durga Puja and created phenomenal buzz and awareness with the target audience.

Percept Out of Home identified a unique concept of Transit Media wherein two hydraulic mobile vans featuring larger than life effect creatives were used to create greater visibility and mass connect.

Commenting on this activity Mr. Rajneesh Bahl, Business Head ? Outdoor, Percept Out of Home said, ?The task was to reach and engage discerning music lovers in a quick turn around time, within the given budget during Durga Puja in every nook and corner of the city specially in cosmopolitan locations. Percept Outdoor helped to identify with a concept of Transit Media taking Hydraulic Mob-Van featuring larger than life effect creative to meet the client?s requirements.?

Elaborated Mr. Amitava Mandal, Marketing Manager, Saregama India Ltd,? The idea was to create mass awareness for our Puja releases and reach out to music lovers during this festive season, which was successfully handled by Percept-OOH who provided us with the innovative strategy of transit-media solutions.?

MUMBAI: HomeShop18, India?s favorite 24 hour home shopping channel celebrated Diwali with a bang this year by launching its popular one of a kind nationwide promotion ?Diwali Dhamaal?. During the festive season, not only did India?s favorite shopping destination witness record sales figures but also lead the TAM charts scoring better than some of the popular lifestyle TV channels.

With the Diwali Dhamaal a huge success, HomeShop18?s sales soared with 45% growth month on month.

India?s first and number one Home Shopping Channel continued to lead from the front, scoring 1.13 GRP?s (Source: TAM Week 42, TG: CS 4+, Markets: All India). While customers shopped from all parts of the country, an increased visibility was seen from tier II markets with PAN India reach of 85.5 mn/week (Source: TAM Week 42, TG: CS 4+, Markets: All India). The channel saw an overwhelming response from its customers as the contact centre received 1.2 million calls during the promotion period with repeat customers growing to over 35%.

On receiving such an overwhelming response, Sundeep Malhotra, CEO, HomeShop18, said, ?It is a proud moment for us at HomeShop18. We have spent the last few years in trying to build customers confidence by bringing in quality products, established brands and value offers. The result of our hard work can be widely seen from the sales and TAM figures. Our popular Diwali Dhamaal promotion has surely set a benchmark for years to come.?

The complete Hostellers this festive season were Non Stick Cookware from Crystal, Anjali, Everwel and Demonte Dinner Sets, Microwaves from Whirlpool and Godrej, Mobiles, DVD Players, Cameras and Camcorders from Olympus, Samsung, and Kodak. This Diwali HomeShop18 also launched new products and brands. Among the new products that Homeshop18 launched were HappyCall Kitchenware a Brand from Korea, Sanjeev Kapoor?s electric Tandoor and new range of Apparels both from Men and Women from brands like Reebok, Lee, Levi?s, Biba, Anaya Sarees etc.

During the festive season of Diwali, HomeShop18 took the celebrations a step further by giving a super bonanza to the customers - The chance to win bumper draws each week during the promotion period from October 8 ? November 7, 2010. These Bumper Draws saw more than 4000 winners. Each Bumper Draw offered customers a chance to win a variety of products from established and renowned brands. The Mega lucky draw has incredible mega prizes which include cars like Honda City and Swift, Yamaha Motorcycles, Samsung LED & LCD Televisions, Acer Laptops and thousands of other prizes. The Mega Lucky Draw will be broadcast live on HomeShop18 channel and the draw will be done in presence of an audience and brand sponsors on the November 30, 2010.

MUMBAI: zoOm the Bollywood insider now brings to its viewers, Bollywood Ex-Files on the 29th November 2010, Mondays at 7:30 P.M.

Bollywood Ex- Files is a half-hour show that will cover the stars? relationships from past to present. From the fairytale romances to the bitter break ups, Bollywood Ex-Files will unveil some of tinsel town?s best kept secrets.

The launch of this new show at 7:30 pm strengthens the channel?s commitment of providing differentiated Bollywood content on a daily basis.

Omar Qureshi, Editor-in-Chief, zoOm Television says ?zoOm has always believed in taking initiative that brings our viewers closer to the world of Bollywood. Through Bollywood Ex-Files we plan to give our audience an insider?s view on the star studded and thrilling relationships in B-town.?

To be the first to know who?s a couple and who?s not in B-town, tune in to Bollywood Ex-Files starting 29th November at 7:30 pm every Monday, only on zoOm ? 100% Bollywood.

MUMBAI: Whipping up a frenzy of dance throughout the country, India‘s BIGGEST dance reality show is back! Coming soon, Zee TV will unleash the 4th chapter of its cult hit show Dance India Dance. And just as one had begun to assume that a dance show couldn?t get BIGGER and BETTER, Zee TV is back with a brand new season of Dance India Dance with a twist and this season it?s called Dance India Dance Doubles. After all, Dance India Dance, this time around, is in search of the ultimate dance ?jodi?! The auditions for the show will be held in Mumbai on Saturday, 27th November at Kapol Vidyanidhi International School, Mahavir Nagar, Near Kamla Vihar sports club, Kandivali (w) Mumbai 8 AM onwards. Kruti, Dharmesh, Kunwar Amar and Mayuresh from DID seasons 1 & 2 will judge the auditions.

Dance India Dance has introduced new dance forms like locking-popping, b-boying, cha cha cha, rumba, jive, contemporary, afro jazz, etc in the 1st, 2nd & 3rd season and in this upcoming series, the passion, the frenzy, the camaraderie, the rehearsals, the victories, the disappointments, the hosts, the judges and above all, the spectacular talent will return with a BANG!

While the first 3 seasons have unearthed some exceptional dance talents like Salman, Shakti Mohan, Dharmesh, Binny and l‘il Jitumoni to name a few, the latest season promises to throw up not one, but a pair who will get an opportunity to showcase their skills. After all, Dance India Dance Doubles, this time around, is in search of the ultimate dancing jodi! So you no longer showcase just your talent, but it‘s now your chance to let the world see the crackling chemistry you share with your dance partner and set the stage ablaze with original choreography, immaculate timing, outstanding co-ordination and universal appeal!

?Dance India Dance Doubles? is undoubtedly a golden opportunity coming to your city to discover hidden talent. The channel has already been inundated with close to 4000 audition entries from aspiring dancers in the city. Eminent jury members will arrive in the city on the audition day to identify the best talent who will then be invited to the mega-auditions in Mumbai. So turn up with your favorite dance partner and show the world your moves!

With Zee TV kicking off an aggressive blitzkrieg of multi-city auditions at the end of October and all through November, it‘s time for talented dancers across India to come to their nearest centre / cities - Mumbai, Delhi, Kolkata, Baroda, Jaipur, Chandigarh, Guwahati and Lucknow to gear up, put on their best dancing shoes and land up at the audition venues in pairs! Its the ultimate platform to showcase the talent and personality of very gifted dancers chosen from all corners of India! What‘s more, Dance India Dance also intends to smoke out the best of dancing talent from across international frontiers through auditions in Dubai, United States and UK.

MUMBAI: Carat Fresh Integrated(division of Carat media services), a 360 degree integrated marketing agency successfully executed the 7th Annual 24FPS awards - India?s most coveted biggest animation awards on 19th November 2010, held at the SRPF grounds in Goregaon, Mumbai. The event was organized by the Maac (Maya Academy of Advanced Cinematics) Group, leader in 3D Animation and VFX training.

The event was conceptualized and marketed by Carat Fresh Integrated. This included turnkey solutions like tie-up (on-ground and on-air), creative, design and on-ground production.

Commenting about the event Sidharth Ghosh, Business Director, Carat Fresh Integrated said,?This was the first time that we were handling the 24FPS awards which meant that the execution had to be impeccable and we have managed that successfully.?
The evening was hosted by Roshni Chopra and the show included performances by India?s Got Talent 2009 Winner Prince Dance Group, Kapil Sharma & Pratap Faujdar, renowned comedians from Comedy Circus, and dance performance by Prachi Desai. The event will also be aired on NDTV Profit on 4th Dec at 6:30 pm.