MUMBAI: This year, India?s leading general entertainment channel, Zee TV will celebrate Diwali by bringing a smile to many faces. The channel has entered into an exclusive tie-up with the Mumbai based NGO, Save The Children India (STCI), and our first initiative is to spread Diwali cheer amongst underprivileged children who are being educated and trained at the NGO?s Centre for a better tomorrow. Come Friday, 29 October, 2010, popular actors Iqbal Khan (Rudra), Binny Sharma (Gauri) and Aditii Gupta (Peehu) from Zee TV?s hit primetime serial Sanjog Se Bani Sangini will visit the Centre and treat the kids to a fun filled and entertaining Diwali celebration that they truly deserve.

Zee TV is a pioneer in showcasing content that deals with issues prevalent in our society and spread awareness with shows like Saat Phere, Aap Ki Antara, Ghar Ki Lakshmi Betiyaan and Agle Janam Mohe Bitiya Hi Kijo. Now, Zee TV has taken this endeavour ahead beyond television to spread the message to millions of viewers across India to stand up for a cause and help spread cheer amongst thousands of disadvantaged women and children in our society. Iqbal, Binny and Aditii will ensure that the children from the Centre have an experience that they will cherish for a lifetime.

Recently as a CSR initiative, Zee Cinema had undertaken a ?Gift a Toy? activity in which all Zee Network employees in Mumbai & Delhi were to donate old toys. The toys collected from this donation drive will be given to children from STCI on 29th October.

Speaking on this occasion, Mr Akash Chawla, Marketing Head, Zee TV said, ?It?s a privilege to associate with Save The Children India. Being an entertainment channel, it is our responsibility to sensitize viewers that each one of us has the ability to bring about small but positive changes in society and partner for change. Through the content showcased on Zee TV we?ve always tried to bring about these changes and create more awareness about issues prevalent in society. This partnership with STCI is our endeavour in which we actually walk the talk.?

STCI is a non profit organisation, working extensively in the area of empowering disadvantaged women and children since its inception in 1988. Save Our Sisters, a Program of STCI is also a pioneer organisation in launching an anti-trafficking initiative through a network of civil society organisations at South Asia level. Their programs are aimed at making a better world by ensuring protection of core rights of women and children i.e. protection, survival, development and participation.

Dr. Subhadra Anand, CEO, Save The Children India says, ?Save The Children India has been committed to making India a Child-Friendly Nation since 1988. It gives me great pleasure that the Zee TV Network has chosen to fulfill their responsibility to society through us. I do hope that this association will continue to grow in the years to come. Thank you Zee TV for your help and support!"

This is the first among many activities that will be held between STCI and Zee TV. Join in to spread cheer and find opportunities to do something special for those who need it the most!
 

MUMBAI: Excel Home Videos and Twentieth Century Fox Home Entertainment releases action packed A-Team on DVD and Blu-Ray. The film is based on the popular 1980s television series of the same name.

Directed by Joe Carnahan, A-Team stars Liam Neeson, Bradley Cooper, Quinton "Rampage" Jackson, and Sharlto Copley as The A-Team, an elite army team, imprisoned for a crime they did not commit. They escape and set out to clear their name. A-Team also features supporting performances from Jessica Biel and Brian Bloom.

Synopsis: Four Iraq war veterans, led by Col. John ‘Hannibal‘ Smith, on the run from the US military who suspect them of committing a crime, set about trying to clear their names. Becoming mercenaries and employing a wide range of uniquely offensive skills mixed in with a healthy dose of eccentric behavior, Smith and his cohorts, ‘Faceman‘ Peck, ‘Howling Mad‘ Murdock and ‘B.A.‘ Baracus, set out to right the wrong done to them by any means necessary - and some that aren‘t.

Bonus features: Theatrical Trailer - A TEAM theme mash-Up Montage - Feature Audio Commentary with Joe Carnahan

The DVD & Blu-Ray will be available in all leading stores for Rs. 499.00 and Rs.1, 199.00 respectively.

MUMBAI: Shortly after 1800 hours, 11 July 2006, Mumbai was shattered by seven bomb blasts on Western Railway stations: Matunga, Mahim, Khar, Bandra, Jogeshwari, Borivali, and Bhayandar. It took the Police and ambulance over an hour to attend at various sites. This incident changes lives of Thomas, originally from Chennai, who sells tea from his bike; Rupali Joshi, a TV News reporter, who has to deal with the death of her to-be spouse, Ajay Kumar Pradhan; Suresh, in debt, starts to suspect all Muslims, especially Yusuf; Inspector Tukaram Patil, about to retire, goes about collecting bribes as usual, much to the chagrin of his embittered, honest and soon to-be suspended subordinate, Sunil Kadam; while Nikhil Agarwal, a Nationalist and environmentalist, debates whether he should re-locate to the United States, along with his pregnant wife, Sejal.

Mumbai Meri Jaan is a 2008 Hindi film directed by Nishikant Kamat and produced by Ronnie Screwvala. It stars R. Madhavan, Soha Ali Khan, Irfan Khan, Paresh Rawal and Kay Kay Menon. It deals with the aftermath of the 11 July 2006 Mumbai train bombings, where 209 people lost their lives and over 700 were injured. It won multiple Filmfare Awards.

MUMBAI: The latest study on Mobile social networking and Indian mobile usage data released by Informate, a leading mobile analytics company, has declared Rocketalk as a clear leader in the mobile social networking segment. The results of the research capture actual mobile user behavior for the period of six months in India.

The findings indicate that Rocketalk is the No. 1 mobile social networking application; followed by Orkut and is way ahead of Facebook and Twitter. The report has come out at very interesting time when Airtel has announced that only 21% of mobile internet usage on its network comes from metros where both Facebook, and Twitter are popular

While being a relatively new entrant in the social networking genre, Rocketalk has maintained by far the strongest audience engagement with over 350 million page views per month. The company has also registered a remarkable count of 3.2 million Indian users to its network. There are more than hundred thousand communities on RockeTalk in India alone.

Designed to cater to the special needs of a mobile first user, the interactive and user friendly bouquet on RockeTalk platform provides an innovative social media platform where users can create any combination of text, voice, photo, and video messages, share with any contacts, join communities and chat with individuals and groups, and access a variety of entertainment and content.

The voice and video chat directly from mobile phone, sending of photos and video clips and live multimedia discussion forums are all unique to RockeTalk. It is this array of services where users communicate with each other in their voice is making RockeTalk very popular in smaller cities and towns across India and fast becoming a underground revolution.
 

MUMBAI: Text 100 India has announced two new wins across its offices, continuing the company?s expansion beyond its heritage of technology clients. The new clients are neuromarketing specialists NeuroFocus, and India?s leading staffing firm Kelly Services.

Text 100 Mumbai will be launching NeuroFocus into the Indian market following a competitive pitch. As the worldwide leader in neuromarketing, NeuroFocus are looking to replicate this success in the growing Indian economy and chose Text 100 for the intelligence and understanding of the Indian market the consultancy was able to provide. NeuroFocus draws on neuroscience and business experts from Oxford, U.C. Berkeley, MIT, Harvard, Columbia, and the Hebrew University to develop better methods of understanding consumers? responses to brands, products, packaging, retail marketing, and advertising.

According to Tom Robbins, Director of Content and Public Relations for NeuroFocus, ?The quality of thought, and thoroughness and ingenuity of Text 100?s proposal won our vote, and we are enthusiastic about building a very successful campaign.? On the heels of the India pitch, NeuroFocus has also appointed Text 100 in the UK for project-based work.

Text 100 New Delhi continues the new business momentum with the appointment to manage public relations for Kelly Services India Pvt. Ltd, a leader in providing workforce solutions. The company offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, contract and permanent placement basis. Kelly has been at the forefront of the recruitment industry for over 60 years and has set the industry benchmark with its innovative recruitment and retention strategies. The team at Text 100 will be working with Kelly Services to create and enhance its reputation as a leader in the Indian recruitment industry and highlight its expertise across key verticals. Leveraging industry case studies, white papers and reports from Kelly Services for the India market will be a key component of the PR campaign.

Gurleen Walia, Head Marketing-India, Kelly Services India Pvt. Ltd. said, ?We are glad to partner with a global agency like Text 100 and hope to create a stronger brand image for Kelly in India. The team?s understanding of the staffing and recruitment space well and a detailed articulation of our strategy to keep Kelly Services stand apart from other players in the market was a key reasons for choosing them as our partners.?.

Managing director for Text 100 India, Sunayna Malik said, ?It?s gratifying to kick off our new financial year with such a solid start, and is a testament to the incredible work our team has put in to winning these clients. We?re looking forward to embracing the challenge of working with clients in new industries and are confident of delivering the same outstanding results that our technology clients demand and receive.?
 

MUMBAI: Mr. Partho Sengupta has been appointed as the Executive Creative Director, Hakuhodo Percept Pvt. Ltd, effective October 1, 2010.

The core responsibilities of Partho Sengupta in Hakuhodo Percept Pvt. Ltd include, managing an impressive and diverse boutique of brands and products, strategizing, conceptualizing and planning creatives nationally.

Together Mr. Manish Masih, Executive Creative Director, Hakuhodo Percept Pvt.Ltd and Partho Sengupta will make a big difference to the advertising industry and bring laurels to Hakuhodo Percept Pvt.Ltd

Said Mr. Kimiyoshi Muto, Managing Director, Hakuhodo Percept Pvt. Ltd,? We are happy to welcome Partho Sengupta into Hakuhodo Percept Pvt.Ltd. Partho is a creative person and is a great asset to us as he brings with him a sturdy intellectual ability, sound business sense and terrific creativity, which will be very precious for our growth and stature. He will help the agency to accelerate its image and growth to another level.?

Commenting on his appointment Mr. Partho Sengupta, Executive Creative Director, Hakuhodo Percept Pvt. Ltd,? I am happy to be associated with Hakuhodo Percept Pvt.Ltd. With the passion and aim to get the overall Hakuhodo art back to the numero uno position, I will make the work laudable and badge able.?

Partho, a Graduate in Graphic Designing and Applied Arts from Govt. College of Art & Craft, Calcutta, comes with a rich experience of 18 years in handling clients like Philips, Sony TV, Dabur Honey, McDonald?s, Dabur-Vatika, Hyundai Santro, Sony, Hyundai Elantra ,Hyundai Accent, Cannon, Adidas, Sony Ericsson. Ha also handled films like Ronald Mcdonald film

(thematic) 1998, McDonald veg surprise (launch) 1999, Dabur Vatika 1999, Dabur lal dant manjan 1999, and Samsung BOSS 2006.

His hobbies include Art Direction in films, painting installations, contributing articles to newspapers and working extensively on Camera-less Animation.