MUMBAI: Clea Public Relations (Clea PR), India?s leading PR agency, has bagged the PR mandate for IMN News, the soon to be launched English news channel which is currently known as News X. The mandate for Clea PR includes designing the channel?s new communication strategy, conceptualising communication and viewer engagement initiatives and handling corporate communications.

Speaking on the announcement, Mr Jehangir S. Pocha, Co-promoter, IMN News said, ?The impending launch IMN News makes it imperative for us to pursue an effective communication strategy. We chose Clea because they have the right mix of people, passion and enthusiasm to drive our strategy.?

Mr Vinod G. Nair, Managing Director, Clea PR, said, ?We are very excited to work with IMN News. The news channel space is by far the most dynamic and competitive genre in the broadcast media space, requiring relentless thinking, 24/7 innovation and out-of-the-box ideation. Such challenges are rare, and we at Clea PR are raring to change the rules and set new standards.?

IMN News is the new brand identity that the premier English news channel NewsX will soon assume. The new look of the channel will be unveiled soon, and be accompanied with a similarly redesigned website, IPTV service and mobile TV.

MUMBAI: Client: Vini Cosmetics
Campaign Name: WhiteTone Face Powder
Duration: 10 secs
Date of release: 16th May 2010
Agency: Triton Communications Pvt Ltd

Brief given by the client to the agency:
To launch WhiteTone - Face Powder and create a new category for the currently un-satiated Consumer need for looking ‘Attractive‘

Based on Research, it was found that Consumers‘ wanted to look Attractive everyday

Hence there was an opportunity to launch a special product that met this particular need for Gratification‘ - i.e to look attractive.

The Challenge:
To get consumers to change their habits. In the absence of a specially formulated product, she was currently using Talcum Powders, Fairness creams and in some markets both. However, these were a compromise as there was no other option available to her.

Hence the challenge was to break into this space and become a part of the daily beauty regime in a woman‘s life and find a place of pride on her shelf, almost like lip stick...

The Insight:
Research shows that people have been using talcum powder regularly on the Face and to also prevent the oily look after applying a cream.

However conventional Talcum Powders are Heavier by nature and not specially designed for this purpose. As a result, after sometime, these powders end up ‘cracking‘ they also make the Face look ‘chalky‘ and ‘patchy‘.

Nor can Fairness Creams deliver to her expectations.

And finally, in the Indian context, wearing heavier ‘Make-up‘ is not something that is done on a daily basis. As a matter of fact, it is almost looked down upon if its not really a special occasion

Using these insights Vini Cosmetics Pvt. Ltd. developed the Special WhiteTone Face Powder with a unique Soft Shade formula

Special WhiteTone Face Powder satisfies the consumers need to look attractive everyday while she steps out of her house and the consumer can clearly see the results for her self

The Idea:
The Brand leverages this insight to its advantage and this proposition has been interestingly dramatized as ‘Har din ka Nikhaar instantly‘. The Jingle effectively brings alive the story of a man attracted to a woman whose face looks different today. It‘s brighter, more attractive and fairer which is what the specially formulated WhiteTone Face Powder delivers

It will be interesting to see Vini Cosmetics and Triton once again create a new category with White Tone Face Powder.

The media platform used :
TV The Team

NCD : Renton Dsouza
Mumbai Head : Pankaj Arora
Copy : Atul Purohit
Art : Shyam Samant
Account Management : Deepa Venugopal ,Deepika Sharma
Account Planning : Vvikas Kumar
Production House : Illusion Films
Director : Aniruddha Sen

MUMBAI: There has been a coup in the music integration space. Sony Music Entertainment has teamed up with India‘s popular music destination - 9XM, for a music integration between FIFA World Cup‘s official anthem - ‘WAKA WAKA (This Time for Africa)‘ and 9XM‘s football anthem featuring the animated characters. WAKA WAKA is a track from the album - ‘LISTEN Up!‘ which is The Official FIFA World Cup Album release by Sony Music Entertainment. The artist for these tracks is Shakira featuring Freshlyground. This is the first time in the history of Indian music industry that an international track has been integrated with a television Channels‘ signature id.

All through the FIFA World Cup season, viewers can catch ‘Waka Waka - This Time for Africa‘ interspersed with 9XM‘s animated characters on 9XM. Check out Shakira‘s moves along with Bade-Chote, Bheegi Billi, Betel Nuts and Badshah Bhai‘s football action. Brilliantly edited by the in-house team at 9XM, ‘Waka Waka - 9XM special‘ will air on the Channel throughout the FIFA World Cup season.

Mr. Shridhar Subramaniam - Managing Director, Sony Music India, said, "We are pleased to collaborate with 9XM to present a unique music integration for FIFA‘s official World Cup 2010 anthem. 9XM‘s animation blends well with Waka Waka capturing the spirit and energy of the African World Cup".

Commenting on the initiative, Amar Tidke, Head of Programming, 9XM, says, "We are thrilled to team up with Sony Music Entertainment to promote FIFA World Cup‘s official anthem. It‘s an honour to have our animated characters join hands with global superstar Shakira. We are confident that viewers will love ‘Waka Waka - 9XM Special‘ which celebrates the premier international football tournament."

Stay tuned to India‘s favourite music destination - 9XM, to catch the rocking ‘Waka Waka - 9XM Special‘.

So now do the Waka Waka - Haq Se!!!
 

MUMBAI: Join Ambika Anand as she unearths the wacky side of London. No, we‘re definitely not talking about ‘tea and crumpets‘! We want you to experience London as you would have never before. How about a 50‘s style makeover at the Powder Room or perhaps a carousel ride at South Bank or just a good ol‘ lazy afternoon with Keats at Hampstead Heath? Intrigued?

Catch it all on "10 Things To Do Before You Say Bye" on Tuesday, 15th June at 10 P.M and repeat on Saturday, 19th June at 8:30 P.M only on NDTV Good Times.

MUMBAI: After a forgetful One Day International Series India will take on the hosts Zimbabwe in a two match Twenty20 International series ? The Micromax T20 Cup to be played at Harare. The hosts will be high on confidence from their two wins over India in the 50-50 version of the game in the recently concluded Tri Series with Sri Lanka and India. To see whether the Zimbabweans will show that they reign over the one time T20 World Champions in the shortest format of the game, tune into Ten Sports for all the LIVE action. (please check schedule)

India will have to tune their minds to get their act right for the shortest format of the game. Captain Suresh Raina will have to search within and along with the band of youngsters, prove that they have the talent to get the desired results. In the Tri Series Rohit Sharma impressed with the bat scoring 260 in 4 matches at an average of 86.6, but there were not many who rose to the occasion. In the bowling department, Ravindra Jadeja scalped 5 wickets with his slow left arm spin.

For the hosts in the Tri series Brendan Taylor scored 295 and showed that he could win matches for his team when it mattered most. And in the bowling department Prosper Utseya and Chris Mpofu were the most successful among the wickets for the Zimbabweans.

Twenty20 cricket is a different platform and various styles of play will be exhibited. There is no real gradation and this is the format where the cricket world?s lesser teams come to the fore. Zimbabwe has shown that in the 50-50 version they are a force to reckon with against the Indians, so the shortest format will promise to be a well contested affair.
 

MUMBAI: Airtel digital TV, the DTH arm of Bharti Airtel, today announced the TV premiere of the Hollywood blockbuster ?Invictus? on its Pay Per View (PPV) service on Indian television. Directed by Academy Award winner Clint Eastwood, the film brings together screen veterans Morgan Freeman and Matt Damon who were nominated for the Oscars for ?Best Actor? and ?Best Actor in a Supporting Role? respectively. Airtel digital TV is the only DTH player showing this title in India.

Announcing this on Airtel digital TV?s PPV platform, Mr. Sugato Banerji, Chief Marketing Officer, DTH - Bharti Airtel said, ?Invictus has been one of the most awaited and critically acclaimed movies worldwide. The release is in keeping with the current sporting fervor and reiterates our focus on providing exciting content for our customers at all times. We will continue to add popular movies on our PPV platform for our customers.?

The movie will be available on channel 183 of Airtel digitalTV. Customer can book this movie for Rs.50 and enjoy multiple shows running on this channel. There are 8 shows of the movie starting at 12.00am in the morning and last one at 9.00pm.

To book the movie for current day, customers can send SMS, BOOK 183 to 54325 from their registered mobile. To book for a day other than today SMS, BOOK 183 Day to 54325. E.g., to book for Monday SMS, BOOK 183 Mon to 54325.

Invictus tells the inspiring true story of how Nelson Mandela (Morgan Freeman) joined forces with the captain of South Africa‘s rugby team Francois Pienaar (Matt Damon) to help unite their country that stood divided in the wake of apartheid at that time. Believing he can bring his people together through the universal language of sport, Mandela rallies South Africa‘s rugby team as they make their historic run to the 1995 Rugby World Cup Championship match.

Airtel digital TV ? the DTH service from Bharti Airtel ? is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 ? currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Recently, Airtel scaled one more feat by introducing for the first time in India, its digital TV recorder that offered the capability to record live television, anytime, anywhere. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care.