MUMBAI: Avian Media, a specialist communication consultancy, continued its run of new business with the recent win of Public Relations mandate for two leading technology companies in the telecom sector - Alcatel-Lucent and MACH. With these two new brands, the agency enhances its expertise in the Technology and telecom vertical.
?We are thrilled to have won Alcatel-Lucent and MACH accounts. These wins will not only upgrade our domain expertise but will further strengthen our reach in the IT/ Telecom sector. The trust shown in us by these brands further substantiates the credibility that Avian has built over the years as a communications partner. We look forward to a long term collaboration with them.? said, Mr. Nitin Mantri, Chief Executive Officer, Avian Media.

Alcatel-Lucent is one of the leading global telecommunications solutions providers catering to enterprises, service providers and governments around the world and enabling its customers to deliver voice, data and video services whereas MACH leads the Indian market place with hub-based mobile communications solutions, such as its data and financial clearing and settlement services, which help to accelerate time to market for mobile network operators and communication service providers, optimise service delivery to mobile end-users and speed up the settlement of inter-operator financial liabilities.

Won midst tough competition, the new clients will help Avian add strength to the diverse and rich existing portfolio of the agency which spans across sectors such as Aviation, Defence, Auto, Infrastructure, Finance, Sports, Travel and the Social sector. With experience in various verticals, the agency is able to successfully plan and execute communication campaigns that bring for its rich clientele a competitive edge in the market place.
 

MUMBAI: Internationally, ?Clowning? is a serious business... India will now witness an immense potential in the form of art and career. It is an all new initiative to make India the next Cirque du Soleil venue and nurture talent for International arena. Mad Hatters, the family entertainment division of Light House Entertainment (I) Pvt. Ltd, presents for the first time in India an International Clown Fest, from November 5th to 14th, 2010.

Providing the opportunity to open a new genre of entertainment, the show has been brought to life under the leadership of visionary Clown, Mr. Martin D?Souza, Director of Light House Entertainment (I) Pvt. Ltd., which has been in the business for 20 years since 1990; it also expertising in Conceptualizing, Event Planning, Event Management and Execution.

This festival will be one of its kind and unique where Professional Clowns from all over the world will come together and perform their talent and skills. Clowns from across the world - USA, Europe, Canada, South Africa & Malaysia will be a part of the event. International Clown festival will witness high quality Theatre Show, Mall Appearances, Outreach Programs & Workshop & Demonstrations.

? THEATRE SHOWS: High Quality professionally choreographed Theatre show which will include at least 5 International Clowns consisting of Clown Gags, juggling, Magic, Acro-balance and Audience interaction. The actual show would be of 100 minute with a 10 minute break. It will be presentation of high energy act along with display of various skills interwoven to make the show hilarious and entertaining.

? MALL APPEARANCES: Walkabouts by International Clowns will be conducted in the Malls, where they will present short 10 minute acts and gags. This will be interspersed by Clown interaction involving audience for on-the-spot competition. The Clowns will also display various skills like Balloon Sculpting, Juggling, Ventriloquism, Magic, Acro-balance and Comedy.

? OUTREACH PROGRAM: An Outreach program to heal the hurt through Hospitals and Charity shows for the underprivileged. A visit to a Hospital or an Institute is a very special moment and experience. Clowns also known as Caring Clown / Hospital Clown will make the patient feel special and heal them with laughter and entertainment.

? WORKSHOP & DEMONSTRATIONS: Learn the Tricks of Trade from the Masters. Special workshop & demonstration will be conducted for Schools & Colleges teaching them various skills required for Clowning comprising Balloon sculpting, Mime, Juggling, Comedy & Acrobats and lots more.

MUMBAI: NDTV India and The Smile Foundation have won this year?s Asia-Pacific Child Rights Award for producing the short film series ?Let Them Touch the Sky (Chhoone Do Aasman)? in Tokyo during the ABU General Assembly. The Award, created by CASBAA, ABU and UNICEF, is given annually to the best television programme produced in the Asia-Pacific region with a focus on child rights.

The series, ?Let Them Touch the Sky? was immensely praised by the jurors for being exquisitely crafted, with the wonderful use of children as the protagonists and narrators. The series was very effective in captivating the basic essence of childhood and giving the audience the required space and imagination to cognize, relate and rejoice with their own. The series won accolades for being innovative and modern in style and an undivided opinion that each episode was excellently photographed and edited was thus achieved.

Pankaj Pachauri, Managing Editor-Special Projects for NDTV India said, ?This series is about the dreams and aspirations of the underprivileged children residing in the urban slums across the country. Though it brings the plight of these children to the forefront, these stories are not of despair. This also shows that good people oriented television is appreciated by viewers and stakeholders in our society?

Richa Sahai, Head of NDTV?s production house, RedDot Production, producer of the series, adds, ?The idea of the campaign was to give a name and identity to the faces of children we see around us every day and to create an emotional connect between those faces and the viewer ? and to do this in as simple and unobtrusive a way as possible. Underlining the entire campaign was the idea that every child, regardless of his background and circumstances, deserves an education?

25 stories three minutes films were aired five times a day from Monday to Friday. The 25 stories were shot across 12 cities in different states of the country. The campaign ended with two special shows ? a panel discussion hosted by Pankaj Pachauri and a half hour compilation hosted by Darsheel Safary.

Each film was a day in the life of one underprivileged child living in an urban slum in India and it aimed to put forward the hopes and dreams of that child and what he wanted to achieve in life. The film showcased the life of that child through their eyes and is in their voice. The children were captured in their own space and atmosphere and talked about their aspirations, what made them happy and what they wished to change around them.
 

MUMBAI: Handles wet sampling activation program in modern retail for this newly launched product of Kellogg India Pvt.Ltd

Kellogg India Pvt. Ltd roped in Percept Out Of Home to handle the activation program of Kellogg‘s Heart to Heart Oats, a newly launched product in the ready to cook category. The activity kick started in the month of August in Mumbai, Chennai, Bangalore and Hyderabad and will continue in the next phase as an on-going process on weekends. The activities were conducted in 5 outlets in each city including big retailers like Total, Tesco, Hyper city and Big Bazaar.

The activation was conducted in retail with an objective to create awareness about the newly launched product, induce trials and encourage sales. Percept Out Of Home conceptualized an in- store wet sampling activation program which included the process of cooking oats in the store and sample it amongst consumers with the help of an electric induction stove. This was followed by free BP check ups with Digital BP machines and an interactive session through an interesting Cholesterol IQ Quiz.

Commenting on this Mr. Sanjay Pareek, President-Percept Out of Home said,"

The modern retail is seeing lots of activity by brands and has become an important consumer engagement platform, and the Percept Out of Home Retail team is poised to exploit this opportunity through Brand engagements like Kellogg. This is the first time that we have been able to do a ‘wet sampling‘ in modern Retail.

He added, " The Retail vertical of Percept Out of Home is already doing some cutting edge work for clients Like Daiken, Dell, Pepsi and Tips and Toes, and you will see them rising up the value chain of Retail solutions for clients in the near future, through the "Idea Cell" of the company. "

Elaborated Mr. Prashant Gunthey, Business Head- Retail and Strategic Initiatives, Percept Out Of Home, "It is a matter of immense joy and pride to be associated with one of the most prestigious brands in the country - Kellogg‘s. Percept OOH successfully demonstrated its strong capabilities in being able to roll out innovative and highly effective retail solutions over a countrywide footprint in a very short span of time to meet with the demands, arising out of Kellogg‘s hugely successful consumer pull strategy.

I attribute this to the innovative interchange of ideas from the clients end, and our response in terms of workable, cost effective and innovative solutions. We look forward to great times together ahead."

MUMBAI: This week Documentary 24x7 brings to you the making of the movie "Malegaon ka Superman‘ by Faiza Ahmad Khan. Its a fascinating story of a motley crew of Malegaons for whom their filmmaking is a labor of love and not an enterprise in commercial interests.

Juxtaposing the frenzied production activities against a stark socio-economic backdrop of Malegaon, the documentary reveals the cathartic and spellbinding importance of the ‘magic of movies‘ on the people.

Escape into the fantastical world of films with the documentary "Malegaon ka Superman‘ on November 6, Saturday at 3:00 pm and on November 7 at 1:00 pm only on NDTV 24x7.

MUMBAI: Aspiring models Aparna and Banny who met each other at an audition get along like a house on fire in their very first meeting. Unable to withhold their affection towards one another, they get into a relationship in no time. One fine day, Banny refuses to answer Aparna?s calls, but doesn?t fail to respond to his friend, making Aparna see red!

Sensing trouble in paradise, Aparna approaches the EAT to ensure her boyfriend?s fidelity. On inviting the suspect for an audition, Aparna?s doting boyfriend begins to not just get cozy with the 1st undercover agent who he gets introduced to, but also begins flirting with the 2nd agent Aditi ? invites her for clubbing with him!

Driving the axe over this committed relation, Banny gets physically intimate with Aditi in the pool deck chair over one of their rendezvous and goes to the extent of narrating his intense sexual streak, setting the stage for the perfect showdown!

Will the livid Aparna spare her boyfriend for his act of disloyalty?

Watch Aparna?s heated confrontation with Banny as he is caught cheating in a swimming pool, only on Emotional Atyachaar 2 this Saturday, 7 p.m. on November 6th 2010 only on UTV Bindass