MUMBAI: POGO, kids‘ favorite TV channel, is offering kids a never before opportunity to be a part of their much loved show Chhota Bheem. POGO today announced ‘Bheem Ki Team‘, a nationwide contest that will give five kids a once in a lifetime opportunity to star as an animated avatar with their favourite hero Chhota Bheem and his friends in a special on-air vignette on POGO. Through an on-ground school contact programme kids will be invited to send in their reasons why ‘Bheem Ki Team needs him/her‘ and (five) kids with the wittiest answers stand to win this exclusive chance.

"POGO‘s remarkable Desi Toon, Chhota Bheem is not only a rating rocker but also kids‘ favorite hero in India. Seeing the immense popularity that Chhota Bheem enjoys amongst kids, we decided to create this innovative initiative where ‘real-life‘ fans meet and star with their favourite ‘animated‘ hero. At POGO, it is our constant endeavor to provide and create multiple platforms for our viewers to interact and build a bond with characters they see on-air and the ‘Bheem Ki Team‘ contest is all about rendering this experience." said Monica Tata, Vice President and Deputy

Besides promoting the contest on the channel, POGO teams will also be visiting around 500 schools across India to invite entries from kids aged between 4-14 years for the "Bheem Ki Team" contest. New Delhi, Mumbai, Ahmedabad, Bangalore, Kolkata, Indore, Bhopal, Lucknow, Kanpur and Allahabad are the cities that are part of this initiative. The contest will start from July 19, 2010 and children can participate by calling 58888388 and completing the line ‘Bheem Ki Team needs me because?‘. The contest will run until August 31, 2010. 

 
MUMBAI: Golden Challenge, Amrita TV?s game reality show that threw a gauntlet of questions to its participants and showered them with gold, reaches its Grand Finale on Sunday, July 18th at 8.30 pm.

A family quiz in which father, mother and children can participate as a team, Golden Challenge puts young heads and old together to choose the correct option to the questions asked.

This golden goose of a programme promptly gifts a 24 carat gold coin to every correct answer right on the stage itself, so that every team wins a stack of coins and leaves the show with their pockets clinking with gold.

Winners from each episode who were able to answer the maximum number of questions,

passed up successive rounds amassing a hoard of gold along the way.

From the 20 contesting families who took up the golden challenge, 3 of the richest family teams, in terms of the gold coins won, earn the right to be the finalists and meet in the Grand Finale on Sunday evening.

Each team will face a total of 5 questions; if the combined brains of the family cannot come up with the right answer, then it passes on to the next team and the winner is rewarded with another coin to add to their stockpile.

Each team can count on an ?associate?- a Super Star-2 contestant to help boost their morale and lift their spirits during the close contest.

After a team has completed its round of 5 questions, the ?associate? will come up with a song appropriate to the mood of the moment- a victory chant to celebrate their success or a mournful dirge lamenting their failure to score well.

When each of the teams have faced their quota of questions, the one that has answered the maximum number will be the winner and will go home with the spoils of their conquest- a haul of coins to add to add to their existing cache of gold.

MUMBAI: IBN7 has emerged as the new market leader in the Hindi News genre. The channel has consistently set standards in Hindi News Journalism with its independent voice, thought provoking reportage and unparalled coverage. IBN7 is the No.1 Hindi News channel across All India and across all Hindi Speaking Markets (HSM) in the much sought prime time slot of 9PM with its prime time newscast ?Danke Ki Chot Pe? hosted by Ashutosh, Managing Editor, IBN7.

IBN7 captures maximum eyeballs in All India with a market share of 16.1% & in HSM with a market share of 16.3%, Star News with 15.3%, Zee News with14.8%, Aaj Tak with 12.6%, India TV with 11.5%, NDTV India with 10.5%, News 24 with 6.2%, TEZ with 4.9%, Sahara Samay with 3.1%, Live India with 3.1% and DD News with a market share of 1.6% (Source: TAM, TG: CS ABC 15+, Period: Wk 28‘10, All Days, 2100-2130 hrs).

The latest viewership figures also reveal the fact that IBN7 is the most watched Hindi News channel when it comes to events of national significance in the National Capital. IBN7 scored better than all other Hindi news channels with 16.8% market share as against its nearest competitor Aaj Tak, Star News & Zee News with a market share of 14.8% each, India TV with 11%, NDTV India with 9.7%, News 24 with 6.4%, Tez with 3.9%, Live India with 3.4%, Sahara Samay with 3.1% and DD News with a market share of 1.4% (Source: TAM, Market Share (%), CS15+ Yrs, Wk-28, 0600-2400 hrs, All Days, Delhi). IBN7 is proud to dominate the heart of the Hindi belt. Delhi contributes the maximum with 23% to the genre?s viewership (Hindi news genre includes all 12 Hindi News channels, Source: TAM, TG: CS 15+, Wk 28, All Days, 0600-2400 hrs).

The channel has yet again established itself as the thought leader, with its superlative line-up of fresh and innovative content initiatives that resonated with the audiences. The relentless reporting of events by the most dynamic reporters, the appropriate mix of news and programmes and many more such content driven initiatives, IBN7 has undoubtedly set its standards as being the most preferred Hindi News Channel.

Speaking on the occasion, Ashutosh, Managing Editor, IBN7 said, ?It is our constant endeavour to provide our viewers exclusive content which is innovative, intelligent and informative. The impressive numbers that the channel has earned only proves our stand as the most viewed and preferred Hindi News Channel in both Prime time across HSM and in Delhi.?

Rajdeep Sardesai, Editor-In-Chief, IBN18 Network said ?We are well-known for our commitment to compelling content and our leadership in the Hindi news genre only reinforces the immense faith we have earned. In the quest to provide high quality television viewing, we have successfully brought the most captivating news to every household. With immense pleasure we would like to thank our viewers for acknowledging us as their favourite Hindi News Channel.?
 

MUMBAI: ET NOW brings another exciting weekend for its viewers. This week feel the underlying experience of riding alongside the scintillating Himalayan Mountains, the opulence of Los Angeles, an expert‘s view on the Indian Economy & growth and a glimpse of the biggest of entrepreneurial show in the country only on ET NOW.

ET NOW INTERVIEW WITH TUSHAR PODDAR
GLOBAL VIEW ON ECONOMIC RECOVERY
Catch Tushar Poddar, VP & Chief India Economist, Goldman Sachs, in an exclusive chat with Andy Mukherjee expressing his view on a number of issues concerning Indian economy, growth & economic recovery as well as developed economies.
Saturday, 17th July - 10.00am & 6.30pm
Sunday, 18th July - 3.30pm

BRAND EQUITY
IT‘S GOING TO BE A FACE OFF
On Brand Equity, this week catch Media Man Ajay Varghese, MD, Maxus India and Ajay kakar,CMO, Aditya Birla Group - Financial Services in a spanking new segment called FACE OFF. Also find out how the advertisers scored amidst all the FIFA World Cup Hoopla, all that and more in this weeks episode of Brand Equity.
Saturday, 17th July - 2.30pm
Sunday, 18th July - 11.30am

MARKET MAKER‘S DOUBLE BILL
PICK THE RIGHT PARTNER
This Week on ET NOW‘s special series on successful partnerships catch the brains behind IIFL, one of India‘s leading stock-broking firms , R Venkatraman, Executive Director and Nirmal Jain, Chairman. Watch these men behind the business talking about their secret for picking the right stocks and what keeps their partnership ticking.
Saturday, 17th July - 9.00am & 9.00pm
Sunday, 18th July - 11.00am & 8.30pm

ZIGWHEELS
THE ACTION PACKED ROYAL ENFIELD HIMLAYAN ODEYSSEY
Catch the extensive coverage of the seventh edition of the biggest, the toughest, the highest and the most fun-filled ride with exhilarating experience. This week on Zigwheels catch the grueling action of the 2010 Royal Enfield Himalayan Odyssey with sixty riders facing odd terrains coping with the weather in an adventurous journey only on ET NOW.
Saturday, 17th July- 11.30 am & 3.30pm
Sunday, 18th July - 1.00pm & 8.00pm

STARTING UP
STARTUP SESSIONS OF THE POWER OF IDEAS CONTEST
This week, Starting Up gets you a story of Abhishek Sinha‘s start -up ; Eko Financials which has launched India‘s largest mobile banking service. Also get all the action from the Start-up Sessions of the Power of Ideas contest, watch the ideas battling for 5 Crores of Prize Money along with a mentoring program from IIM Ahmedabad. Also on the show an elevator pitch by shreyurjoy.com; a wedding gifts registry portal.
Saturday, 17h June - 4:00 PM & 10:30 PM
Sunday, 18th June - 7:30pm

INSIDE LUXURY TRAVEL
LOS ANGELES PART - I
In his continuous search for the ultimate luxury hotel Varun Sharma visited London, Paris, Hong Kong, New York, Morocco , Tokyo and this time has finally reached the west coast of the United States; Los Angeles. This week get ready to visit the city of angels with Varun Sharma and discover the ultimate taste of Luxury.
Saturday, 17h June - 9.30am
Sunday, 18th June - 3.00pm

MUMBAI: Doshi, a film by Premjit Ramachandran is based on the life and works of famous architect, Balkrishna Doshi.

The documentary treads this architect?s journey as he unravels some vital insights into the production of great architecture, institutions and how age and wisdom contribute to a creative life. It also takes us through the influences in his life and how he has sought to reinterpret the modernism of Europe and America to local conditions, climate, site and available technology. The film takes you into the insightful history and transformation of India from a feudal to a technologically enhanced living in the 21st century.

Do round up as we take you through the influences and journey of this celebrated architect only on Doshi

Saturday, July 17, 3:00 pm

Sunday, July 17 at 1:00 pm only on NDTV 24x7.

MUMBAI: After the successful journey of the D3 Commando Force cadets and finalist Akshay Chand?s magnificent win, watch Dada Vishal stun them with yet another rendezvous ? a meeting with the ‘ONCE UPON A TIME IN MUMBAAI‘ cast, Emraan Hashmi & Prachi Desai.

Asked to assemble days after the grand finale at a fish market, cadets wait impatiently oblivious of what?s to expect! On realizing that their favourite actors Emraan Hashmi & Prachi Desai?s visit, the grim and perplexed cadets heave a sigh of relief and the atmosphere suddenly gets charged up with much anticipation!

In a t?te-?-t?te on being part of this reality show with a difference, watch cadets speak about their transition phase from civilians to cadets, thereby lead the life of an army commando. While Emraan and Prachi share anecdotes on their experience of shooting for the much-awaited thriller ? a must watch!

Is there another twist? Will this confrontation lead to new developments?

Tune into behind the scenes gossip with Emraan Hashmi & Prachi Desai, only on D3 Commando Force: Dadagiri against Terrorism this Saturday, July 17th at 7 p.m. only on UTV Bindass!