MUMBAI: TNS India was adjudged the ?Market Research Agency of the Year? at the 20th Annual Market Research Society of India (MRSI) Seminar recently concluded at Mumbai. In addition to winning this coveted award, TNS India bagged two more awards - Best Paper award and First Runner Up award in the category of Screensumer Research.

The annual MRSI seminar showcases some of the best research and marketing papers and also presents the cutting edge techniques being used in research today. The theme of the 20th MRSI Annual Seminar was ?Unravelling the New Age Consumer?. A panel of renowned senior experts from the research fraternity shortlisted 15 best research papers of the 115 odd entries submitted by marketing and industry professionals. Four of these 15 papers presented at the seminar were from TNS India.

Neerja Wable, CEO ? TNS India & Sri Lanka said, ?We are delighted to receive this honor. Given our collaborative approach of partnering with clients, it was not surprisingly that the paper that won the best paper award was jointly presented with our client. It is heartening to see our qualities of producing outstanding work along with great team spirit bearing fruit in an industry wide forum. Our papers accounted for more than a fourth of the papers presented at the seminar which is very encouraging representing our strong focus on thought leadership.?

In the Screensumer Research category, TNS India won the Best paper award for the paper titled ?The Best of Both Worlds; Hybrid Continuous Feedback Model for Research with the Youth? jointly presented by Sandeep Dutta and Shashank K of TNS India and Tripti M of Airtel, the First Runner Up award was bagged by the paper ?Communicating with the new-age MR customer: Keeping clients engaged in a data-surplus, attention-deficit environment? presented by Anjali Puri of TNS India.

The 20th MRSI Annual Seminar was held on 11th and 12th Nov. 2010 at the Westin Garden City, Mumbai. The seminar was attended by over 200 senior market research professionals, advertising agencies and marketing professionals from industries in both the private and public sector.
 

MUMBAI: The hockey coach rallying a team of rebellious women players to bring laurels to the country, the patient modern-day husband who goes to the unthinkable extremes and reinvents himself to win his new wife‘s love, the reincarnate lover who gets his revenge at last, the Romeo who kindles love and wins - one actor, many roles, the ultimate Badshah of the Hindi film industry - Shah Rukh Khan.

Beginning November 15, MAX, the premium Hindi Movies and Special Events channel, showcases Badshah Shah Rukh Khan‘s repertoire of films that have evoked countless emotions in a film festival titled "King Khan". The festival featuring blockbusters across genres will encourage complete family viewing at every home this festive season. The SRK movies that have enamored moviegoers and made him the megastar that he is will be aired at 8 pm from Monday to Thursday.

The Khan Film Festival on MAX will feature movies like Rab Ne Bana Di Jodi (about the incompatible couple when SRK does all he can to make his wife fall in love with him); Dilwale Dulhania Le Jayenge (a love story between two unlike people in unlikely situations); Chak De! India (in which SRK outshines in the role of a hockey coach), Om Shanti Om (the story is about love and reincarnation), along with other SRK blockbusters promising to keep MAX viewers glued to their TV sets.
 

MUMBAI: Amrita TV begins a new programme Shabareesham, to bring home the essence of the sacred season at Sabarimala, when it unlocks its portals to receive the supplications of the conflux of pilgrims that surge over the entire area, from Mandalapooja.

This 42- episoded Sabarimala exclusive will cover the entire pilgrim period from November 17th to January 13th, the day before Makaravillakku.

Shabareesham, will be aired every weekday from Monday to Friday at 5.30 pm in multisegmented, half-an-hour episodes.

Over the 2 month period from November to January, the successive episodes will present in graphic detail, legends of Swami Ayyappan, accounts of the temple, its history in full, the myths and fables surrounding it, the beliefs and tenants surrounding it, the royal dynasties that were associated with it, the routes that can be taken by the devout, instructions for a hassle free journey along the 4 kilometer trek through the forests, ideal halting places along the way, other Sastha temples throughout Kerala and Tamil Nadu ,tales pertaining to them and much more.

Shabareesham‘s exhaustive reports provide the pilgrims - who after purging themselves through rigorous austerities are about to set out to get a glimpse of the Lord and attain absolution- with thorough, intensive information on virtually everything about this world famous center of pilgrimage.
 

MUMBAI: After crossing 5, 00,000 fans this July, in less than four months, MTV, India?s leading multimedia youth platform has crossed a staggering one million fans on its Facebook fan page ? www.facebook.com/mtvindia! Innovative content & constant evolution has helped MTV to cater to what the youth looks for today. MTV India?s Facebook fan page is yet another way of going beyond television & right to where the youth is. It is one of India?s only brands that boasts of such a strong and rabid fan following!

MTV says a big thank you to its dedicated fans and as part of the celebration, has exclusively released the MTV Hero Honda Roadies 8 Theme Song in order to pay tribute them! Written by Raghu Ram himself and composed/performed by Airport, the song made its debut on the Facebook fan page.

The MTV fan page not only talks about music and entertainment, but also talks about important topics like social reform, politics and sports. It encompasses everything that the youth can relate to and provides a platform where they can voice their opinions. The page?s passion points revolve around its fans‘ passion points... thus the million fans and still counting! From television, to social media, MTV?s viral is surely catching on!

?Getting a million thumbs up from this generation means we have evolved along with our audience. Our social media marketing has been a constant learning process and I am delighted by the support we have got from our FB fans. This just goes to prove that that MTV does have a vibrant parallel universe Beyond TV? says, Aditya Swamy, Head, MTV India on this milestone.

To know more, log on to www.mtvindia.com !
 

MUMBAI: BIG CBS Networks Pvt. Ltd., the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, announces the sealing of its distribution deal with DEN Networks Ltd. With the closure of this deal, DEN Networks will distribute the 3 premium channels of BIG CBS ? BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable television platforms.

DEN Networks Limited is India?s leading cable TV distribution company with reach across key states and cities of India. DEN?s deep reach and consumer profile when mapped, proves a rich audience base that BIG CBS?s premium English programming would reach out to making this distribution deal a key deal.

Says Ashutosh, COO, BIG Broadcasting, "We take immense pride in announcing our deal with DEN Networks Ltd. We want to reach out to all our relevant audiences as we gear to offer India the latest, freshest and hottest entertainment that they have been this far deprived of. DEN?s strong presence among our relevant target audiences helps us take BIG CBS?s reach deeper into the markets while giving their audiences the entertainment that they desire.?

Mr. S.N, Sharma, President, DEN Networks said, "We are delighted to announce our partnership with BIG CBS Networks. DEN Networks has always believed in growing and surprising our subscribers with new content. The addition of the three new channels on our platform further strengthens our promise to deliver a wide variety of entertainment?.

With this deal, BIG CBS has already built a pre-launch reach of millions of relevant households through its already existent distribution deals and the latest addition with DEN.
 

MUMBAI: HomeShop18 the pioneers of home shopping in India continue to spread cheer in your shopping life with super value deals and exciting new products for every special occasion. This Children?s Day, get ready to pamper your child with a brand new set of toys as HomeShop18 introduces an exciting range of products from Hot Wheels and the new age HCL Handheld gaming Consoles. Catch these special shows for Kids on 14th November?10 at 4:30 p.m. on HomeShop18.

Available through multiple payment options on HomeShop18, the new collection of Hot Wheels are unique customizable set of wheels. A definite joy to every child, the collection of Hot Wheels Custom Motors Power sets are available in four variants, giving your child the power to design their own set of custom Hot Wheels cars. This is not all, with every Hot Wheels Custom Motors Power set kids get Hot Wheels Color Shifters car absolutely free.

Spreading the joy this Children?s Day, Homehop18 has also launched the exciting and trilling HCL ME Handheld Gaming Console. An Ultimate Brain-trainer the device comes with an in-built library of over 120 fun-filled and action packed games. Weighing a just 75 grams, the innovating handheld console is equipped with a 2?5? TFT screen, built-in speakers and is compatible to alkaline batteries. HomeShop18 offers this innovative device with a free Reebok Watch. With a trendy design, the water and crack resistant watch comes with a 3D glass top, a must have for every child.
Homeshop18 also brings a Quick Thunder 3-Channel Helicopter with Wireless Remote Control. These amazing helicopters fly 30 feet & above within a matter of seconds. With an exceptionally large range, this remote operated high flier is powered by a Triple Rotator, enabling it to fly smoothly and accurately.

This is not all! HomeShop18 offers toys for all age groups ranging from Educational Toys to Indore Games, Puzzles, Baby Toys, Soft Toys and Dolls. Mothers with newly born can choose from variety of baby care and utility products on the HomeShop18 website www.homeshop18.com., giving the baby warmth and comfort.

So this Children?s day, celebrate the childhood of your young ones offering them a brand new hobby with the exciting range of gifts at HomeShop18. For details on HomeShop18 shows and its various products, call 1800-1800-918 or log on to www.homeshop18.com and pick great deals.