MUMBAI: Bloomberg UTV, India‘s premiere business news channel is hosting the first episode of ‘THE PITCH‘ - India‘s biggest Business Reality Show with none other than Mrs. Naina Lal Kidwai, Group General Manager and Country Head of the HSBC, India.

The task master Mrs. Kidwai sets up a task that requires contestants to take three running businesses and make them credit worthy enough for HSBC to consider giving these businesses a loan. These businesses range from the fitness industry to toys to customized lingerie.

Catch the excitement unfold on October 17th at 7pm only on Bloomberg UTV!

The Pitch airs on Bloomberg UTV on: Sundays 7pm; Repeat Telecast: Tuesdays 10.30pm

MUMBAI: The story revolves around two young men, Apu (Parambrata Chatterjee) and Andy (Shayan Munshi), trying to achieve their dreams. Apu is a Bengali who has lived in Kolkata all his life and works for an IT company. He has dreams of going to the US and making it big there. He gets his chance when a relative offers him a job in Houston, Texas. As he is leaving he promises his girlfriend, Sheela (Raima Sen) that he will come back soon and take her to the US.

Andy, a second-generation Bengali born and brought up in New York, has dreams of becoming a musician and working in films. He comes to Kolkata to pursue his passion and stays at the house of his paternal uncle and grandfather. In Kolkata he meets Sheela, befriends her and falls in love with her.

Meanwhile Apu, arrives in the US and struggles to find his way in an alien nation. In the process he befriends Rita (played by Peeya Rai Chowdhary) whose parents want to get her married to Apu. The rest of the movie revolves around the socio-comic adventures of Apu and Andy as they struggle to find their calling in life.

The movie featured an appearance by Kolkata alt-rock band Cassini‘s Division.

The Bong Connection is a 2006 Indian movie starring Raima Sen, Shayan Munshi and Parambrata Chatterjee and directed by Anjan Dutta.

MUMBAI: A city recognised as the financial and entertainment capital of India, this October, CNNGo explores the other side of Mumbai, taking viewers beyond Bollywood and beyond the bulls and bears of Dalal Street. An eclectic group of Mumbaikars, each uniquely representative of the many faces of this cosmopolitan city, take us on a guided tour for an insider?s look at Mumbai. CNNGo Mumbai will go on air on Saturday October 16 at 1330, 2000 hrs, Sunday October 17 at 1200, 2000 hrs and Monday October 18 at 0800 hrs.

CNNGo walks the streets of the vibrant and historic Chapel Road with visual artist Dhanya Pilo. She showcases her unique initiative which has converted neglected city walls into colourful works of art with graffiti, slogans, caricatures and even social service messages on issues ranging from the dangers of smoking to environmental degradation. We then make the steep climb to the top of Gilbert Hill for stunning sunset views of the city below.

Architect Kapil Gupta treats us to spectacular views from the roof of the Imperial Twin Towers, the tallest residential structures in Mumbai as he discusses the changing urban landscape of the city. We also spend an evening with him at one of his most celebrated buildings, The Blue Frog. This Mumbai hotspot is a hybrid between a restaurant and an opera house and is built at four levels allowing all patrons a clear view of the stage during the frequent live performances.

Milliner extraordinaire Shilpa Chavan or ?Little Shilpa? as she is fondly known is the world of fashion gives us a look into her creative world. We accompany her backstage as she displays her latest creations at Mumbai?s ?Lakme Fashion Week? and go shopping with her in the bazaars (markets) near Guleswar as she sources materials for her quirky yet chic creations.

From new world glam to old world charm, young film producer Mukul Deora, takes us to ?Edward Cinema?, a heritage cinema dating back to the mid- 1800s with all the grandeur of a nineteenth century opera house. Then Celebrity VJ and sports commentator Gaurav Kapur takes us to Azad cricket maidan (ground) and shows how the locals play cricket. All this and more, this month on CNNGo.

MUMBAI: Veteran hasya kavi Surendra Sharma (remember the good old days of Doordarshan when he would regale viewers with his dead pan sense of humour) is all set to infuse some fun and energy into Mrs. & Mr. Sharma Allahabadwale airing on SAB TV.

According to a source, ?It?s for the first time Surendraji is doing a TV show. He will play Surendra as he is, natural, crisp and sarcastically humorous. He is introduced as Mr. Sharma?s new neighbor with his unique wit. He will entertain viewers with his famous comic one-liners.?

Surendra Sharma confirms, ?When I was approached for this role, I was more than happy to do it and what I like the most is that the humour used in the show is clean and devoid of any double meaning dialogues which is great for complete family viewing.?

Watch Mrs. & Mr. Sharma Allahabadwale every Monday to Thursday at 9:30 pm only on SAB TV

MUMBAI: Get set to enjoy this weekend with an interesting line-up of shows on NewsX. This week catch comprehensive interviews of Jitin Prasada (MOS, Petroleum & Natural Gas), Charles Correa (Mumbai-based architect), Arjun Malhotra (CEO Headstrong and Co-Founder HCL) and SN Rai (Co-Founder and Director LAVA Mobiles).

The details of weekend programming are as under:

INDIA INC.:
Tune-in to NewsX to meet the young & the successful. This week, India Inc. brings Arjun Malhotra (Chairman Headstrong, also the Co-Founder HCL) and S. N. Rai (Co-Founder and Director LAVA Mobiles) to share their success journeys, critical business factors and much more with the viewers. So learn the new age mantras of entrepreneurship from the young turks themselves.

Telecast Details: Saturday, October 16, 2010 @ 11.30 a.m. & Sunday, October 17, 2010 @ 4.30 p.m.

THE NEW GUARD:
This week the New Guard team travels to Dhaurahra in UP with Jitin Prasada - MoS, Petroleum & Natural Gas. He talks about the grass root level initiatives that he has undertaken to improve condition of his constituency Dhaurahra. In the dialogue, he criticizes the State Govt.‘s spending on superfluous work like statues.

Telecast details: Saturday, October 16, 2010 @ 5.30 p.m. & Sunday, October 17, 2010 @ 10.30 p.m.

IN CONVERSATION WITH CHARLES CORREA:
In Conversation brings the famous Mumbai based architect Charles Correa in a candid discussion with veteran journalist Saeed Naqvi. He expresses his apprehensions about city of Mumbai and also states the reasons for Mumbai‘s decay as a city. During the course of conversation, he comments that till the 60s Mumbai was the best city to live, however from being a world city it is now becoming a provinicial city. He compares Delhi to Mumbai and calls Delhi a heritage city.

Telecast details: Saturday, October 16, 2010 @ 10.00 p.m. & Sunday, October 17, 2010 @ 12.30 p.m.

IMN News is the new brand identity that the premier English news channel NewsX will soon assume. The new look of the channel will be unveiled soon, and be accompanied with a similarly redesigned website, IPTV service and mobile TV.
 

MUMBAI: In order to fulfill the need of women looking for a safe and non-invasive option for abortion, Project Kare from DKT India has launched a series of television commercials with the aim of creating awareness about medical abortion. These commercials present situations that can be seen in real life where a woman may want to terminate her pregnancy. These TVCs are currently being aired on the national television by DD and Colors.

The TVCs are part of a larger campaign by Project KARE to build awareness about the safety and non-invasive nature of Medical Abortion and the empowering role it can play in the lives of women in India. This TVC will also help dispel the popular notion that abortion is not legal in India.

Speaking on this campaign, Sandra Gass, Executive Director, DKT India and Dr. Sandeep Ghiya, Project Manager, Project Kare said, ?Despite abortion being legal in India, a majority of women opt for unsafe procedures to terminate pregnancy due to social stigma or non-availability of trained providers. Medical abortion is a safe, legal and non-invasive method to terminate pregnancies that can be provided by a larger section of trained medical practitioners than surgical abortion. With this generic communication campaign, we are trying to create awareness especially among women about medical abortion which will enable them to avail of this method from the medical practitioner.?

Women today are more in control of their lives and wish to have more information and choices before making any decision. Women often say that they do not have enough knowledge about medical abortion to make an informed choice leading to our decision to create this generic campaign to increase the basic awareness regarding medical abortion. She would, of course, need to go to her medical practitioner for additional details. Medical abortion, an effective alternative to surgical abortion, gives a woman the power to decide her response to an unwanted pregnancy. The TVCs also demonstrate the various people a woman usually turns to for help and support while making this important and difficult decision.

Although abortion has been legal in India for more than three decades, access to safe services remains limited for most women. It has been estimated that nearly 90% of abortions in India are performed under potentially unsafe conditions in unapproved facilities, by providers ranging from qualified doctors to those without training or qualifications. There are no definite studies linking maternal deaths to unsafe abortions, but statistics suggest that about 9% of maternal deaths in rural India are due to complications of abortion. While most causes of maternal mortality are not predictable, unsafe abortion is easily preventable if women have access to safe abortion care.